Charlie Hiscocks: Our Journey Towards Getting Digital
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Our journey towards ‘getting digital’ Charlie Hiscocks Group Director for Integrated Activation SABMiller plc 19.09.11
Transcript of Charlie Hiscocks: Our Journey Towards Getting Digital
Our journey towards ‘getting digital’
Charlie HiscocksGroup Director for Integrated Activation
SABMiller plc19.09.11
Footsie top 20, $28billion revenues,
70,000 employees, selling in 75+countries
The most local of the global brewers
“If SABMiller did everywhere , what SABMiller does brilliantly somewhere …. “
Nick Fell SABMiller group CMO
“ Marketing is that function of the organisation that can keep in constant touch with the organisations consumers, read their needs, develop “products” that meet their needs and build a programme of communications to express the organisations purposes ”
Kotler+ Levey 1969
From “digital strategy ” To strategy for “winning in a digitally enabled world”
Winning in a digitally-enabled world
Winning in a digitally-enabled world
Culture
Winning in a digitally-enabled world
Culture
Technical standards/platforms
Winning in a digitally-enabled world
Culture
Education
Technical standards/platforms
Winning in a digitally-enabled world
Culture
Education
Technical standards/platforms
Recognition and sharing
Driver wanted
