CHAPTER OVERVIEW MISSION STATEMENT The University of South Florida American Marketing Association (USFdevelopment through practical marketing experience, philanthropy, and mutually beneficial relationships with business professthe AMA Tampa Bay, the University of South Florida, and the Tampa Bay business community. Strengths • USF-AMA has been ranked a top collegiate chapter for the past four

consecutive years. • The chapter has had approximately 100 members for the past three

years. • USF-AMA, founded in 1985, has strong ties to the business

community through the AMA Professional chapter, philanthropic events, internships, corporate tours, and guest speakers.• Three passionate faculty advisors, one of whom served on the

Collegiate Chapters Council for seven years, have of almost 30 years. • E-Board and chairs retain excellent notes to pass on to incoming

officers to promote continuity. • The USF-AMA website and social media presence provide members

with information, news of upcoming events and internship opportunities. • USF-AMA maintains a strong business relationship with companies

such as Chevrolet and Nielsen. • USF-AMA filters all decisions with the question, “Will this increase

the professional development of our members?” Opportunities • With over 1.2 million people in Hillsborough County we have a vast

potential to tap for community support of chapter activities.• With over 300 USF marketing majors, we have a large pool

potential membership. • The chapter maintains a growing AMA Executive Board and

membership alumni database. • USF-AMA is the only undergraduate marketing organization on

campus. • Students need additional work experience to have a

advantage when seeking post-collegiate employment and AMA provides resumé building activities. • For five years we have co-hosted the Florida Regional C

with the FIU. • Professional AMA Tampa Bay chapter is one of the fastest growing in

the nation. • Many USF-AMA alumni remain in the Tampa Bay area and want to

give back. • We continue to mentor smaller AMA chapters in Florida

St. Leo, Florida State University, and the University of Central Florida.

Univers

American Marketing Association (USF-AMA) is dedicated to the enhancing of its members’ professional development through practical marketing experience, philanthropy, and mutually beneficial relationships with business profess

, the University of South Florida, and the Tampa Bay business community.

AMA has been ranked a top collegiate chapter for the past four

The chapter has had approximately 100 members for the past three

founded in 1985, has strong ties to the business community through the AMA Professional chapter, philanthropic events, internships, corporate tours, and guest speakers.

passionate faculty advisors, one of whom served on the a combined service

Board and chairs retain excellent notes to pass on to incoming

resence provide members events and internship

business relationship with companies

question, “Will this increase professional development of our members?”

With over 1.2 million people in Hillsborough County we have a vast potential to tap for community support of chapter activities.

large pool for

The chapter maintains a growing AMA Executive Board and

AMA is the only undergraduate marketing organization on

Students need additional work experience to have a competitive collegiate employment and AMA

Florida Regional Conference

Professional AMA Tampa Bay chapter is one of the fastest growing in

AMA alumni remain in the Tampa Bay area and want to

Florida including eo, Florida State University, and the University of Central

Weaknesses • USF-AMA is not funded by the university or the College of

Business. • USF’s large, decentralized campus hinders AMA’s ability to recruit

non-business majors and presents challenges for event planning.• Executive Board elections, held each semester, create

inconsistency among leadership styles. • USF-AMA does not have an assigned Tax

challenge when asking for community donations.• Our AMA advisors are also instructors with almost 200 students

each semester and have substantial college committee work.

Threats • The College of Business has 16 other major student organizations

which cater to specific business majors.• Over 500 other academic organizations

involvement of non-marketing majors in our organization. • Many students work full or part-time while taking a full course

load leaving little time for club membership• College of Business class schedules hinder member participation

and availability. • USF’s reputation as a commuter school limits campus involvement

among the faculty, staff, and students.• High costs from membership fees and professional events

constrain member involvement. • The nation’s current economic situation makes it difficult for USF

AMA to attain sponsorships and donations from the community.

versity of South Florida | 1

of its members’ professional development through practical marketing experience, philanthropy, and mutually beneficial relationships with business professionals from

by the university or the College of

USF’s large, decentralized campus hinders AMA’s ability to recruit business majors and presents challenges for event planning.

Executive Board elections, held each semester, create rship styles.

AMA does not have an assigned Tax-ID which poses a challenge when asking for community donations. Our AMA advisors are also instructors with almost 200 students each semester and have substantial college committee work.

other major student organizations c business majors.

academic organizations at USF compete for the marketing majors in our organization.

time while taking a full course load leaving little time for club membership College of Business class schedules hinder member participation

USF’s reputation as a commuter school limits campus involvement students.

