Check in to the Universe: NASA and Location Based Services Foursquare and Gowalla
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Transcript of Check in to the Universe: NASA and Location Based Services Foursquare and Gowalla
Check in to the Universe NASA, Gowalla, and Foursquare
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National Aeronautics and Space Administration
Stephanie Schierholz, Office of Communications
http://www.nasa.gov/connect
Stephanie L. Schierholz
Social Media Manager, Public Affairs Specialist,
Office of Communications, NASA Headquarters
@NASA @NASATweetup @schierholz
Social Media Foundation at NASA
According to the National Aeronautics and Space Act:
• Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall— – (3) provide for the widest practicable and
appropriate dissemination of information concerning its activities and the results thereof
National Aeronautics and Space Administration
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http://www.nasa.gov/connect
http://www.nasa.gov/connect
Connect and Collaborate with NASA
National Aeronautics and Space Administration
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First Tweet from Space National Aeronautics and Space Administration
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@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Bones / @ZeroG_MD
@Astro_Wheels
@Astro_Soichi
@Astro_Naoko
@Astro_Clay
@Astro_Nicholas
@Astro_Cady
@Astro_TJ
@Astro_Ron
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo
Tweeting from space now:
@Astro_Aggie @Astro_Satoshi
First Live Tweet from Space National Aeronautics and Space Administration
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@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Wheels
@Astro_Soichi
@Astro_Naoko
@Astro_Clay
@Astro_Nicholas
@Astro_Cady
@Astro_Bones / @ZeroG_MD
@Astro_TJ
@Astro_Ron
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo
Tweeting from space now:
@Astro_Aggie @Astro_Satoshi
National Aeronautics and Space Administration
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http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA
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National Aeronautics and Space Administration
Moon Rocks
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http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA
National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks
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http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA
National Aeronautics and Space Administration
NASA + Gowalla Items
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http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA
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National Aeronautics and Space Administration
Stephanie Schierholz, Office of Communications
http://www.nasa.gov/connect
National Aeronautics and Space Administration NASA + Gowalla: Search for the Moon Rocks
• 800 items by Oct. 15
• Gowalla never had a challenge completed by so many people so quickly
• 30,000 of each item
• 4,278 followers
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http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA
Discover NASA with Foursquare National Aeronautics and Space Administration
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http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html
@Astro_Wheels: NASA Explorer
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National Aeronautics and Space Administration
http://www.nasa.gov/connect
Foursquare National Aeronautics and Space Administration
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http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html
National Aeronautics and Space Administration
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http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html
Video of @Astro_Wheels’ Check in
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National Aeronautics and Space Administration
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html http://www.nasa.gov/multimedia/videogallery/index.html?media_id=22022681
Discover NASA with Foursquare
• 238 NASA Foursquare tips
• More than 10,000 people have unlocked the NASA Explorer badge
• 130,407 people follow http://www.foursquare.com/NASA
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National Aeronautics and Space Administration
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html
#NASATweetup + Patch
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National Aeronautics and Space Administration
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html
Lessons Learned
Use the service personally first
Identify the business case for your use
Identify resources for growth
Keep it active
National Aeronautics and Space Administration
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http://www.nasa.gov/connect
Challenges of Location-Based Service Partnerships
Terms of Service (TOS) Agreements
Getting the astronauts to check in
Lack of Resources
Keeping up with the latest updates
National Aeronautics and Space Administration
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http://www.nasa.gov/connect
“You may not have a spaceship, but your company has a fan base. They won't think of themselves as fans until they're in a room with like-minded people. They won't think of themselves as members of a community until
YOU bring them together.”
- David Rosen, @davidhrosen
(group VP, Makovsky + Company)
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National Aeronautics and Space Administration
Your Title Here 22
http://www.nasa.gov/connect