TOP BARCLAYS

PREMIERE

LEAGUE TEAMS ON SOCIAL MEDIA

JANUARY, 2014

Key findings

• Manchester United leads as the number

one most liked club on Facebook

• Arsenal is the most followed club on

Twitter

• Chelsea is the most talked about club in

January, 2014

• Manchester United has the highest

number of fans engaged.

• Southampton has the most engaged fans

in terms of percentage of fans engaged.

Pos Club Total Likes

1 Manchester United 39,810,750

2 Chelsea Football Club 21,806,755

3 Arsenal 19,197,877

4 Liverpool FC 14,750,722

5 Manchester City FC 8,486,784

6 Tottenham Hotspur 3,652,704

7 Aston Villa FC 1,604,821

8 Newcastle United 748,036

9 Everton Football Club 680,412

10 West Ham United FC 492,607

11 Fulham FC 403,631

12 Hull City A.F.C. 390,288

13 Swansea City Football Club 347,009

14 Cardiff City Football Club 186,645

15 Norwich City FC 166,975

16 Sunderland AFC 157,155

17 Stoke City Football Club 137,526

18 West Bromwich Albion 136,019

19 Southampton FC 129,127

20 Crystal Palace Football Club 62,185

MANCHESTER UNITED IS THE MOST LIKED CLUB ON FACEBOOK

Pos Club Total Followers

1 Arsenal 3,366,240

2 Chelsea Football Club 3,266,100

3 Liverpool FC 2,275,315

4 Manchester United 1,738,852

5 Manchester City FC 1,434,974

6 Tottenham Hotspur 747,393

7 Newcastle United 332,031

8 Everton Football Club 302,131

9 West Ham United FC 249,673

10 Aston Villa FC 240,856

11 Fulham FC 195,802

12 Sunderland AFC 194,433

13 Swansea City Football Club 191,597

14 Southampton FC 179,373

15 Norwich City FC 170,147

16 Stoke City Football Club 164,442

17 West Bromwich Albion 116,535

18 Cardiff City Football Club 94,844

19 Crystal Palace Football Club 81,300

20 Hull City A.F.C. 72,570

ARSENAL IS THE MOST FOLLOWED CLUB ON TWITTER

Arsenal, 163,867, 3,366,426

Chelsea Football Club, 292, 3,266,316

Liverpool FC, 403,717, 2,275,447

Manchester United, 71, 1,739,073

Manchester City FC, 57,629, 1,435,057

Tottenham Hotspur, 147, 747,409

Newcastle United, 58, 332,040

Everton Football Club, 144, 302,132

West Ham United FC, 84, 249,679

Aston Villa FC, 48,844, 240,863

0

10000

20000

30000

40000

50000

60000

1 10 100 1000 10000 100000 1000000 10000000100000000 1E+09 1E+10

Tweets

made

Following Count*Bubble size represents Followers

How to read this chart?

Club name,

Following, Followers,

MANCHESTER CITY HAS HIGH ACTIVITY ON THEIR TWITTER CHANNEL

6,085

4,997

3,898

3,372

1,182

1,065

950

905

905

878

575

488

465

404

353

187

166

133

106

32

Chelsea Football Club

Arsenal

Liverpool FC

Manchester United

Manchester City FC

Tottenham Hotspur

SwansOfficial

Everton Football Club

Cardiff City Football Club

Newcastle United

Sunderland AFC

Southampton FC

Fulham FC

Hull City A.F.C.

Aston Villa FC

West Bromwich Albion

Crystal Palace Football Club

Norwich City FC

West Ham United FC

Stoke City Football Club

Thousands

CHELSEA IS THE MOST TALKED ABOUT CLUB

Mentions of Clubs on social media, January 2014

Manchester United,

39,810,750

Liverpool FC, 14,750,722

Chelsea Football Club,

21,806,755

Arsenal, 19,197,877

Manchester City FC,

8,486,784

Tottenham Hotspur,

3,652,704Everton Football Club,

680,412Aston Villa FC, 1,604,821

Newcastle United, 748,036

Southampton FC, 129,127

0

500000

1000000

1500000

2000000

2500000

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%

People

talk

ing a

bout th

e p

age

Percentage of people talking about the page

How to read this chart?

Club name,

Size of fans,

*Bubble size represents number of fans

MANCHESTER UNITED HAS HIGHLY ACTIVE FAN BASEManchester United has highly active fan base purely because of the high fan base. When

the percentage of fans active are considered, Southampton tops the list.

14.8%

14.7%

13.1%

12.5%

11.6%

11.5%

11.0%

10.6%

9.4%

8.7%

6.7%

6.7%

6.4%

5.9%

5.7%

5.4%

4.7%

4.7%

4.2%

3.4%

Southampton FC

Crystal Palace Football Club

Sunderland AFC

West Bromwich Albion

Everton Football Club

Hull City A.F.C.

Cardiff City Football Club

Swansea City Football Club

Stoke City Football Club

Norwich City FC

Liverpool FC

West Ham United FC

Newcastle United

Manchester City FC

Tottenham Hotspur

Fulham FC

Arsenal

Manchester United

Chelsea Football Club

Aston Villa FC

Southamton has the highest percentage of fans engaged on Facebook

Percentage of fans engaged on Facebook, January 2014

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