cherry (003) [Read-Only] · VOGUE GUY TUMBLR LABEL: WOOD WOOD TONE. S hapes remain oversized and...

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FW17 Author: Cherry Ju FW17 womenswear depicts a heavy influence of the romantic peasant & prairie look reworking the current casual bohemian and indigo story into a remix of white and blue. Floral embroidery and hand crafted ideas continues to provide visual feast to the coming season. In terms of women’s knits, the key is on proportion play and tactility through more luxuriousyarn and texture this season. Shapes evolve with a new softness and volume, with dropped sleeves, unstructured shapes and fullness of length adding generous volume. Details are pared back for a new approach tomodern simplicity. Silhouettes are streamlined and simplified or exaggereted through length and volume. The elongated shape is a key direction in both slim-fitting and enveloping and cocooning shapes for outerwear, tunic and dress shapes. A boxier shape plays to the younger market for sweaters and throw-on outerwear pieces. Comfort is the key. The head-to-toe knitwear look is expressed through noble yern textures, elevated details and classic heritage stitches. Nowadays, the shopping behaior of the consumers has changed too due to the economy, lifestyle and social influences. Thus, the boundaries between day and eveningwear become increasingly blurred as precious yarn updates and refined detailing elevate everyday styles. MSGM THE UPSIDE

Transcript of cherry (003) [Read-Only] · VOGUE GUY TUMBLR LABEL: WOOD WOOD TONE. S hapes remain oversized and...

Page 1: cherry (003) [Read-Only] · VOGUE GUY TUMBLR LABEL: WOOD WOOD TONE. S hapes remain oversized and elongated for core outerwear and loungewear, with layering important across all styles.

FW17Author: Cherry Ju

FW17 womenswear depicts a heavy influence of the romantic peasant & prairie

look reworking the current casual bohemian and indigo story into a remix of white and

blue. Floral embroidery and hand crafted ideas continues to provide visual feast to the

coming season.

In terms of women’s knits, the key is on proportion play and tactility through more

luxurious yarn and texture this season. Shapes evolve with a new softness and

volume, with dropped sleeves, unstructured shapes and fullness of length adding

generous volume. Details are pared back for a new approach to modern simplicity.

Silhouettes are streamlined and simplified or exaggereted through length and volume.

The elongated shape is a key direction in both slim-fitting and enveloping and

cocooning shapes for outerwear, tunic and dress shapes. A boxier shape plays to the

younger market for sweaters and throw-on outerwear pieces.

Comfort is the key. The head-to-toe knitwear look is expressed through noble yern

textures, elevated details and classic heritage stitches. Nowadays, the shopping

behaior of the consumers has changed too due to the economy, lifestyle and social

influences. Thus, the boundaries between day and eveningwear become increasingly

blurred as precious yarn updates and refined detailing elevate everyday styles.

MSGM THE UPSIDE

Page 2: cherry (003) [Read-Only] · VOGUE GUY TUMBLR LABEL: WOOD WOOD TONE. S hapes remain oversized and elongated for core outerwear and loungewear, with layering important across all styles.

Menswear continues to play with the white washed colors and faded laundry

effect in the basic category. Printed textures, weathered motifs and engineered

ombre deliver the nostalgic, worn in feel. Comfort and utility remain key for jersey

items:vintage workwear influences give cut-and-sew items a functional, pared-back

feel, updated with soft and tactile yarn and pilling effects.

In terms of the silhouette, a retro fitted silhouette with a sartorial designer edge

underpins crew, polo and roll-neck styles: a luxe 1970s feel is prevalent. Cropped or

slim-fit shapes remain for layering pieces; see Gucci, Saint Laurent and Raf Simons.

VOGUE GUY TUMBLR

LABEL: WOOD WOOD TONE

Page 3: cherry (003) [Read-Only] · VOGUE GUY TUMBLR LABEL: WOOD WOOD TONE. S hapes remain oversized and elongated for core outerwear and loungewear, with layering important across all styles.

Shapes remain oversized and elongated for core outerwear and

loungewear, with layering important across all styles. Oversized and relaxed proportions inform hybrid sports and loungewear: a slouchy casual look is key for layered head-to-toe dressing, giving a directional twist to youthful fashion-led looks. Elongated lengths and rounded shapes add generosity to silhouette: heavier-gauge casual knitwear takes on an enveloping rounded appearance, and the longer shape underpins the roll-neck and crew tunic from previous seasons.

LABEL: A COLD WALL RANGE OF SIGHT