Chapter 5 Writing Business Messages 1Chapter 5 - Copyright © 2014 Pearson Education, Inc....
-
Upload
ashley-robbins -
Category
Documents
-
view
216 -
download
3
Transcript of Chapter 5 Writing Business Messages 1Chapter 5 - Copyright © 2014 Pearson Education, Inc....
- Slide 1
- Chapter 5 Writing Business Messages 1Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 2
- Learning Objectives 1.Being sensitive to audience needs 2.Building strong audience relationships 3.Controlling your style and tone 4. Choosing strong words for a message 5.Composing effective sentences 6.Writing unified, coherent paragraphs 7.Using technology to format messages 2Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 3
- Adapting to Your Audience: Being Sensitive to Audience Needs 3Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 4
- The You Attitude 4Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall SpeakingWriting
- Slide 5
- Practice Etiquette 5Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Respect Diplomacy Tactfulness
- Slide 6
- Positive Emphasis 6Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Avoid Negative Language Substitute Euphemistic Terms
- Slide 7
- 7Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Bias-Free Language Gender Race Ethnicity Age Disability
- Slide 8
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 5 -
- Slide 9
- Adapting to Your Audience: Building Strong Relationships 9Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 10
- Establish Credibility 10Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Honesty Objectivity Awareness Expertise
- Slide 11
- Establish Credibility 11Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Endorsements Performance Sincerity Confidence
- Slide 12
- Company Image 12Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Communication Style Communication Guidelines
- Slide 13
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 5 -
- Slide 14
- Adapting to Your Audience: Controlling Style and Tone 14Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 15
- Conversational Tone Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 5 - Dont confuse texting and writing Avoid stale and obsolete language Avoid preaching and bragging Be careful with intimacy and humor
- Slide 16
- Plain Language 16Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Read It! Understand It! Take Action!
- Slide 17
- Use the Right Voice 17Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Active Passive Direct Assertive Indirect Diplomatic
- Slide 18
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 5 -
- Slide 19
- Composing Your Message: Choosing Powerful Words 19Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 20
- Selecting Words 20Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Correct WordsCorrect Words Effective WordsEffective Words
- Slide 21
- Understanding Words Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 5 - Denotation Connotation
- Slide 22
- Balancing Words 22Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall AbstractionConcreteness Concepts Qualities Characteristics Tangible Objective Visualization
- Slide 23
- 23Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Powerful Words Familiar Words Clichs & Buzzwords Technical Jargon Finding Precise Words
- Slide 24
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 5 -
- Slide 25
- Composing Your Message: Writing Effective Sentences 25Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 26
- Sentence Types 26Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Simple One Main Clause One Subject & Verb One Main Clause One Subject & Verb Compound Two Main Clauses Join By Conjunction Two Main Clauses Join By Conjunction
- Slide 27
- Sentence Types 27Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Complex One Main Clause A Dependent Clause One Main Clause A Dependent Clause Compound Complex Compound Complex Two Main Clauses A Dependent Clause Two Main Clauses A Dependent Clause
- Slide 28
- Using Sentence Style 28Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall Emphasize Key Thoughts Use More Words Sentence Subjects Dependent Clauses Position the Words
- Slide 29
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 5 -
- Slide 30
- Composing Your Message: Crafting Unified, Coherent Paragraphs 30Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 31
- Paragraph Elements Topic SentenceSupport SentencesTransitional Elements 31Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 32
- Paragraph Options Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 5 - Illustration Classification Cause & Effect Problem & Solution Compare & Contrast
- Slide 33
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 5 -
- Slide 34
- Using Technology to Compose and Shape Your Messages 34Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 35
- Format with Technology Style sheets and sets, templates, and themes Boilerplate and document components Auto-correction and auto-completion File merge and mail merge Endnotes, footnotes, tables of contents, and indexes 35Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 36
- Summary of Discussion Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 5 -
- Slide 37
- Chapter 5 Writing Business Messages 37Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice Hall
- Slide 38
- 38Chapter 5 -