Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren...

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Chapter Chapter 23 23 Performance Evaluation Performance Evaluation for Decentralized for Decentralized Operations Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor Emeritus of Accounting Pepperdine University © Copyright 2004 South- Western, a division of Thomson Learning. All rights reserved. Task Force Image Gallery clip art included in this electronic presentation is used with the permission of NVTech Inc.

Transcript of Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren...

Page 1: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Chapter Chapter 2323Performance Evaluation for Performance Evaluation for

Decentralized OperationsDecentralized OperationsAccounting, 21st Edition

Warren Reeve Fess

PowerPoint Presentation by Douglas CloudProfessor Emeritus of AccountingPepperdine University

© Copyright 2004 South-Western, a division of Thomson Learning. All rights reserved.

Task Force Image Gallery clip art included in this electronic presentation is used with the permission of NVTech Inc.

Page 2: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Some of the action has been automated, so click the mouse when you see this lightning bolt in the lower right-hand

corner of the screen. You can point and click anywhere on the screen.

Some of the action has been automated, so click the mouse when you see this lightning bolt in the lower right-hand

corner of the screen. You can point and click anywhere on the screen.

Page 3: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

1. List and explain the advantages and disadvantages of decentralized operations.

2. Prepare a responsibility accounting report for a cost center.

3. Prepare responsibility accounting reports for a profit center.

4. Compute and interpret the rate of return on investment, the residual income, and the balanced scorecard for an investment center.

ObjectivesObjectivesObjectivesObjectives

After studying this After studying this chapter, you should chapter, you should

be able to:be able to:

After studying this After studying this chapter, you should chapter, you should

be able to:be able to:

Page 4: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

5. Explain how the market price, negotiated price, and cost price approaches to transfer pricing may be used by decentralized segments of a business.

ObjectivesObjectivesObjectivesObjectives

Page 5: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Centralized and Decentralized

Operations

Page 6: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Advantages of Advantages of DecentralizationDecentralizationAdvantages of Advantages of

DecentralizationDecentralization It allows managers to focus on acquiring expertise in

their areas of responsibility. Decentralizing decision making provides excellent

training for managers. Delegation improves employee morale. Decentralization helps managers create good customer

relations by responding quickly to customers’ needs. Managers become more creative in suggesting

operating and product improvement.

Page 7: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Decisions made by one manager may negatively affect the profitability of the entire organization.

Assets and operating costs are duplicated (e.g., each division has its own administrative office staff).

Disadvantages of Disadvantages of Decentralized OperationsDecentralized Operations

Disadvantages of Disadvantages of Decentralized OperationsDecentralized Operations

Page 8: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Responsibility CentersResponsibility CentersResponsibility CentersResponsibility Centers

Managers are held accountable for controlling costs.

Cost CentersCost Centers

Profit CentersProfit Centers

Managers are held accountable for costs and making decisions that impact revenues favorably.

Page 9: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Investment CentersInvestment Centers

Managers are held accountable for costs and revenues and are also held accountable for the efficient use of assets.

Responsibility CentersResponsibility CentersResponsibility CentersResponsibility Centers

Page 10: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

COLLEGE

Responsibility Accounting Responsibility Accounting for Cost Centersfor Cost Centers

Responsibility Accounting Responsibility Accounting for Cost Centersfor Cost Centers

College of College of EngineeringEngineering

College of Arts College of Arts and Sciencesand Sciences

College of College of BusinessBusiness

UNIVERSITY

Dept. of Management

Dept. of Marketing

Dept. of Accounting

COST CENTERS IN A UNIVERSITY

Page 11: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Responsibility Accounting Responsibility Accounting for Cost Centersfor Cost Centers

Responsibility Accounting Responsibility Accounting for Cost Centersfor Cost Centers

DEPARTMENT

COST CENTERS IN A UNIVERSITY

Department of

Accounting

Page 12: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Over Under Budget Actual Budget Budget

Budget Performance ReportSupervisor, Department 1—Plant A

For the Month Ended October 31, 2006

Factory wages $ 58,100 $ 58,000 $100Materials 32,500 34,225 $1,725Supervisory salaries 6,400 6,400 Power and light 5,750 5,690 60Depreciation 4,000 4,000 Maintenance 2,000 1,990 10Insurance, taxes 975 975

$109,725 $111,280 $1,725 $170

Cost CentersCost Centers

These totals are shown on the Manager, Plant A’s budget performance report (Slide 13).