High costs from membership fees and professional events

The nation’s current economic situation makes it difficult for USF-AMA to attain sponsorships and donations from the community.

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CHAPTER GOALS 1. To increase the Chapter’s rank among collegiate AMA chapters and ultimately become the “AMA International Collegiate Chapter

of the Year” 2. To uphold the USF-AMA reputation within the College of Business and with industry-sponsored programs through maintaining

standards of excellence 3. To improve networking skills through relationships with College of Business faculty, trade professionals, the AMA Tampa Bay, and

USF-AMA alumni 4. To develop well-rounded members through the use of the member point system to reward participation in all aspects of the

chapter initiatives 5. To optimize leadership skills among executive board members through team building retreats, weekly participative board

meetings, continuation of officer legacies, and preferential attendance at invitation only industry events 6. To produce strong leaders through the development of multiple committees with autonomous direction to guide professional

development, fundraising, philanthropic events and industry-sponsored programs

Professional Development Goal: To enhance professional development for members through exposure to a wide variety of marketing professionals through guest speakers, corporate tours, and conferences OBJECTIVE: EDUCATIONAL VALUE To help members apply knowledge and skills learned through AMA to their professional careers Professional Speakers Goal: 20 speakers, 40 members attend each Strategy: Contact professionals via email, USF career center, AMA advisors, employers, social media, and personal contacts to give presentations on resumés, networking strategies, internships, personal career stories, industry analysis, and guidance to professionalism. Corporate Tours Goal: 6 tours, 10 members attend each Strategy: Contact companies, present and past speakers, alumni, and personal connections to coordinate facility tours to expose members to a variety of business environments. Fall 2012 Florida Regional Conference Goal: 20 USF members, 100 attendees in total

Strategy: Partner with Florida International University’s AMA to host the AMA’s 5th Annual Florida Regional Collegiate Conference in Miami, Florida. This two day event consists of networking, teambuilding, a sales simulation competition, career expo, and industry speakers to discuss how to succeed in today’s marketplace. Conference attendance will be generated through social media, email, phone calls, viral marketing, and promotional flyers. Universities from Florida, South Georgia, and Puerto Rico will be invited to attend the conference. 35th Annual AMA International Collegiate Conference Goal: 15 members, 5 incoming E-board members Strategy: Send 15 USF AMA members to the 2013 AMA International Collegiate Conference by advertising conference team building and bonding, professional development, past experiences, points incentives, and leadership enhancement skills.

OBJECTIVE: RELATIONSHIP BUILDING To offer additional value to members through positive relationships with the American Marketing Association, USF, and the Tampa Bay business community AMA Tampa Bay Goal: 6 events, 12 members Strategy: Meet with the AMA Tampa Bay collegiate liaison each semester to arrange activities with USF-AMA. USF-AMA members are offered a discounted membership of only $5.00 to join the professional chapter. As an incentive for members, USF-AMA sponsors students to attend AMA Tampa Bay events throughout the year. USF College of Business (COB) Goal: 6 events, 15 members Strategy: Assign an E-Board member to maintain a relationship with the USF COB Dean’s office. Encourage members to attend

and volunteer at professional COB events to improve their networking, interviewing, resumé building, and communication skills. Members receive points for attending events. Student Organization Partnerships Goal: 2 partnerships Strategy: Partner with other student organizations in the College of Business to generate membership interest and increase attendance and awareness of chapter events. All organization leaders meet twice per semester to collaborate and discuss upcoming events. Social media and email are used to keep communication open between organizations.

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OBJECTIVE: CAREER DEVELOPMENT To prepare members for professional business situations through practical marketing experience Career Building Workshops Goal: 3 workshops, 40 students attend each Strategy: Enhance member’s professional development through providing workshops on resumé building, interviewing, impressing recruiters, etiquette, or other topics. (NEW) Professional Mentor Program Goal: 30 E-Board members participate Strategy: As an incentive to join the USF-AMA Executive Board, each E-Board member is assigned a professional in the Tampa Bay area to be a mentor for the semester. Mentors are carefully selected for each member based on the individual’s interests and career goals. (NEW) Student Resumé Bank Goal: 20 resumés Strategy: Add a link called “Student Resumés” to the professional development section of the usfama.com website. Members will receive points and exposure of their resumé as an incentive to participate in the new program.

