Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and...
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© GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation FAMILY BUSINESS CONFERENCE 2014 HELSINKI 140919
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Transcript of Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and...
© GROW
Andreas RosenlewManaging Partner, GROW
The holy trinity of holistic and sustainable brand-driven business development and transformation
FAMILY BUSINESS CONFERENCE 2014HELSINKI 140919
© GROW
Permanent Sales Tools & LiteratureIR-, CRM- & CSR-ProgramsOnline & Social MediaPackagingEnvironmentsUsers & CustomersCulture & PeopleProduct/Service DesignProduct/Service InnovationProduct/Service Quality Product/Service ConceptBrand Identity, Position & Proposition
Periodic Advertising & PromotionsPR & Product PlacementRoad Shows, Events & Sponsorships
Brands are mainly built for, not promoted to success – Everything Communicates™
© GROW
STRATEGY
BRAND CULTURE
”WHAT”
”HOW” ”WHO”PER
FORM
ANCE
PRID
E
PASSION
”WHY”
The holy trinity of holistic and sustainable brand-driven business development and transformation
PURPOSE
© GROW
STRATEGY
BRAND CULTURE
Vision
Domain
Key Success Factors
Identity
People
Values
Relationships
Experiences Behaviours
PERFO
RM
ANCE
PRID
E
PASSION
Proposition & DIRECTIONAL
IDEA
PURPOSE
The holy trinity of holistic and sustainable brand-driven business development and transformation
”WHAT”
”HOW” ”WHO”
”WHY”
Transparency InternalExternal
© GROW
Andreas RosenlewManaging Partner, GROW
The holy trinity of holistic and sustainable brand-driven business development and transformation
FAMILY BUSINESS CONFERENCE 2014HELSINKI 140919