These totals are shown on the Manager, Plant A’s budget performance report (Slide 13).

$109,725$109,725 $111,280$111,280 $1,725$1,725 $170$170

Page 13: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Over Under Budget Actual Budget Budget

Administration $ 17,500 $ 17,350 $150

Department 1 109,725 111,280 $1,555

Department 2 190,500 192,600 2,100

Department 3 149,750 149,100 650

$467,475 $470,330 $3,655 $800

From the Supervisor—Department 1, Plant A budget performance report (Slide 12).

From the Supervisor—Department 1, Plant A budget performance report (Slide 12).

Budget Performance ReportManager, Plant A

For the Month Ended October 31, 2006

Cost CentersCost Centers

Department 1 109,725 111,280 $1,555 Department 1 109,725 111,280 $1,555

Page 14: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Administration $ 17,500 $ 17,350 $150

Department 1 109,725 111,280 $1,555

Department 2 190,500 192,600 2,100

Department 3 149,750 149,100 650

$467,475 $470,330 $3,655 $800

Cost CentersCost Centers

This is shown on the Vice-President’s budget production report (Slide 16).

This is shown on the Vice-President’s budget production report (Slide 16).

$467,475 $470,330 $3,655 $800$467,475 $470,330 $3,655 $800

Budget Performance ReportManager, Plant A

For the Month Ended October 31, 2006

Over Under Budget Actual Budget Budget

Page 15: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Budget Performance ReportVice-President, Production

For the Month Ended October 31, 2006Over Under

Budget Actual Budget Budget

Administration $ 19,500 $ 19,700 $ 200

Plant A 467,475 470,330 2,855

Plant B 395,225 394,300 $925

$882,200 $884,330 $3,055 $925

Cost CentersCost Centers

Plant APlant A 467,475467,475 470,330470,330 2,8552,855

Note that Over Budget is a net figure.Note that Over Budget is a net figure.

Page 16: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Budget Performance ReportVice-President, Production

For the Month Ended October 31, 2006Over Under

Budget Actual Budget Budget

Administration $ 19,500 $ 19,700 $ 200

Plant A 467,475 470,330 2,855

Plant B 395,225 394,300 $925

$882,200 $884,330 $3,055 $925

Each of the line items above is supported by a cost center report.Each of the line items above is

supported by a cost center report.

Cost CentersCost Centers

Page 17: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Responsibility Accounting for Profit Centers

Responsibility Accounting for Profit Centers

In a profit center, the unit manager has the responsibility and the authority to make

decisions that affect both costs and revenues.

Page 18: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Profit centers may be divisions, departments,

or products.

Profit centers may be divisions, departments,

or products.

Page 19: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Profit CentersProfit Centers

NEG, a diversified entertainment company, has two profit centers: the Theme Park

Division and the Movie Production Division.

NEG, a diversified entertainment company, has two profit centers: the Theme Park

Division and the Movie Production Division.

Theme Park Division

Movie Production Division

Revenues $6,000,000 $2,500,000Operating expenses 2,495,000 405,000

Page 20: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Charging Service Department Costs to Production Divisions

Charging Service Department Costs to Production Divisions

Purchasing Department: $400,000(Activity base: number of purchase requisitions)

Theme Park Division 25,000 purchase requisitions

Movie Production Division: 15,000 purchase requisitions

Total 40,000

$400,000

40,000 purchase requisitions$10 per purchase requisition

=

Profit CentersProfit Centers

Page 21: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Charging Service Department Costs to Production Divisions

Charging Service Department Costs to Production Divisions

Payroll Accounting: $255,000(Activity base: number of payroll checks)

$255,000

15,000 payroll checks= $17 per payroll check

Theme Park Division 12,000 payroll checks

Movie Production Division: 3,000 payroll checks

Total 15,000

Profit CentersProfit Centers

Page 22: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Charging Service Department Costs to Production Divisions

Charging Service Department Costs to Production Divisions

Legal Department: $250,000(Activity base: number of payroll checks)

