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CHATTANOOGA FCSPONSOR PACKAGES

2 0 10 S E A S O N

PREMIER PL AYERS. PURE AMERICAN. ALL SOCCER.

Chattanooga Football Club Sponsorship Packet- 2010

CHATTANOOGA FOOTBALL CLUB

Chattanooga Football Club is a semi-professional soccer team, which participates in the Southeast

Conference of the National Premier Soccer League (NPSL). Chattanooga FC seeks to provide quality soccer

matches and a family friendly environment at Finley Stadium in downtown Chattanooga. The team is

comprised of high-level players holding amateur playing status. Chattanooga FC serves to develop players

and as a showcase for professional coaches.

MISSION STATEMENT

Chattanooga FC aims to build community and civic pride by creating a semi-professional soccer team with

regional talent and by producing a positive economic impact by making Chattanooga a destination for

soccer enthusiasts, both at the semi-professional and youth tournament levels. We are driven first and

foremost by love for the game, for Chattanooga, and for our fans.

CHATTANOOGA SOCCER CULTURE

The Greater Chattanooga Area boasts 5 separate youth soccer clubs, with over 50 travelling teams and 750

players. There are also numerous recreational soccer leagues totaling over 200 teams with thousands of

registered players. Within a 45 minute drive, there are 6 collegiate soccer teams as well. The Hispanic

population in Chattanooga has almost doubled in the last 8 years to over 15,000. Dalton has three separate

soccer leagues with over 250 teams currently playing. There are now 2 Hispanic leagues in Chattanooga

with 43 teams, up from 12 just two years ago. Championship Day for one of the leagues draws around 500

people to watch the games.

CHATTANOOGA FC’S CONNECTION TO CHATTANOOGA

The demographic profile of the typical

Chattanoogan soccer fan is middle to

upper class, well-educated, and loyal to

the game. There is also significant

opportunity in the region to attract the

growing Hispanic community. Both of

these mature markets make

Chattanooga FC a very attractive option

for sponsors and advertisers.

Chattanooga FC spent enormous efforts

in the 2009 campaign to build a strong

social media presence including Twitter,

Facebook, Flickr, and a well-managed

website. The team’s Facebook page now boasts over 1,800 fans, which is almost twice as many as the MLS

franchise the LA Galaxy! The following on Twitter is now at 650, the most of any semi-pro soccer club in the

US. The club led the country in attendance in 2009 averaging over 2,000 fans per home game. Each game

experienced significant attendance growth over the previous game and we expect this trend to continue. It is

our hope that we average over 4,000 fans per game in 2010.


CHATTANOOGA FC LEADERSHIP

MANAGING BOARD

Chattanooga FC is currently under the oversight of a ten-person Managing Board made up of local

businessmen, entrepreneurs, and soccer enthusiasts: Marshall Brock- Founder and Owner of Clumpies

Ice Cream Company; Tim Kelly- Owner of Kelly Auto Group; Sheldon Grizzle- Director of SpringBoard

at CreateHere; Paul Rustand- Design Director of Widgets & Stone; Sean McDaniel- Partner and VP of

Computerized Payroll Solutions; Krue Brock- Owner of Market Street Tire & Auto; Thomas Clark- New

Development Project Manager for Krystal; Daryl Heald- VP of Maclellan Foundation, Hamilton Brock-

Founder, Zumfoot; and Ben Johnson- Fellow at CreateHere.

COACHING STAFF

Brian Crossman, Head Coach and Technical Director

Coach Crossman has held a USSF “A” License for twenty-five years. Brian coached collegiately for thirty-

three years (the last twenty-one at Covenant College), compiling a record of 306 wins, 110 losses and 29 ties.

He was voted region/area coach of the year six times and district/conference coach of the year nine times.

Brian led Covenant College to the NAIA National Tournament twice. Presently, Coach Crossman is a

professor of Physical Education at Covenant College, serves as national chairperson of the Ethics Committee

for the National Soccer Coaches Association of America, and is the Director of Soccer for Lookout Mountain

Soccer Association.

Jimmy Weekley, Assistant Coach and Director of Player Development

Jimmy holds his NSCAA Premiere Diploma and the USSF “C” License. He has coached at the collegiate level

at both Covenant College and Flagler College, and is currently serving as the Head Coach of the Girl’s

Varsity Soccer Team at The Baylor School in Chattanooga. Under his leadership, the Baylor girls soccer

team has been state champions or runner-up nine of the last eleven years, winning titles in 1997, 1999, and

four straight from 2001-2004. He also coached the Baylor boy’s team to state titles in 2000 and 2007.

Jimmy has also won coaching accolades such as the NSCAA/adidas Region Coach of the Year for the South

Region among Private/ Parochial schools and was nominated for National Coach of the Year in 2002. As a

player, he played collegiately for Florida Southern and Covenant College. He also played semi- pro soccer

with the Chattanooga Express before joining the Atlanta Magic professional indoor team while winning 2

National titles with the Atlanta Magic.

