CHAPTER1

RyanMagin: JasonCapital.Whendidyoucrackthesixfiguremark?Howdidithappenandwhatdidyoulearninthatprocess?

JasonCapital: WhatdidIlearninthatprocess?Iwas20yearsold.IwasatMichiganState.Iwasatmyfourthcollegeinfouryears,andIhadbouncedaroundfromschooltoschooltoschoolbecauseIknew,honestlyIjustdidn'tlikecollege.Didyougotocollege?

RyanMagin: Ididgotocollege.Ihatedit.IhaveatwoyeardegreethatIdon'tuse.Ever.

JasonCapital: Okay.Iactuallyhaveafriendthatwenttocollegeandhehateditsomuchthatheneveractuallywenttopickuphisdegree.Sohenevergotitbecausehejustdoesnotcare.

Soanyways,I'm20yearsold,Iwasacollegebasketballplayer,IstoppedplayingbasketballandnowI'mjustgoingfromschooltoschoollookingforlife,lookingforexcitement,lookingformypath,mypurpose.WhatamIsupposedtobedoing?I'mjustlike...Irememberlookingaroundatallofmyfriendsandthinkingtomyself,"Whatiswrongwithyou?HowareyousookaywiththerecognitionthatrightupaheadisacubicleandaFordTaurusandmortgagesthatlockyoudown.Andjustnothinggoodatall."Butyetthey'reokaywiththat,they'relike,"We'lljustdealwithitwhenwegetthere.Let'sjustparty."Andtheyjustwantedtokeeppartying,keeppartying,andIdidn'twantanythingtodowiththat.Itjustwasn'tinterestingtome.Iwanted

tolivemylifeonmyterms,Iwantedfreedom,IwanttodowhatIwantwhenIwantwithwhoIwant.Istilldotoday.

Andwhathappenedwas,aboutsixmonthsbeforeIwasinFlorida,andIwenttoElliotHulse’sgym,whereyou,Ryan,workedoutat,andwe'reallthere.ImeetElliot,andElliotwasn'tabigdealbackthen,hewasaregularguywitharegulargym,whotrainedregularpeople.Didn'thaveanyfameonline.AndIwouldgothereexpectingtoseeElliot.Ifyoudon'tknowElliot,Elliot'sthisbehemothofaman.

SoeverytimeIgothere,I'mexpectingtobeintimidatedandembarrassedbecauseIamaquarterthesizeofthisworldclassstrongman.ButeverytimeIgotherehe'snotliftingweights,he'snoteveninthegym,hehasotherpeopletrainingpeople.Heisupintheattic,hehadthislittleatticinthisgymwhereyoucouldn'tevenstandwithouthittingyourheadonthewood.Andhe'djustbe-

RyanMagin: Itwassohotupthere.Sohot.

JasonCapital: Therewerelikeeightfansblowingeverywhere.It'sninetydegrees,hundreddegreesinthemiddleofFloridasummer,andheiscrouchedoveronafortydollarfoldingtablewithhisoldlaptop,justtypingawayatstuff.

OnedayIwasjustlike,"Dude,Elliot,whatareyoudoingupthereallday?"Andhewaslike,"I'mwritingmyfirstebook.""What'sitcalled?""GridironStrength"

AndIwaslike,whatdoesthatmean,andhewaslike,"Idon'tknow,buttheytoldmetowriteanebook,it'sagreatwaytomakeasecondstreamofincomeontheinternet."I'mlike,"Slowdown,whatdidyoujustsay?Repeatthat."

Sohewalksmethroughhowthisworksandhewasthefirstpersonwhotoldmelike,"Hey,youshouldwriteanebook.Youshoulddothistoo."AndwhatwasmyfirstthoughtwhenIheardthat?Nope,that'snotforme.You'rethetypeofpersonthatwritesanebook,that’snotforme.AtthattimeIthoughtIwasgoingtoplayprobasketballinIsraelorbecomeachiropractor.ThatwaswhatIthought.That'satruestory.

RyanMagin: WhyIsrael,bytheway?Ialwayswantedtoknowthat.

