Chapter 9-1. Chapter 9-2 Chapter 9 Accounting for Receivables Accounting Principles, Ninth Edition.
Chapter 9
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Transcript of Chapter 9
Colleen GreeneCaleigh Sullivan
Consumer driven to extort money
Large settlements to avoid litigation
Most cases turn out to be a hoax
Report to media instead of law enforcement
•Woman claimed to find finger in her Wendy’s chili
•Good Morning America
1. Established the brand was not at fault
3. Ensure key values drive all decisions and activities
5. Brief team members for quick action and response
7. Build a campaign that enhances Wendy’s brand
•David Reynard claimed his wife developed brain cancer from cell phone usage
•Proven that tumors existence was prior to cell phone
•Cell phone companies gave customers options to cancel
•Claimed to have found syringes inside Pepsi cans
•pepsi hoax resolved
•More products were sold after crisis
Assess the problem through publics eyes
Speak with one voice
Communicate quickly
Keep your message simple
Choose the right spokesperson
Distribute media-friendly tools
Present the people, not the company