Chapter 20 Enterprise and industrial policy

Creative Industries

Value of the Iceland’s creative economy

• 20% of the just over 7,000 companies and self-employed individuals in creative industries accounted for more than 95% of the sector’s total turnover.

• The creative industries’ export revenues amounted to approximately ISK 24 billion, or about 3% of Iceland’s total export earnings.

• The sector’s fastest-growing segment has been video game sales, a trend also seen overseas.

• The state and municipal share in creative industries’ total turnover is about 12.5%.

Value of the Iceland’s creative economy

• The creative industries’ turnover has remained fairly constant despite the general economic downturn.

• Government turnover in cultural and media activities has remained virtually flat, while government revenue from such activities has risen in relative terms.

• Figures reflect Iceland’s economic collapse in 2008• Reports from other Nordic countries and Europe have pointed

out that the creative industries are the fastest growing sector.

Mapping of the economic impact of Creative industries in 2010

• Section I– Definition and value of Creative Industries– Divisionin of cultural domains/sexcors– Export values– International comparison

• Section II– Data for each cultural domain/sexctor is analysed plus other user-

friendly data.

International comparison

• Export of Creative industries as a percentage of total export.– 4,1% of Total exports in United Kingdom 2008. – 3.34% of Total exports in Iceland 2008

• Workforce in Creative Industries as a percentage of total workforce. – Iceland 5,2% (2009)– United Kingdom 7%– New Zealand 5,7%– Australia 5,2%

UNESCO framework for cultural statistic domains

285 m.ISK.1,7 m. EUR 8.349 m.ISK.

51 m. EUR4.440 m.ISK.27 m. EUR

69.658 m.ISK.425 m. EUR

42.693 m.ISK.260 m. EUR

14.178 m.ISK86,5 m. EUR.

17.869 m.ISK.109 m. EUR

921 m.ISK.5,6 m. EUR

73 m.ISK. 445 thousand EUR

838 m.ISK. 5 m. EUR

6.125 m.ISK. 37 m. EUR

Total value of Creative Industries

VAT taxable CI sectors

State turnover in Cultural matters

Turn

over Regional turnover

in Cultural matters

1 billion EUR1,2 billion EUR

Export revenues

2010 price levels

Price levels by year

Export revenues comapirson

Marine products

Steel and related products

Creative Industries

Agriculturalproducts

Specialised design

Film and video production

Retail of clothing in small stores

Other printed matterMusic recording and production

Book publishing

Movie theaters

Computer games

Advertising agencies

Other software production

Turnover by cultural domains

Next steps in research in the field of Creative Industries

• An assessment of the creative industries’ support system will be carried out in the next few months

• The assessment will give a clearer picture of the operating conditions of companies and self-employed individuals in the sector.

• The value added of the creative industries needs to be studied because value added figures provide a far clearer picture than turnover of the creative industries’ contribution to society.

• Report is due in the end of October 2011

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Thank you