Chapter 14 setting price

MARKETING Concepts as applied in the Ateneo MBA

Nathania Marija T. VilloncoAteneo Graduate School of Business

May 10, 2013

www.nathaniavillonco.blogspot.com


1.) Geographical 2.) Discounts/Allowances3.) Promotional 4.) Differentiated

Price-adaptation Strategies


Imagine you need to buy grocery for the nearby supermarket

You have to buy the following…..

• Since Campbelle’s is imported from the U.S. price is affected geographically to cover shipping and other expenses


• Special offer for apples, provide larger packs with a discounted price


Php 25.00/each

Php 80.00/packPack of 4 pieces

Vs.

• Seasonal promotions during holidays such as Halloween give additional discounts


• Different customer groups are charged different prices for the same product, students are often charged lower.



You have to buy the following…..

Price-adaptation Strategies

MARKETING Concepts as applied in the Ateneo MBA

Nathania Marija T. VilloncoAteneo Graduate School of Business

May 10, 2013


Chapter 14 setting price

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Transcript of Chapter 14 setting price