Employment/Internship Opportunities Goal: (EACH SEMESTER) 10 opportunities Strategy: Professionals in the Tampa Bay area and USF-AMA connections frequently inform USF-AMA about upcoming career opportunities. An E-Board member searches weekly for opportunities through USF and the College of Business through the USF Career Center, marketing practicum professor, and marketing department. EdVenture Partners Chevrolet Marketing Internship Goal: $500 profit, 15 member committee Strategy: Organize a team of USF-AMA members to participate in the EdVenture Partners program to market a Chevrolet car to college students. The committee, with a budget of $3,000, will plan and execute marketing research and host a campus event to reach more than 800 USF students. The team will report to top Chevrolet executives at the end of the program.

OBJECTIVE: AMA COLLEGIATE COMPETITIONS To compete in and place in AMA collegiate competitions Chapter Plan: October 9, 2012 Goal: 5 Executive Board members participate Strategy: Construct a chapter plan to guide USF-AMA in the 2012-2013 academic year. It will be submitted for the Collegiate Awards Program. AMASavesLives Competitions (See page 4 of community service) Donate Life America Case Competition: December 12, 2012 Goal: 1 entry submission, 5 members Strategy: USF-AMA will organize a group of members who will work under the direction of a professor in the USF marketing department to research and develop the required integrated marketing communications plan for Donate Life. Outstanding Marketing Week: November 13, 2012 Goal: 5 events, 25 members Strategy: Activities related to marketing with be held each day of the week. Participation incentives will be offered and promotional materials will be distributed to the USF community.

Chapter Website Competition: November 16, 2012 Goal: 1 submission Strategy: Evaluations of the USF-AMA website are performed frequently from industry qualified judges to gain feedback and compare the USF-AMA website to other collegiate AMA chapter websites before submitting. Faculty Advisor of the Year Award: December 4, 2012 Goal: 1 faculty advisor submission Strategy: Submit one faculty advisor of USF -AMA to be nominated for Faculty Advisor of the Year. AMA Student Marketer of the Year: January 31, 2012 Goal: 1 member submission Strategy: Submit one member of USF-AMA to be nominated for Student Marketer of the Year. Annual Report: February 20, 2013 Goal: 5 Executive Board Members Strategy: Report the results of the USF-AMA 2012-2013 chapter plan, including highlights, strengths, and weaknesses.

COMMUNITY SERVICE Goal: USF-AMA strives to strengthen the understanding of social responsibility and the importance of servant leadership through volunteering and helping the community. USF-AMA will utilize its marketing skills to advertise, plan events, and promote causes in the community. USF-AMA focuses on activities promoting or assisting organization’s efforts that save lives in many ways in addition to organ donation. OBJECTIVE: NON-PROFIT MARKETING EXPERIENCE To provide local non-profit organizations with marketing expertise at no cost. Marketing expertise will be delivered through market planning and networking through community service events

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Breast Cancer Awareness Month Goal: 10 members, 10 hours Strategy: Collaborate with campus organizations to promote events for breast cancer awareness during the month of October. Blood Drive Campaign Goal: 10 members, 10 hours Strategy: Advertise upcoming Blood Mobile campus visit dates to the community using flyers and stickers. Give point incentives to members who give blood. OBJECTIVE: SOCIAL RESPONSIBILITY

Decide to Drive Campaign Goal: 10 members, 10 hours Strategy: Use marketing and promotional skills to raise awareness about the dangers of distracted driving. Spring 2012 Big Cat Rescue (BCR) Goal: 20 member committee, 100 guest attendees, 100 petitions Strategy: Create a campus event to raise awareness about Big Cat Rescue, a non-profit organization in the Tampa Bay area that is home to over 100 rescued exotic cats. We will also promote a petition to change cat laws and save cat lives through creative marketing strategies and social media.

To take an active role in the area of social responsibility both on campus and in the community Support Military Troops Overseas Goal: $50 in-kind donations Strategy: Collect items for a military unit with ties to the USF COB, some of whom have been wounded in combat. Environmental Activism Goal: 25 members, 5 hours

Strategy: Help the environment by cleaning up the Tampa Bay area at community clean-up events. We will promote events via social media. Feeding America Tampa Bay Goal: Collect 50 cans Strategy: Collect canned goods and small change to feed the hungry. Design a flyer and create a slogan to promote the cause.

