Charlie Gandy Livable Communities, Inc.€¦ · Charlie Gandy – Livable Communities Inc. They are...
Transcript of Charlie Gandy Livable Communities, Inc.€¦ · Charlie Gandy – Livable Communities Inc. They are...
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Adapting to Improve Rather than fighting/struggling against change…
Adapt “It is what we do as humans.”
evolve, change
“Where there is change there is movement.
Movement creates friction. Friction creates heat.
Where there is no heat, there is no movement, no change.” -Alinsky
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There are only 3 types of cities: • Bellwether – independent thinking, high expectations, innovators among professionals and electeds, first mover advantage • Bandwagon – students of peer and bellwether cities, once commitment is made they benchmark and catch up, high performance professionals and electeds use
case studies to lead • Backwater- aware of peer cities activities but wary of application in hometown, cautious and default against change
What is your city?
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Austin
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San Francisco
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Personality of Place
• Leading with an authentic voice, mining unique assets, differentiating from competition
• Sustained commitment to an emotionally compelling narrative and a universal campaign
• Communicating with mindful/playful messaging • Taking risks, harnessing urgency, embracing
ambition
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What is charisma?
A compelling attractiveness or personal charm that can inspire devotion
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Simon
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The 5 Keys to Charisma
Steve Jobs
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1. Are you committed to a great cause bigger than yourself?
Are you willing to take a controversial stand that could put you at significant social risk?
Dr. Martin Luther King Jr.
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2. Are you a brilliant and emotionally engaging communicator?
Do you consistently communicate with a mindful, playful approach?
Richard Branson
Image: John Pozadzides Charlie Gandy – Livable Communities Inc.
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3. Do you radiate self-confidence and conviction, using audacity and chutzpah to spread your gospel?
Stephen Colbert
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4. Do you have a clear idea of your own strengths and weaknesses? Have you taken a personality test like Strengthfinders or Myers-Briggs? Eleanor Roosevelt
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5. Are you a strong leader who inspires devoted fans or followers?
Image: Timothy Schenk
Oprah
Bono
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Masters of Charisma
If you scored a five...
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Your Charisma Score
3-4 run-of-the-mill politicians, actors, charmers, 1-2 poseurs, charlatans, failed televangelists
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Charismatic people are usually strong leaders, brilliant communicators and they like framing
their conviction around big goals and inspirational thinking. (Jobs)
Yet they are smart, fun, playful people to be around. (Branson)
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Charismatic Companies
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Charismatic Companies
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They are warm, emotional, mindful/playful companies that take risks while not taking themselves too seriously. They consider themselves smart, merry revolutionaries defining themselves against their conformist competitors. Charismatic companies profit also, while adding a bit of charm, wit, and style to their customers experience. They connect emotionally and personally with their customers and often create a devotion to their brand that is unshakable.
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Culture
Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.
Today, in the United States as in other countries populated largely by immigrants, the culture is influenced by the many groups of people that
now make up the country.
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Creating Charismatic Cities
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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San Francisco
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San Francisco
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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San Francisco
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
I Left My Heart In San Francisco summarizes the emotional attraction this town has on many people. San Francisco’s secret for this attraction is its sophisticated communication tactics used with residents and visitors. Their most effective economic development tool is enthusiastic word of mouth recommendations from their resident/fans and visitor/fans.
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Austin
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Austin
Image: John Pozadzides Charlie Gandy – Livable Communities Inc.
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Austin
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Austin
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
Austin has captured the mindful/playful ethic of the high tech industry and parlayed it into a business culture that eschews corporate stupidity, suits and self-seriousness. Austin’s authentic voice as a music mecca has placed it squarely on the map as a premiere venue. Combine that with miles of beautiful recreational trails and greenways, crystal clear rivers, forbidding canyons, add Texas style barbeque, TexMex joints and a slacker attitude, and you get a city that radiates hospitality, adventure and new experiences that people want to talk about.
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Long Beach
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Long Beach: Committed to a Great Cause
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Alice Wanket 80 years old Tri-Athlete
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Women On Bikes
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The Political Will
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Long Beach: Risk Taking & Innovation
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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`
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Cyclists up 300% Pedestrians up 15% Car/Bike Crashes down 80% Car/Car Crashes down 50% Car Speed down 5 mph.
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Cyclists Tripled Pedestrians Doubled Positive effect on real estate transactions
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Long Beach: Risk Taking & Innovation
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Street Decks, Parklets
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Long Beach Street Deck Case Study
• Public Space/Private Investment projects • 3 installed in last year, (Lolas, Berlin, Number 9) • All report business increase 25-30% • All report hiring 4-6 new employees • Two year return on initial business investment of
$25,000 projected • Car commercial shoots paid 2 restaurants $10k each • All operating under sidewalk use permit, $850/year • Solid neighborhood support, no net loss of parking • 4 more restaurants planning expansions
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Utopia Café, Long Beach
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At Last Café Street Deck Plan
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Bike-Friendly Business Districts
Designed to encourage residents to ride their
bikes to shop local through the use of
incentives, events and promotions.
• District bikes • Sponsorship of bike
related events • Print and social
media campaign • Bike Saturday (city
wide)
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Long Beach Cyclery is a new, full service bike shop located in Bixby Knolls.
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Bike Share Program Two Grants designed to implement bike share programs in Downtown and at CSULB.
660 bikes 65 kiosks Located at 3-4 block spacing 4 block spacing
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Long Beach: Mindful Playful Messaging
Image: Matt Fukushima Charlie Gandy – Livable Communities Inc.
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Long Beach
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Long Beach: Avid Fans & Followers
Images: Allan Crawford Charlie Gandy – Livable Communities Inc.
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How Long Beach
Does Innovation
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Results
• 175 bike friendly businesses • 4 bike friendly retail districts • Over 26 new and expanding businesses • People moving to Long Beach • Students staying in Long Beach
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What have we learned
• Be bold • Find political and business champions • Engage business community • Be willing to spend some local funds to get
started • Expect opposition…it always comes with
change
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Long Beach: A New Portland?
Image: Allan Crawford Charlie Gandy – Livable Communities Inc.
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Personality of Your Place?
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1. As a community, have you committed to a vision, direction or destiny
that is compelling and different from your peers?
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2. As a community, do you use a mindful/playful approach to emotionally connect and communicate your values?
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3. As a community, do you radiate self-confidence and use audacity and chutzpah
to spread your gospel?
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4. As a community, do you have a clear idea of your strengths and weaknesses?
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5. As a community, are you a strong leader who inspires devoted fans or followers?
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Long Beach By Bike Tour
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Advocate
Mayor Bob
Foster
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“Bring your candy-ass mayor to Long Beach,
we will take him or her on a ride and see if they can keep up.”
Mayor Bob Foster
Mayor Bob Foster & City Manager Pat West
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Charlie Gandy [email protected]
562 298 7681
“More enduring than skyscrapers, bridges, cathedrals, and other material symbols of man’s achievement are the
invisible monuments of wisdom, inspiration, and example erected in the hearts and minds of men.
As you throw the weight of your influence on the side of the good, the true and the beautiful,
your life will achieve an endless splendor.” - Eustace Conway’s Grandfather
Charlie Gandy – Livable Communities Inc.