CharlieCard Distribution Plan
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Transcript of CharlieCard Distribution Plan
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CharlieCard Distribution Plan
Press Briefing on November 30, 2006
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CharlieCards: An Inventory Story
• 200,000 CharlieCards issued through employer based monthly pass programs.
• 130,000+ Senior & T.A.P. smartcards currently in circulation and growing.
• 40,000 Student CharlieCards issued in December. Another 60,000 in 2007.
• 25,000 CharlieCards available through Shaw’s Supermarkets First Night Button promotion.
• 15,000 Online Monthly Program CharlieCards.• Over one million (1,000,000) free CharlieCards are
available for general distribution and use in December.
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Customer Adaptation & Integration
• Customers who get their CharlieCards on December 4 can immediately add value and begin using.
• Provides up to 4 weeks of:– CharlieCards vs. CharlieTickets,– Tap & Go boardings,– Convenience and ease of adding value and purchasing passes at
fare vending machines,– Frequent visits to retail sales terminals.
• Can add January passes at fare vending machines beginning December 15.
• Early integration into commutes and daily routines best prepares the rider for the discounted fare exclusive to CharlieCard users beginning January 1, 2007.
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Promotion & Communication
• T-Rider: CharlieCard & fare information pamphlet. T personnel distributed on system Nov 28- Nov 30. Community agency mailings begin in Dec.– Available in English, Spanish, Traditional Chinese, Cape Verdean,
Haitian Creole, Italian, Russian & Vietnamese.• Car cards and station advertisements debut weekend of
December 2 & 3 and continue into January.• Newspaper advertisements: Metro, El Planeta, El Mundo,
Sampan, Bay State Banner, etc. begin week of December 4. Complete list is attached.
• Distribution schedules for Dec. 4 to 8 and list of retail terminals are currently available at MBTA.com and from (617) 222-3200.
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2 Page Full Color Advertising Spread in the Metro on Dec 4.
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1 Page Full Color Spread:
Bay State BannerBoston Courant
Boston Haitian ReporterCambridge TabChelsea Record
Dorchester ReporterEast Boston Times
El MundoEl Planeta
Lynn Daily ItemMalden Observer
Mattapan ReporterPatriot Ledger
Quincy SunRevere Journal
SampanSomerville JournalSouth End News
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Use Your Card Now:Conversion Progress • Currently, CharlieCards are accepted on:
– All Buses. – All Silver Line vehicles.– At all Orange Line stations
• On December 4th accepted at:– 20 out of 23 Red Line Stations.– 11 out of 13 Blue Line Stations.– 9 out of 13 Green Line subway stations.– Fareboxes installed on 100 out of the 160 Green Line vehicles in
daily service (100% complete by Dec 11).
• On track for 100% system conversion before December 31st.
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Using Your Card Now: Fare Vending
Machines• 386 Fare Vending Machines currently in use: accept
cash, debit cards and credit cards (tokens at $1.25 cash value). When complete, over 500 will be installed.
• Customers will continue to experience the self service, interactive, touch screen convenience.
• CharlieCard customers simply tap Card to black target and add value or purchase bus or Link pass. Tap again to complete transaction and value explodes onto Card.
• Enclosed shelters will contain fare vending machine for stations along Green Line “D” branch.
• Adding FVM’s to non-traditional high volume traffic areas (ex. Logan Airport terminals, Fenway Park).
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Using Your Card Now: Retail Sales Program
• A growing network of retailers primarily along bus routes and Green Line surface lines.– Shaw’s, StarMarket, Tedeschi’s/Store24 & more
• Counter-top terminal with same capability as fare vending machines: add value and purchase passes. Products available on CharlieCards and CharlieTickets.
• 41 terminals in operation as of December 4. 75+ by December 31. Additional 125+ in ’07.
• Bus shelters and schedule cubes will list the 3 retail terminal locations closest to stop.
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Clerk View of counter-top Retail Sales Terminal
Customer View: visual confirmation
of transaction– receipt issued
Touch Screen CharlieTicket
processor
CharlieCard validator
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Get Your Free Card: General Distribution
Programs• Limited quantity of CharlieCards available at MBTA &
MBCR Pass Offices– Back Bay, Downtown Crossing, Harvard Square, North Station &
South Station
• Existing Subway/ Bus Pass Stores– Retailers surveyed for interest in receiving free CharlieCards.
• Community & Advocacy Agencies– Direct mailings and partnership programs
• MBTA Ambassadors
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MBTA Ambassadors
• Beginning December 4 and continuing into January.• MBTA personnel assigned to approx. 100 Bus and Rapid
Transit stations, and high volume Bus stops. • Multi-tiered schedule with locations, frequency, dates and
times based on ridership volume.• Primary focus on Bus customers, then Silver Line, Green
Line surface and Subway.• “How to use”/ “How to add value” informational brochures
accompany the free CharlieCard.– Available in Spanish and Traditional Chinese
• Customer Service Agents located near fare vending machines to assist with adding value to CharlieCard.