JasonCapital: Wellbecause,mygrandparentshaveIsraelicitizenship.Sotheway...justasasidenote,ifyoueverwanttoplayprobasketballinIsrael,incaseanyonehasthaturge,theyhavearulethere,ofthetwelveguysontheteam,thatatleastthreehavetobeactualIsraelicitizens.BecauseotherwisealltheydoispullthebestplayersfromAmericaorotherplaces,andnoonefromtheactualcountryplaysintheteam.SotheyinstatedthisrulethatthreepeoplefromIsraelhavetoactuallybethere.Doesthatmakesense?SoIwaslike,"Icanfillthatquota.Icanbequotaguy.Imightnotbegoodenough,butI'llfillthequotaandthey'llsignme."

RyanMagin: That'sgreat.Ialwayswonderedthat.BecauseIrememberedyoutellingmethatalongtimeago.Like,whyIsrael?It'slikeyouwanttoplayCanadianfootball.

JasonCapital: Well,youneverknow.Soanyways,IgobacktoMichiganState,IhaveforgottenaboutwhatElliot'stoldme,andI'monthephoneonedaywithRyan.YouhavetounderstandIwouldreallynevergotoclass.WhenIwenttoclassIwouldbethatkidwho,whiletheteacher'suptheretalking,Iwouldbringanewspaper,nottoreadit,justtoholditupinfrontofmyface.Literally,Iwouldholdituponceitgotboring,whichwasimmediately.Andthebestpartwastheseteachersdidn'tsayanything.

RyanMagin: No,theydon'tcare.Theydon'tcare.

JasonCapital: That'swhatblewmymind,theydidn'tsayanything.So,anyways,Iwouldjustbetexting,Iwouldbereadingthenewspaper,Iwouldbeonline,justlikereadingforumsandarticles,learningaboutwhatever.AndIwouldtalktoRyanalmosteveryday.Iwouldbejustwalkingfromclasstoclass,talkingtogirls,talkingtoRyanonthephone,becausewewerebothsuperlostatthattime.Hewasdeliveringsandwichesasadeliveryguy.We’relike,wecan'tdothisforourlives,weneedsomethingbetter.Andhewaslike,"Hey,youshouldwriteanebook."Andhewasthesecondpersonwhotoldme,andIsaid"WhatwouldIwrite?"Andhewaslike,"Idon'tknow,you’relikeamazingatdribblingabasketball,justwriteaboutthat.Thensellit.”

SoIwrotethisbookteachingbasketballplayershowtodribblebetter,sotheycanmaketheteam,andmaybegetacollegescholarship.Anditworkedoutreallywell.

Lateron,whenIfirstreleased,it,I'llneverforget.ItwasthenightbeforeHalloween,IwastwentyyearsoldandIhadwrittenalittlebitofsalescopy,Ididn'tknowwhatIwasdoing.ItwasaWordPresswebsite,thewebsitelookedlikeshit,thebuybuttonswerefromPayPal,just$14.95fortheebook.AndIputitupthinking,"I'mgoingtoputupthisbook,I'mgoingtogoparty,I'mgoingtohaveagreattime,I'mgoingtowakeuptomorrow,thedayafterHalloween,I'mgoingtohaveatonofmoney,I'mgoingtobethelivingthesixfigurefreedomlifestyle,everything'sgoingtobegreat."

Sothepartyingpartwentwell.Ididthatcorrectly.ButwhenIwokeupthenextmorning,nosales.Peoplewerecomingtothesite,nosales.Nothinghadhappened.Andthiswentonforaboutfourmonths,untiloneday,Ryanagain,talkingtohimonthephone,andhe'slike,"Thereisthisbigonlinemarketingseminaryouhavetogoto.It'scalledtheUndergroundOnlineMarketingSeminar.It'sputonbythisguyYanikSilver,andit's$3000aticketbutforpeopleundertheageof25there'sascholarship.Andyoushouldapply."

Iwas20.So,Iwaslike,"Screwit,I'lldoit,whynot?Yougotagoodopportunity,youjustrealizeIhavenothingtolosebyapplying,andIhaveeverythingtogain.Whywouldn'tIjustdoit?”SoIdoit.Idon'thearbackfromthemuntilthreedaysbeforetheevent,andIgetacallfromthecoordinatorandshe'slike,"Hey,

so,goodnewsandbadnews.Badnewsis,youweren'toneofthetenwhogotpicked.GoodnewsisnumbertenisfromPakistanandhergovernmentwon'tlethercomeso,you'renumbereleven.Doyouwanttocome?"Jackpot.”Yeah,sure,I'llcome."SoIhangupthephone,Idoalittledance,IcallRyanandIgo.

