Chapter 15 Communication Applications

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Transcript of Chapter 15 Communication Applications

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    Chapter 15 Organizing Presentations

    Steps of the presentation preparation process

    1. Determine a topic2. Limit the topic3. Determine the purpose4. Research the topic5. Organize and outline the presentation6. Select supporting information7. Prepare notes and manuscript for delivery8. Rehearse the presentation.

    Most presentations consist of 3 main elements:

    Intro Body Conclusion

    Introduction purpose:

    Get audiences attention State thesis Establish ethos as a speaker Orient the audience Preview the main points

    Attention device = tool used by speakers to grab the interest of an audience

    Seven popular attention devices:

    Humor Quotations Stories References to occasion, audience, or topic Rhetorical questions Startling statements Personal experiences

    Thesis statement = clearly written, simple sentence or question that states the point you expect to make

    in the presentation

    Audience orientation = provides audience members with information they likely do not already have but

    will need in order to understand a presentation

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    Things important for orientations are

    Definitions Background information Motivations

    Chronological order = arrangement according to the time in which something occurs

    Sequential order = arrangement according to the steps of a process

    Spatial order = arrangement according to how a topic is put together or by the physical location of its

    elements

    Topical order = groups ideas by logical theme or division

    Other types of persuasive persuasion patterns:

    Cause-effect Problem-solution Monroes Motivated Sequence

    Cause-effect = consists of 2 parts: (1) cause some action, event, or situation; (2) effect some

    consequence of that action, event, or situation

    Problem-solution = consists of 2 parts: (1) problem and (2) solution; often has a method of presentation,

    i.e. advantage vs. disadvantage for audiences unlikely to accept proposal

    Monroes Motivated sequence = multiple steps : (1) attention much like introduction step to

    presentation, designed to create audience interest in learning/knowing more; (2) need make audience

    aware that a problem or need exists, help audience identify with or perceive need; (3) satisfaction

    speaker presents solution to problem explained; (4) visualization speaker helps audience visualize

    benefits of solution, how they will profit; (5) action if audience is convinced that solution is beneficial,

    speaker asks for action, exactly as wanted