Chauncey Hill Mall Welcomes New Donut Shop, Set to...

2
Hammer Donuts LLC 135 S. Chauncey Ave. St. 1J West Lafayette, IN 47906 765-357-6212 Hammerdonuts.com PRESS RELEASE For Immediate Release Chauncey Hill Mall Welcomes New Donut Shop, Set to Become Next Iconic Purdue Landmark Hammer Donuts aims to provide the Purdue Community with a wide variety of breakfast and late night treats. WEST LAFAYETTE, Indiana – August 21, 2017 – Finally, every Purdue student will be able to enjoy a fresh, handmade donut on campus. Boilermakers have waited too long for this day, but the wait is over. On the first day of the Fall 2017 semester, Hammer Donuts is open for business with a select menu. Something that could only be described as a dream in Tate Schienbein’s head has come to fruition. Over the past 13 months his vision of having a homemade donut shop in the Chauncey Village has now become a reality. The original idea came about shortly after Tate’s senior year of college while he and his friends were enjoying their last few nights of the summer before going their separate ways. Not even two days after the idea was pitched did the founder and his friends reach out to Gold Sail Capital in hopes of receiving some guidance in launching their business venture. The partnership blossomed over the coming months and with Gold Sail’s acquisition of the iconic Discount Den, the idea became more and more feasible. “We ultimately decided to go the route with the Den, not only because of its rich Purdue history, but because of the high visibility to Purdue students,” founder and owner Tate Schienbein stated. “It is kind of crazy how everything fell into place in such a short

Transcript of Chauncey Hill Mall Welcomes New Donut Shop, Set to...

Page 1: Chauncey Hill Mall Welcomes New Donut Shop, Set to ...hammerdonuts.com/press-release/release-1.pdfHammer Donuts LLC 135 S. Chauncey Ave. St. 1J West Lafayette, IN 47906 765-357-6212

HammerDonutsLLC135S.ChaunceyAve.St.1JWestLafayette,IN47906

765-357-6212Hammerdonuts.com

PRESSRELEASEForImmediateReleaseChaunceyHillMallWelcomesNewDonutShop,SettoBecomeNextIconicPurdueLandmarkHammerDonutsaimstoprovidethePurdueCommunitywithawidevarietyofbreakfastandlatenighttreats.WEST LAFAYETTE, Indiana – August 21,2017–Finally,everyPurduestudentwillbeable to enjoy a fresh, handmade donut oncampus.Boilermakershavewaitedtoo longforthisday,butthewaitisover.Onthefirstday of the Fall 2017 semester, HammerDonuts is open for business with a selectmenu.Somethingthatcouldonlybedescribedasadream in Tate Schienbein’s head has cometo fruition. Over the past 13 months hisvisionofhavingahomemadedonutshopinthe Chauncey Village has now become areality.TheoriginalideacameaboutshortlyafterTate’ssenioryearofcollegewhileheandhis friendswereenjoying their last fewnightsof thesummerbeforegoingtheirseparateways.Noteventwodaysafterthe ideawaspitcheddidthefounderandhisfriendsreachouttoGoldSailCapitalinhopesofreceivingsomeguidanceinlaunchingtheirbusinessventure.ThepartnershipblossomedoverthecomingmonthsandwithGoldSail’sacquisitionoftheiconicDiscountDen,theideabecamemoreandmorefeasible.“WeultimatelydecidedtogotheroutewiththeDen,notonlybecauseofitsrichPurduehistory,butbecause of the high visibility to Purdue students,” founder and owner TateSchienbeinstated.“Itiskindofcrazyhoweverythingfellintoplaceinsuchashort

Page 2: Chauncey Hill Mall Welcomes New Donut Shop, Set to ...hammerdonuts.com/press-release/release-1.pdfHammer Donuts LLC 135 S. Chauncey Ave. St. 1J West Lafayette, IN 47906 765-357-6212

amountof time.”WithHammerDonuts filing for abusiness license inMayof thisyear,theteamandGoldSailknewitwasonlyamatteroftimebeforePurduewouldhaveitsfirstdonutshop.As construction of the kitchen was completed and inspected during Boiler GoldRush, it was not long before donuts slowly began to appear in the bright pinkdisplaycaseintheDen.StudentswillsoonbeabletosampletheentiremenuwhenHammerDonuts, “HD”forshort,officiallyopens itsdoorsonSeptember6thof thisyear. Until then, they will provide a select menu where new donut flavors willprogressivelyappeareachday.Ultimately,HDseekstofulfilleveryone’suniquepalatewithnotonlytheusualcakeand traditional yeast donuts but also with creative flavors such as maple bacon,s’mores, andcereal toppeddonuts. “Wewill evenbehavingadonutof themonthwhere anyone canmake suggestions onwhat our next great donutwill be.”Untilthen, Schienbein plans on mastering the current menu listed on the website,hammerdonuts.com, and on the chalkboard behind the counter. Come grandopeningday,everyoneintheGreaterLafayetteareawillbeabletofullyexperienceanyHammerDonutoftheirchoosing.PressContact:TateSchienbeinFounderandOwnerHammerDonuts765-357-6212tate@hammerdonuts.comhammerdonuts.com