Chapter 10 Section 10.1
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Chapter 10 Interpersonal Skills 1 Chapter 10 Interpersonal Skills Section 10.1 Human Relations Marketing Essentials
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Transcript of Chapter 10 Section 10.1
Chapter 10 Interpersonal Skills 1
Chapter 10 Interpersonal Skills
Section 10.1 Human Relations
Marketing EssentialsMarketing Essentials
Chapter 10 Interpersonal Skills 2
SECTION 10.1SECTION 10.1
What You'll LearnWhat You'll Learn
The importance of understanding others
The personal traits that can help you be more effective in relations with other people
Personal skills to master for successful interpersonal relations
How interpersonal skills may be used in marketing
Human RelationsHuman Relations
Chapter 10 Interpersonal Skills 3
SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Why It's ImportantWhy It's Important
You use interpersonal skills in your personal life every day. Getting along well with others will serve you well on any job. In fact, studies show that between 80 and 85 percent of a person's success in the world of work is due to good interpersonal skills.
Chapter 10 Interpersonal Skills 4
SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Key TermsKey Terms
body language
initiative
empathize
assertive
Chapter 10 Interpersonal Skills 5
SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
The first step in getting along with others is getting to know them. Finding out others' interests helps you understand them better. Interests often reflect values, and an understanding of a person's values is helpful in a relationship.
Understanding Others
Slide 1 of 2
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SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Understanding Others
Body language is the gestures, posture, mannerisms, and eye contact by which a person communicates thoughts with others.
Facial expressions are often good indicators of emotions and feelings.
Slide 2 of 2
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SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Personal Traits
The way you interact with others will determine how successful you are. The following traits will help improve your interpersonal relations:
self-control and orderliness
self-awareness and willingness to change
self-esteem empathy
friendliness, courtesy, and tact
personal ethics creativity, initiative,
and responsibility attitude
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SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Using the following personal skills can help you succeed in your career:
Personal Skills
assertiveness
solving someone's problem
time management
goal setting
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SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
The following are some basic procedures you may be asked to handle that will require the use of your interpersonal skills:
Interpersonal Skills in Marketing
Handle customer requests and questions.
Provide customers with directions to your store location.
Slide 1 of 2
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SECTION 10.1SECTION 10.1 Human RelationsHuman Relations
Interpersonal Skills in Marketing
Understand management's role in customer relations.
Perform procedures for handling difficult customers.
Explain business policies to customers.
Handle customer complaints.
Slide 2 of 2
Chapter 10 Interpersonal Skills 11
10.1 ASSESSMENTASSESSMENT
Reviewing Key Terms and Concepts
1. Why is it important to understand others?2. What are the personal traits that can help you be more effective in relations with other people?3. What are four personal skills that you should master for successful interpersonal relations in the marketing world?4. How can interpersonal skills be used in marketing?
Chapter 10 Interpersonal Skills 12
10.1 ASSESSMENTASSESSMENT
Thinking Critically
Describe the body language you would expect to see in a shy person, a defensive person, and a self-confident person.
Chapter 10 Interpersonal Skills 13
End of Section 10.1
Marketing EssentialsMarketing Essentials
