CASE STUDY # 7

Team InnovadorMBA@SNGCE

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Art begins in imitation and

ends in innovation.

- Mason Cooley

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Jugul Thachery has led an extensive career in social/mobile gaming, previously as the founder and Managing Director of ChaYoWo Games.

Thachery grew ChaYoWo from a small gaming startup into one of India's largest game developers.

Thachery's leadership has been key to building out the core development team, scaling from a small 20 person company to nearly 100 team members

InnovatorJugul Thachery, COO & Founder

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ChaYoWo Games is India's leading game development outsourcing provider.

founded by Jugul Thachery

The Kochi-based startup is tapping millions around the globe who play casual and social games on their computers, smart phones and tablets. The company has been successful in creating over 100 proprietary games that are played by over one million people each month.

They have a collaboration with ruby seven studio.

Introduction

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Then moved up the value chain by providing creative content to Nickelodeon, the American children's channel, Big Fish, one of the largest distributors of casual games, and Chillingo, a leading games publisher and subsidiary of Electronic Arts Inc.

Thachery decided to publish his own games to target the $3-billion online gaming market. Some of these games include 'I Park It' , 'Mortgage Meltdown' and 'The Dark Hills of Cherai' .

A professional services company focused solely on providing Game Development, Game Art & Animation, and Game Testing Solutions. ChaYoWo Games brings years of experience in developing the best of breed Online, PC/MAC, and iPhone games to our clients around the world.

Introduction

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ChaYoWo is 5 year old company.

Head quarters :Infopark,cochin

ChaYoWo, which has 100 employees.

Collaboration with Michel carpenter to form ruby seven studio

India's largest causal game developers

Where ChaYoWo stands today

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Games developed by ChaYoWo Games

Legends of the east: the cobras eye Murder she wrote 2:return to cabot

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Dark hills of cherai Zombie Prophecies : The serpent bearer

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Untold history : desencendant of the sun

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strength

weakness

opportunity

Threat

•Growth of the social gaming market•Games developed for all platforms•97% of all gaming is casual gaming

•broadband and internet connectivity in India•Lacks a consumer-centric approach

•Sources for outsourcing•Increase in smartphone users.

•Competition from social sites like facebook,orkut•Piracy

Rating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -

0 1 2 3 4 5

Capacity to Scale up

Ensuring Social Equity

Creating new Price-performance levels

Fair & transparent transactions & relationships

Environmental sustainability

Respecting rule of law & Individual Rights

Stage 1 – Table Analysis

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Stage – 2 CKP’s SANDBOX

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High

low

High

moderate

moderate

High

Identified opportunity and entered into casual gaming.

Casion games:developed games that are popular in casinos.

Early enter advantages

chaYoWo is operating with a portfolio of products rather than a single game as that of competitors

Vast user base

Field pictures

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http://www.infoparky.com/companies/details/MjE=/chayowo-technology-solutions-pvt-ltd

www.Sayowo.Com

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