OBJECTIVE: AMASAVESLIVES To participate in all National AMASavesLives competitions and promote donor registration AMASavesLives Competitions: Oct.1-Dec.14, Jan.21-Mar.8 Goal: (EACH SEMESTER) Register 50 new organ donors, create 5 videos, generate 500 video views, host 1 event, post 500 Facebook posts Strategy: Set up AMASavesLives info tables on campus. Use incentives to encourage involvement. Utilize social media and flyers to advertise. Design promotional materials and t-shirts to promote the cause. Get other campus organizations involved. Donate Life America Goal: Raise $200, 20 member

Strategy: To complement the AMASavesLives competition, USF-AMA will raise money for Donate Life America throughout the year at our events, on campus, and in the community. LifeLink Foundation Goal: 20 members Strategy: LifeLink Foundation, the largest organ procurement and tissue bank serving Florida, Georgia, and Puerto Rico, is headquartered in Tampa and will work with us to train members on how to promote organ donation for our AMASavesLives campaign. It partners with Donate Life America.

OBJECTIVE: CHAPTER LEADERSHIP To reach out to developing AMA chapters in the area and guide them to success using our leadership skills Ambassador Program Goal: Mentor 3 schools Strategy: Send local AMA chapters the USF-AMA weekly newsletter. Designate an E-Board member to maintain

communication between chapters. Invite students from St. Leo University, Florida State University, and the University of Central Florida to attend USF-AMA events and share ideas with their members to further evolve their programs.

FUNDRAISING Goal: To plan, organize, and execute successful marketing campaigns to fund the chapter’s annual operations OBJECTIVE: INDUSTRY SPONSORED EVENTS To encourage at least 65% member involvement in planning, operating, and completing fundraising events using marketing, promotions, research, sales, and management skill

Professional Development Revenue Goal: Regional Conference $200 profit Edventures Partners Chevy Internship $500 profit

These events, discussed under “Fall 2012 Regional Conference” and “Edventures Partners Chevrolet internship” on pages 2 and 3, are primarily professional development opportunities; however, they do generate income.

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Local Restaurant Get Back Events Goal: 2 events, profit $100, 20 members Strategy: Earn a percentage of sales for mentioning AMA on a specified day with participating restaurants in the USF area. Members who partake in event days will receive points as incentives for attending. USF-AMA will reach out to the USF community, friends, AMA alumni, and family to promote event days using flyers, social media, and word of mouth advertising. Spring 2012 ScramBULL Goal: $12,000 profit, 30 members

Strategy: Host the 12th Annual USF-AMA Golf ScramBULL, the largest and most profitable fundraiser for the chapter. The profits from the event will fund members who attend the AMA International Conference as well as other various chapter operations. Beginning in September, members will use event planning skills to raise money, maintain alumni and sponsor relationships, and gain networking experience by securing sponsorships, auction donations and recruiting golfers. At the Feb. 8 event, members will provide excellent customer service to over 100 golfers through meeting arriving golfers, assisting with bags, providing lunch and dinner, managing contests, taking photos, and awarding prizes and goody bags.

OBJECTIVE: ONGOING FUNDRAISERS To provide non-event methods of continual fundraising to support our chapter activities Grey’s Bookstore Goal: Profit $50, 10 members Strategy: Advertise Grey’s competitive prices in order to collect a donated percentage of sales from AMA purchases. Ink Cartridge Recycling Fundraiser Goal: Profit $75, 20 members Strategy: Collect ink cartridges from members and the College of Business to recycle at Cartridge World. Cartridge Word will present USF-AMA with a check based on the number of cartridges recycled.

Promotional Merchandise Sale Goal: Profit $100 Strategy: Sell the chapter’s line of branded merchandise to members at all meetings and events. USF-AMA Business Cards Goal: $100 Strategy: Design a USF-AMA business card template. The E-Board will purchase individualized cards for members in bulk orders at a discounted rate in order to make a profit.