$250,000

1,000 hours= $250 per hour

Theme Park Division 100 billed hours

Movie Production Division: 900 billed hours

Total 1,000

Profit CentersProfit Centers

Page 23: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Nova Entertainment GroupService Department Charges to NEG Divisions

For the Year Ended December 31, 2006

Theme Movie Park Production

Service Department Division Division

Profit CentersProfit Centers

Purchasing $250,000 $150,000

25,000 purchase 25,000 purchase requisitions x $10 requisitions x $10

per purchase per purchase requisitionrequisition

25,000 purchase 25,000 purchase requisitions x $10 requisitions x $10

per purchase per purchase requisitionrequisition

15,000 purchase 15,000 purchase requisitions x $10 requisitions x $10

per purchase per purchase requisitionrequisition

15,000 purchase 15,000 purchase requisitions x $10 requisitions x $10

per purchase per purchase requisitionrequisition

Page 24: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Purchasing $250,000 $150,000Payroll accounting 204,000 51,000

12,000 payroll 12,000 payroll checks x $17 per checks x $17 per

payroll checkpayroll check

12,000 payroll 12,000 payroll checks x $17 per checks x $17 per

payroll checkpayroll check

3,000 payroll 3,000 payroll checks x $17 per checks x $17 per

payroll checkpayroll check

3,000 payroll 3,000 payroll checks x $17 per checks x $17 per

payroll checkpayroll check

Nova Entertainment GroupService Department Charges to NEG Divisions

For the Year Ended December 31, 2006

Theme Movie Park Production

Service Department Division Division

Profit CentersProfit Centers

Page 25: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Purchasing $250,000 $150,000Payroll accounting 204,000 51,000Legal 25,000 225,000

Nova Entertainment GroupService Department Charges to NEG Divisions

For the Year Ended December 31, 2006

Theme Movie Park Production

Service Department Division Division

Profit CentersProfit Centers

100 hours x $250 100 hours x $250 per hourper hour

100 hours x $250 100 hours x $250 per hourper hour

900 hours x $250 900 hours x $250 per hourper hour

900 hours x $250 900 hours x $250 per hourper hour

Page 26: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Purchasing $250,000 $150,000Payroll accounting 204,000 51,000Legal 25,000 225,000Total service department charges $479,000 $426,000

Nova Entertainment GroupService Department Charges to NEG Divisions

For the Year Ended December 31, 2006

Theme Movie Park Production

Service Department Division Division

Profit CentersProfit Centers

Page 27: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Nova Entertainment GroupDivisional Income Statements

For the Year Ended December 31, 2006

Theme Park Division Movie Production Division

Income from operations before service department charges.

Income from operations before service department charges.

Revenues $6,000,000 $2,500,000Operating expenses 2,495,000 405,000Income from operations $3,505,000 $2,095,000

Page 28: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Nova Entertainment GroupDivisional Income Statements

For the Year Ended December 31, 2006

Theme Park Division Movie Production Division

Revenues $6,000,000 $2,500,000Operating expenses 2,495,000 405,000Income from operations $3,505,000 $2,095,000Less service dept. charges:

Purchasing $ 250,000 $ 150,000Payroll accounting 204,000 51,000Legal 25,000 225,000 Total service department

charges $ 479,000 $ 426,000Income from operations $3,026,000 $1,669,000

Page 29: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Responsibility Accounting for

Investment Centers

Responsibility Accounting for

Investment Centers

In an investment center, the unit manager has the responsibility and the authority to make decisions

that affect not only costs and revenues but also the assets invested in the center.

Page 30: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Datalink Inc.Divisional Income Statements

For the Year Ended December 31, 2006

Northern Central SouthernDivision Division Division

Revenues $560,000 $672,000 $750,000Operating expenses 336,000 470,400 562,500Income from operations before service dept. charges $224,000 $201,600 $187,500Service department charges 154,000 117,600 112,500Income from operations $ 70,000 $ 84,000 $ 75,000

Invested assets $350,000 $700,000 $500,000Rate of return on investment 20% 12% 15%

Investment CentersInvestment Centers

20% 12% 15%20% 12% 15%

Page 31: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Revenues

Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)

Page 32: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Investment Turnover

Profit Margin

Profit

Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)

Page 33: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

The profit margin indicates the rate of profit

on each sales dollar.The

investment turnover indicates the rate of sales on

each dollar of invested

assets.

