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Transcript of chapter 7
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INTRODUCTORY ECONOMICS OF MANAGERS Dosen : M. Edhi Purnawan, M.A, Ph.D
CHAPTER 7
THE NATURE OF INDUSTRY
FAKULTAS EKONOMIKA DAN MANAJEMEN
MAGISTER MANAJEMEN
UNIVERSITAS GADJAH MADA
ERSHAD HAEKAL
R. PURWEDI DARMINTO
VALENCIA BABY
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THE NATURE OF INDUSTRY
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Information Management The Nature of Industry - AGIT
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PT Astra Graphia Information Technology Shareholding structure
Infrastructure & Logistic
Intertel Nusaperdana
Astratel Nusantara
Serasi Autoraya
99.99% 0.01%
DICT
Share: AI: 76.87% Public: 23.13%
Astra Motor Astra
Finance Astra
System Astra
Industries Astra
Resources
Note : DICT : Document, Information & Communication Technologies
Monitise Asia Pacific Ltd
49% 51%
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2004
1983
Started IT Business
(Exclusive Distributor of DEC)
1993
Joint Venture with DEC
PT Digital Astra Nusantara (DAN)
PT DAN sold to Compaq Indonesia
IT Division of PT Astra Graphia Tbk
1999
New Branding - AGIT
2001 JV SCS-AGIT
2008
ENVISIONING
REPOSITIONING
REBRANDING
AGIT
Journey
(1994) Started SI Business
(1995) Partnership with SAP
(1999) Nominated as #1
Local PSC by Gartner
(1999) ISO 9001 for PM
of SI & Maint. Svc in IT
(2002) Microsoft Gold Partner
SAP National Imp. Partner
CCC Certification
(2007/2008) SUN SPA Partner
Oracle CAP Partner
SAP Banking Partner (Ind)
(Astra : 100%)
PT Astra Graphia Information Technology The Journey
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Retail, Utility,
Transportation, etc
Telecommunication
Automotive
Dist. & Mfg.
Oil, Gas, Mining
Financial / Banking
Government
Public Sectors
PT Astra Graphia Information Technology Market Focus
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AGIT is a subsidiary of PT Astra Graphia (AGDS) and can therefore take advantage of
AGDS’ business operation’s coverage that is spread all over Indonesia.
Sales and Service
Network:
• 24 Branches
• 77 Service Points
PT Astra Graphia Information Technology Business Operation Coverage
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• ISO 9001:2008 – Quality Management
System
• OHSAS 18001:2007 – Health and
Safety Management System
• ISO/IEC 27001:2005 – Information
Security Management System
• ISO/IEC 20000-1:2011 – IT Service
Management System
• Astra Internal Audit & Risk
Management (GCG)
• Astra Green & Friendly Company
• Astra Corporate Social Responsibility
• Astra Industrial Relations Assessment
• Control Self Assessment (CSA)
• PCI DSS Certification – In progress
Management System
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Information Management Analysis & Strategy - AGIT
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Industry Analysis
High dependency on
‘fulfillment deal’
High involvement from
Disti in implementation
AGIT to work with other
Partners
Resources hijacking
Competitors start to develop
OFM skillset
Limited CC&B – WAM
market in water utility
Good relation w/ existing
customers
Window shopping
BUMN synergy : Telkom
SIGMA
End of Sigma core banking
business
Free services from
competitors
Price shooting
Internal Cannibalism : BI,
Asset management,
Portal
Lower priced DBs
GCG
Pemilu 2014
PBB online
Tendency on OPEX
VS CAPEX
Electricity & Gas
rates in 2013
Cloud
Bundling solutions :
EXA families
Big Data
Mobility
Power of Supplier
Threat of New Entrants Power of Buyer
Threat of Substitute
Rivalry
Politics Economics
Social Technology
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Business & Operation Strategy... AG & AGIT Goal
2020
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Business & Operation Strategy... Guidance
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Strategic Operation
•Qualified CVs & Certifications
•OPN Level
•Principal supporting letter
•Customer reference
•Administrative requirements
• Best discount from principal /
Distributors
• Successful POC
• Competitive service price
• Partnership w/ the right
partners
• Quick response
• Added value services
• Strong relationship w/
customer
Order Qualifier
Order Winner
• End-to-end solution
• OPN Specializations
• Principal & Disti support
• Strong Project Management
• Good customer references
• Customer intimacy
• Astra reputation
