Charging and Billing
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Oracle Converged Charging and Billing : Update
Raghu Prasad
Nov 14, 2011
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 2
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Industry Trends : Network, Service Control and
Charging
Separation of Access, Service Control and Applications Layers
IMS
Separation of Call/Session Control (SCP) from Charging
(OCS) 3GPP
Emergence of Service Delivery Platforms as an
alternative to silo’ed VAS applications
TMF’s SDP / SDF
OSI and the TCP/IP Network Layer Models
ISO. IETF
Bu
sin
es
s
Te
ch
no
log
y
•Real-time rating is passe, real-
time promotions is the
differentiator
•From Charging and Billing to
Balance/Wallet Management
•Customer-oriented notifications
and delivery mechanisms
•Drive towards modularization /
componentization and layered
architectures
•Standards-based interoperability
and integration
•Horizontal and grid-like
scalability (in addition to vertical)
Inc
rea
sin
g C
om
po
nen
t-is
ati
on
an
d S
tan
dard
isa
tio
n
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 3
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Convergent Billing System Design Industry Evolution
The Blob Rating vs. Billing SCP and OCS
Rating /
Service Logic
Service
Control
Prepaid
Balance Mgmt
Billing /
Invoicing
Recharge /
Payments
Collections
A/R, GL
Accounts
/Subs
Voucher Mgmt
Accounts
/Subs
Offers, Rates,
Products
Network/SDP/Apps
Billing /
Invoicing
Collections
A/R, GL
Accounts
/Subs Offers, Rates
Products
Balance
Management
Online & Offline Rating,
Discounting
Payments /
Recharges
Service Logic
Service
Control
Service
Creation
F&F, VPN,
CUG Lists
Charging Interface Other interfaces
Network/SDP/Apps Network/SDP/Apps
Rating /
Service Logic
Service
Control
Recharge /
Payments
Accounts
/Subs
Billing /
Invoicing
Collections
A/R, GL
Accounts
/Subs Offers,
Products
Prepaid
Balance Mgmt
Re-rating
Products,
Rate Plans
Payments,
A/R Balances
Various interfaces
Huawei, Comverse Ericsson with BSCS Oracle, Huawei*
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 4
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The Oracle Vision Converged Billing and BSS/OSS
Next-generation, service-
agnostic architecture
Integrated to Oracle’s BSS,
OSS, SDP and Enterprise
applications suite to provide
complete solution
Service
Logic
Service
Control
Service
Creation
Rating,
Discounts
Balance
Mgmt
Billing /
Invoicing Payments /
Recharges
Collections,
A/R, GL
MSC HLR SMSC GMSC GGSN Apps MMSC SDP
Oracle BRM
(OCS)
Oracle NCC (SCP)
Diameter Ro
CA
P
MA
P,
SM
P
P
Dia
met
er,
SIP
Accounts /
Subs
Network
Plane
Service
Plane
Business
Plane
Component-ized, flexible and
cost-efficient
Optimized network, service and
business planes
Open (non-proprietary) and
standards-based
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 5
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Oracle Convergent Billing Architecture
(High-level)
Service
Logic Service
Control
Service
Creation
Rating,
Discounts
Balance
Mgmt
Billing /
Invoicing
Payments /
Recharges
Collections,
A/R, GL
MSC HLR SMSC GMSC GGSN Apps MMSC SDP
Oracle BRM
(OCS)
Oracle NCC (SCP)
Diameter Ro
CA
P
MA
P,
SM
PP
Dia
mete
r,
SIP
Accounts /
Subs
• Clear separation of financial functions from service/network control functions
• Best-in-class rating/balance management (Oracle BRM) and service control components (Oracle NCC)
• Ability to scale components independently resulting in cost-efficient infrastructure additions
• Network-edge functions in SCP layer to support CUGs, F&F, free credits, service bundles etc.
• Integrated balance management functions across postpaid and prepaid operations
• GUI-driven service creation and logic configuration
• Support for traditional (CAP, INAP) as well as next-generation charging interfaces (Diameter, SIP) in the same platform
Oracle Convergent Billing Solution
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 6
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CAP
3GPP Alignment of Oracle CBS
Session Based Charging Function
Event Based Charging Function
Account Balance Mgmt
Function
Recharging Server
Post Processing
System
Online Charging Functions
Rc
Ga
Re
Charging Gateway Function
Rr
Bo
Adapted from 3GPP TS 32.296 V7.0.0
Rating Function
IMS
Bearer
Service
Ora
cle
Co
mm
un
ica
tions N
etw
ork
Ch
arg
ing
an
d C
on
trol
Serv
ice L
og
ic a
nd
Co
ntro
l Business Process Tier
Object Tier
Data Tier
To
p-U
p
AP
I Online Charging System (OCS)
Ro
CAP 2/3
Diameter
SIP, SOAP
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 7
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Inte
gra
ted
Best-
in-C
lass S
uit
e
Oracle Solution : Functional Advantages
Service
Plane
•Service Logic •Service Control •Service Creation
Service Boosters
CUG and Communities
Mobile VPN for enterprise customers
Special number services
Premium-rate VAS services
GUI-driven Service Creation
Environment
Pla
tfo
rms,
Data
base,
Mid
dle
ware
, V
irtu
alisati
on
Product
Plane
•Products, Rate Plans •Rating / discounting •Balance Mgmt
Customer-specific pricing
Multiple resource buckets
Cross-service promotions
Instantaneous rewards
Postpaid real-time credit control
Marketing
/ Business
•Bundles •Campaigns and Promotions •Rapid offer design
Service bundles
Targeted promotions
Rapid fulfillment of service
orders/requests
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 8
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GUI-based SCE (Control Plan Editor)
Drag & Drop Service
Creation Environment
• Simple ‘Feature Nodes’, for different
operations: connect, release,
charge, discount, match….
