Advertising in Thailand

Google

CHEN YANG 20108021

ENTER

WELCOME ^_^

My Story Brief historyThe culture of

Advertising AP AdFest

My Story

I get to enjoy watching Thailand advertisements because of the Thailand television commercial < You can shine> on the right. A story of a deaf and mute girl who learns to play the violin against all odds. This Thai advertisement make me shocked at the first time. since then, I have got in touch with Thai Ads.

Advertising in Thailand

Thai Pantene television commercial <You can shine>

“Why am I different from others?”…“why do you have to be like others?” —— <You can shine>

My Story Brief HistoryThe culture of

Advertising AP AdFest

Brief History of Advertising in Thailand

Brief HistoryMy Story

Services

The history of development of modern

advertising in Thailand is a young one. Though this

Southeast Asian country has taken prides of its long

history in various aspects since its first Kingdom of

Sukhothai was founded in 1257, oral

communications and sign boards seemed to be the

only two common ways available for publicizing

information at that time.

Brief HistoryAdvertising in Thailand

This is not until 1844 when Dan B. Bradley, an

American missionary, made public The Bangkok

Recorder, a newspaper which allows "the first piece

of advertisement" to appear in this land of the

freedom, Thailand. Since then, this country started

to enjoy its early years of advertising. It gradually

developed print and broadcast media and found its

way to the prosperous modern advertising of today.

<‘Surf Laundry Detergents’ Print Ads>

My Story Brief HistoryThe culture of

Advertising AP AdFest

Brief History of Advertising in Thailand

Brief HistoryMy Story

Services

Brief HistoryAdvertising in Thailand

The so-called modern advertising in Thailand

can be traced back to just about 50 years ago. Two

main factors urged to the turn of Thai advertising.

One is the conclusion of the World War II that allowed

Westerners to flux into this Eastern country, like

many others, with their business ideas. The other one

is when His Majesty the King Rama IX came to the

throne. Under his protection, development flowered

to every aspect of the country; advertising was just

among one of them. Since 1958 to present, we can

try dividing the development into five important

periods: Starting, Leaping, Adjusting, Blossoming and

Readjusting periods.

Starting(1958 to 1967)

Leaping(1967 to 1977)

Adjusting(1977 to 1987)

Blossoming(1987 to 1997)

Readjusting periods(1997 to present).

Queen of advertising in Thailand : Paula Taylor

Brief History AP AdFest

The Culture of Advertising in Thailand

My Story

Services

The culture of AdvertisingBrief History

Advertising in Thailand is an adventure.

Thailand is a modern country rich with tradition.

This unique dynamic allows for a symphony of

creativity, imagination, and practices that aim to

reach both the modern and traditional Thai culture

through advertising.

And

Characteristically, advertising in Asia is quite

different than what most Americans are

accustomed to. The advertisements created are

fresh, forward, entertaining, and often over-the-

top! Thailand advertisements also highlight

emotions or sentimental value to appeal to

viewers.

When everyone depends on you, to stay awake

Coffee advertisement.

The personality that ads in Thailand

undertake give an unmatchable persona

compared to other countries. “Thai advertising is

distinctive in its imageries and creative gags”

(Punyapiroje, 2002).

Advertising in Thailand

Brief History AP AdFestMy Story

Services

The culture of AdvertisingBrief History

Advertising in Thailand goes beyond the entertainment of viewing a commercial. One must

have an understanding for the culture. Advertisers are consistently challenged to foster

messages that speak to Thai clients and consumers, while minding the rules of culture and

legal business practices. In most cases advertising reflects the attitude and personalities of a

nation. Based on the examples and discussion demonstrated in this paper it will be fascinating

to view the creativity and scope of advertisements on the May Term.

Advertising in Thailand tends to pay

certain respect or acknowledgement to the

culture that it appears in. As mentioned,

many ads tend to focus on humor, but an

account group director at Batey Ads says,

“The best Thai advertising is slightly

understated, it has a gentle quality to it. It is

very pleasing to the eye.” Thailand is a high-

context culture. This means that many

things are left unsaid; environments, non-

verbal cues, or social situations help to

define messages in person or through

advertising (Punyapiroje, 2002). Look ahead for the great city

The Culture of Advertising in Thailand

Thai temple hair

Advertising in Thailand

Brief HistoryThe culture of

Advertising AP AdFest

Asia Pacific Advertising Festival

My Story

Services

The culture of Advertising AP AdFest

Asia Pacific Advertising Festival, or ‘AP AdFest’, is an annual event

consisting of four main activities, including an annual awards contest for

Asia Pacific creative works; creative seminars led by leading industry

practitioners, an exhibition of suppliers to the creative industry and a

forum for advertising, creative, and marketing people in the region to meet

and exchange views. It is endorsed by industry associations from

Bangkok, Beijing, Jakarta, Mumbai, Seoul, Tokyo, Manila and Kuala

Lumpur.

Held in mid-March every year at world-

class convention facilities in Pattaya,

Thailand, AP Adfest is a three-day event

that is primarily attended by Asia Pacific

agency creative professionals, but also

attracts production suppliers, agency

account management and marketing

professionals from leading advertisers.

Advertising in Thailand

Brief HistoryThe culture of

Advertising AP AdFest

Asia Pacific Advertising Festival

My Story

Services

The culture of Advertising AP AdFest

• Five main aims

Now established

as the pre-eminent

regional festival in

the region, it has

five main aims.

1. To promote and recognize creative

excellence in the region.

2. To raise awareness of the profusion of

cultural values and heritages in the region

and encourage the development of

relevant and effective advertising.

3. To act as a forum for creative exchange

and learning.

4. To provide a central resource for

creative people.

5. To keep all expenses and costs low to

encourage maximum participation.

Advertising in Thailand

Google

Advertising in Thailand

Source http://www.youtube.com/watch?v=Um9KsrH377A

http://www.adafaa.org/index.php?option=com_content&view=article&id=59:thailand&catid=7:development-of-asian-advertising&Itemid=19

http://maytermthailand.wordpress.com/2011/05/01/the-culture-of-advertising-in-thailand/

http://www.adfest.com/index.php

http://i.mtime.com/177771/blog/150140/

Some Thai Ads http://www.youtube.com/watch?v=0K5Md4xakb4

http://www.youtube.com/watch?v=vmfBkVQCd-M

http://www.youtube.com/watch?v=WDncfptDjPU&feature=related

Google

Advertising in Thailand

THANK YOUTHE END