Chatting In The Newsroom
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Transcript of Chatting In The Newsroom
The noble art of chatting
Roland Legrand
Some context:
- Print newspaper
- Site
- Blogs
How we use our chat platform
- It's not only chat, it's also liveblogging
- It's live interviews
- It's live discussions
- It's live brainstorming
- It's a weekly or a daily show format
But why?
- It's another relationship with the community
- It's direct personal contact (less confrontational, more civilized)
- It's very fast
- It's immersive - It learns us a lot about our coverage
The challenge - in general
SWITCHING TO CONTINUOUS, STREAMING MEDIA PRODUCTION, DELIVERING MORE FORMATS THAN EVER BEFORE, WITHOUT COLLAPSING UNDER THE COST, KEEPING STRESS LEVELS TOLERABLE...
Flow through social media
- Publish everywhere, and (almost) everything using• long form blogging • fast blogging (bookmarklets, email, mobile) • micro-blogging (using hashtags, curated lists,
embeds)• live blogging• chats• vlogging • videostreaming• forums• comments• social bookmarks• wikis
The stage...
Backstage
Streaming video and chat
TO DO
- Have a plan
- Explain your plan in the blog post and in the chat box
- For big events: have a community manager - Use the possibility to talk directly to one participant
- Integrate Twitter, think twice about streaming video
- Have some media ready (pics, texts)
Après chat
- Refer back to your chat
- Develop topics in follow-up posts
- Remind people of the follow-up at the next chat
- Create more of an event: separate video interview with the guest, another blog post...
What really would be great
Contact
• [email protected]• @rolandlegrand (Twitter) • http://www.pbs.org/mediashift/roland-legrand/• www.mixedrealities.com • slideshare: rolandlegrand