Diffusions of Innovationsby Everett M. Rogers

Chapter Seven Outline

Adopter CategoriesRodgers pg. 282-285

Innovators: Venturesome Early Adopters: Respect Early Majority: Deliberate Late Majority: Skeptical Laggards: Traditional

Chapter Seven GeneralizationsRodgers p. 298

7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality.

7-2 The relatively earlier adopters in a social system are no different from late adopters in age

Character traits for Earlier adopters:

7-3 have more years of formal education 7-4 are more likely to be literate 7-5 have a higher social status and 7-6 have a greater degree of upward social

mobility 7-7 have larger-sized units, such as farms,

companies, schools and so on.

Personality Traits for Earlier adopters:

7-8 have greater empathy 7-9 Less dogmatism 7-10 Greater ability to deal with abstractions 7-11 Greater rationality 7-12 Greater intelligence 7-13 A more favorable attitude toward

change

Personality Traits for Earlier adopters: Continued

7-14 A greater ability to cope with uncertainty and risk

7-15 A more favorable attitude toward science

7- 16 Less fatalism and greater self-efficacy 7-17 Higher aspirations for formal

education, higher-status occupations and so on.

Communication behavior for Earlier adopters:

7-18 have more social participation 7-19 Are more highly interconnected in the

interpersonal networks of their system 7-20 Are more cosmopolite 7-21 Have move contact with change agents 7-22 Greater exposure to mass media

channels

Communication behavior for Earlier adopters: Continued

7-23 Greater exposure to interpersonal communication channels

7-24 Engage in more active information seeking

7-25 Have greater knowledge of innovations 7-26 Higher degree of opinion leadership

Case Studies:

Hate Crime Laws Amish Cell phones Laggards in Hong Kong