MEMBERSHIP Goal: Enhance professional opportunities through a large membership base with a high percentage of membership involvement OBJECTIVE: CHAPTER GROWTH Increase membership through the use of prospecting and selling skills to recruit members

Membership Drive Information Table Goal: 100 prospective members, 50 hours Strategy: Increase awareness of USF-AMA and capture the interest of new prospects. A recruitment table will operate in high traffic locations on campus and recruiters will hand out flyers, answer questions, and share experiences as AMA members to prospects. An informational email will be sent out to these prospective members to thank them for their interest. Recruitment Advertisements Goal: 50 new members, reach 800 students Strategy: Advertisements will be placed on LCD screens in the College of Business as well as the USF Marshall Student Center to advertise USF-AMA’s upcoming events and weekly meetings throughout the USF campus. USF-AMA will chalk advertisements on breezeways and populated walkways, and distribute flyers around the USF campus before meetings every Tuesday. Referral Program Goal: 10 new members Strategy: Current members will recruit new members into USF-AMA through different networks such as friends, classmates, colleagues, and co-workers. Members will receive extra points for referring these new members.

Class Presentations Goal: (EACH SEMESTER) 5 classes, reach 600 students Strategy: To increase awareness of USF-AMA, presentations will be given in classes for business majors during the first four weeks of each semester emphasizing the benefits of joining USF-AMA. Membership Database Goal: Weekly reports and data analysis Strategy: Use a professional database system to record information of members including name, address, phone, email, points earned, active status, graduation date, survey results, and other information. USF-AMA will collect information from membership applications and sign-in sheets to create Microsoft Office Access database that will be continuously updated. USF-AMA International Student Scholarship Goal: (EACH SEMESTER) 1 International Student Strategy: Promote international student involvement in AMA. USF-AMA will create a scholarship that will fund the dues of international students if they take a leadership position on a chapter committee. We will post flyers about the scholarship in the USF INTO building, the location of the USF international students, and email information to the INTO students.

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(NEW) USF-AMA Recruitment Commercials Goal: 2 commercials

Strategy: Construct professional commercials highlighting USF-AMA activities and accomplishments. Commercials will be used at recruitment presentations to stimulate interest in AMA.

OBJECTIVE: ACTIVE INVOLVEMENT To use initiatives to increase active members in order to maximize benefits and friend referrals

Member Incentive ‘Point’ System Goal: (EACH SEMESTER) 30 Active members, 10 Premier Strategy: Increase member participation by using a point system to reward members. Each chapter activity will be worth a certain number of points. Points will be tracked in a chapter database which will be updated on the USF-AMA website. Here members can view their increasing number of points each week. Members with 400 or more points will be considered Active members and those with over 600 points will be considered Premier members. Active and Premier members will have reduced cost for the conference and end of semester banquet. Member of the Week Goal: 24 members Strategy: Motivate members to be involved in chapter activities. Member of the Week will be chosen based on chapter participation. He or she will be awarded a $10 gift card and be featured on our website homepage as well as the display screens in the College of Business.

New Member Mentor Program Goal: (EACH SEMESTER) 5 new members per E-Board member Strategy: Maintain communication with members and establish interpersonal relationships. E-Board members will be assigned 5 members to communicate with weekly. Communication will be conducted in-person, by social networking, and via phone. Networking Socials & Team Building Goal: (EACH SEMESTER) 20 events, 10 students per event Strategy: Provide members with the opportunities to learn about those they collaborate with, and form social bonds that will stay intact after graduating from USF. Socials will be held on weekends and before and after meetings to encourage students to network with each other. USF-AMA will also participate in intramural sports teams to provide a fun competitive situation while teaching members how to work together. Alpha Mu Alpha Goal: (EACH SEMESTER) 2 members Strategy: Induct eligible members of USF-AMA into Alpha Mu Alpha, the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty.

COMMUNICATIONS Goal: USF-AMA will use a wide variety of external and internal communication mediums to promote the mission of AMA. Creativity and networking skills are used to market USF-AMA and reach out to the community. OBJECTIVE: PROMOTIONAL PROGRAMS To increase awareness of USF-AMA meetings and events on campus by using electronic initiatives and traditional media Creative Team Goal: (EACH SEMESTER) 5 members, 5 projects Strategy: The creative team will actively work with other committees to promote USF-AMA and its related activities on campus. The team will create visually compelling promotional materials for the chapter, including t-shirts, flyers, posters, and any promotional materials with which committees need assistance. USF-AMA Flyers Goal: (EACH SEMESTER) 5 different flyer templates Strategy: Create visually appealing flyers to increase awareness of USF-AMA meetings and events. Flyer templates will be rotated throughout the semester with different information relating to member meetings and events. A greater effort will be taken to post these flyers throughout the USF campus, in addition to the USF College of Business. This will increase the likelihood of new students joining USF-AMA.

