CHAPTER 1: THE WORLD OF HOSPITALITY &

TOURISM

I. THE IMPORTANCE OF HOSPITALITY & TOURISM

2 OF THE FASTEST GROWING AND MOST EXCITING INDUSTRIES IN THE WORLD TODAY

ENCOMPASS MORE THAN 15 RELATED BUSINESSES INCLUDING LODGING, FOOD SERVICE, TRANSPORTATION, VENDORS, AND TOUR OPERATORS

EMPLOY MORE THAN 8 MILLION PEOPLE WHO EARN MORE THAN 165 BILLION IN WAGES AND SALARIES

GENERATE IN EXCESS OF 525 BILLION IN SALES

3RD LARGEST AMERICAN INDUSTRY BEHIND CARS AND FOOD

1 OUT OF 7 U.S. ARE INVOLVED

II. INDUSRTY SEGMENTS

THIS INDUSTRY IS EXTREMELY COMPLEX WITH MANY SEGMENTS INVOLVED (SEE FIGURE 1.1 PG. 7)

A. HOSPITALITY INDUSTRY

GROUP OF BUSINESSES INVOLVED IN LODGING AND FOOD SERVICE.

HOTLES, MOTELS, INNS, B&B, CASINOS, CATERING COMPANIES,

B. TOURISM INDUSTRY

ENCOMPASS TRAVEL/TRANSPORTATION AND PROMOTE TRAVEL AND VACATIONS. ALSO DISTRIBUTE INFO TO CONSUMERS

C. OTHER PROVIDERS

RECREATIONAL FACILITIES AND MEETING-PLANNING SERVICES ARE UNDER THIS UMBRELLA

SPORTS AND ENTERTAINMENT INDSTRY

III. PRODUCT AS A SERVICE

PRODUCT CAN BE GOOD OR SERVICEHOTELS SELL ROOMS AND REST. SELL FOOD BUT PEOPLE EXPECT A CERTAIN QUALITY

MOST PRODUCTS ARE SERVICES IN THE HOSP. & TOURISM INDUSTRY

GOODS VS. SERVICEPRODUCT VARIABLES WHEN DEALING

WTH SERVICES (PERISHABILITY/INTANGIBILITY/

CHANGEABILITY)

IV. HOSPITALITY AND TOURISM TODAY

NOT COMMON UNTIL THE LATE 1800’SHAS BECOME A HIGHLY GLOBAL

INDUSTRYSERVICE IS OF THE MOST IMPORTANTFUTURE SUCCESS IS DEPENDENT ON

READING CONSUMERS’ NEEDS AND PREPARING FOR THEM!!

V. HISTORY OF HOSPITALITY

COMES FROM THE LATIN WORD “HOSPES”, MEANING GUEST OR VISTOR

TAVERNS WERE THE 1ST PLACE TO OFFER HOSPT. FOUND IN GREECE AND ROME

BY END OF 13TH CENTURY HORSE AND CARRIAGE TOOK TRAVELERS TO POST HOUSES- VERY RUSTIC

EARLY INNS WERE RECOGNIZED BY SYMBOLS AND COATS OF ARMS TO SIGNIFY TERRITORIES:

BLACK BEARWHITE SWANGREEN DRAGON

PINAPPLE SYMBOL-SYMBOL OF HOSPITALITY AND FAVORITE FRUIT OF ROYALTY.

A SEA CAPTAIN WOULD DISPLAY A PINEAPPLE SIGN AT HIS DOOR TO GIVE NOTICE THAT HE HAD RETURNED HOME SAFELY

RESTAURANT MEANS RESTORE IN LATIN AND CAME FROM EUROPE IN THE 1700S

1800S BROUGHT NUMEROUS EATING AND DRINKING ESTB. GLOBALLY

SLEEPING ACCOMD. WERE JUST BEGINNING (HILTON, RITZ)

VI. HISTORY OF TOURISM

TRAVEL IS FRENCH FOR “WORK”EARLIEST TRAVELERS WERE MIGRATING

NOMADSTOURISM RELIES ON TRANSPORTATION-

THE WHEEL AND WATER VESSELS (3000 B.C.)

1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD. IT ALLOWED FOR GREAT DISTANCES

1900S- MASS PRODUCTION OF THE AUTOMOBILE AND SUPERHIGHWAYS

THE WRIGHT BROTHERS INTRODUCED MODERN TOURISM WITH THE AIRPLANE

VII. TRENDS IN HOSPITALITY AND TOURISM

NO MATTER HOW THE INDUSTRY CHANGES THERE WILL ALWAYS BE TRENDS IN HOSPITALITY AND TOURISM

A. SAFETY

SAFETY AND SECURITY ARE THE PRIMARY CONCERN TO THE HOSPITALITY INDUSTRY.

EXAMPLES:

B. DIVERSITY

DUE TO ITS GLOBAL NATURE THE TOURISM INDUSTRY IS INCREASINLY DIVERSE. MANAGERS OF TOMORROW WILL NEED SKILL SETS TO RELATE TO ALL CULTURES

C. ECOLOGY

THERE NEEDS TO BE CONSTANT RESPECT AND GUARD FOR THE ENVIRONMENT-ECOTOURISM

D. MARKETS

MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY. AS INDUSTRY GROWS DIFFERENT MARKETS GET TARGETED (GAMBLING)

E. CONVENIENCE

LARGE EMPHASIS ON TIME AND MONEY

24 HOUR ESTABLISHMENTS, EXPRESS CHECK-IN AND OUT

VIII. TECHNOLOGY

TECHNOLOGY HAS CHANGED THE WORLD OF HOSPITALITY AND TOURISM

WEBSITES, INTERNET ACCESS, INFORMATION MANAGEMENT, GUEST SERVICES