Chelsea Piers New York — Partnership Opportunities · CHELSEA PIERS NEW ORK PAGE 20 PARTNERSHIP...
Transcript of Chelsea Piers New York — Partnership Opportunities · CHELSEA PIERS NEW ORK PAGE 20 PARTNERSHIP...
PARTNER WITHCHELSEA PIERS
PA
RT
NE
RS
HIP
S
SECTION A | CHELSEA PIERS PARTNERSHIPS
Opportunities for Local Partnerships 6
Current Chelsea Piers Sponsors & Partners 7
SECTION B | PARTNERSHIP BENEFITS
Health + Wellness 10 - 11
Memberships 10
Adult Sports Leagues 11
Multi-sport Passes 11
Partner Events 12
Marketing & Sales Support 13 - 18
Club Partner Program 13
On-site Branding 14 - 16
Tabling Opportunities 17
Customized Marketing Platforms 18
Contact 19
OUTLINE
PARTNERSHIP OPPORTUNITIES
PAGE 5PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
CHELSEA PIERS PARTNERSHIPSSECTION A
PAGE 6 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
OPPORTUNITIES FOR LOCAL PARTNERSHIPS
Chelsea Piers New York, a 28-acre sports village on the Hudson River,
is widely recognized as the most innovative amateur sports and event
complex in the world. With five dedicated sports venues and two event
centers spanning five city blocks, Chelsea Piers offers facilities for 25+
sports, including golf, ice hockey, indoor soccer, basketball, bowling,
rock climbing, and much more. By combining world-class facilities with
unparalleled sports instruction and competitive opportunities Chelsea
Piers is the epicenter of sports training and competition in the region.
Chelsea Piers is the fourth most visited destination in New York City
(4.0 million visitation in 2014), providing a high profile location that
delivers an audience of active-lifestyle adults and families. With year-
round programming and high foot-traffic (11,000 visitation daily),
Chelsea Piers represents an ideal opportunity for partners to showcase
their brand and drive sales.
Join our team of Chelsea Piers Partners!
Companies large and small are invited to align with Chelsea Piers.
Directly connect with one of the most highly sought-after target
markets in the country, support corporate health & wellness initiatives
and build company morale through team building, corporate leagues,
off-site meetings and social events.
Partners can secure the following benefits:
HEALTH &
WELLNESS
Sports Center Health Club Memberships
Adult Sports Leagues • Multi-Sport Passes
PARTNER
EVENTS
Team Building • Company Outings
Social Events
MARKETING
& SALES
SUPPORT
Member Connect Program
On-site Branding
Access to CPNY Customers
(Tabling, Events, Social Media)
Customized Marketing Platforms
PAGE 7PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
CHELSEA PIERS SPONSORS AND PARTNERS
In response to demand from a wide range of local companies that
have expressed interest in partnering with Chelsea Piers New York,
we created a Partnership Program that provides a wide range of
benefits for local companies interested in health & wellness benefits
for their employees, a convenient location for company events, and
preferred access to the valued Chelsea Piers customer base.
Current sponsors and partners include:
OFFICIAL SPONSORS
ICE HOCKEY BEVERAGES WATER
AIRLINE BANK & CREDIT CARD HEALTH & WELLNESS
ORGANIC FOOD
OFFICIAL PARTNERS
GT
WASTE REMOVAL INDUSTRIAL CLEANING HEALTH SNACK PROTEIN DRINK
PARTNERSHIP OPPORTUNITIES
PAGE 9PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
PARTNERSHIP BENEFITSSECTION B
PAGE 10 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS HEALTH + WELLNESS
MEMBERSHIPS
Partners interested in building a strong corporate wellness program
can work with Chelsea Piers to reduce monthly membership fees
and maximize employee participation. In addition, partners can apply
partnership credits toward Sports Center health club and Golf Club
Memberships to be used for key employees and/or clients.
A Sports Center Membership includes:
1/4-mile indoor track, 200-meter banked competition track
6-lane, 25-yard swimming pool & whirlpool
3 hardwood basketball/volleyball courts & indoor sand volleyball court
Cardiovascular & strength training areas
3 fitness studios & private Spinning™ room
10,000-sq.-ft. rock climbing wall
Two outdoor sundecks overlooking the Hudson River
Boxing ring and training circuit
A Golf Club Membership includes:
Reservation privileges
Preferred pricing
Member-only events & programs
PAGE 11PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS HEALTH + WELLNESS CONTINUED
ADULT SPORTS LEAGUES
Chelsea Piers New York is the area’s most popular destination for
corporate league play. Partners may apply partnership credits toward
league registration fees in Basketball and Soccer. Our adult league
program features professional referees, scorekeepers and electronic
scoreboards, and online scores and standings.