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Distribution Schedule
•200,000+ seat drop fliers announcing distribution dates and locations from Dec. 4 to 15.•On buses & Green Line cars beginning today, Nov. 30.
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Monday December 4
• Ashmont 5:00AM to 1:30PM
• Bellingham Square 5:00AM to 1:30PM
• Central Square, Cambridge5:00AM to 9:30AM
• Dudley Square 5:00AM to 1:30PM • Forest Hills 5:00AM to 9:30AM
• Harvard Square 5:00AM to 1:30PM
• Haymarket 5:00AM to 1:30PM
• Kenmore 5:00AM to 9:30AM
• Malden Center 5:00AM to 9:30AM
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Tuesday December 5
• Alewife 5:00AM to 9:30AM
• Andrew 2:00PM to 6:30PM
• Back Bay 2:00PM to 6:30PM
• Broadway 2:00PM to 6:30PM
• Central Square, Lynn 5:00AM to 9:30AM
• Copley 2:00PM to 6:30PM
• Davis 5:00AM to 9:30AM
• Fields Corner 5:00AM to 9:30AM
• Jackson Square 5:00AM to 9:30AM
• Lechmere 5:00AM to 9:30AM
• Mattapan 5:00AM to 9:30AM
•Maverick 5:00AM to 9:30AM
•Quincy Ctr. 5:00AM to 9:30AM
•Roxbury Crossing5:00AM to 9:30AM
•Ruggles 5:00AM to 1:30PM
•Sullivan 5:00AM to 1:30PM
• Temple Pl. 5:00AM to 9:30AM
•Wellington 5:00AM to 9:30AM
•Wonderland 5:00AM to 9:30AM
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Wednesday December 6
• Ashmont 5:00AM to 1:30PM
• Bellingham Square 5:00AM to 1:30PM
• Central Square, Camb. 5:00AM to 9:30AM
• Cleary Sq. 5:00AM to 9:30AM
• Cleveland Cir. 5:00AM to 9:30AM
• Codman Sq. 5:00AM to 9:30AM
• Eliot St @ Bennett St 5:00AM to 9:30AM
• Grove Hall 2:00PM to 6:30PM
• JFK/ UMass 5:00AM to 9:30AM
•Mass Ave @ Harrison St 5:00AM to 9:30AM
•Mass Ave @ Holyoke St 5:00AM to 9:30AM
•North Quincy 5:00AM to 9:30AM
•Oak Grove 5:00AM to 9:30AM
•Orient Hts. 5:00AM to 9:30AM
•Roslindale Square 5:00AM to 9:30AM
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Thursday December 7
• Dudley Sq. 5:00AM to 1:30PM
• Forest Hills 5:00AM to 1:30PM
• Harvard Sq. 5:00AM to 1:30PM
• Haymarket 5:00AM to 1:30PM
• Kenmore 5:00AM to 9:30AM
• Malden Ctr. 5:00AM to 9:30AM
• Maverick 5:00AM to 9:30AM
• Quincy Ctr. 5:00AM to 9:30AM
• Ruggles 5:00AM to 9:30AM
• Sullivan 5:00AM to 9:30AM
• Temple Place 5:00AM to 9:30AM
• Wellington 5:00AM to 9:30AM
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Friday December 8
• Alewife 5:00AM to 9:30AM
• Andrew 2:00PM to 6:30PM
• Back Bay 2:00PM to 6:30PM
• Broadway 2:00PM to 6:30PM
• Central Square, Lynn 5:00AM to 9:30AM
• Copley 2:00PM to 6:30PM
• Davis 5:00AM to 9:30AM
• Fields Corner 5:00AM to 9:30AM
• Jackson Square5:00AM to 9:30AM
•Lechmere 5:00AM to 9:30AM
•Mass Ave @ Newbury 5:00AM to 9:30AM
•Mass Ave (Orange)5:00AM to 9:30AM
Mattapan 5:00AM to 9:30AM
•Roxbury Crossing 5:00AM to 9:30AM
•Wonderland 5:00AM to 9:30AM
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December and beyond….
• Possible Saturdays at locations such as Ashmont, Dudley Square, Forest Hills, Ruggles, & Sullivan Station.
• Throughout December, frequent distribution at Green Line surface stops by officials at Show & Go locations.
• Additional bus stops: Federal & Franklin, Watertown Yard, Watertown Sq., Wolcott Sq., and other high volume stops.
• To continue into January 2007. Schedules will be announced: MBTA.com and seat drops.
• Beginning mid-December, e-commerce at MBTA.com. Order pre-loaded CharlieCards ($5, $10, and $20).