READ OUT LOUDTHE STORY BEHIND

- SWAROVSKI -

MORE THAN JUST CRYSTAL JEWELRY

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Because without light, crystal is nothing more than dead stone. Light is the soul of the crystal and triggersemotions such as bedazzlement, excitement and drive. This makesour brand something personal.

Which is why it is so important to usto continue to inspire our clients with our products, generating not one single perception of the brand Swarovski, but rather a multitude of very personal stories,” Zaim tells me.

Though their own designs are successful, Swarovski does not plan touse the crystals solely for their own designs. “The sale of loose crystalswill remain an important activity for us. External companies and designers

use our crystals for celebrity clothes, in famous movies, for lighting and for huge glamour events such as the Oscars.” The sale of loose crystals not only contributes significantly to the company’s profit, but also contributes

to its branding.

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