USF Marshall Student Center (MSC) and College of Business (COB) E-Screens Goal: (EACH SEMESTER) 5 different promotional images Strategy: Through the use of the LED display screens located throughout the MSC and COB, USF-AMA can further increase awareness of AMA sponsored events. An advertisement will be submitted bi-weekly to be displayed on the E-screens. The MSC E-screens will reach all majors, and the COB E-screens will primarily target business majors. (NEW) USF Bull Market Goal: (EACH SEMESTER) 10 members, 25 hours Strategy: USF hosts a weekly event called the Bull Market, allowing local businesses and student organizations to be represented in front of the Marshall Student Center. USF-AMA will request a space every week to keep USF students informed of AMA activities and events through face to face interaction and distributing flyers.

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OBJECTIVE: INTERNAL COMMUNICATIONS To communicate chapter meetings, events and information to members, the general student body and chapter alumni through USF-AMA’s various communication channels Blackboard Academic Suite Goal: 24 announcements, 12 hours Strategy: The chapter will continue to utilize Blackboard, an online communication tool used by USF to drive student engagement and course management, to effectively communicate with all current chapter members. A weekly newsletter will be sent out to all members to inform them of all upcoming USF-AMA activities. Weekly Agenda and PowerPoint Goal: 50 impressions per week Strategy: Create weekly agendas and PowerPoints for member meetings to provide students with information about the meetings, upcoming events, the week's accomplishments, and

any other relevant information. Calendar style agendas are handed out at weekly meetings to give members a clear view of the chapter's monthly activities. Bulletin Boards Goal: (EACH SEMESTER) 2 updates Strategy: USF's College of Business provides USF-AMA with two bulletin boards inside the business building where we can post relevant chapter information. The boards will be updated twice a semester with flyers containing information about upcoming meetings and events.

OBJECTIVE: EXTERNAL COMMUNICATIONS To maintain relationships with alumni, employers, local businesses, the college of business, and campus organizations by keeping them up-to-date on USF-AMA activities through a variety of marketing vehicles Alumni Networking Goal: 50 alumni Strategy: Maintain an alumni database and send out a quarterly alumni newsletter. Alumni are invited to all USF-AMA social events, and are strongly encouraged to follow USF-AMA on social media. An alumni liaison position has also been established to maintain communication among fellow alumni as well as current members. Department Newsletter Goal: 150 views per quarter Strategy: Quarterly reports will be sent to USF-AMA alumni, administrators, faculty and sponsors via e-mail. The newsletter allows them to follow the chapter's activities and progress while offering a channel of communication with current chapter members.

USF College of Business Newsletter Goal: 1000 views per issue Strategy: An article will be submitted to "The Executive" which is delivered to all USF business, alumni, faculty, staff, employers, advisory councils, the business community at large, and the USF Board of Trustees. A quarterly update will be written about major events as well as chapter updates and successes. (NEW) Professional Contact Database Goal: 30 USF-AMA contacts, 10 new contacts Strategy: Create an organized database of past and future USF-AMA guest speakers and professional contacts. The current USF-AMA collection of business cards from previous networking will be converted into a digital database.

OBJECTIVE: UP-TO-DATE WEBSITE AND SOCIAL MEDIA To reach and inform prospective students, current students, and alumni of chapter activities and professional opportunities through the use of the USF-AMA website (www.usfama.com), Facebook, Twitter, LinkedIn, YouTube, Blog, and Pinterest Website (www.USFAMA.com) Goal: (EACH WEEK) 200 site visits Strategy: The chapters’ website is hosted by E-Squared & Co. (www.esq-co.com), and maintained by the Director of Information Technology. The website will be updated twice a week with activities such as community service events, internships, job opportunities, scholarship listings, student resumés, etc. The website will feature photos of recent events to gain popularity for current and prospective members. (NEW) Website Feedback Forum Goal: 20 reviews Strategy: Create a feedback forum on the website for members to post comments and recommendations for the current and future AMA.

Social Media (Facebook, Twitter, LinkedIn, YouTube) Goal: (EACH WEEK) Reach 300 Facebook users, 20 Tweets, 20 video views Strategy: Post all upcoming events, reminders, and announcements on social networking sites on a daily basis. Social media will link new and old members in a networking environment. The chapter aims to increase activity across all committees and events through these social tools, in addition to improving chapter visibility for members and non-members. A USF-AMA presence will be made on YouTube by creating videos for member recruitment and AMASavesLives.

