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Start with the main seed keywordsor phrase matching yourbusiness. Try to maintain 3 to 5words phrase and be as precise as possible

Specify and know the seedkeywords about your business

KEI – Keyword Efficiency Index Pay attention from KEI which shows how profitable the keywordis.KEI is a relative metric, there is no good or bad KEI, onlycompareone with another dependingon objectives

Keywords

You agency will check yourindexed pages on different search engines. They will revise yourRobots.txt and make sure yoursitemap is well created anduploaded correctly into Google,Yahoo, Bing protocol.

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2. Your preferred agency will check “returns errors”(like 404 “not found”, 500 for “internal error”, etc). They alsocheck Spam issues like Cloaking,Virus, Doorway, Link farm.

Accessibility

Your URL should be Static andnot dynamic. So a quick check and pages listed must be doneso you will have 100% of yourLinks search engine friendly

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Fix too long URLs will optimize your pages and try to bearound 75 symbols

Make URLs descriptive andeffective

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Urls & Links

Make sure your code is free from HTML/CSS errors andW3C friendly

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Check the page speed and send recommendation to fix andoptimize, like browser caching,file compression image sizeand graphics, scriptsand JavaScript code. Heavy

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Code & Performance

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Keep your landing page optimized and conversionfriendly

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2. Assign keywords to each pagesand focus on specific keywordsfor those pages

Drive traffic on that page basedon selling approach

Landing pages

Keep your friends close,but your competitors closer.Your agency will have to knowyou competitors duringthe audit and list themfor comparison.

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Compare and use keywords that have less competition

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Check what keywords they are using and how they build their pages

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Competitors

Rewrite title and missing title

Revise meta description

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Stick to the best practicein terms of content, media,links and images

Optimize the page

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Content & on-page

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Analyze the back link profileand set a relevant strategy

Optimize and get morebacklinks from guest blogs,popular directories, fromsocial network.

Manage every backlinksand improve the quality

Off-Pages Factors

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Measure the impact on socialmedia and signals that can be profitable for your website

Get more traffic from platformslike Twitter, Facebookand Pinterest

Setup a viral strategyand send reports

Social Media

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Collect data fromGoogle Analytics

Check your progress againstcompetitors

Gain more traffic and see yourpage goes up with the rightapproach

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