Chapter Nine - wps.aw.comwps.aw.com/wps/media/objects/5495/5627212/ppt/ch09.pdf · Raising Entry...

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Chapter Nine

Applying the Competitive Model

© 2009 Pearson Addison-Wesley. All rights reserved. 9-2

Topics

Consumer Welfare.Producer Welfare. Competition Maximizes Welfare. Policies That Shift Supply Curves. Policies That Create a Wedge Between Supply and Demand. Comparing Both Types of Policies: Imports.


Measuring Consumer Welfare Using a Demand Curve

Consumer welfare from a good is the benefit a consumer gets from consuming that good minus what the consumer paid to buy the good.

The demand curve reflects a consumer’s marginal willingness to pay:

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Measuring Consumer Welfare Using a Demand Curve

The demand curve reflects a consumer’s marginal willingness to pay:

the maximum amount a consumer will spend for an extra unit.

the marginal value the consumer places on the last unit of output.


Figure 9.1 Consumer Surplus

5

4

3

2

1

p1

543210

p, $

per

trad

ing

card

CS2 = $1CS1 = $2

E1 = $3 E2 = $3 E3 = $3

Price = $3

q1

a

b

c

q, Magazines per week

q, Trading cards per year

DemandExpenditure, E

Consumersurplus, CS

p, $

per

mag

azin

e

(a) David’s Consumer Surplus

Demand

(b) Steven’s Consumer Surplus

Marginal willingness topay for the last unit of output


Application Willingness to Pay on eBay

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Consumer Surplus.

consumer surplus (CS) - the monetary difference between what a consumer is willing to pay for the quantity of the good purchased and what the good actually costs.

an individual’s consumer surplus is the area under the demand curve and above the market price up to the quantity the consumer buys.


Consumer Surplus.

consumer surplus (CS) - the monetary difference between what a consumer is willing to pay for the quantity of the good purchased and what the good actually costs.

Market consumer surplus is the area under the market demand curve above the market price up to the quantity consumers buy.


Effect of a Price Change on Consumer Surplus

If the supply curve shifts upward or a government imposes a new sales tax, the equilibrium price rises, reducing consumer surplus.

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Figure 9.2 Fall in Consumer Surplus from Roses as Price Rises


Markets in Which Consumer Surplus Losses Are Large.

In general, as the price increases, consumer surplus falls more:

1. the greater the initial revenues spent on the good and

2. the less elastic the demand curve


Table 9.1 Effect of a 10% Increase in Price on Consumer Surplus (Revenue and Consumer Surplus in Billions of 2007 Dollars)

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Solved Problem 9.1

Suppose that two linear demand curves go through the initial equilibrium, e1. One demand curve is less elastic than the other at e1. For which demand curve will a price increase cause the larger consumer surplus loss?


Solved Problem 9.1


Producer Welfare

producer surplus (PS) - the difference between the amount for which a good sells and the minimum amount necessary for the seller to be willing to produce the good

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Measuring Producer Surplus Using a Supply Curve

The total producer surplus is the area above the supply curve and below the market price up to the quantity actually produced.

PS = R − VC.

Thus, the difference between producer surplus and profit is fixed cost, F.


Figure 9.3 Producer Surplus


Solved Problem 9.2

If the estimated supply curve for roses is linear, how much producer surplus is lost when the price of roses falls from 30¢ to 21¢ per stem (so that the quantity sold falls from 1.25 billion to 1.16 billion rose stems per year)?

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Solved Problem 9.2


Competition Maximizes Welfare

One commonly used measure of the welfare of society, W, is the sum of consumer surplus plus producer surplus:

W = CS + PS.


Deadweight Loss (DWL)

deadweight loss (DWL) - the net reduction in welfare from a loss of surplus by one group that is not offset by a gain to another group from an action that alters a market equilibrium.

The deadweight loss results because consumers value extra output by more than the marginal cost of producing it.

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Figure 9.4 Why Reducing Output from the Competitive Level Lowers Welfare

p, $

per

uni

t

Q, Units per year

Supply

Demand

p2

MC1 = p1

Q2 Q1

e1

MC2

e2

C

E

B

D

A

F


Figure 9.4 Why Reducing Output from the Competitive Level Lowers Welfare


Why Producing More than the Competitive Output Lowers Welfare

Increasing output beyond the competitive level also decreases welfare because the cost of producing this extra output exceeds the value consumers place on it.

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Figure 9.5 Why Increasing Output from the Competitive Level Lowers Welfare


Why Producing More than the Competitive Output Lowers Welfare (cont).

The reason that competition maximizes welfare is that price equals marginal cost at the competitive equilibrium.

market failure - inefficient production or consumption, often because a price exceeds marginal cost


Policies That Shift Supply Curves

Welfare tools are helpful in predicting the impact of government policies and other events that alter a competitive equilibrium.

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Policies That Shift Supply Curves (cont).