• Feature Nodes are used to define
graphical view of the service
• Currently more than 200 building
blocks available
• Complex services already built and
field proven
• Each service is represented by a
Control Plan
• Many services can use same
Control Plan (=same logic)
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 9
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GUI-based Service Creation Environment Control Plan
Service Configuration
Environment
• Drag & drop feature nodes into a
control plan (CP)
• Configure elements of the Runtime
environment
• Linked via decision points
• Once control plan is complete, a
compilation report is run
• Any un-configured nodes will be
shown in the report
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 10
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Pricing Model - Example
Example: iPhone plan for iPhone 4 16GB
Deal = iPhone4 001
Plan = iPhone plan for iPhone 4 (16 GB)
Product = iPhone4 001
- Purchase Fee: $3480 - Free minutes: 800
- Monthly Fee: $138 - Free Intra min: 600
- Free Volume: 100Mb
Deal= SMS 001
Product = SMS 001: $0.5/SMS
Discount = Intra SMS 001: 100% off
Deal= Data 001
Product = Voice 001: $0.9/Min
Product = Data 001: $10/5Mb
Deal= Voice 001
Service = Subscription
Service = SMS
Service = Data
Service = Voice
Service = … …
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 11
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Wallet and Balance
Wallet
Free Inter-Minute
Balance
Free Volume Balance
Free Intra-Minute
Balance … … … …
Payment Type:
Prepaid Cash Balance
Free SMS Balance
100mins,
Valid until
2011/06/30
500mins,
Valid until
2011/12/31
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 12
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Balance Management
• Real-time balance updates to ensure
revenue integrity
• Credit limit/balance monitoring and
threshold notification
• Flexible resource definition and
management
• Resource reservation for prepaid
services
• Single customer view with multiple
balances support
• Sub-balances with validity dates
(relative, absolute, first usage, any time
period)
• Service level balances with separate
bills and payment methods
• Flexible consumption rules
Account
Bill 1
”Dad’s Phone”
Invoice
Bill 2
”Mom’s Phone”
Credit Card
Bill 3
”Kid’s Phone”
Prepaid
Etc.
Voice ServiceMessaging
ServiceConvergent
Bundle
(Voice, Data,
Content,
Messaging)
Voice,
Messaging
Bundle
Data Service
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 13
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Invoice Credit Card Air Miles Voucher/ Gift Card
Voucher/ Gift Card
Free Minutes
The Turner Family
Sally Simon Sasha Jade
Users:
Services:
Data Content Voice TV Content Voice Data
Balances & Payment Types:
Voice Content Data TV Voice
Convergent Subscriptions – Multitude of Options
13
Internal account top-up
(funds transfer)
External Top-up
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 14
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Templates XML
EDI
EFT
Printer
Fax
Repository
e-Commerce
Output Formats Destinations
Oracle 10g, Oracle BI EE,
Oracle Communications
BRM BI Publisher
Data Source
• Word
• Acrobat
• JDev
Layout Tools
HTML
Excel
Power
Point
• Excel
• Flex
• Others
Web Services
Oracle Apps,
Custom
Applications
XSL CSV
Flash
RTF
Invoicing and Reporting
Oracle 11g
Oracle BIEE
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 15
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CONSUMER
Pricing with Revenue Sharing
Flexible Revenue Share Rules
•Fixed •% of charge
Flexible Pricing •Per download •Subscription based
•Promotions •Special Credits
CONTENT PROVIDER $5
$3
$ 1.00
$ 0.50 bearer
internal costs
$0.50 profit
$2 SERVICE PROVIDER
15
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 16
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Proven Solution for MVNE/MVNO
OC Prepaid Charging
Mobile Network Operator
MVNE
MVNO #1
MVNO #2
MVNO ...
Fast Time to
Market
• Single deployment to reach multiple MVNO affiliates
• Complete separation between MVNOs
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 17
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Social Relationship Manager (SRM)
Oracle NCC
Retention
Service Hooks
Phone Friend Network
Acquisition
Oracle Differentiator
ASP
Any other
Open Social
Networking
Site
We
b 2
.0 in
terf
ace
Effective, low cost referrals
Fun, interactive & innovative
Social media marketing
Social business intelligence
Consulting/Integration work required to design and implement operator service and
business logic using the foundation Kit
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 18
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SRM : Verification and Registration
Install app Request for permissions
Friend inviter
Mobile verification
& registration
Post to wall Widget features
Allow app permission to
• Access my personal information
• Post to my wall
OperatorTel
Emma Chan registered to the application
Enter MSISDN & receive password.
OCNCC registration control plan
using HLR query to determine on-
net / off-net status
On-net or off-net
status defines
the features
Using widget gallery
on social networking
site or by URL
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 19
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•Minimal duplication of customer/subscriber data
•GUI-driven configuration of business (products/offers)
and network-edge (services) entities
•Componentization of SCP and OCS for optimized
operations, performance and scalability
•Horizontal scalability of each component layer
•Necessary service logic in the SCP layer to improved
and cost-efficient operations
•Appropriate interfaces and technologies for back-office
and network-edge integration
•Support for MVNE and MVNO operations
•In-memory data store for low latency operations
•Oracle OCS architecture is aligned to 3GPP-
defined layers and interface protocols
•Internal interfaces are based industry standards
(Diameter)
•Multi-service,
multiple
balances,
multiple
payment
modes
•SDP-
integrated
•Social-
networking
ready
Arc
hit
ectu
ral
Eff
icie
ncy
Oracle Solution : Non-functional Advantages
Oracle Communications Oracle Confidential Tuesday, 22 November 2011 Page 20
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