SoIgo,Ishowup,andIjustdidahellofajobnetworkingatthisevent.Itworkedoutreallywell.Therewasthisguywhospoke,hisnamewasGregPoulosP-O-U-L-O-S,hesoldstocktradingadvicecourses,theywerelike$4000courses.Andhespokethere,hegaveagreatpresentationaboutlaunches,buthewasfromacityinMichiganwhereIwasborn,tenminutesaway,therewaslikethisconnection.Soimmediatelywhenhegotoffstage,youknowspeakersgetbumrushed,IwaitedliketwentyminutesuntilitclearedandthenIgoupandtalktohimandIdropthatinandwestartedconnecting.Andafterabouttwentyminutes,hewaslikestayintouchwithmeifyoueverneedanything.

SoImethim,ImetCraigBallantynethere,ImetthisguynamedMikeGearywhowasliketheundergroundkingoftheinternetthatnooneknows.He'sthisguy,livesinUtah,justsnowboardsalldayandmakesamilliondollarsamonthdoingalmostnothing.Youhearaboutthe"InternetLifestyle”,heisoneofthoseguys.So,Icomebackhome,Ihavethisballhandlingebookthathasn'tmadeanysaleswhatsoever,butIhavethisnewinformationbecauseIwenttothisevent.AndI

connectedwiththisguyandhetoldmeaboutthislaunchstuff.

SoIjust,Iturnmybrainoff,Idoexactlywhattheytoldmetodo,Ire-changemywebsite,Irelaunchtheproduct,andwithinaweekitwasmaking$20,000amonth.Actuallythefirstdaywerelaunchedit,orwhatever,itmade$7,000onthefirstday.AndthatwasthefirstdayIwaslike,"Holyshit,Iactuallyhavemoneynow.Thisisreally,reallyfuckingcool."So,thatwentonforacoupleyears,aboutfifteen-twentythousanddollarsamonthconsistentlywiththatbusiness.

WhatdidIlearnfromthatprocess?Thefirstthingwasthatgoingaboutitonmyownreallydidn'tleadanywhere.Right?Like,youcanlearnalittleaboutwhattodofromreadingaboutit,watchingcertainvideosonit,butit'snotuntilyouhaveanexperiencedeyein-personsaysomethingtoyou,talktoyou,giveyouthatenvironmentalexposure,giveyouthatfeedback.Itjusttookten,twentyminutes,itwasn'tlikeIspentweekswiththeseguysthere.Butitbeingin-personinsteadofovertheInternetmadesuchahugeimpact.Becauseit'snotjusttheskillsthatyou'regetting,foratemporarymomentwhenyou'refirststarting,youhavenoconfidencethatyoucandoit.

Whoelsecanelserelatetothis?You’renotsureyoucandoitatthestart,right?Andforthattemporarystartingpoint,it'sreally,really,valuable,ifyoucanhavesomeonewhohasthatconfidence,andtheycanzapitinyou.Justenoughforyoutogetstarted.Justtocarryyouthroughthefirst50yards,right?Andthen

onceyou'vegottenpastthathump,yougetalittleconfidence,youmakesomesales,yougetsomeearlywins,youhavemomentumgoingforyou.Nowyoucanstartbuildingonit,nowyoucanstartdoingityourself,youcantakethetrainingwheelsoff.Youdon'tneedthemanymore.Butthat'scrucial,that'ssoimportant.Sothatwasonethatwashuge.

And,man,theotheronewas,honestly,itwassupervalidatingbecauseforsomanyyearsIlookedateveryonethatwasgoingtothecollegeandtakingthenormalpathandbasicallysayingyouguysarewrongandyou'regoingaboutthisallthewrongway.AndIhadnothingtobackitup,butnow,nowI'm20,I'mdrivingaforeignsportscararoundMichiganStatecampus.

