ChemSpider: Building a knowledge-based community for chemists using social and data networking...
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Transcript of ChemSpider: Building a knowledge-based community for chemists using social and data networking...
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ChemSpider: Building a knowledge-based community for chemists using social and data networking technologies
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What is ChemSpider?
ChemSpider is: An online database for chemists A link farm for over 21 million compounds integrated to
200 data sources
A curation platform for the public to assist in improving the quality of data online
A deposition platform for the public to annotate and extend the data
A “Community for Chemists”
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Search Cholesterol
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How Was ChemSpider Built?
ChemSpider was a “hobby project” Housed in a basement and running off
three servers – one bought, two built Sensitive to weather and power stability Went live at ACS Spring 2007 in Chicago
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By June 2009…
By June 2009 > 6000 users/day initiating over 80,000 transactions per day
We had a significant following in the “internet Chemistry” community
We were linked to from many other sites – Wikipedia, other online databases, from commercial software packages
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How did we leverage the internet?
“Leveraging the Internet to Advance your Position in the Market”
The internet IS our market – the website is self-leveraging if:
1) It does what it says it does 2) We can get people to the site to look 3) We stay honest in our intentions
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That growth curve…
Very difficult to say why we saw growth: new resource, diverse data, focus on quality, all-inclusive approach to chemistry
And the spike?
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The Benefits of Blogging
Blogs allow passions, opinions, critiques, data and other “stuff” to be shared with the public
Blogs are a low cost way to “do good” as well as “cause harm” – anyone can blog
ChemSpider was a disruption to the status quo, at a very interesting time
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Interesting Time Point…
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PubChem as a domain darling
Internet chemistry advocates adored PubChem
Lots of questions regarding “why another PubChem” when ChemSpider came online
Our purpose was different…
Interesting comments in the blogosphere
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The Monkeys at ChemZoo
http://wwmm.ch.cam.ac.uk/blogs/murrayrust/?p=261
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Blogs Can Educate Us All…
What is logP versus logD? Calcium carbonate IS soluble
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Partially Soluble isn’t Insoluble
When experts say it’s ok: http://www.chemspider.com/blog/calcium-carbonate-logp-predictions-and-chris-lipinski.html
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…and so into the Blogosphere
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Blogging
Gives a voice to your passions, intentions, advances, features and gathers feedback
Visible to your community – if you do work to connect with your community
Is time-consuming, can be challenging but more pluses than minuses
After 6 months of blogging: http://tinyurl.com/plrrcj
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Network Yourself
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Engage the community
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“Allowed” Wikipedia Presence
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Present Yourself: Slideshare
http://www.slideshare.net/AntonyWilliams
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Other Social Networking Tools
ChemSpider presently has a presence on: The ChemSpider Blog The ChemSpider Forum LinkedIn SciVee TV YouTube
Antony Williams, ChemSpiderman is on LinkedIn The ChemConnector Blog ResearchGate SlideShare Twitter Others….
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Grow Your Business
Being discoverable on a web search is only part of the plan nowadays
Be an expert in your field and be vocal: network online, challenge the status quo, be honest and upfront, take a stance, it’s your reputation to gain/lose
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So we did something right…
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ChemSpider at RSC
ChemSpider is now a part of RSC
What helped us gain the attention? Honorable and ethical in the public eye Demonstrated competence in our domain Gathered a good following from the community Defined a unique position as a crowd sourced
platform for the betterment of science Very public face through networking and online
participation Offered something different but complementary
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The Internet and You
The internet is a powerful means to expose and market yourself but..be careful
RSC colleague “not obviously crazed”
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Acknowledgments
Twitter, LinkedIn, SciVee, Friendfeed… Royal Society of Chemistry – David James,
Richard Kidd, Graham McCann and an enormous team behind them
Valery Tkachenko, Sergey Golotvin and Will Griffiths
The ChemSpider advisory group