CHAPTER 3 - The Interpretive Planning Process

7/29/2019 CHAPTER 3 - The Interpretive Planning Process

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LESSON OUTLINE

Purposes of Interpretive Plan

Interpretive Planning Model

What Section Inventory & Theme

Development

Why Section Developing Interpretive

Mission Statements, Goals and

Objectives

Who Section Analysis of your market

(visitors) for interpretive planning


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How to manage the resources?

e.g. preservation, research,demonstration areas, etc.

Management ofthe resources

Who use the sites or facilities?

How and where to advertise

How to increase visitation

Management andmarketing for the

visitors

Provide supporting strategies

Facilitate the development ofpossible cooperative relationship

Marketinginterpretation

within the parentorganization


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making the plan happen

Develop the outline for planscontent and project timeline.

Decide everyones role in the

planning process.

Project /Team Leader

Supervised from the start

Should be part of key meetingsand decision making.

SupervisoryStaff

Member

The input from variousexpertise will provide with theessential fact base materials

needed.

Support Staff


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WHY

WHAT

WHO

HOW/WHEN/WHERE

(Story Development

Forms)

I&O SoWhat?

- JVA Interpretive Planning Model -


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Begin with thorough inventory of all majorinterpretive resources at the site.

BIOLOGICALAREAS

CULTURALRESOURCES

GEOLOGICALRESOURCES

SENSORYAREAS

FACILITIES ORIENTATIONAREAS

The inventory is important to help develop

the main theme for interpretation activities.

The resources, theme and sub theme to beinterpreted.


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Lakes Rivers Unique features

Rare/endangered

species

Seasonal events Habitat types


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Site of historicevents

Mosque

Old building Windmill


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Fossil beds (PaintedHills, Oregon)

Geopark, Langkawi

Gunung Mulu,

Sarawak

Stalactite and

stalagmite


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Herb garden Scenic view

Scenic view


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Informationcenter

Souvenir shop

Hotel kiosks


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Nearby attraction or resources that may be interpretingthe same or related topics.

Key location for visitor orientation.


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What is a THEME?

central key idea of any presentation.

Development of theme provides organizational

structure and clarity of understanding.

Theme should:

Be state as complete sentence

Contain one main idea

Reveal the overall purpose of the presentation

Be stated in an interesting manner

Theme should be based on what you

actually have on-site.


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A theme is the one thing that, if nothing

else, visitors remember, understand, orfeel about the heritage tourism experience

of your site, facility, program.

The theme usually begins most programs,might be the first exhibit in a visitor center,

or be the in the first introductory

paragraph of a marketing brochure or self-

guiding brochure.

The theme is the ONE THING they able to

remember or understands as a result of

the time spent at the area.


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Look at the graphic.

This is what manyvisitors "see"

when they enter a

visitor center,

museum, historicsite, or other

heritage attraction.

Can you "find" theperfect 5-pointed

star?

How long did it

take?

Activity 1


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You need a heritage site theme how do you pick

one?

Do a story analysis for your site or attraction

what is the "site" telling you it is a good or the

"best" example of?

What are the 5 most important aspects of your

site (people, historical events, natural history,

etc.) that happened here that you want visitors

to know about? How can those 5 events or significant aspects of

your site be summarized into one sentence

(your "star)?


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Ask yourself and your group members this

question and have each person write down

their response.

"If we spend all of this time and money tointerpret this sites story to visitors, and after the

end of their visit, tour, etc. they only remember

one thing about this place, that one thing better

be __________________________________"!

The filled in blank is your theme!


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WHY would a visitor want toknow that?

How do I want visitors to use theinformation Im giving them?

As you develop your theme and site story

messages, ask yourself these two questions:

The theme needs to "relate" to your potentialtarget markets give them some reason or

motivation to visit your attraction or facility, give

them a hint as to "whats in it for them" by visiting

the site.


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The Wax River Fort Historic Site holds

three hidden secrets.

Protesting and preserving local history

benefits you and your family in several

ways.

The Smith Mansion holds many secrets

behind its walls!

The history of Smithville is tied in

amazing ways to the Big Fork River.


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Activity 2


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What is mission statement?

A mission statement should state, in concise terms, 3 things:

a) who are you?

b) what you do?

c) why you do it?

Example:It is the mission of the (your site) to interpret to all visitorsusing a variety of innovative and creative interpretiveservices, the theme (your theme), and to facilitate anenjoyable and safe recreational learning experience for all

site visitors, while demonstrating positive land use ethicsin all site programs and management activities.

Developing Interpretive Mission Statements,Goals and Objectives

The specific objectives that interpretation shouldaccomplish.


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Company Profile


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What you want the visitors tolearn or remember.

Visitors will be able to name, list,describe, illustrate, etc., desireditems upon completion of anyactivities.

e.g. the majority of visitors will beable to describe the reasons forprotecting heritage buildings thatbenefits them.

Learning Objectives


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What you want the visitor to do

How visitor use the informationgiven.

The results of interpretive programsand services.

e.g. The majority of visitors will treatall of our resources with a sense ofrespect and stewardship.

Behavioral Objectives


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driving force objectives.

help visitors to remember the topicbecause of the strong feeling theycreate in the visitors.

Help visitors to feel surprise, anger,sadness, guilt, acceptance, pride andother desired emotions that related tosubject matter.

e.g. The majority of visitors will feel goodby not touching any artifacts they may seeon the ground.

Emotional Objectives


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objectives

Learn - Feel - Do


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Analysis of your market (visitors) for

interpretive planning

Doing a thorough visitor on market analysis Look at visitor flow into, through & out of your site

The number of visitor you might expect

Level One

Analysis on specific interpretive program or servicelevel.

Determine who use the specific program

Level Two


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Where visitorsare coming

from

Age groupsand sex of

visitors

Socio-economic

backgroundUse pattern

Gives information on advertising or promoting programsor services.

Make better travel routes and better plan highwaydirectional signs to the site.


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Maslows Hierarchy of Needs


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Pre-visitOrientation

On-site Visit

Orientation

Post Visit

Orientation

Involves providing information for visitors on :

Programs, services, facilities, activities,etc.

Hours of operation, costs, seasonal uses,contact numbers, map, etc.

Intro to mission and theme.

Providing directions to all of your resources,

facilities, use areas, parking and office once

visitor enter your property.

Making sure that visitors can easily find their

way back to the highway or main travel route.

Making they aware ofnew programs or

special events to encourage them to come

back.


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The interpretor must be sensitive to all levels of visitor

experience and sophistication with regard to programofferings.

Different visitor have different levels of knowledge and

skill.

So, pacing interpretive service simply means that we tryto have program topics presented at different knowledge

levels.

E.g. having different kinds of trail opportunities for

visitors, such as: Short self-guiding loop trail, barrier free.

Short self-guiding loop trail, not barrier free.

Short self-guiding loop trail, rugged terrain, steep

slopes.

Difficult trails (several km) for experienced hikers.


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In general, you can plan to pace in four main

areas:

Enjoyment levels of the visitor

Level of complexity of information

Levels of motor skills or skill ability

Visitor attitude


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Please remember!

1. WHO your visitors are?

2. WHO youd like to attract

in the future?


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CHAPTER 3 - The Interpretive Planning Process

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