CHERYL HARRISONmobile: 614.271.8475 | e-mail: cheryl@beingcheryl.com

beingcheryl.com | linkedin.com/in/cherylharrison

twitter.com/cherylharrison | facebook.com/cherylharrison

EXPERIENCEXPERIENCEDRINK UP COLUMBUSEditor/Community Manager (April 2011-Present)• Manage a team of 10 contributing authors, including story assignments and copy/HTML editing• Personally generate two or more new articles per week• Manage social media and email marketing, promoting new content and engaging in relevant conversations• Coordinate ongoing social events to grow and connect the Drink Up community

WOODLANDS TAVERNCommunity Manager (November 2010-Present)• Engage with relevant audience online via Twitter, Facebook, Google+, Yelp, blogs, etc. on a daily basis• Organize several events annually with key social media influencers in the community• Constantly monitor for brand mentions and address issues as they arise

TEAMDYNAMIXMarketing Manager (November 2010-Present)• Manage the TeamDynamix private PPM Community and public social media efforts (LinkedIn, Twitter) • Develop software release product communication for existing clients, sales resources and PR efforts• Utilize email marketing to generate leads and brand awareness• Manage sales resources to ensure maximum efficiency with lead generation and followup

SOCIAL BUSINESS STRATEGIESTactical Lead (June 2010-November 2010)• Developed social media programs and content strategy for clients, including:

• Rite Rug: Developed regionalized social media program for brand spanning eight states• Imgur.com: Addressed key challenges for the photo-sharing site regarding time on site and brand awareness

• Trained teams within organizations to effectively execute social media strategy• Conducted research and audits for prospective clients

WILKS BROADCASTINGDigital Content Manager (March 2010-June 2010)• Built a highly engaged QFM96 Facebook fanbase of over 2,000 in under 6 weeks• Increased Facebook to the #6 referral domain for traffic to QFM96.com; formerly not in top 50 referrers• Integrated a QFM blog with video, audio and text elements to offer another platform • Developed content strategy for keeping listeners engaged on all 3 station websites and social networks• Designed graphics for qfm96.com, wink1071.com and 955thehawk.com.• Managed all streaming audio and banner advertising campaigns and reporting

SYNC CREATIVESocial Media Manager (May 2009–March 2010)

• Created social media strategies for clients, including:

• Congressional Medal of Honor Committee: Attracted more than 1,000 fans to Facebook page in two days, resulting in increased brand awareness, engagement and donations.

• Clean Fuels Ohio: Customized social media training program for the entire organization, including tactics and best practices • Served as online community manager for Sync Creative, generating brand awareness, establishing agency thought leadership and qualifying sales leads. Wrote and distributed news releases as needed.

PEOPLE TO MY SITEMarketing Coordinator (August 2008–May 2009) Worked 20+ hours/week while full-time student)ß• Audited new lead websites for content, structure and search engine optimization. Wrote news releases, e-mail newsletter copy and proposals. Initiated development of a social media product.

• Served as online community manager for PTMS, generating brand awareness, establishing agency thought leadership and qualifying sales leads. Wrote and distributed news releases as needed.

SKILLS• Organizing networking events, marketing promotions, fundraisers and conferences.• Experience working with search engine optimization, HTML, Adobe Photoshop and video editing software.• Extensive technical and best practice knowledge of social networks including Twitter, Facebook, LinkedIn, Yelp, Ning, Delicious, Digg, Tumblr, Flickr,YouTube, Foursquare, Gowalla, Google+ and WordPress.• Active blogger at http://beingcheryl.com and http://drinkupcolumbus.com

• Has spoken about social media at Be The Boss, the Ohio Growth Summit, WordCamp Columbus, PodCamp Ohio, AMA Marketing Research Conference, Columbus AMA Social Media SIG, Columbus Social Media Club, Ohio National Speakers Association, Ohio State University PRSSA, OSU Social Media Club and Capital University.

EDUCATIONCAPITAL UNIVERSITY, Columbus, OhioBachelor of Arts in Public Relations (May 2009)

• Minors in Journalism and Political Science.

• Distinguished Senior Leader award recipient.

• Communications Director for Ohio College Democrats, Liaison for PRSSA, Communications Director for Eden Summer Players Theatre, Reporter and Editor for The Chimes, deejay on WXCU Radio.

REFERENCES(TAKEN FROM LINKEDIN)

“Cheryl was terrific from day one. She identified weaknesses in our social networking platforms and provided solutions to address those weaknesses. The social media for all three of our stations here improved greatly due to her efforts. She was also able to quickly able to grasp our websign designs and keep them updated and looking good. Plus, she showed herself to be a person with the desire to see something done right, which I always appreciate.”

- George Wolf, Programming Director, WHOK – 95.5 The Hawk

“Cheryl was "johnny on the spot" with any update for our web content. Wether it was updating picture pages, to creating new pages to interact with our web viewers, Cheryl was "over the top." She not only knew how to maintain our web content, she was bringing new ideas "to the table" and getting things done quickly. Thanks, Cheryl for your hard work. Joe Show Program Director, Afternoons, W L V Q”

- Joe Pasternak, Programming Director, WLVQ – QFM96

“Cheryl is smart and motivated. She has the inherent ability to connect with people and build trust - a quality absolutely essential in marketing, and even more important in the social media arena. She's willing to try new things rather than be tied down to a few tired techniques. And most importantly, her whole life is tied to social media. She lives it, and will bring that dedication to whatever team she joins.”

- Karen Oliver-Kreft, Marketing Manager, People To My Site

Additional references available upon request.