2009 SPONSORS

Volkswagen Medium

adidas palmer Built Environments

Gordon Biersch Brewer Media Group

Kelly Auto Group World Next Door

Clumpies Ice Cream Lawson Winchester Wealth Management

Double Tree Computerized Payroll Solutions

Market Street Tire & Auto Jason Rehm, MD

Niedlovs Breadworks John Meldorf, Attorney

Widgets & Stone Center for Sports Medicine and Orthopaedics


SPONSORSHIP OPPORTUNITIES

All sponsorships are available for 1 and 2 year terms

TITLE SPONSOR- $25,000/$45,000

The Title Level Sponsorship is Chattanooga FC’s highest profile opportunity for businesses. As the Title Sponsor, the business will receive maximum exposure in various places including EXCLUSIVE representation on the team jerseys (to the exclusion of all other corporate logos other than the jersey manufacturer), a seat on the Chattanooga FC managing board, and a custom promotion package to be determined with the managing board. The uniforms are worn at all games and many player appearances, soccer clinics and various community events. Replica jerseys are also sold at all home games and through ChattanoogaFC.com.

Title Sponsor Receives:

Logo on the front of home and away jersey- replicas will be sold at all events and on ChattanoogaFC.com

Logo on Chattanooga FC tent to be provided to all local soccer clubs for use by the clubs at their events.

Logo with premium placement on home page of ChattanoogaFC.com

Logo on the cover of each game day program

25 season tickets for games with access to Press Box Suite with complimentary food and drinks

Banner with logo placed at midfield

Half-time promotional opportunities

Promotional video played on video board prior to game and at halftime (at max rotation)

Logo shown on video board during game at least ½ total game time.

Note: if Title Sponsorship is sold, Platinum, Gold and Silver pricing levels will be revised to reflect the loss of jersey logo availability.

PLATINUM SPONSOR- $10,000/$18,000

The Platinum Level Sponsorship is available only if the Title Level Sponsorship has not been filled. As the Platinum Sponsor, the business will receive excellent exposure in various places including the front of the players’ jerseys and the home page of the Chattanooga FC website. The uniforms are worn at all games and many player appearances, soccer clinics and various community events.

Platinum Sponsor Receives:

Logo on the front of home and away jersey- replicas will be sold at all events and on ChattanoogaFC.com

Logo with premium placement on home page of ChattanoogaFC.com

Logo on the cover of each game day program

10 Season Tickets for games with access to Press Box Suite with complimentary food and drinks

Banner with logo placed near midfield


Promotional video played on video board prior to game and at halftime (at 2nd priority rotation)

Logo shown on video board during game at least 1/4 total game time.


GOLD SPONSOR- $7,500/$13,000

As the Gold Sponsor, the business will receive excellent exposure in various places including the back of the players’ jerseys and the home page of the Chattanooga FC website. The uniforms are worn at all games and many player appearances, soccer clinics and various community events.

Gold Sponsor Receives:

Logo on the back of home and away jersey-replicas will be sold at all events and on ChattanoogaFC.com

Logo with excellent placement on home page of ChattanoogaFC.com


Banner with logo placed along sideline of field


Promotional video played on video board prior to game and at halftime (at 3rd priority rotation)


SILVER SPONSOR- $3,000/$5,000

As the Silver Sponsor, the business will receive excellent exposure in various places including the players’ shorts and the home page of the Chattanooga FC website. The uniforms are worn at all games and many player appearances, soccer clinics and various community events.

Silver Sponsor Receives:

Logo on the players’ home and away shorts

Logo on home page of ChattanoogaFC.com




Promotional video played on video board prior to game & at halftime (at 4th priority rotation)


BRONZE SPONSOR- $3,000- Training Jersey Front and Back Sponsor (2 available) $1,000- Training Jersey Sleeve Sponsor (2 available)

As the Bronze Sponsor(s), the business(es) will receive excellent exposure in various places including the front, back, or sleeve of the players’ training jerseys. These jerseys are worn at all games, practices, player appearances, soccer clinics and various community events. Please note that Chattanooga FC will pursue up to 4 Bronze Level Sponsorships.

Bronze Sponsor(s) Receives:

Logo on training jerseys- replicas will be sold at all events

Logo on ChattanoogaFC.com





ADVERTISING OPPORTUNITIES TICKET ADVERTISING- $2,000/season Logo and message on the back of official game day tickets with optional coupon. This sponsorship is ideal for a restaurant, bar or other retailer looking for a way to quantify patronage through coupon redemption. Also includes a small program ad and a P.A. message to support promotional offer. Chattanooga FC averaged over 2,000 supporters per game in 2009, and we hope to average 4,000 per game in 2010. GAME DAY PROGRAM ADVERTISING- pricing below is for entire season Advertisements are available in each home game program. 1. Front – Half Page - $1,500 (1 available) 2. Back – Half Page - $1,500 (2 available) 3. Inside Front – Quarter Page - $1000 4. Inside Back – Quarter Page - $1000

FIELD RUNNERS- $1,250/season Runners will be placed along opposite sideline for maximum visibility. Runner dimensions are 3’ x 8’. BANNERS- $500 Banners will be placed on the wall of the opposite stands for good visibility. Banner dimensions are 10 x 5. GAME DAY SPONSOR- $1,500 to $5,000 Promote your business by sponsoring a game. Product giveaways or promotional themes will be evaluated on an individual basis. OUTREACH SPONSOR- $3,000 Sponsor all of Chattanooga FC’s efforts to reach the wider community through soccer education, camps, volunteers, etc. PATRON- $500 and up Finally, for companies or individuals who want to support Chattanooga FC but have no commercial motivation, this level provides the following benefits: 4 season ticket/ VIP badges Complimentary CFC Jersey Complimentary CFC scarf Recognition as a Patron in year-end commemorative volume

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