C H E L S E A W E L S H , M B A S E M C O / D O T M E TA L S

Social & Digital Media: Lead Generation

Social Media Current Stats

https://youtu.be/jottDMuLesU

Three Rules of Social Media for Business

1. Social Media is all about enabling conversations2. You cannot control conversations, but you can

influence them in a positive manner3. Influence is the foundation in which all

economically viable relationships are fostered and built

Internet Landscape

Social Media Footprint

http://socialmedialondon.co.uk/us-social-media-stats-2015/

Increased Social Engagement

https://www.marketingtechblog.com/wp-content/uploads/2014/10/top-online-activity.png

Social Signals help to increase search rankings

Credit: www.edtechmagazine.com

Credit: http://stevepatrizidotcom.files.wordpress.com/2012/10/newmarketingsalesfunnel1.jpg

Earned, Owned & Paid Media

Earned media – If owned media sites are the destination then earned media is the vehicle that helps people get there

Owned media - Owned media is any web property that you can control and is unique to your brand

Paid media - Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.

Key Takeaways

Owned media sites are an extension of your brand and create additional avenues for people to interact with your brand. When it comes to owned media, as long as you can keep up with the maintenance, the more the merrier.

Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. While there are different ways a brand can garner earned media, good SEO and content strategies are the most controlled and effective.

Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties.

Owned, Paid & Earned Media

Credit: www.spinsucks.com

Paid Media vs. Earned Media

Credit: http://digitalmediaenthusiast.files.wordpress.com/2012/09/paid-earned-owned.jpg

It’s all about Engagement

CommunicationConsumer EducationCollaboration

Value of a facebook “Like”?

Approx $174 per “Like”

Few Tools that can help get YOU more exposure!

Directories (reviews)HouzzPorchFacebookGoogle Plus Twitter Pinterest

Reviews: Have your customers review your work!!

Porch.com is the first and only free home improvement network that connects homeowners and renters with the right home service professionals based on who neighbors have used, project and cost history, and friend and neighbors' endorsements.

Porch helps home professionals get more business, better exposure, and higher revenue with free business profiles

Facebook Business Pages

Credit:http://ow.ly/6hGBG

Credit:www.dreamgrow.com

Responsive Design Websites

Credit: www.business2community.com

Responsive Design Stats

Credit: http://cdn.designinstruct.com

30 day Challenge

1. Track where your leads are coming from2. Add at least one social media platform 3. Ask your customers for reviews

Questions??

Chelsea Welsh, MBASEMCO/ DOT Metal Products

cwelsh@semetals.com

Connect with me on LinkedIn!