SOCIAL MEDIA SERVICES 2013

is the most popular site in Puerto Rico

Facebook Puerto Rico

ACTIVE USERS WHO RETURN

DAILY

Source: Facebook Internal Data, Sept 2012*

1.3MILLION

ACTIVE USERS

1MILLIONMOBILE USERS

MEN WOMEN

AGE

13-1718-2425-3435-4445-54

55+

44% 56%15%21%27%19%12%6%

50%

Facebook Consumption vs. Other Sites

Average time spentper month (hours)

Average ages viewed per month

Source: ComScore & Nielsen Data, August 2012*Argentina, Brazil, Chile, Colombia, Puerto RIco, Ecuador, Guatemala, Mexico, Peru , Venezuela

** Does not include data for Brazil

08:08 747

02:58 120

03:54 312

00:28 35

Microsoft Sites

Google Sites

Yahoo!

bought

Shared

likedwants

Shared

Shared

bought

reviewed

reviewed

Shared

liked

BRANDS NEED TO BE PART OF THEIR

CUSTOMER’S SOCIAL NETWORK

Brands are media companies now.

You have to create breakthrough content to be

noticed.

Consumers Who “Like” or Follow a Brand:

•Are more likely to buy 1, 3, 4…………………. 51%

•Tend to spend more money 2……………….. $71

•Are more likely to recommend 1, 3, 4……..…. 60%

•Are more likely to be loyal to the brand 3 …. 34%

Sources: 1) Chadwick Martin Bailey, Mar, 2010; 2) Syncapse, 2010;3) ROI Research, June, 2011; 4) DDB Worldwide and OpionWay

Research, Oct, 2010

Social marketing framework: Key for social success

CONNECTWith the right people

ENGAGEThrough valuable experiencesINFLUENCEDrive word of mouth at scale

INTEGRATEBecome social by design

Social Media Plan of Action Develop an ongoing communication platform to recruit loyal customers on social

networks, grow their business and spread positive brand experiences to their friends

1. BUILD A GROWING FAN COMMUNITY:

• Fan Page Setup and Optimization• Develop Special Content Sections on Page• Lead generation (Fan Signup)• Community Code of Conduct• Fan Monitoring

2. GROW AND ENGAGE FANS:

• Execute an ongoing Fan recruitment strategy• Develop a Content Calendar and Post Campaigns• Deliver great branded content to maintain

relevance • Drive Fans to act – Click, Visit, Purchase, Share • Learn from Fan engagement and optimize

3. STRENGTHEN LOYALTY:

• Develop Social Media Promotions• Create entertaining purchase/brand experiences • Reward customers for loyalty• Spread user interaction to impact Friends• Convert participants into leads

Facebook Program:

1. BUILD FACEBOOK PAGE COMMUNITY

Facebook Page Development: Development Fee

• Fan Page Setup and Optimization• 1 Cover Design + Profile Picture• Develop 2 Special Content Sections on Page• Develop Community Code of Conduct• Fan Monitoring

$2,500

Facebook Page Security Configuration: Setup Fee

• Facebook Security Compliance• SSL Certificate Configuration • Service for 12 Months

$500

New Facebook Tab Section Development: Development Fee

• Copy, Design and Programming of new Page Tab• Facebook Tab Application Setup • Database configuration• Test and Publish

$1,500

QR Code Development: Development Fee

• QR Code configuration and action programming• Design in PNG and PDF format• Test and Publish

$625

2. GROW FACEBOOK PAGE COMMUNITY

Recruit New Facebook Fans Campaign (4 Weeks): Campaign Fee

Campaign Target: 4,000 New Fans in 4 Weeks •Design of Facebook Ads and Sponsored Stories•Facebook campaign setup•Campaign performance monitoring•1 Results Report

Note: This campaign is highly recommended to run ongoing to quickly build a significant Fan Base

$5,000

Facebook Promotion Campaign (6-8 Weeks): Campaign Fee

Campaign Targets: 6,000 New Fans + Drive Fans to enter promotion •Design of Facebook Ads and Sponsored Stories•Facebook campaign setup•Campaign performance monitoring•1 Results Report

$7,500

3. ENGAGE FANS: SOCIAL MEDIA PROGRAM

Facebook Management Program: Basic Level Plan $1,750/Month

4. FACEBOOK PROMOTION

Hosting for Facebook App Projects: Annual Fee:

• Hosting and Database Setup• Google Analytics Setup• Hosting service for 12 months

$1,250

Facebook App Security Configuration: Service Fee

• Facebook Security Compliance• SSL Certificate Configuration • Service for 12 Months

$500

Production of Facebook Promotion Application: Production Fee

• Facebook App setup for Desktop and Mobile Users• Development of up to 6 content pages • Database setup, user registry and online participation report• Facebook App integration to Facebook Page (Tab)• Ongoing App support throughout promotion • Monthly progress report

$9,000

Facebook AppWelcome

Page

Facebook AppUser

Registration + Survey Page

Facebook AppMy Picture

Page

Facebook AppAll Participants

Gallery Page

Facebook AppSales Registry

Participation Method

Mobile Facebook App Promotion

Mobile Facebook App Promotion

Mobile Facebook App Promotion

Mobile Facebook App Promotion

Mobile Facebook App Promotion

Retail QR CodePromotion

Retail QR CodePromotion

Retail QR CodePromotion

Plaza Carolina’s Fan Base saw a 650% increase!

Retail QR CodePromotion