READ OUT LOUDTHE STORY BEHIND

- SWAROVSKI -

MORE THAN JUST CRYSTAL JEWELRY

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

One of the lessons to be learned from brand expe dition is that you must make sure you are very good at something and that you stay that way. The Austrian company Swarovski is aware of this and most

defi nitely lives by it: using crystals as a basis, this company, which employs more than 23,400 people worldwide, has been successful for more than 100years. With the snow-topped Tirol mountains in the background, just a

stone’s throw away from Innsbruck, lies the small village of Wattens.When you enter the town, it is immediately clear that you have entered the home base of Swarovski, with the ‘Swarovski Kristallwelten’ as

its biggest attraction. This multimedia museum attracts 700,000 visitors anually, making it one of Austria’s largest tourist attractions. Swarovski is the largest employer in the village, employing more than 5,200 people in

its factories and offices. During a tour of the private Swarovski museum, I decide that many of the designs,particularly the figurines, are not really up my street.

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