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(NEW) USF-AMA Blog and Pinterest Goal: (EACH WEEK) 2 blog posts, 5 pins Strategy: Establish a USF-AMA presence on Pinterest to upload pictures, and create a USF-AMA blog so members read the latest news in real-time.

(NEW) Executive Board Facebook Group Goal: 2 discussion threads per week Strategy: Implement a private Facebook group for USF-AMA E-Board members only. Weekly agendas and meeting minutes will be posted here. It will also be a tool for E-Board to have open discussions with each other and brainstorm new ideas for AMA.

CHAPTER OPERATIONS

Internal Objective: General Membership To strengthen relations between the Executive Board members and chapter members by promoting synergy

General Member Meetings Goal: To hold 12 general member meetings per semester on Tuesday nights Strategy: To book a meeting room in advance to secure the location for the meetings. Room must have PowerPoint capability.

Committees Goal: 10 committees Strategy: Contribute to the achievement of each Executive Board member’s goals for the specified semester and to the overall success of the chapter. Appointed committee chairs will act as a liaison between the Executive Board members and the committee members by delegating responsibilities and assisting in the coordination and execution of events and activities. Committees promote teamwork among chapter members and play a crucial role in the overall professional development of the members. The appointing of the committee chair members further emphasizes the USF-AMA’s support of member leadership.

Office Hours Goal: 20 hours per week Strategy: Utilize office hours for extra time with committee members, collaborative work on creative projects, and membership information. Executive Board members will be required to contribute a minimum of one hour per week in the AMA office, located in the College of Business, to be available to members for additional information and assistance.

E-mail Communication Goal: To provide the general membership, sponsors, and faculty with a professional and reliable way to contact each Executive Board member. Strategy: Reflect the USF-AMA’s commitment to professionalism and signify the chapter’s presence in the local community by providing an accessible contact list of the USF-AMA Executive Board. Board members will be provided with a USF-AMA Google mail account for each position. Gmail accounts are transferred to new Board members each semester for consistency in communication.

Internal Objective: Executive Board (E-Board) To emphasize leadership, professionalism, and communication among Executive Board members on projects Executive Board Structure Goal: To emulate a small business by providing members with practical management experience Strategy: Board members will be challenged to contribute to the decision-making processes to achieve the common goal of chapter success. Board members will learn valuable lessons in teamwork, organization, and communication.

Bi- Annual Elections Goal: One election per semester Strategy: To elect candidates that will reflect the traditionally high standards of professionalism and leadership essential for the implementation of chapter goals. Officer elections will be held at the end of each semester and the current E-Board and faculty advisors will conduct interviews.

Past –President Advisory Board Goal: One meeting per semester Strategy: Alumni who were previously on the E-Board will join the advisory board and meet with the new President. They will offer insights into current industry practices, provide continuity in chapter reporting for AMA National, and discuss ideas for chapter growth.

Leadership Development & Transition Goal: Monthly Executive Board Socials Strategy: To develop unity, teamwork, trust and respect among the E-Board members. Promote and strengthen interpersonal communication skills and ease the transition between semesters. All E-Board members schedules will be considered when planning the socials to ensure all can attend. Executive Board Meetings Goal: Hold a weekly Executive Board meeting Strategy: Prior to general the meeting the E-Board will meet to discuss, strategize, and plan events. This will promote reliance among Board members and focus on continuous evaluation and unique programs to enrich the well roundedness of chapter members. The President and Executive Vice President will also meet weekly with the AMA Advisors to keep the chapter on track and organized throughout each semester. All information will be relayed to other E-Board members.

