CHAPTER ONEINTRODUCTION

Fake Stuff© 2011 Taylor and Francis

Key Ideas

Counterfeit Culture Intellectual Property Rights The Meaning of Counterfeit Goods Methodology and Fieldwork of Anthropology

© 2011 Taylor and Francis

Definition of Counterfeit Culture

Counterfeiting has become a cultural touchstone as consumers seek the symbolism of the brand, without having to pay its cost.

Exemplified by national media’s attention and ranking of counterfeiting:

TIME Special Report – Top 10 Chinese Knockoffs http://www.time.com/time/specials/packages/article/0,28804,1998580_1998579_1998575,00.html

China Daily: Top 10 Shanzhai Phenomena in 2009

http://www.chinadaily.com.cn/china/09tentopnews/2010-01/11/content_9301764.htm

© 2011 Taylor and Francis

Media Reporting on Counterfeiting in China

Media reports on counterfeiting increased enormously since 2008 4

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© 2011 Taylor and Francis

International Definition of Intellectual Property Rights

Intellectual property rights as “rights given to people over the creation of their minds. Creators can be given the right to prevent others from using their inventions, designs or other creations.

(World Trade Organization)© 2011 Taylor and Francis

International Regulations on Intellectual Property Rights protection Paris Convention for the Protection of Industrial Properties

http://www.wipo.int/treaties/en/ip/paris/trtdocs_wo020.html

Berne Convention for the Protection of Literary and Artistic Works

http://www.wipo.int/treaties/en/ip/berne/trtdocs_wo001.html

WTO TRIPS: Patents, Industrial Designs, Copyright and related rights, trademarks, geographical indications, undisclosed information

http://www.wto.org/english/tratop_e/trips_e/trips_e.htm

Madrid Agreement Concerning the International Registration of Marks

http://www.wipo.int/madrid/en/legal.../trtdocs_wo015.html

© 2011 Taylor and Francis

Fieldwork – multi-sited research

© 2011 Taylor and Francis

Fieldwork – Pearl River Delva

© 2011 Taylor and Francis

Scope of Counterfeiting in China

© 2011 Taylor and Francis

Meaning of Counterfeit Culture Plagerisum for profit making Disruption Innovation Model of Intellectual property rights (IPR)

Culture Jam Counter-branding campaign Post-modern reording of global realities: Post-Fordism, Wikinomy, Blue Ocean Strategy, Open system concept

An important way for developing countries to develop their market economy

Meaning of Counterfeit Culture (cont’d) transport and transform social and commercial capitals across different realms of cultural representations

local expressions of anti-Chinese government control of media and culture

a sense of cultural intimacy Local expressions of anti-globalization

Open-source platform -oriented