All government actions affect a competitive equilibrium in one of two ways.

1. by shifting the supply or demand curve. 2. by creating create a wedge between price

and marginal cost so that they are not equal, as they were in the original competitive equilibrium.



The two most common types of government policies that shift the supply curve are:

limits on the number of firms in a market andquotas or other limits on the amount of output that firms may produce.



Governments, other organizations, and social pressures limit the number of firms in at least three ways:

explicitly in some markets, such as the one for taxi service. barring some members of society from owning firms or performing certain jobs or services. by raising the cost of entry.

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Restricting the Number of Firms

A limit on the number of firms causes a shift of the supply curve to the left, which raises the equilibrium price and reduces the equilibrium quantity.

Consumers are harmed since they don’t buy as much as they would at lower prices.

Firms that are in the market when the limits are first imposed benefit from higher profits.


Restricting the Number of Firms: Example

Regulation of taxicabs.Countries throughout the world regulate taxicabs.

To operate a cab in these cities legally, you must possess a city-issued permit, which may be a piece of paper or a medallion.


Figure 9.6 Effect of a Restriction on the Number of Cabs

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Raising Entry and Exit Costs

Barrier to entry - an explicit restriction or a cost that applies only to potential new firms—existing firms are not subject to the restriction or do not bear the cost

Costs incurred by both incumbents and entrants do not discourage potential firms from entering a market if existing firms are making money.


Raising Entry and Exit Costs (cont).

Large sunk costs can be barriers to entry under two conditions:

First, if capital markets do not work well, so new firms have difficulty raising money, new firms may be unable to enter profitable markets.

Second, if a firm must incur a large sunk cost, which makes the loss if it exits great, the firm may be reluctant to enter a market in which it is uncertain of success.


Raising Entry and Exit Costs (cont).

Exit barriers:Some markets have barriers that make it difficult (though typically not impossible) for a firm to exit by going out of business.

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Welfare Effects of a Sales Tax

A new sales tax:causes the price consumers pay to rise

resulting in a loss of consumer surplusa fall in the price firms receive

resulting in a drop in producer surplus

However, the new tax provides the government with new tax revenue


Welfare Effects of a Sales Tax (cont).

Assuming that the government does something useful with the tax revenue, we should include tax revenue in our definition of welfare:

W = CS + PS + T.

As a result, the change in welfare is

ΔW = ΔCS + ΔPS + ΔT.


Figure 9.7 Welfare Effects of a Specific Tax on Roses

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Solved Problem 9.3

Suppose that the government gives rose producers a specific subsidy of s = 11¢per stem. What is the effect of the subsidy on the equilibrium prices and quantity, consumer surplus, producer surplus, government expenditures, welfare, and deadweight loss? (Hint: A subsidy is a negative tax, so we can use the same approach as with a tax.)


Solved Problem 9.3


Welfare Effects of a Price Ceiling

price ceiling - the highest price that a firm can legally charge.

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Welfare Effects of a Price Ceiling (cont).

If the government sets the ceiling below the precontrol competitive price,

consumers demand more than the precontrol equilibrium quantity andfirms supply less than that quantity

Producer surplus must fall because firms receive a lower price and sell fewer units.


Solved Problem 9.4

What are the effects in the soybean market of a $5-per-bushel price support using a deficiency payment on the equilibrium price and quantity, consumer surplus, producer surplus, and deadweight loss?


Figure 9.8 Effect of Price Supports in Soybeans

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Solved Problem 9.4


Solved Problem 9.5

What is the effect on the equilibrium and welfare if the government sets a price ceiling, p below the unregulated competitive equilibrium price?


Solved Problem 9.5

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Comparing Both Types of Policies: Imports

The government of the (potentially) importing country can use one of four import policies:

Allow free trade. Ban all imports. Set a positive quota. Set a tariff.

a tax on only imported goods


Figure 9.9 Loss from Eliminating Free Trade


Free Trade Versus a Tariff

There are two common types of tariffs:specific tariffs — τ dollars per unit and ad valorem tariffs — α percent of the sales price.

Tariffs are just taxes.If the only goods sold were imported, the effect of a tariff in the importing country is the same as we showed for a sales tax.

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Figure 9.10 Effect of a Tariff (or Quota)


Figure 9.10 Effect of a Tariff (or Quota)


Free Trade Versus a Tariff

The tariff protects American producers from foreign competition.

The larger the tariff, the less is imported, hence the higher the price that domestic firms can charge.

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Rent Seeking

Given that tariffs and quotas hurt the importing country, why do the Japanese, U.S., and other governments impose tariffs, quotas, or other trade barriers?

domestic producers stand to make large gains from such government actions.


Rent Seeking (cont).

rent seeking - efforts and expenditures to gain a rent or a profit from government actions


Table 9.2 Welfare Cost of Trade Barriers (millions of 2007 dollars)

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