MULTI-SPORT PASSES
Chelsea Piers Partners can receive multi-sport “Passports” that can
be used for clients, employees and/or company promotions. Passports
provide access to the batting cages, Sports Center, Golf Club, Sky Rink
and Toddler Gym.
Partners can also earmark partnership credits for use by not-for-profit
partners (e.g. Boys & Girls Club).
BOWLMOR CHELSEA PIERS212.835.2695
Not valid Fridays or Saturdays after 8pm.For hours, please call or visit Bowlmor.com/chelsea-piers
THE SPORTS CENTER212.336.6000
Must be 16 years or older and present valid photo identification.
THE GOLF CLUB212.336.6400
Passport must be given to Golf Club Front Desk staff in exchange for club rental. Children under age 16 must be accompanied by an adult.
SKY RINK212.336.6100
Please call for General Skating hours.
THE FIELD HOUSE212.336.6500
Toddler Adventure Center admission is for children 6 months to 4 years. Children must be accompa-nied by an adult. Call for availability.
THE FIELD HOUSE212.336.6500
Please call for batting cage hours and availability.
CH
ELSEA P
IERS
MU
LTI-SPO
RT P
ASSP
ORT
Welcom
e to Chelsea Piers! W
e hope you enjoy your visit.In order to m
aximize your enjoym
ent, please log on to chelseapiers.com
/passports for complete instructions.
PLEASE N
OTE: C
oupons must rem
ain attached to the Passport; coupons may only
be removed by C
helsea Piers staff. Detached coupons w
ill not be honored.
PA
SSPO
RT EX
PIR
ATIO
N D
ATE: __________________________
CH
ELSEA P
IERS SP
ORTS A
ND
ENTER
TAIN
MEN
T CO
MPLEX
23rd Street & H
udson River Park • 212.336.6800chelseapiers.com
Not for resale. Photo: Fred George
Ì%NÇ(VX"1Î
%N
08545602
CP Passport 2014.indd 2 3/6/14 8:35 AM
FREE SHOE
RENTAL WITH
PURCHASE OF GAME
TODDLER ADVENTURE
CENTER PASS
For ages 6 months – 4 years
5 BATTING CAGE
TOKENSIncludes batting equipment.
HEALTH CLUBDAY PASS
Must be 16 years or older.
$15 TEE TIME
CARDIncludes one (1) club rental.
ADMISSION TO GENERAL ICE SKATING
SESSION Includes skate rental.
CH
ELSE
A P
IERS
PA
SSPO
RT
CP Passport 2014.indd 1 3/6/14 8:35 AM
PAGE 12 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
With multiple, flexible sports venues and a wide range of event spaces,
Chelsea Piers provides a unique backdrop for any type of corporate
event, providing companies the ideal location to celebrate, strengthen
the team and reward hard work. With 28 acres of sports facilities and
multiple dedicated event spaces, Chelsea Piers can accommodate a
wide variety of event formats, including Team Building, Activity Outings
and Holiday Parties for 10 to 2,000 guests.
Partnership credits can be used for a variety of events, including
company outings, client entertainment and more.
TEAM BUILDING
Chelsea Piers is an ideal venue for corporate team building. Our staff
works closely with each client to customize a team building program
that meets business objectives, team development goals and desired
level of physical involvement. We have the staff, fields, courts, turf,
trampolines, rock wall and on-site catering to guarantee a fun and
productive team building experience.
OFF-SITE MEETINGS
Based on your group’s size, budget and event goals off-site meetings
can be arranged within our athletic venues or event rooms.
SOCIAL EVENTS
Multiple event spaces, fun-filled activities and sports-themed
competitions are perfect for a memorable outing with co-workers,
friends and family, including Summer Company Family Days and
Holiday Parties.
BENEFITS PARTNER EVENTS
PAGE 13PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
Chelsea Piers Partners have the unique opportunity to directly connect
with the affluent, active-lifestyle customer base that visits throughout
the year. Attendees include parents and children in sports programming,
gym-going adults, and corporate and private event guests. All marketing
& sales programs are customized for partners to drive sales and build
customer loyalty.
“CLUB PARTNER” PROGRAM
Local companies that partner with Chelsea Piers secure the right to
provide special promotions that drive sales and build customer loyalty.
Benefits may include ongoing discounts at area retailers, gift-with-
purchase programs and more. Preferred Vendors are highlighted on the
Sports Center Center at Chelsea Piers “Club Partner” page.
