Charlotte CountyFirst Quarter 2015

Tourism

Presented to:Charlotte HarborVisitor and Convention BureauResearch Data Services, Inc.July 16, 2015

Charlotte County

Occupancy ADR

2014 2015 2014 2015

January 63.2% 74.4% $86.98 $89.47

February 80.5 85.7 110.59 125.19

March 83.0 86.5 119.73 133.23

Q1 Average 75.6% 82.2% $105.77

$115.96

Smith Travel Research OccupancyQ1 2015 (Jan. – Mar.)

Key Visitor Metrics Q1 2015 (Jan. – Mar.)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

• Q1 2014: 113,600 people• Q1 2015: 125,700 people• Percent D: +10.7%

Estimated Number of

Visitors • Q1 2014:

$104,443,800• Q1 2015:

$122,352,700• Percent D: +17.1%

Estimated Direct

Expenditures • Q1 2014:

$159,276,800• Q1 2015:

$186,587,900• Percent D: +17.1%

Total Economic Impact

Key Visitor MetricsQ1 2015 (Jan. – Mar.)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

• Q1 2014: 2.8 people

• Q1 2015: 2.7 people

Average Immediate Party

Size• Q1 2014: 6.7

nights• Q1 2015: 6.6

nights

Average Length of Stay in Charlotte • Q1 2014:

$2,574.32• Q1 2015:

$2,628.10

Average Party Budget

Visitor Origin DistributionQ1 2015 (Jan. – Mar.)

11.26.2

30.935.7

6.43.85.8

FloridaSoutheastNortheastMidwestCanadaEuropeOther U.S.

Q1 2014

12.6

6.3

28.036.9

7.53.65.1

FloridaSoutheastNortheastMidwestCanadaEuropeOther U.S.

Q1 2015

Top Domestic DMA’sQ1 2015 (Jan. – Mar.)

Rank Order

Tampa/St. Petersburg 1

Boston 2

Ft. Myers/Naples 3

Chicago 4

New York 5

Detroit 6

Greater Orlando Area 7

Philadelphia 8

Atlanta 9

Cleveland 10

Destination Choice FactorsQ1 2015 (Jan. – Mar.) -- Volunteered Multiple Response

Q1 2015

Friends/Family in Area 29.5%

Previous Visit 18.6

Gulf/Beach 11.6

Affordable 8.5

Close to Home/Convenient 7.8

Recommendation/Word of Mouth 7.0

Not Congested/Unspoiled 6.2

Weather 4.7

Purpose of Trip(Multiple Response)

Q1 2014

Q1 2015

Vacation/Getaway 93.1% 92.0%

To Visit with Friends/Family 26.4 29.8

Family Events 11.4 9.6

A Golf/Tennis Trip 10.7 9.3

A Fishing Trip 8.4 8.9

Eco/Nature Trip -- 5.7

A Kayaking Trip 4.6 5.3

A Boating Trip 5.5 4.7

Types of Websites Consulted for Travel Information (Multiple Response)

Q1 2014 Q1 2015

Hotel Websites 54.8% 50.6%

Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) 45.3 46.6

Destination Sites 50.8 45.8

Airline Websites 40.5 38.8

Booking Sites (i.e., Travelocity, Expedia, etc.) 38.4 38.2

Mapping Sites (i.e., Map Quest, Google Maps, etc.) 28.9 31.6

Rental Car Websites 28.6 26.3

Restaurant Websites 26.3 25.0

Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.) 17.2 19.0

Social Networking Sites (i.e., Facebook, Twitter, etc.) 16.8 15.2

Booked on the Internet for Trip (Prompted)

65.3

34.7

Yes No/Don't Know

Q1 2014

66.7

33.3

Yes No/Don't Know

Q1 2015

Charlotte Messaging

Q1 2014 Q1 2015

Seen/Read/Heard Charlotte Message 44.6% 45.5%

Influenced (Base: Resp. who saw/read/heard msg.) 74.7 70.0

How Visitors Travel to Charlotte

Fly Personal Car Rental Car0.0

10.0

20.0

30.0

40.0

50.0

60.0

47 47.740.2

5144.7 43.8

Q1 2014 Q1 2015

Airports Deplaned (Visitors who flew)

Tampa Intl SW FL (RSW)

Orlando/ Sanford Intl

Miami Intl Punta Gorda

0.0

10.0

20.0

30.0

40.0

50.0

60.0 54.1

27.0

8.74.8

N/A

50.1

25.8

7.7 4.5 6.5

Q1 2014 Q1 2015

Repeat Charlotte County Visitation

Q1 2014 Q1 20150

102030405060708090

100

30.9 31.7

69.1 68.3

First Time Repeat

First Time Visiting Florida:

Q1 2014: 2.4%Q1 2015: 1.8%

How First Learn About Charlotte (Multiple Response)

Q1 2014 Q1 2015

Recommendation 65.3% 67.2%

Internet 35.6 38.8

Brochure/Visitor Guide

16.3 20.2

Magazine/News Story

9.5 8.6

Type of Lodging Used

0.0

20.0

40.0

60.0 52.7

28.514.5

Q1 2015

Party Composition (Multiple Response)

Couple Family With Friends

Group of Couples

Single0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.061.4

30.3

11.48.3 7.2

60.7

27.7

10.35.4 8.0

Q1 2014 Q1 2015

Traveling with Children/Young

Adults:

Q1 2014: 19.0%Q1 2015: 17.9%

Activities Enjoyed in Area(Multiple Response)

Q1 2014

Q1 2015

Dining Out 85.2% 88.4%

Beach 83.3 84.2

Relaxing 83.9 80.4

Walking on the Beach 69.0 68.4

Pool 59.2 62.5

Swimming 58.5 53.4

Shopping 55.2 53.2

Reading 54.8 51.8

Shelling 46.4 42.4

Visiting with Friends/Relatives 35.7 34.6

Fishing 29.5 25.9

Bars/Nightlife 16.7 22.3

Boating 14.9 17.9

Golfing 16.5 15.2

Spring Training Baseball 14.3 11.8

Satisfaction/Plan to Return

Q1 2014 Q1 20150.0

10.020.030.040.050.060.070.080.090.0

100.0

12.6 12.7

85.2 85.5

97.8 98.2

CombinedVery Satis-fiedSatisfied

Plan To Return

Q1 2014: 91.7%

Q1 2015: 92.1%

Demographics

Q1 2014 Q1 2015

Average Age53.2 years

54.2 years

Median Household Income

$92,459 $97,630

Charlotte Comments: Q1 2015 It's a beautiful locale, just a short ride from home. Affordable beachfront accommodations. It's a great family vacation place. Lots to do. Really clean, quiet, picturesque. Old Florida – great, quiet place. Can't package anything this nice. Great choice! So glad we found this gem. Quiet, but still fun. Great clubs. Better sharks’ teeth here than Venice. Great beach. Just private enough. Prices are good; view is stunning. Love the natural beauty and pristine beaches. It's a tropical paradise -- a vacation you won't forget. Close to the Winter baseball teams training sessions.

Thank You!!