New and Mobile Media Technologies innovations and Investments

By Shamiha Shaikh

• “Twitter is the socialization of our inner lives.” —@ UncleDynamite

(2013)Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle Locations 3256-3258). Taylor and Francis. Kindle Edition.

Amazon Review

• Foursquare is a location based app, which allows users to create a social graph. • Co-Founder Dennis Crowley describes it as “anyone you’ve ever shaken

hands with.” • Dennis Crowley Interview

• “The focus is on “rapid iteration”— building something that probably will not work, and then fixing it and improving the product each week (at 2: 46).”

Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle Locations 3309-3310). Taylor and Francis. Kindle Edition.

Entrepreneurs

Entrepreneurs • Social Media innovation captured the imagination of those

energized by entrepreneurial spirit.

• Development of smartphone apps immediately helped define social media as “mobile”

• Rapid diffusion of smartphones and dropping prices for tablets created a ready market for new social media platforms• Vine, Snapchat, Periscope, Match App

Angel Investors & Start-ups; Big Ideals and Businesses • Angel investors are people who have large amounts of money, who

are willing to participate in a risky invest because of the potential to earn huge gains.

• Brings Capital to the business and buys into the start up.• Investors weigh opportunity costs of what else could be done with

the money, if not invested in the original concept. • Big business• Facebook advertisements• Business pages – Facebook, Instagram, Snapchat, Periscope, Twitter

Emergence of New and Mobile Media

• South Korea has the highest smartphone penetration rates.• Younger, more innovative users downloading more apps• Male users downloaded news information apps• Female users downloaded communication utility, commerce apps• “women prefer online person-to-person communication more

than men, and women use social media for relational purposes more frequently than their male counterparts. (pp. 728– 729)”

Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle Locations 3385-3387). Taylor and Francis. Kindle Edition.

Implications of Revolutionary Mobile and Social Media • The heart of social and mobile media are relationships, social

ties, social capital and motivation. • Social capital theory was applied to Facebook fan pages. • Social Capital Theory. Social capital may be defined as those

resources inherent in social relations which facilitate collective action.

• Social capital resources include trust, norms, and networks of association representing any group which gathers consistently for a common purpose

President Barak Obama

Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle Locations 3430-3431). Taylor and Francis. Kindle Edition.

Twitter impact

• Social Media space for business #fails by companies to take advantage of events in real time.• Tweeting the wrong picture instead of fireworks• Pre-timed tweets to be sent out• Red Cross

• Hashjacking – the failed attempt to hijack a popular hashtag• If a hash tag is already associated with an event or

company another company using it will create a social media frenzy

Mobile Geotagging• Location-based Services – linking people and places • Instagram, Facebook, Foursquare etc.

Discussion Questions• How is the push toward technological innovation changing your life?

How do you think it may impact work during your career?

• What are the challenges of connecting mobile technologies to social media communication? What are the new opportunities to benefit from this connection?

• What are the privacy concerns about geo-location and tagging mobile social media services? How do you think these services and concerns will evolve in the future?

Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle Locations 3507-3511). Taylor and Francis. Kindle Edition.

Discussion questions answered• 1. The push toward technological innovation has definitely changed my life. It has made life easier, with knowing

different reviews of products and finding out where my friends like to go eat with the Geotagging features in apps. This could potentially impact my career in the sense that I want to work in fashion one day. If companies were to search my profile and saw that I went shopping here, or there. The company will favor myself over someone who does not visit clothing stores as much. This proves that I am up to date in the latest trends.

• 2. Some of the challenges would have to be if the people you are attempting to connect with do not use the same social media. If they are connecting with Twitter and your presence is on Instagram there will be need to a bridge of communication. Someone will need to create an account of the other social media to connect properly. New opportunities can arise from social media communication such as a makeup artist may gain thousands of loyal followers. Also tagging each instagram picture with the company associated with the make up used, will create a buzz and allow companies to reach out to you, to become a sponsored artist for their brand.

• 3. there are privacy concerns about geotagging only if your profile is set to “public” rather than “private.” If the profile is set to private, then the control is in your hands on who gets to see where you went and with who. If the profile is set to public, anyone may be able to see where you went. This can be dangerous. In the future I believe that this concern will only become more dangerous only because there is a lack of understanding with the younger generation on internet safety. If properly versed in internet safety, the privacy concern would not exist.