Chapter 7 Shopping and ORM Solutions. Agenda Online Shopping Electronic Software Distribution...
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Transcript of Chapter 7 Shopping and ORM Solutions. Agenda Online Shopping Electronic Software Distribution...
Agenda
• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet
Online Shopping
• Business requirements
• Setting up consideration
• Tracking customers
• Process orders
• Administration
• Software feature
• Software selection
Business Requirements
• Select products
• Proper image of the online shop
• Cross-selling and cross-promotion
• Implementing method– In house– Outsourcing– ISP hosting
Setting Up Consideration
• Competent employees• Tracking customer• Proper logistics partner and bank• Software selection• Additional features
– Auto-responder– Chat room– Newsgroup– Automatic search engine– configurator
Tracking Customers
• Basic authentication– Login and password
• Cookies• Domain name• IP address• Personalized URLs• Strong authentication
– Digital certificates
Process Order
• Shopping basket– Add and delete items
– Change amount
• Order method– Web page
– Fax
– Telephone
– Normal mail
Process Order
• Payment System– Security for credit card: secure socket layer (SSL) and
secure electronic transaction (SET)
– Paper and electronic cheques
– Invoice
– Cash on demand
• Automatic acknowledgements– E-mail
– Fax
Administration
• Update product & price– Online– Off line
• Database integration– Entire buying process– Marketing research– Inventory management
• Availability – Peak time
• Prioritization– Customers
Software Feature• Database• Shopping basket• Order and payment process• Payment• Reporting• Search engine• Web design templates• Terms and conditions• Interfaces
– Existing databases– Enterprise and legacy applications
Software Selection
• Criteria– Type: hosting or product– Platform– Price– Feature– Others?
• Product– HP Emporium– IBM Net.Commerce– Microsoft Commerce Server
Agenda
• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet
Benefit
• Reduce cost– Shipping– Duplication– Delivery– Inventory
• Flexible pricing strategy– Concurrent licenses: database management systems– Licensed periods: shareware or tryware or digital
certificates– Licensed session or time: hotel installation
Problem & Strategy
• Pirating• Digital infrastructure strategy
– Compression format (FlashPix)– Copy prevention (cSafe)– Devices (ImageLock)
• Implementing consideration– Easy to use (no. of installation, updating)– No additional hardware
Agenda
• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet
Configurator Tools
• Help customer to configure the desired product• Benefits
– Reduce technical people in pre-sales and sales
– Reduce the return rate
– Reduce time requirement
• Products– BT Squared Technologies
– Trilogy
Agenda
• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet
Operational Resource Management• Digitizing the paper based operational resource
management• Benefits
– Reduce transaction cost and price– Track order– Centralized control
• Features – Administration tool: non technical person– Catalogue support: multiple suppliers– Search engine– Enterprise integration– Localization: price and product– Reporting– Workflow
Agenda
• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet
Pricing on Internet
• Advertising pays the product
• Buyer’s willingness to pay
• Transaction costs based billing
• How do you use ESD and configurator in your organization to improve operation efficiency?
• Can you think the major features which are needed when you select a ORM tool?
• How does these new Internet pricing affect the traditional business?