Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected...
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Transcript of Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected...
![Page 1: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/1.jpg)
Chapter 21.2Marketing Essentails
![Page 2: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/2.jpg)
Right to sell a product granted a single outlet
Protected territories for distribution of a product
Luxury items Integrated distribution – manufacturer is
also distributor
![Page 3: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/3.jpg)
![Page 4: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/4.jpg)
![Page 5: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/5.jpg)
Limited number of outlets in an area sell the product
Maintains product image Easier product control
![Page 6: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/6.jpg)
![Page 7: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/7.jpg)
All suitable outlets are used to sell the product
Objective is market coverage – always can find the product when you want it
![Page 8: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/8.jpg)
![Page 9: Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1b277f8b9ab059997807/html5/thumbnails/9.jpg)
• Manufacturer to Consumer– Farmer’s Market, Crafts, Telemarketing, Online
• Manufacturer to Retailer to Consumer– Fashion Apparel, Automobiles, Chain Stores
• Manufacturer to Wholesaler to Retailer to Consumer– Always in Stock – Stationary, Flowers, Canned/Boxed
Food
• Manufacturer to Agent to Retailer to Consumer– Expensive Cookware, Meat, Cosmetics, Fresh
Vegetables, Industrial Products (Lumber, Steel)