Charity Shops
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Transcript of Charity Shops
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Charity shops:Shhh! Don’t mention the Web!
15 July 2008
Howard LakeFundraising UK Ltd
01206 579081
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
An open and shut case
High street charity shops aren’t open 24 hours a day.
They’re lucky if they open for more than six hours a day.
When closed, their windows remain a useful… shop window
So, why no mention of the charity’s website which is open 24 hours a day?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Not open for business
Next time you pass a charity shop, see if they promote the web address
Don’t be surprised if they don’t Do be surprised given that the charities
have been fundraising online since the mid/late 1990s.
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Not convinced?
Join me on my tour of Canterbury and Whitstable last weekend searching for web addresses in charity shop windows…
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Spot any?
No, nor me. Actually, there was one on one of the
posters in the Oxfam shop. Small type though.
So, a good use of charity real estate? A missed opportunity? A lack of integration?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Yes!
How much would it cost to promote the website in a charity shop window?
1p perhaps – a laser print-out, or a b/w photocopy
Could charity trading arms have stretched to affording that in the past 10 years?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
What to do?
Work for a charity? Check if your shops have a web address in the window.
Visiting a charity shop? Ask for the web address, and mention you couldn’t see it in the window.
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
24-hour charity shops
Let’s get the most out of charity shops – driving traffic to charity websites even when they’re closed
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Thank you
Howard LakeFundraising UK [email protected] 579081