Chapter 3 Managing Data to Improve Business Performance Information Technology for Management...
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Chapter 3 Managing Data to Improve Business Performance Information Technology for Management Improving Performance in the Digital Economy 7 th edition John Wiley & Sons, Inc. Slides contributed by Dr. Sandra Reid Chair, Graduate School of Business & Professor, Technology Dallas Baptist University Tu rb an an d Vo lo ni no 3-1 Copyright 2010 John Wiley & Sons, Inc.
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Transcript of Chapter 3 Managing Data to Improve Business Performance Information Technology for Management...
Copyright 2010 John Wiley & Sons, Inc.
Chapter 3
Managing Data to Improve Business Performance
Information Technology for ManagementImproving Performance in the Digital Economy
7th editionJohn Wiley & Sons, Inc.
Slides contributed by Dr. Sandra ReidChair, Graduate School of Business & Professor, Technology
Dallas Baptist University
Turban and
Volonino
3-1
Copyright 2010 John Wiley & Sons, Inc.
Chapter Outline
• 3.1 Data, Master Data, and Data Management• 3.2 File Management Systems• 3.3 Database Management Systems• 3.4 Data Warehouses, Data Marts, and Data Centers• 3.5 Enterprise Content Management• 3.6 Managerial Issues
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Copyright 2010 John Wiley & Sons, Inc.
Learning Objectives
1. Describe how data and document management impact profits and performance.
2. Understand how managers are supported or constrained by data quality.
3. Discuss the functions of databases and database management systems.
4. Understand how logical views of data provide a customized support and improve data security.
5. Describe the tactical and strategic benefits of data warehouses, data marts, and data centers.
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Copyright 2010 John Wiley & Sons, Inc.
Learning Objectives cont’d
6. Describe transaction and analytic processing systems.
7. Explain how enterprise content management and electronic records management reduce cost, support business operations, and help companies meet their regulatory and legal requirements.
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Copyright 2010 John Wiley & Sons, Inc.
Figure IT 7eU The Business Performance Management Cycle and IT Model
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Copyright 2010 John Wiley & Sons, Inc.
Applebee’s International Learns & Earns
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Problem: Huge quantities of data in manyDatabases.
Solution: Enterprise data warehouse implemented.
Results: Improved profitability.
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.1 Applebee’s enterprise data warehouse and feedback loop.
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Copyright 2010 John Wiley & Sons, Inc. 3-8
3.1 Data, Master Data, and Document Management
Copyright 2010 John Wiley & Sons, Inc.
Uncertainty: A Constraint on Managers
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TransAlta Says Clerical Snafu Costs It $24 Million
Sync or swim: who should blink first and why? First of two parts
In sync: getting the supply chain act together: federal, industry players collaborate to improve healthcare delivery, reduce costs
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.2 Data life cycle.
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Copyright 2010 John Wiley & Sons, Inc.
Analyzing Any Business
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Business analytics
Fighting Click Fraud And Bots From The Heart Of Texas
Math Will Rock Your World
Competing on Analytics – HBR article by Thomas Davenport
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.3
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Dow Jones industrial average (DJIA) for a single day in tabular display and graphical display.
Copyright 2010 John Wiley & Sons, Inc.
Data Visualization
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FROM 3 Weeks to 3 Minutes - Ivy League School Finds Million Dollar Donor
Deck: ADVIZOR frees up development managers to get the right answers quickly
Visualization Gallery
Copyright 2010 John Wiley & Sons, Inc.
Decision Support Systems
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Decision Support Systems – DSS (definition)
Information Builders…..
Hospitals Embrace Business Intelligence and Integration Technologies From Information Builders to Increase Revenue and Improve Patient CareMany Hospitals Use WebFOCUS and iWay Software to Propel More Than 100 Percent Growth for Information Builders in Healthcare Market
Copyright 2010 John Wiley & Sons, Inc.
