Chapter 15 Communication Applications
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Transcript of Chapter 15 Communication Applications
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Chapter 15 Organizing Presentations
Steps of the presentation preparation process
1. Determine a topic2. Limit the topic3. Determine the purpose4. Research the topic5. Organize and outline the presentation6. Select supporting information7. Prepare notes and manuscript for delivery8. Rehearse the presentation.
Most presentations consist of 3 main elements:
Intro Body Conclusion
Introduction purpose:
Get audiences attention State thesis Establish ethos as a speaker Orient the audience Preview the main points
Attention device = tool used by speakers to grab the interest of an audience
Seven popular attention devices:
Humor Quotations Stories References to occasion, audience, or topic Rhetorical questions Startling statements Personal experiences
Thesis statement = clearly written, simple sentence or question that states the point you expect to make
in the presentation
Audience orientation = provides audience members with information they likely do not already have but
will need in order to understand a presentation
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Things important for orientations are
Definitions Background information Motivations
Chronological order = arrangement according to the time in which something occurs
Sequential order = arrangement according to the steps of a process
Spatial order = arrangement according to how a topic is put together or by the physical location of its
elements
Topical order = groups ideas by logical theme or division
Other types of persuasive persuasion patterns:
Cause-effect Problem-solution Monroes Motivated Sequence
Cause-effect = consists of 2 parts: (1) cause some action, event, or situation; (2) effect some
consequence of that action, event, or situation
Problem-solution = consists of 2 parts: (1) problem and (2) solution; often has a method of presentation,
i.e. advantage vs. disadvantage for audiences unlikely to accept proposal
Monroes Motivated sequence = multiple steps : (1) attention much like introduction step to
presentation, designed to create audience interest in learning/knowing more; (2) need make audience
aware that a problem or need exists, help audience identify with or perceive need; (3) satisfaction
speaker presents solution to problem explained; (4) visualization speaker helps audience visualize
benefits of solution, how they will profit; (5) action if audience is convinced that solution is beneficial,
speaker asks for action, exactly as wanted