Profit Margin

Investment Turnover

Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)

Page 34: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Income from operation

Sales

Sales

Invested assetsxROI =

ROI =$ 70,000

$560,000x

$560,000

$350,000

ROI = 12.5% x 1.6 = 20%

Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)

Page 35: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Income from operation

Sales

Sales

Invested assetsxROI =

Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)Rate of Return on Investment (ROI)

Profit Margin

Profit Margin

Inventory Turnover

Inventory Turnover

Page 36: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Northern Central SouthernDivision Division Division Profit MarginProfit Margin

Income from operations $ 70,000 $ 84,000 $ 75,000Revenues (Sales) $560,000 $672,000 $750,000

Profit margin 12.5% 12.5% 10.0%

Investment TurnoverInvestment Turnover

Revenues (Sales) $560,000 $672,000 $750,000Invested assets $350,000 $700,000 $500,000

Investment turnover 1.6 .96 1.5

Return on Investment (ROI)Return on Investment (ROI)

Income from operations $ 70,000 $ 84,000 $ 75,000Invested assets $350,000 $700,000 $500,000

Rate of return on investment 20% 12% 15%

Page 37: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Income from

Operations

Minimum Acceptable

Rate of Return on

Assets

– =Residual Residual IncomeIncome

Page 38: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Northern Central SouthernDivision Division Division

Baldwin CompanyDivisional Income Statements

For the Year Ended December 31, 2006

Income from operations $70,000 $84,000 $75,000Minimum acceptable incomefrom operations as a percent of invested assets:

$350,000 x 10% 35,000

$700,000 x 10% 70,000

$500,000 x 10% 50,000

Residual income $35,000 $14,000 $25,000

Page 39: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

The balance scorecard is a set of financial and nonfinancial measures

that reflect multiple performance dimensions of a business.

The balance scorecard is a set of financial and nonfinancial measures

that reflect multiple performance dimensions of a business.

Page 40: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Innovation and Learning

• R&D investment• R&D pipeline• Skills and training• Time to market

Innovation and Learning

• R&D investment• R&D pipeline• Skills and training• Time to market

Customer• Satisfaction• Loyalty• Perception

Customer• Satisfaction• Loyalty• Perception

• Efficiency• Quality• Time

• Efficiency• Quality• Time

Financial• ROI• Residual income• Profit• Cost• Sales

Financial• ROI• Residual income• Profit• Cost• Sales

Internal Process

Page 41: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Transfer PricingTransfer Pricing

Page 42: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Transfer PricingTransfer PricingTransfer PricingTransfer Pricing

When divisions transfer products or render services to each other, a

transfer pricing is used to charge for the products or services

When divisions transfer products or render services to each other, a

transfer pricing is used to charge for the products or services

Page 43: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Benefits of Transfer PricingBenefits of Transfer PricingBenefits of Transfer PricingBenefits of Transfer Pricing

1.Divisions can be evaluated as profit or investment centers.

2.Divisions are forced to control costs and operate competitively.

3. If divisions are permitted to buy component parts wherever they can find the best price (either internally or externally), transfer pricing will allow a company to maximize its profits.

Page 44: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

1. Market price approach sets the price at which the product transferred could be sold to outside buyers.

2. Negotiated price approach allows decentralized managers to agree (negotiate) among themselves.

3. Cost price approach (variable or full) uses a variety of cost concepts for setting the transfer price.

Commonly Used Transfer PricesCommonly Used Transfer PricesCommonly Used Transfer PricesCommonly Used Transfer Prices

Page 45: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

Variable Costper Unit $10

Market Priceper Unit $20

Full Costper Unit $13

Negotiated Price

Commonly Used Transfer PricesCommonly Used Transfer PricesCommonly Used Transfer PricesCommonly Used Transfer Prices

Page 46: Chapter 23 Performance Evaluation for Decentralized Operations Accounting, 21 st Edition Warren Reeve Fess PowerPoint Presentation by Douglas Cloud Professor.

The EndThe End

Chapter 22Chapter 22