Iremembergoingtoclassoneday,MichiganState,rightafterI'mmakingmymoney,andIdidn'tdropoutofschoolyet,andIpulluptoclass,itwaslikesomephilosophyclassorsomething.AndasIpullintotheparkinglot,IpullinmyAudiconvertible,andtheteacherpullsinintheirToyotaCamry,thisbeatup’9388caronit’slastbreath,andwebothparkatthesametime,wegetoutatthesametime,shelooksatme,Ilookather,shelooksatmycar,Ilookathercar,and…itjusthitsmeallatonce.

Inthatmoment,Ithoughttomyself,whyamIstillinschool?IhavetogositdownandlistentoToyotaCamrytelltheAudihowtolive?Likethisisn'tgonna...

RyanMagin: Youlovedthatcar.Youlovedthatcar.

JasonCapital: Ilovedit.UnfortunatelyIwentbrokelaterandhadtosellitbutatthetime...itwassupervalidating.Like,asimmature,orcrass,orpuerileasthatmaysound,that,itjustfeltreallygoodtobelike,“IwasRight,everyoneelsewrong."Thatpartfeltreallygood.

RyanMagin: So,movingforwardfromthere,becausenowyou'reexperiencedinmoney,you'reexperiencedinsuccess,whatdoesparadiseonearthmeantoyou?Whatisthatreallyforus?

JasonCapital: Wellthat'sreallywhatitbecameforme,itbecamewhatIwouldcallaparadiseonearthforafewyears.Becausenowyouhaveabusinessthatmakesyoureallygoodmoney,butyouworkyourownhours,youhavenoonetellingyouwhattodo,youlivewhereyouwant,yougowhereyouwant,youtalktowhoyouwant,youdowhatyouwant.You'retotallyfree.Paradiseonearthtomedoesn'tmeanyouhavetobeonafuckingislandsippingmojitoslisteningtoKygo.Right?Good,butthat'snotforeverybody.That'snotforme.Ilikebeingactive,Ilikebeingaroundpeople,Ilikegrowing,Ilikelearning,Ilikedivingintolife’swaters.

So,tomeit'sjusttotalfreedom.Thefreedomtodowhatyouwant,whenyouwant,withwhoyouwant.That’sparadiseonearthmeantome,thatisit.It'sthat.IrememberwhenIwasakidmydadwouldalwayswakemeupforschoolatlike6a.m.6:20a.m.orsomethinglikethat,andeveryday,like,listen,hehastogettowork,hehastopayforeverything,he'snever

home,he'salwaysworking.Notonlythat,hehastodoallthatshitforhimself,he'sgottowakeupallhiskidsforschoolatthesametime.

He'sdoingalotofshit.AndIwasyounger,Ididn'trealizethat.Soeverymorninghe'dwakemeupandI'dgetmadatmydadforwakingmeupforschool.I'dlikegivehimshitaboutit,right?Now,I'mlike,"Dad,I'msorry."Ididn'tknow.ButIremembertellinghim,likeeverymorning,"OnedaywhenIgetolder,I'mnevergoingtouseanalarminthemorning.IwillonlywakeupwhenIwanttowakeup.Iwillneverwakeuptoanalarmagain."Andthat'swhathappened.Onceyoustartmakingthismoneyit'slike,yeahIcandowhateverIwant.I'llstayupwhenIwant,I'lldowhatIwant.It'sjusttotalfreedom.

It'sfunny,Oshoalwaystalksabouthowkidsareoftenmuchsmarterthanadults.Becauseparents'llbelike,"It's9p.m.youhavetogotobed."Andthekid'slike,"Well,I'mnottired."Andthey'relike,"Wellit's9p.m.youhavetogotobed."Who'sthedumboneinthissituation?Thekidisnottired,whywouldyoumakethekidgotobed?Kidsknow.Kidswillgotosleepwhenthey'retired.Theyknowtoeatwhenthey'rehungry.Theyshouldnoteatwhenthey'renothungry.Amomislike,"It'sdinnertime,"thekidslike,"WellI'mnothungry,"she'slike,"Well,it'sdinnertime,youhaveto.”Who’sbeingunintelligenthere?

Ireallyliketheideaofjustdoingthingsyourownway.Whatyouwant,whenyouwant,withwhoyouwant.

IrememberwhenIwasthirteenyearsoldandthisistheage,ifanyoneheregrewupwhenyouhadanyJewishkidsinyourschool,thisiswhentheBarMitzvahswerehappening,oryougotinvitedtothem.

