Checkin 2.0

Dec 2010

Check-In 2.0

1. Check-In Fatigue

2. Check-In 2.0

3. Direct To Consumer with Check-in 2.0

4. Enhanced Loyalty with Check-In 2.0

5. Value Delivered by Check-In 2.0

Table of Contents

Check-In Fatigue

Check-in Fatigue

• Burdensome App downloads and Manual Check-Ins

• Phantom Check-ins – No way to authenticate presence

• Frivolous destinations, meaningless incentives

• GPS-based spam offers

“I'm finding it harder and harder to be motivated to bother with check-ins anymore. The novelty has worn off. I'm not so interested in being the mayor of my local dog park.” – Source AdAge

Limitations of Current Check-in Technologies

• GPS

– Does not work well indoors

– Needs very accurate Geo-fencing to capture in-store presence

– Significant battery drain

• Cellular Location weaknesses

– Lacks fidelity to capture in-store presence

• Dog whistle (Shopkick) weaknesses

– Encumbers users: Needs application to be downloaded and invoked

– Poor fidelity when phone is inside purse

Introducing Check-In 2.0

Digital In-Store Ad Network

Check-In 2.0 Essentials

• Offline Cookie for Brick and Mortar Retail– Ease of Use – simply walk in

– Auto Check-In

– No Card Swiping etc.

• No Signing in on mobile apps

• Authenticated check-in– “YOU” have to be present

• Relevant Offers When andWhere You Shop

Novitaz Exec Summary

• Imagine Amazon.com for Brick and Mortar Retail

– Effectively utilizes cookie-based online check-in

– Personalizes the ecommerce experience for every returning customer

– Results in increased cross-sells and up-sells

– Without knowledge about a customer’s presence there is little a business can do to serve its customers effectively

Value of Check-In 2.0

Hello, Jane DoeJane’s Amazon.com

The Novitaz Approach


Check-In 2.0


Unprecedented Customer Insights

Direct to Consumer 2.0

• Capture in-store presence and browsing with an Offline Cookie – the NovitazInside Approach

• Enable a Direct to Consumer Ad-network – the first of its kind

• Deliver targeted in-store offers on the phone based on customer identification, transaction history, and shopping behavior – the phone is the communication platform

• Dramatically increase offer redemption and maximize the in-store experience

Our Approach


Direct to Consumer with Check-In 2.0


Direct to Consumer 2.0

• Extends Online Context-Based Adverting In-Store


How it Works - Overview

RETAIL STOREeWOMENSMENS

EZONE

e

CustomerEnters

Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases

Novitaz Hotspots captures brand and product interest

Customer Exits

Targeted Offers increases sales and drives customers back to the store

Customer Identified upon entry

Internal Hotspots

Entrance/Egress Hotspots

RETAIL STOREeWOMENSMENS

CHILDRENS

e

CustomerEnters

Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases

Product Offers sent on mobile phone

Novitaz Hotspots captures brand and product interest

Customer Exits

Targeted Offers increases sales and drives customers back to the store

Customer Identified upon entry

Internal Hotspots

Entrance/Egress Hotspots

Campaign Management

• Manage In-Store Campaigns just like online campaigns

• Deliver relevant offers based on Customer Interest

– Segmented by purchase recency, frequency, value

– Store visit recency, frequency, time spent in store

– Department visit recency, frequency, time spent in department

• Make Offers Location Sensitive

– Valid only in this store (the store the customer is in)

– Valid only for this visit (buy now!)

• Loosely-Coupled Integration

– Campaign Management Offered as a Service

– Transaction Log extracts for determining Lost SalesDigital In-Store Ad Network

• Brand Offer sent via SMS to regular phone

• List of Offers sent to smart phones

Customer Enters Store


Customer Clicks Thru

• Customer Selects Offers of Interest

‒ Brand Response sent to Brand Company

‒ Return on relationship delivered for a brand company


The Perfect Black Blazer$18 Off

Michael Kors Evening Dress

$49 Off

Ultra Skinny Jeans15% Off

DKNYC Work Dress15% Off

Customer Redeems Offers


• In-Store Action

‒ Offer redeemed by showing Promo Code or 2D barcode to Cashier

• Session Metrics Recorded

‒ Shopping Duration

‒ Products and Departments of Interest

‒ Offer-responses completed

‒ Significant Increase in Customer Intelligence for Loyalty and Brand Company

Enhanced Loyalty with Check-In 2.0

Enhanced Loyalty

Unprecedented Customer Insights

• NovitazInside captures in-store shopping metrics and derives unprecedented insights into customer behavior

‒ Store visit captured regardless of purchase

‒ Browsing behavior, departments visited, lost sales/opportunities and visit duration recorded

‒ In-Store Session metrics presents a new dimension for Customer Segmentation

• Significantly enhances the ROI of loyalty solutions by:

‒ Identifying the presence of repeat customers

‒ Capturing the browsing behavior of customers within a store as session metrics

‒ Completing the 360 degree view of the customer

Enhanced Loyalty

Enhanced Loyalty

Existing Loyalty Card

What a guest purchased

Identifies cross-sells

Mass Marketing

Generic rewards based on spend

Check-In 2.0 powered Loyalty Card

What a guest is interested in purchasing

Identifies new and lost opportunities

In-Store Presence Marketing

Loyalty based on understanding in-store browsing behavior

Enhanced Loyalty

• Get Rewarded for Checking-In to a Store

• Assumes change in consumer behavior: download apps, enable listeners, scan product pictures

• Menagerie of business models: Earn Virtual Rewards, Donate to Causes

The Location Space and Check-In 2.0

Micro-LBS with Check-In 2.0

• Deliver Relevant Offers When and Where you Shop

• Singular Focus on In-Store

• Digital In-Store Ad Network

• Auto Check-in based on Opt-in – deliver value to the consumer while not expecting the consumer to change behavior

• Monetization thru brand-response, much like online Ad Networks

• No Gaming, downloading apps, earning badges etc.

LBS - Mostly about manual check-ins

–

Value Delivered by Check-In 2.0

Check-In 2.0

Novitaz, Inc.

5104 Old Ironsides DriveSanta Clara CA 95054www.novitaz.com

Suni MunshaniCEO, Novitaz Inc.Tel: [email protected]

Jayant RamchandaniCOO, Novitaz Inc.Tel: [email protected]

http://www.novitaz.com/

mailto:[email protected]

mailto:[email protected]

Checkin 2.0

Technology

Transcript of Checkin 2.0