Checklist for Scaling Content Operations · Is the Content Marketing PyramidTM used to optimize...
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Checklist for Scaling Content Operations Establish a Content Marketing Lead & Center of Excellence Team Is someone accountable for “content marketing”? (43% of companies have a content marketing lead) bit.ly/CMTactics2014 Have you hired a team with the right skills and characteristics? bit.ly/CMAnatomy Do you have a team charter to create valuable content and enable the rest of your organization to be great content marketers? Have you identified roles and responsibilities for your team members, and opportunities for growth? 1. Define Content Marketing & Build Internal Support Do you have a definition of content marketing that matches your company’s and customers’ needs? Does management understand the value of content marketing? Have you secured short-term content marketing wins to demonstrate success? Have you engaged with other content marketers across your company? Additional Resources Curation 101 Webinar: Attend a webinar hosted by Curata CMO Michael Gerard to learn the basics of content curation. bit.ly/curation101webinar The Comprehensive Guide to Content Marketing Analytics & Metrics: This eBook explains how to measure content against 8 dierent metrics. bit.ly/CMmetrics Does the rest of your company know what your team does, and are you aligned with them? 3. Develop a Content Marketing Supply Chain Have you mapped our your content marketing supply chain with a process flow diagram? Is the Content Marketing Pyramid TM used to optimize reuse and repurpose of content? bit.ly/CMPyramid Are you using metrics to determine the impact of content on the pipeline? Do you use a mix of 65% created, 25% curated and <10% syndicated content? bit.ly/CMTactics2014 Are you marketing your marketing? (e.g., social media, influencer marketing, newsletters, sales enablement) Consolidate and Integrate Content Marketing Applications Is your content marketing team collaborating with marketing operations? Have you completed a content marketing technology audit? Are content marketing applications integrated with marketing and sales automation platforms? Do marketers have freedom to experiment with new applications? Has a content audit been completed? (e.g., personas, buying stage) 4. 2. © 2014 Curata, Inc. ! www.curata.com ! Email: [email protected]
Transcript of Checklist for Scaling Content Operations · Is the Content Marketing PyramidTM used to optimize...
Checklist for Scaling Content Operations
Establish a Content Marketing Lead & Center of Excellence Team
Is someone accountable for “content marketing”? (43% of companies have a content marketing lead) bit.ly/CMTactics2014
Have you hired a team with the right skills and characteristics? bit.ly/CMAnatomy
Do you have a team charter to create valuable content and enable the rest of your organization to be great content marketers?
Have you identified roles and responsibilities for your team members, and opportunities for growth?
1. Define Content Marketing & Build Internal Support
Do you have a definition of content marketing that matches your company’s and customers’ needs?
Does management understand the value of content marketing?
Have you secured short-term content marketing wins to demonstrate success?
Have you engaged with other content marketers across your company?
Additional Resources
Curation 101 Webinar: Attend a webinar hosted by Curata CMO Michael Gerard to learn the basics of content curation. bit.ly/curation101webinar
The Comprehensive Guide to Content Marketing Analytics & Metrics: This eBook explains how to measure content against 8 di!erent metrics. bit.ly/CMmetrics
Does the rest of your company know what your team does, and are you aligned with them?
3. Develop a Content Marketing Supply Chain
Have you mapped our your content marketing supply chain with a process flow diagram?
Is the Content Marketing PyramidTM used to optimize reuse and repurpose of content? bit.ly/CMPyramid
Are you using metrics to determine the impact of content on the pipeline?
Do you use a mix of 65% created, 25% curated and <10% syndicated content? bit.ly/CMTactics2014 Are you marketing your marketing? (e.g., social media, influencer marketing, newsletters, sales enablement)
Consolidate and Integrate Content Marketing Applications
Is your content marketing team collaborating with marketing operations? Have you completed a content marketing technology audit? Are content marketing applications integrated with marketing and sales automation platforms? Do marketers have freedom to experiment with new applications?
Has a content audit been completed? (e.g., personas, buying stage)
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2.
© 2014 Curata, Inc. ! www.curata.com ! Email: [email protected]
What’s your Content Marketing Challenge?
Content Marketing Tools, The Ultimate List
© 2014 Curata, Inc. ! www.curata.com ! Email: [email protected] h"p://bit.ly/ContentToolsMap44
Social Media Analytics4
Website Analytics4
Marketing Automation
Marketing Automation & CRM Ecosystem
Email Marketing Tools
Social Media Management
Social Media Management & Listening
Tools
Sales Enablement
Promoting
Sponsorship & Ad Buys
Web Analytics4
Created
Content Agencies
Funnel Analytics4Personalization
SEO Analytics4
Curated
Social Bookmarking
Media Monitoring
Social Media
Blogging & CMS
Optimizing Enriching Localization Collaborating
Content Authoring Tools
Presentation Audio
eBooks Graphics Video
Other
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Digital Asset Management
Webinars Syndicating
Analytics
Sourcing
PRODUCING
Composing By Form
ORGANIZING
DISTRIBUTING
By Channel
MEASURING CMS
Ecosystem