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CALENDAR OF EVENTS FALL 2012 August • Executive Board Planning Sessions:

Two Scheduled • Membership Recruitment Activities • First Day of Classes • College of Business Week of

Welcome September • EBM: Four Scheduled • First General Meeting: Introduction

of E-Board and Upcoming Activities • GMM: Three Scheduled • Guest Speakers: Buckle, Full Sail

University, Chevrolet, Kaplan • Corporate Tour: Full Sail University • EdVentures Chevrolet Internship

Launch and Marketing Strategy • COB Organization Leaders Meeting • Deans Luncheon • USF Career Networking Fair • Nielsen/USF: Industry Connections • COB Resume Critiques • USF Target Leadership Workshop • USF Target Career Fair • PRSSA Mini Conference • Support Military Troops Overseas • Membership Recruitment Activities • Committee Meeting Panels • Intramurals Start • USF vs. FSU Tailgate

October • EBB: Five Scheduled • GMM: Five Scheduled • Guest Speakers: USF-AMA Alumni

Panel, Lifelink, Busch Gardens, Sargento, Evolv Myers

• Corporate Tour: Marine Aquarium • AMA Tampa Bay Collegiate Liaison

Meeting • AMA Tampa Bay Luncheons: Two

Scheduled • USF Target Mock Interviews • USF Target On Campus Interviews • IBB Special Guest Meeting • Chevrolet Event • AMA Marketing Week • AMASavesLives Fall Campaign

Kickoff

• AMASavesLives “Month” • AMASavesLives Fall Competition • LifeLink Training Session • Chapter Plan • Breast Cancer Awareness Month • Turn Facebook Pink • Lifelink Info Session • Hillsborough River Costal Clean-

up/Social • Blood Drive Campaign • Team Building Day

November • EBM: Two Scheduled • GMM: Two Scheduled • Guest Speakers: Rooms To Go • Resume Workshop • Corporate Tour: TQL • 5th Annual Florida Regional

Conference at FIU • AMA Tampa Bay Luncheon • Chapter Website Competition • Outstanding Marketing Week • Faculty Advisor Papers/Abstracts • Feeding America Tampa Bay • AMASavesLives Event • Spring Executive Board Elections • Executive Board Transition Meeting • Past –President Advisory Board

Meeting

December • Hugh G. Wales Faculty Advisor

Award • Donate Life America Case

Competition • Executive Board Planning Session • Fall Banquet • Last Day of Classes

SPRING 2013 January • First Day of Classes • Membership Recruitment Activities • College of Business Week of

Welcome • EBM: Four Scheduled • First General Meeting

• GMM: Three Scheduled • Guest Speakers: Three Expected • Corporate Tour • AMA Student Marketer of the Year • AMA Tampa Bay Collegiate Liaison

Meeting • Decide to Drive Campaign • Member Recruitment Activities • Social Event • Intramurals Start

February • EBM: Four Scheduled • GMM: Four Scheduled • Corporate Tour • Guest Speakers: Three Expected • 12th Annual Golf ScramBULL • Social Event

March • EBM: Three Scheduled • GMM: Three Scheduled • Guest Speakers: Two Expected • 35th AMA International Collegiate

Conference in New Orleans • USF Spring Break • COB Elevator Competition • COB 25 Under 25 Competition • AMASavesLives Event • Big Cat Rescue Event

April • EBM: Two Scheduled • GMM: Two Scheduled • Guest Speakers: Two Expected • Corporate Tour • Last General Meeting • Executive Board Elections • Spring Banquet • Executive Board Transition Meeting • Last Day of Classes

May • Executive Board Team Building

Activity • Past President Advisory Board

Meeting • Executive Board Planning Session

*Legend EBM = Executive Board Meeting GMM = General Member Meeting COB = College of Business

University of South Florida | 10

BUDGET

REVENUES ESTIMATED

Additional Income

School Funding $0 Interest $30 2012 International Conference Awards $975 Fundraising

Regional Conference $200 Marketing Consulting Chevy $500 Golf ScramBULL $12,000 Restaurant Get Backs $200 Ongoing Fundraisers $325 Additional Fundraisers $100 Membership

Membership Dues $8,500 TOTAL REVENUES

$22,830

EXPENSES

President/VP

Officer Expenses $50 Professional Development

International Collegiate Conference $4,000 AMA Professional Luncheon Sponsorship $300 Meeting Refreshments and Snacks $400 Community Service Promotional Materials $50 Fundraising

Golf ScramBULL $6,000 Membership

AMA Polo Shirts $1,200 Recruitment (Flyers, chalk, etc.) $30 Printing (Agendas, applications, etc.) $40 Promotional Incentives (candy, stickers, etc.)

$100

Fall/Spring Banquet $4,000 Member of the Week Gifts $240 Membership Dues to AMA IH $4,700 Graduation Cords purchase $100 International Student Scholarship $94 Communications

Creative Team Supplies $30

TOTAL EXPENSES

$21,334

NET PROFIT $1,496