MDM
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Master Data Management (MDM)
Master Data Management
Operational versus Analytical Master Data Management
Demystifying Master Data Management
Data management's top eight stories of 2008
Human resources data analytics brings metrics to workforce management
Would You Like Fries With That? And Does Cross-Selling Justify Master Data Management?
Copyright 2010 John Wiley & Sons, Inc.
Master Data Entities
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10 Mistakes to Avoid When Writing an RFP for Master Data Management
The What, Why, and How of Master Data Management
Data Mart Does Not Equal Data Warehouse
SUPPLY CHAIN ANALYTICS & DATA DISCOVERY
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.4. Model of an enterprise data warehouse.
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(Source: From Syncsort, synchsort.com. Used with permission.)
Copyright 2010 John Wiley & Sons, Inc.
Table 3.2
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Copyright 2010 John Wiley & Sons, Inc.
Data Quality
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Quality of Data and Quality in Context – Article by David Loshin, September 18, 2008
Data Quality and Data Profiling – Article by David Loshin, December 11, 2008
Data Quality Example
Copyright 2010 John Wiley & Sons, Inc.
Document Management
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Implementing Document and Record Management Systems as a part of your business continuity plan
SurgiCenter of BaltimoreLaserfiche locates patient records with surgical precision
American ExpressAmerican Express increases its commitment to excellent customer satisfaction with Cardiff TeleForm
Captaris® Alchemy®: Document Management Software
Copyright 2010 John Wiley & Sons, Inc. 3-20
3.2 File Management Systems
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.5Example of primary and foreign keys.
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Copyright 2010 John Wiley & Sons, Inc.
Figure 3.6Hierarchy of data for a computer-based file.
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Copyright 2010 John Wiley & Sons, Inc.
Figure 3.7Indexed sequential access method.
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Copyright 2010 John Wiley & Sons, Inc.
Figure 3.8
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Computer-based files of this type cause problems such as redundancy,inconsistency, and data isolation.
Copyright 2010 John Wiley & Sons, Inc. 3-26
3.3 Databases and Database Management Systems
Copyright 2010 John Wiley & Sons, Inc. 3-27
Figure 3.9 (a) Centralized database. (b) Distributed database with complete or partial copies of the central database in more than one location.
Copyright 2010 John Wiley & Sons, Inc.
Table 3.3
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Copyright 2010 John Wiley & Sons, Inc.
Figure 3.10
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Database management system provides access to all data in the database.
Copyright 2010 John Wiley & Sons, Inc. 3-30
3.4 Data Warehouses, Data Marts, and Data Centers
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.11Data warehouse framework and views.
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Copyright 2010 John Wiley & Sons, Inc.
Figure 3.12Teradata Corp.’s enterprise data warehouse.
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(Source: Teradata Corporation [teradata.com], with permission.)
Copyright 2010 John Wiley & Sons, Inc.
Table 3.4
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Copyright 2010 John Wiley & Sons, Inc.
Table 3.5
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Copyright 2010 John Wiley & Sons, Inc. 3-35
3.5 Enterprise Content Management
Copyright 2010 John Wiley & Sons, Inc.
Figure 3.13
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Electronic records management from creation to retention or destruction.
Copyright 2010 John Wiley & Sons, Inc.
ERM Vendors – check these out!
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ACCUTRAC® SOFTWARE
Copyright 2010 John Wiley & Sons, Inc. 3-38
3.6 Managerial Issues
Copyright 2010 John Wiley & Sons, Inc.
Managerial Issues
• Reducing uncertainty.• Cost-benefit issues & justification.• Where to store data physically.• Legal issues.• Internal or external collection, storage, maintenance, &
purging of databases of information.• Disaster recovery.• Data security & ethics.• Privacy.• Legacy systems.• Data delivery.
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Copyright 2010 John Wiley & Sons, Inc.
Copyright 2010 John Wiley & Sons, Inc.
All rights reserved. Reproduction or translation of this work beyond that permitted in section 117 of the 1976 United States Copyright Act without express permission of the copyright owner is unlawful. Request for further information should be addressed to the Permission Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages caused by the use of these programs or from the use of the Information herein.
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