Charlie Pownall - Brochure

charliepownall.com September 2015

CHARLIE POWNALL Communications & Online Reputation Advisor

Consulting, Training & Coaching


Consulting

Charlie Pownall is an advisor, mentor and coach who works with companies, governments and

individuals to improve their communications and manage their reputations.

Typically, he works at a senior level with the Corporate Communications, Corporate Affairs and

Digital Marketing/Social Media teams; he also has extensive experience working with or alongside

Legal, Marketing, IT and HR functions.

He is accustomed to working flexibly in line with his clients’ requirements: direct, or as support to

existing advisors. He can work on short-term engagements, as a retained advisor or as someone to

bounce ideas off or get a second opinion from.

He divides his time between London and Hong Kong and travels widely across Europe, the Middle-

east and Asia. He is an Adviser to London-based reputation and privacy consultancy Schillings,

Singapore-based communications consultancy WATATAWA and Hong Kong-based Strategic

Public Relations Group.

Charlie Pownall provides:

Stakeholder/User Research & Analysis

Communications Strategy Development

Digital/Social Media Strategy Development

Risk Analysis, Mitigation & Management

Crisis Planning & Response

Online Reputation Management

Reputation Tracking & Reporting

Writing & Editorial.

Recent advisory work by Charlie Pownall includes:

Devised a reputation tracking and reporting system for a global infrastructure operator

Developed a multi-year online corporate reputation plan for a major Chinese multinational

Devised a leading luxury hotel chain’s global social media strategy and governance

Helped a US investment firm handle anonymous online rumors about a key product

Provided litigation support to a high profile family business in South-east Asia.


Training & Coaching

In today’s highly competitive business environment, smart organisations create value by investing in

their people. Charlie Pownall provides communications and social media training for leaders and

practitioners looking to understand, devise and implement effective reputation and communications

programmes and defend their reputations at a moment’s notice.

Charlie Pownall’s approach to training is informed by the following principles:

Customised: In line with agreed learning goals, with relevant and topical content, case studies and best practice examples, and in the most convenient format.

Participatory: Through a focus on practical skills development, interactive scenarios, and individual and team-based exercises.

Sustained: A modular and extensible curriculum, with participants able to ask questions of faculty on an ongoing basis.

Directly relevant to Corporate Communications, Corporate Affairs and Digital Marketing/Social

Media leaders and professionals, his courses are frequently of interest to other functions involved in

the protection, management and evaluation of corporate reputation, notably Legal, IT and HR.

Charlie Pownall offers the following training modules:

Reputation Risk Mitigation

Crisis Communications

Social Media for Crisis Communications

Online Issue/Incident Management

Online PR Fundamentals

Social Media Planning & Strategy.


Speaking

An accomplished and authoritative speaker, Charlie Pownall talks regularly at industry conferences,

company events, business schools and universities. Customising content to the needs and

requirements of each audience, his approach is to inform, challenge, entertain and motivate

audiences through observations and insights from his professional experience.

Charlie Pownall is also available as a panelist, facilitator or moderator at company events.

Charlie Pownall speaks on the following topics:

Reputation Risk – How to Identify, Assess and Mitigate Reputational Threats

Reputation Management – The New Digital Defense Playbook

Crisis Communications – How Social Should You Be When The Heat is On?

Social Media Strategy & Planning – Five Easy Steps to Effective Social Engagement

Digital Influence – Communications Nirvana? OR Damp Squid?

Thought Leadership – Differentiator, or Oxymoron?

Personal Branding – How to Build a Strong, Safe Personal Reputation Online.

Selected recent speaking engagements include:

Online Issues & Incident Management (Guest Lecturer)

Hang Seng Management College, Hong Kong – April 2015

Why Reputation Matters (Panelist)

2014 Corporate Affairs Form, Hong Kong – December 2014

Building & Managing Corporate Reputation (Speaker, Panelist)

Richard Ivey School of Business, Hong Kong – February 2014

Mastering Social Media: How to Evolve your Business & Reputation (Panelist)

The American Chamber of Commerce in Hong Kong – November 2012

Crisis Communications in the Digital Age (Speaker)

The European Chamber of Commerce in Taiwan – November 2011.


Managing Online Reputation

A practical, common sense guide to protecting and defending your organization’s name and image

online, Managing Online Reputation (Palgrave Macmillan, 2015) explores the threats posed by social

media and sets out how you can respond to online attacks on your business and reputation.

What they are saying: “Having been at the centre of a major corporation’s

reputational meltdown, I find Charlie Pownall’s insightful

and practical understanding into the role of the web and

social media, in portraying how a company is perceived by

the outside world, a must-read not only for those involved

in corporate PR, but for any manager or director who cares

about their organisation.”

Michael Woodford OBE, Former CEO, Olympus

Corporation, and Whistleblower

“Charlie Pownall’s take on how to counter reputational

threats is readable and wise. Managing Online Reputation is the

Art of Reputation for the digital age.”

Keith Schilling, Chairman, Schillings

“A must-read for any business leader concerned with the

critical issue of corporate reputation. With impeccable

credentials, Charlie Pownall provides valuable insights and

practical guidance on how organisations can protect and

manage their reputations in the social age.”

Stephen Thomas, Group Head of Corporate Communications, AIA Group

“Managing Online Reputation cuts through the digital hype to provide compelling and incisive insights

into the risks of the social web and a no-nonsense, jargon-free playbook for dealing with online

attacks.”

Matthew Stafford, Cabinet Secretary, Government of Australia

“A survival guide for PR and communications professionals navigating their way through today’s

tumultuous landscape.”

May Wong, General Manager, Corporate Relations, MTR Corporation

http://charliepownall.wordpress.com/media/


Biography

Charlie Pownall is a consultant, trainer and coach who draws on over twenty years’ experience in public relations, advocacy, government communications, digital marketing and social media to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations. Prior to his current role, Charlie Pownall had been Managing Director (Asia-Pacific) at public

relations and public affairs consultancy Burson-Marsteller and Group Communications Manager at

advertising and marketing services network WPP plc. He started his career with the European

Commission as a press officer and speechwriter before becoming Group Communications Director

at SYZYGY Group AG and leading communications for its 20x over-subscribed IPO on

Germany’s Neuer Markt.

A regular commentator and speaker, Charlie Pownall writes for publications such as ClickZ, Public

Affairs Asia, PR Week and Social Media Today, and has authored white papers and reports on

reputation management, stakeholder reporting and investor relations. His Corporate Reputation In The

Digital Age white paper was honoured at WPP’s prestigious annual Atticus Awards 2011.

Charlie Pownall chairs the Communications and Marketing Committee at the American Chamber of Commerce in Hong Kong. He divides his time between Hong Kong and London.


Contact

Thank you for your interest. To find out more

about how Charlie Pownall can help you,

please contact:

CPC & Associates

3/F, Nam Ho Wong Building

148 Wing Lok Street

Sheung Wan

Hong Kong.

Tel: +852 6013 6201, +44 (0)7973 379 989

Email: [email protected]

Twitter: @cpownall

Skype: charliepownall

Charlie Pownall - Brochure

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