• Astra value chain
• AGDS branches
• CoE
Distinctive Competence
• Lower attrition rate
• Authorized Training Center
• ATS Renewal Partner
• License Distributor
• Additional New Strategic
Product & Competency
Future Winner
• Optimized Career & Learning Path
• Certified Trainer & Training Facilities
• Sizeable ATS business & strong customer intimacy
• Strong financial support
• Partnership & Resource Competency for new products
GAP :
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• PT. Energi Mega Persada Tbk ("EMP") is an active upstream
oil and gas producing company operating within the
Indonesian region
• EMP is a publicly listed in Bursa Efek Indonesia since June
2004, code: ENRG
• EMP is an upstream oil and gas company which produced
around 49,000 barrels equivalent per day of oil and gas
throughout the first months of year 2013
• As per September 2013, EMP manages over 200 million
barrels equivalent of certified proved and probable (2P)
reserves of oil and gas
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Financial Highlights
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Beberapa contoh Blok yang dikelola
oleh EMP
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The Kangean Block is currently the largest discovery of gas made off
the mainland East Java Coast, comprising both onshore island and
offshore locations within an area in excess of 4,500 km2
EMP holds an effective interest of 50 per cent in the PSC with
Mitsubishi and Japex each holding 25 per cent and all three
represented on the operating committee. Japex is the nominated
operator.
Originally acquired as 100 per cent interest from BP in August 2004, the
PSC was extended to 2030. Kangean has provided EMP with a
significant gas footprint from which it continues to serve the rapidly
growing industrial
region of East Java.
Together with its proximity to pipeline infrastructure, access to a large
customer base, and large gas reserves, EMP believes Kangean
represents a low risk development opportunity. The majority of this
PSC’s reserves are proven and represent about two thirds of the
company’s 2P reserve base.
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Contoh Praktek Akuisisi
EMP – Kondur Petroleum SA
(EMP Malacca Straits SA )
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Februari 2003
Mengakuisisi RHI Corporation (RHI), pemilik Kondur Petroleum S.A. (Kondur), operator
KKS Malacca Strait dan menguasai 34,46% working interest atas Malacca Strait
Februari 2004
Mengakuisisi PT Imbang Tata Alam (ITA) yang menguasai 26,03% working interest di KKS
Malacca Strait.
Working Interest EMP di Kondur
Petroleum SA menjadi 60,49%
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Kekurangan
• Terjadinya benturan kepentingan, kondisi saling curiga dan bahkan konflik. Hal ini terjadi jika bank hasil merger tersebut dikuasai oleh lebih satu pemegang saham pengendali.
• Benturan budaya perusahaan yang tidak dapat dielakkan sehingga perusahaan hasil merger akan mengalami penurunan dalam jangka pendek
Kelebihan
• Menambah jumlah cadangan minyak yang diproduksi EMP sehingga dapat meningkatkan revenue EMP
Efek dari akuisisi yang dilakukan EMP terhadap Kondur
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1 9 7 5 - 2 0 1 3 1 9 7 5 - 2 0 1 3
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VISION :
To be the best Design and Engineering
company in Indonesia.
MISSION :
Providing trusted and innovated solution
for better environment.
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P
E
R
F
E
C
T
C
O
M
P
E
T
I
T
I
O
N
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S
E
R
V
I
C
E
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S
E
R
T
I
F
I
K
A
T
ISO 9001-2008
2005 - 2011
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KANTOR GUBERNUR SUMATERA BARAT
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BANDAR UDARA KOMODO
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STADION GRESIK
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TRANS STUDIO MAKASSAR
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PELINDO II JAKARTA
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CITY TOWER JAKARTA
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STPDN BANDUNG
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TAMAN BOROBUDUR JAKARTA
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S
U
P
P
L
I
E
R
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