Chapter Leader Webinar

July 2015

Mary Beth Lech, Lifetime CFCM, Fellow

NCMA Chapter Relations Manager

Vanesa PowersNCMA Chapter Relations Specialist

3

•Annual chapter reporting due by July 31st

• FIVE mandatory items:– Chapter Annual Report (which includes the self evaluation spreadsheet and executive summary)– Chapter Financial Report– Chapter Audit Report– List of officers and volunteers for PY15-16– Copy of chapter bylaws

•NO separate reporting requirement for consideration for the Graalman award

awards@ncmahq.org

Reminders

•Grant Applications Due August 31, 2015– Send to Chapter Relations at:

chapterrelations@ncmahq.org

•Annual Performance Survey respond by July 17.Tell us about your experiences as a chapter leader during the 2014–2015 program year.

 This confidential survey will be used by NCMA to ensure we are effectively communicating with our chapters and providing you the tools you need to be successful and to help NCMA thrive!

4

•Nominations are due NLT July 31st to awards@ncmahq.org

• The Outstanding Chapter Volunteer Award provides a means of giving special recognition at the national level to those volunteers who demonstrate dedicated service to NCMA and its members

5

Outstanding Chapter Volunteer Award

6

NCMA and Chapter Branding

• Jessica Friedman•Director of Marketing and

Communications

What is branding?

•Association name and logo

•Definition of Brand: A name, term, logo, design or combination of these that identifies the maker of a product or service.

•Visual and Experience (Two sides to branding)

•Communication with member is important

7

The business case for branding

8

Brand Style Guide

•There is a Brand Style Guide on the website

•A downloadable list of all chapter logos is available online

•Please contact Vanesa, chapterrelations@ncmahq.org if you need a logo, letterhead, E-Newsletter Masthead or help!

9

NCMA Logo and Chapter Logo

10

NCMA Logo and Chapter Logo

11

Proper Logo Use

12

Proper Logo Use

13

Identify NCMA Chapter on Printed Materials

•Written communication – use “NCMA Chapter” when referring to your chapter, and not just NCMA

•NCMA chapter templates - printed stationary

14

Web, Email and Social Media

•Email template– Fonts– Logos– Spelling

•Social Media – Response to members

•Website colors and content•Personal websites

15

New Website

16

New Website

17

Where is everything!?

18

Now what?!

19

Questions?

•Please let me know if you think of any questions, and check out the resources on the new website!

•Thank you.

20

Webinars

•September 17, 2015 – The Gray Areas of Unallowable Costs

•Every chapter is entitled to ONE LIVE webinar or TWO pre recorded webinars each program year.

•Contact chapterrelations@ncmahq.org

21

Save the date!

August Chapter Leader Monthly Webinar

•Date: Wednesday, August 19, 2015 •Time: 11:30 a.m. (Eastern)

22

23

Chapter training now in “How toHow to” presentations that you can access and keep for future references.

• Chapter Branding

• Chapter Member Reports

• Chapter Monthly Checklist

• Chapter Officer Certificates

• Create Mailing Labels

• Chapter Social Media

• Did You Know?

• NES Webinar On Demand

•New Member Initiative

Send in your proposal by July 31st

24

Find details at http://bit.ly/1K3SURv

25

Summer Chapter Leader Summit 2015

Send your new President and other members of your leadership team for program year 2015-2016!

Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager

1.800.344.8096 x1119mlech@ncmahq.org

Vanesa PowersNCMA Chapter Relations Specialist

1.800.344.8096 x1120vpowers@ncmahq.org

You can reach us:

27