SAMPLE OF CLUB PARTNERS – CHELSEA PIERS NEW YORK
BENEFITS MARKETING & SALES SUPPORT
PAGE 14 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS ON-SITE BRANDING
SKY RINK
3-ft x 88” dasher boards within the regulation-sized
ice rinks at Sky Rink at Chelsea Piers
Dasherboards are highly visible to both in-rink participants and
general foot traffic at Sky Rink.
Sky Rink has been New York’s favorite place for over 40 years. Sky Rink
serves an established and growing population of ice hockey and figure
skating enthusiasts. Sky Rink features two rinks for figure skating, ice
hockey and general public skating.
PAGE 15PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS ON-SITE BRANDING CONTINUED
THE FIELD HOUSE■ 4-ft x 9-ft vertical banner within the gymnastics center
■ 3-ft. x 20-ft. horizontal banner overlooking
the gymnastics center
■ 38-in. x 46-in. goal decals above the four (4) goals on the
soccer fields
These banners are highly visible to all customers and competitors entering the
Field House.
The Field House, Manhattan’s premier facility for gymnastics, team
sports and league play, bursts with activity day and night. Facilities
include two artificial-turf playing fields for indoor soccer, two hardwood
basketball courts, four batting cages, New York City’s largest and
best-equipped gymnastics training center, dance studios, a climbing wall
specially designed for children, teens and beginner adults, a Toddler
Gym, preschool and child care services. The Field House also offers
corporate otuings and hosts over 1,000 birthday parties each year.
PAGE 16 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
WEST SIDE HIGHWAY VIDEO SCREEN
30-ft. x 40-ft. video screen located above Pier 61 at
Chelsea Piers.
The 30’ x 40’ Chelsea Piers Video Screen is in clear view of all
Chelsea Piers visitors, as well as southbound traffic on the West Side
Highway (36.5 million individuals travel south past Chelsea Piers on
the West Side Highway each year). The color screen, which faces
southbound traffic, can run either animated or video commercials, text
messages or static images. Messages run in 15-20 second increments
over a 10-12 minute cycle. Messages can be changed periodically,
providing Advertisers and Sponsors with valuable flexibility in their
communications strategy.
VIDEO WALL
7.5-ft. x 13-ft. located on the main pedestrian walkway.
This Full HD seamless plasma display provides high impact advertising
with sound to Chelsea Piers pedestrian traffic. The state-of-the-art
display can run commercials and movies using Blu-ray or DVD video
discs, or live HD cable televison.
BENEFITS ON-SITE BRANDING CONTINUED
PAGE 17PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS TABLING OPPORTUNITIES
Extensive weekday and weekend foot traffic allows companies to
showcase their products and services as well as directly engage
customers and members. Chelsea Piers New York hosts an extensive
league and program schedule for multiple sports throughout the year.
Tabling events can be supported by Chelsea Piers through its various
social media platforms (30,000+ fans and followers).
BUSCH GARDENS – “ENTER TO WIN” PROMOTION
ZICAM TABLING EVENT
CONNECT BY HERTZ TABLING
HAWAIIAN AIRLINES TABLING AT THE SPORTS CENTER
PAGE 18 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
BENEFITS CUSTOMIZED MARKETING PLATFORMS
Chelsea Piers works with each Partner to develop an impactful
activation strategy that matches the goals and objectives of the
company. What follows are a few examples of recent customized
activations by Chelsea Piers Partners.
COCA-COLA/MSG BOYS AND GIRLS CLUB EVENT
JOHNNIE WALKER – TASTING AT THE GOLF CLUB
HAWAIIAN AIRLINES – SAND VOLLEYBALL TOURNAMENT AT THE SPORTS CENTER
PAGE 20 PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK
CONTACT PARTNERSHIP OPPORTUNITIES
Since 1995, Chelsea Piers has worked with a wide range of corporate
partners to develop fully integrated branding and marketing platforms that
target the important New York Metro DMA.
Chelsea Piers has been used as a platform to target corporate
and residential New Yorkers, support B2B initatives, launch new
products, increase brand exposure, and drive customer acquisition and
entertainment programs.
We look forward to working with you to develop a program that meets
your company's goals and objectives.
For more information please contact:
Chelsea Piers
62 Chelsea Piers – Suite 300
New York, NY 10011
Dana Thayer
Senior Vice President
212.336.6860
Arie Sladowsky
Senior Sponsorship Manager
212.336.6871
PARTNERSHIP OPPORTUNITIES
chelseapiers.com