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Chapter 6:
Behaviorist and Learning Aspects
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Copyright © 2012 Pearson Education, Inc. All rights reserved.
The Classical Conditioning of Personality
Unconditioned Stimulus (Food)
Unconditioned
Response (Salivation)
o Ivan Pavlov
o Studying dogs
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The Classical Conditioning of Personality
Unconditioned Stimulus (Food)
Neutral Stimulus
(Bell) Unconditioned
Response (Salivation)
®®
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The Classical Conditioning of Personality
Conditioned Stimulus
(Bell)
Conditioned
Response (Salivation)
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Classical Conditioning
Generalization◦Conditioned responses can occur
in response to stimuli similar to the conditioned stimulus
Discrimination◦Learning to tell the difference
between different stimuli, responding only to the conditioned stimulus and not to similar stimuli
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Classical Conditioning
Extinction◦When the pairing of the
conditioned and unconditioned stimulus stops
◦Gradual decrease in the response to the conditioned stimulus
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Classical ConditioningClassical conditioning can be
used to explain emotional aspects of personality◦neurotic behavior◦phobias◦superstitious behavior◦etc.
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Origins of a Behaviorist Approach
John B. Watson
◦Founded behaviorism◦Applied conditioning principles to
humans◦Rejection of introspection◦Tabula rasa approach
John Locke
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The Example of Baby Albert
Unconditioned Stimulus
(Loud Noise)
Unconditioned Response
(Cry)
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The Example of Baby Albert
Unconditioned Stimulus
(Loud Noise)
Neutral Stimulus
(Rat) Unconditioned
Response (Cry)
®®
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The Example of Baby Albert
Conditioned Stimulus
(Rat)
Conditioned
Response (Cry)
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The Radical Behaviorism of B. F. Skinner
Personality IS a group of responses to the environment
Radical determinism◦All behavior is caused
Operant Conditioning◦Behavior is changed by its
consequences◦“Skinner box” (operant chamber)
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Operant Conditioning
The status of a consequence as reinforcement or punishment is empirically determined◦ If the preceding response increases after the
consequence occurs, it is a reinforcement◦ If the preceding response decreases after the
consequence occurs, it is a punishmentReinforcement or punishment can occur
through adding or removing a stimulus◦ For rats: food, noise, electric shock◦ For humans: money, praise, hugs, candy, chores,
spanking, prison
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Operant Conditioning
What happens after
the response occurs?
What
happens
to the
response?
Positive
Reinforcement
Negative
Reinforcement
Positive
Punishment
Negative
Punishment
Stimulus
is Added
Stimulus is
Removed
Response
Increases
Response
Decreases
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Skinner’s Walden Two
Applied the principles of operant conditioning to design a society
Sets up a controlling environment by using positive reinforcement
Several communities were founded on behaviorist principles
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Applying Behaviorism: An Example
Modifying Type A personality
◦By using operant conditioning people are able to learn to reduce their negative behaviors
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Other Learning Approaches to Personality
Clark HullRole of drive alleviationHabits
◦Associations between a stimulus and a response
Emphasized both internal states and the environment◦Describes how distant goals can be
learnedCopyright © 2012 Pearson Education, Inc. All rights reserved.
Dollard and Miller
Combined psychoanalytic theory with behaviorism
Social Learning Theory
Habit hierarchy◦Personality is the probability that
particular responses will occur
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Dollard and Miller
Secondary drives◦The drives that are learned by
association with the satisfaction of primary drives
Aggression◦Occurs as a result of blocking
efforts to attain a goal
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Dollard and Miller
Mental illness explanations
Internal conflicts◦Approach-avoidance conflict◦Approach-approach conflict◦Avoidance-avoidance conflict
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Modern Behaviorist Approaches to Personality
Behaviorism’s limitation to observable behavior is inconsistent with the focus of most personality approaches
Reinforcement Sensitivity Theory connects individual differences in the nervous system to the response to reward versus punishment◦ Reward works through Behavioral Activation
System (Behavioral Approach System)◦ Punishment works through Behavioral Inhibition
SystemAct Frequency Approach as a way to
connect observable actions to traits
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Timeline:The Behaviorist and Learning Approach
Behaviorist and Learning Aspects
Societal and Scientific Context
Philosophers and theologians view individual deviations as games of the gods or possession by the devil
Ancient times and Middle Ages
Humans are seen primarily in religious terms, as created by a divine presence
Individual is increasingly understood to be shaped by social class and by work (Locke’s tabula rasa)
1700s -1800s
Increasing emphasis on reason and rationality, philosophers search for the core of human nature
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Timeline:The Behaviorist and Learning Approach
Behaviorist and Learning Aspects
Societal and Scientific Context
Pavlov studies classical conditioning; other studies of animal learning begin in earnest
1880s-1900s
Darwin’s evolutionary approach leads to experimental studies in animals in search of universals applicable to people
Watson founds behaviorism
1900-1920
Experimental psychology develops; increased industrialization of society
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Timeline:The Behaviorist and Learning Approach
Behaviorist and Learning Aspects
Societal and Scientific Context
Skinner dramatically expands behaviorism; Hull develops broader learning theory
1920s-1940s
Experimental psychology is increasingly dominated by behaviorism; attempts to combine behaviorism and psychoanalysis
Influence of social psychology increases; child rearing practices are studied
1940s-1950s
In reaction to world war, studies of propaganda and attitude-formation increase
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Timeline:The Behaviorist and Learning Approach
Behaviorist and Learning Aspects
Societal and Scientific Context
Existentialists challenge behaviorists; cognitive psychology grows; behaviorism declines
1950s-1960s
Economic boom with huge new middle class; new affluence removes old fears from workers
Learning approaches increasingly combined with cognitive and social approaches; personality seen as interacting with the demands of social situations
1970s-1980s
Societal problems of crime, delinquency lead to searches for more sophisticated models of teaching and learning
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Timeline:The Behaviorist and Learning Approach
Behaviorist and Learning Aspects
Societal and Scientific Context
Ideas of conditioning and reinforcement integrated into other approaches to personality
1990s-2000s
Better understandings of the individual in specific work environments
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The Behaviorist and Learning Approach
Analogy
◦Humans as intelligent rats learning life mazes
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The Behaviorist and Learning Approach
Advantages
◦Requires rigorous empirical study◦Looks for general laws that apply to
all organisms◦Forces attention to the
environmental influences on behavior
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The Behaviorist and Learning Approach
Limits◦Ignores insights and advances from
cognitive and social psychology◦May tend to dehumanize unique
human potentials◦Explains all differences between
individuals as a consequence of their reinforcement histories
◦Views humans as objects to be trained
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The Behaviorist and Learning Approach
View of free will
◦Behavior is determined by environmental contingencies
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The Behaviorist and Learning Approach
Common assessment technique
◦Experimental analysis of learning (often in non-human animals)
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The Behaviorist and Learning Approach
Implications for therapy
◦Since personality is conditioned and learned, therapy is based on teaching desirable habits and behaviors, and on extinguishing undesirable ones
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