Charlie Kojis

Jackson

Jacka opes

Jackson, Mississippi

• No team in area

• 200,000 in Jackson

• Over 3 million in MS

• Median Age: 33.4

• Mostly African-American

• Largely Single

Target MarketsPrimary Target Market-Demographics• Men• Single• Mid to low income• Favoring African-Americans• High school Education• 25 to 30 years old-Geographics• Urban-Psychographics• Interest in football, sports• Party life-style

• Secondary Target MarketDemographics• Married Men (Families)• 1 to 4 children• Favoring African-Americans• 35 to 50 years old• Middle Income• High school or College educatedGeographics• Urban or SuburbanPsychographics• Interest in sports• Looking for family-friendly activities

Sponsorships

• Dr. Pepper– Stadium Naming Rights– $165 million/10 years– Exclusive Beverage Provider

• Combos Snacks– Official Snack Food– Provide all Combos Concessions

Merchandise

• Hooded Sweatshirt– $35

• Antler Visor– $15

• Jackalope Bobblehead– $12

• Official Sideline Cap– $20

PayrollEmployee

Type# of

Workers

Rate of Pay Hours Worked

Total Expense

Player 53 $770,000/year N/A $40,810,000

Coach 16 $400,000/year N/A $6,400,000

Front Office 20 $100,000/year N/A $2,000,000

Concessions 60 (10 @ 6 stands)

$8.50/hour 5 $25,500

Ticket Gate 30 $8.50/hour 5 $12,250

Security 25 $15/hour 5 $18,750

Marketing 5 $60,000/year N/A $300,000

Finance 5 $60,000/year N/A $300,000

Other Areas 15 $50,000/year N/A $750,000

$50,616,500

BudgetArea Expenses Revenue Total

Stadium Construction

$450,000,000 N/A $420,000,000

Public Stadium Financing

N/A $125,000,000 $120,000,000

Utilities $22,500 N/A $22,500

Payroll $50,616,500 N/A $50,616,500

Stadium Naming Rights

N/A $165,000,000 $16,500,000

Sponsorship Deals N/A $12,000,000 $12,000,000

Ticket Sales N/A $36,000,000 $36,000,000

Concessions N/A $1,200,000 $1,200,000

Advertising $1,000,000 N/A $1,000,000

TV Revenue N/A $45,000,000 $45,000,000

$86,415,500

Money Need: $8,641,550

Thank You