Chapter 3 Hospitality Past, Present, and Future Permission granted to reproduce for educational use...

Chapter3Hospitality Past, Present, and Future

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Objectives

• Name three countries that played an important role in the early days of the hospitality industry.

• Name five contributions to the hospitality industry by the United States.

• Associate the relationship of the change in transportation and the growth of the hospitality industry.

continued


Objectives

• Assess four challenges that the hospitality industry faces today.

• List four factors that affect the hospitality industry that people cannot control.

• Determine how knowing trends helps the hospitality manager.

• List and give an example of the four types of trends that affect the hospitality industry.


Early History

• Major innovations came from Egypt, Greece, and the Roman Empire– Tourist attractions, souvenirs, and cruises all

originated in Egypt– Greek language and money became widely

accepted, making travel and business easier– The Roman system of roads made travel quicker

and easier


Development in the United States

• The United States has made five major contributions to the hospitality industry:– grand hotels– motels– restaurant chains– fast-food businesses– franchises

continued


Development in the United States• Stagecoach travel created a need for inns

where travelers could eat and sleep• In the 1800s, a boom in railroad travel lead to

the development of grand hotels and hoteliers

• Automobile travel prompted the development of motels, which included amenities

• Airports became a center for hotel, motel, and restaurant development


Hospitality Today

• Challenges the hospitality industry faces today include– delivering quality service consistently– diversity of the workforce– accommodating special needs– impact of seasons


Delivering Consistent Service

• Guests must receive good service each time they visit

• Managers need to develop procedures that ensure good service

• Employees must be trained in these procedures


Diversity of the Workforce

• Today’s hospitality workforce includes more women and more people from various backgrounds and cultures

• To be successful, businesses must meet the needs of this diverse workforce for education, training, and other kinds of support


Accommodating Special Needs

• Special needs include medical conditions, physical disabilities, and cognitive disabilities

• Special needs may also result from religious beliefs, health, or circumstances

• The Americans with Disabilities Act was passed to ensure that people with disabilities are treated fairly and that public buildings are accessible


Impact of Seasons

• Demand for hospitality services varies with the seasons– Peak seasons are those with the highest

demand– Off-peak seasons have the lowest demand– Timing of peak and off-peak seasons depends on

the type of business and its location


Factors Affecting Success

• Four factors hospitality managers cannot control include– weather– political conditions– economic conditions– globalization (the process in which the

economies of nations become interconnected)


Weather

• Bad weather may cause customers to stay away or to leave early

• Severe weather can damage buildings and other property

©Elaine Davis/Shutterstock.com


Political Conditions

• Bad or dangerous political conditions discourage travel

• Today there is increased emphasis on security, particularly at airports and other transportation hubs


Economic Conditions

• Many hospitality businesses rise and fall with the economy

• During a recession or contraction, when the economy slows down, the hospitality industry is one of the first to suffer

• During an expansion, the economy grows and does well, but hospitality is one of the last industries to benefit


Globalization

• Economic problems in one country can affect others around the world

• Transnational corporations have offices in countries around the world

• Tourism facilities are being developed nationally and internationally


Trends for the Future

• Four trends affecting businesses are– demographic trends– social trends– lifestyle trends– technology trends

• Hospitality professionals stay informed about trends so that they can better serve their customers’ needs and wants


Demographic Trends

• Demographics is the study of a population’s characteristics, such as age, income, or ethnic origin

• Two demographic trends that affect the hospitality industry:– more retirees– more young people traveling in small groups


Social Trends

• A social trend is a change in the structure or beliefs of a society

• Two social trends that affect the hospitality industry:– changes in family structure– acceptance of gaming


Lifestyle Trends

• A lifestyle trend is a change in the way people live their lives

• Three lifestyle trends that affect the hospitality industry:– concern for health– impulse buying– desire to learn and have new experiences


Technology Trends

• Two technology trends that affect the hospitality industry:– customers’ use of the Internet and mobile

computing to obtain information and make reservations

– businesses’ use of software to manage information about guests, employees, and finances


• In ancient times, which country’s language and money became widely accepted, making travel and business easier?– Greece

• Which country was the first to develop motels?– the United States

Chapter 3 Review

continued


• Name four modes of travel that influenced the development of the hospitality industry.– stagecoach, railroad, automobile, airplane

• Three of the challenges facing the hospitality industry are consistent service, workforce diversity, and special needs. What is the fourth?– impact of seasons

Chapter 3 Review

continued


• What is globalization?– the process in which the economies of nations

become interconnected• Why do hospitality professionals need to

stay informed about trends?– so they can better serve their customers’ needs

and wants

Chapter 3 Review

Chapter 3 Hospitality Past, Present, and Future Permission granted to reproduce for educational use...

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