Itwasfunnybecausethere'dbetwokindsofBarMitzvahsyou'dgoto,thenormaloneswhereit'sjustverynormal,andthentherichfamilieswouldputonthesecrazyBarMitzvahs.TherewasoneBarMitzvahwheretheybroughtinthegroup112.Toperformatthekid'sBarMitzvah.ThiswaslikewhenPeachesandCreamwasabighit.Waybackintheday.

RyanMagin: Iwasgoingtosay,thatwaslikeahugeband.

JasonCapital: Itwaslikea100Kjusttohavethemsingthreesongsatthiskid’sparty.So,we'reatitandthere'saslewofamazingappetizers.AndI'mlookingatitandIseethatitsfiletmignonforanappetizer.Forlikethirteenyearoldkids.I'mlike,"Thisisgreat.”So,Igetmyplate,I'mallexcited,Igetmyfork,I'msalivating,IpickuplikethreegiantslabsofthefiletandIslapitdownonmyplateandIwalkaway,andIgotothecorner,becauseIdon'twanttobeinterruptedwithmyfiletmignon.

SoIgototakeabite.Andyouknowwhenyougotobiteintoafilet,ifit'sgood,it'sjuicy,butit'sthick,yougottoreallychewitatfirst.Itshouldmeltalittlebit,butthereshouldalsobesomesubstancetoit.AndIgotobitethispiece,andmyteethslicerightthroughit.Likeitwasabananaorsomething.Justnoresistance,nosubstanceatall.BecauseIrealizeditwasaportobellomushroom.It

wasn'tfiletatall.IrememberIwenttoafriend,andIsaid,"Thisistheworstfiletever."Hesaid,"Dudethat'samushroom."

Andsowhat'sthepointofthis?Well,whenwewereyounger,weweretaughtthatwe’llgotoschool,getagooddegree,getagoodjob,havegetagreatspouse,havegreatkids,whitepicketfence,livethisgreathappylife.You'llbehappy,you'llbetakencareof,yourlifewillbegood.Andthat'slikethefiletmignon.We'retaughtthat'slikethefiletoflife.That'slikethebestthingyoucando.Butalotoftimes,whatwe'retoldisfiletisactuallyjustaportobellomushroom.Andintruththatlifestyleof,getagooddegree,getagoodjob,getmarriedearly,getamortgage,thatwholething...it'saportobellomushroom.

99%ofthepeopleIknowwhodothatarecompletelyunhappywithit.They'reunsatisfied,they'reunhappy,theyfeelstuck,theyfeeltrapped,theyfeelboxedin,theyfeellikethere'snowayout.Anditreally...Iwantpeoplewhoreadthis,Iwantittowakesomethingupinsideofthem,iftheyareinthatposition,torealizethatit'snevertoolate,thatyoucangetstarted,andyoudon'thavetowaitforanyonetogiveyoupermission.Youcanactuallytellyourself,"HeyI'mgoingtogetstartedandI'mgoingtodothis.Startingrightnow,I'mgoingtogetmyownparadiseonearthtome."

Whateverthatmeanstoyouisgoingtobedifferent.Like,forsomepeopleitisgoingtobemojitosonthe

beach,Kygo,girlsinbikinisbouncingaround,soakingupthesun.

Forotherpeople,youknowIrememberIwasatthisMastermind,lastmonthinPhoenix,andIwastalkingtothisgirl.Shehasa$200,000amonthbusiness.OnInstagramandpersonaltraining.TheydoalotofCrossFitstuff.AndIwastellingher,youcandothis,this,andthis,andyoucouldgettoamillion,andshewaslike,hermindisbeingblown,andshe'stakingallthesenotes.AndIwaslike,andthenatthatpointyoucanstartlivingthelife,privatejets,fivestarhotels,maybethesouthofFranceforthesummer.Andshe'slike,no,no,no,no.Shegoes,ifImakethismoney,I’mbuyingacabinandbackpackinginUtah.

Anditresetmybrainforasecond.BecauseinmymindI'mlike,privatejets,southofFrance,andshe'slike,no,backpackinginUtah.That'swhatshewants.That'sawesome.ThewholepointisthattheSixFigureFreedomlifestyle,whateveryouwanttocallit,isn'taboutKygoandbeachballsandyachtsonthesouthofFranceinthesummer.It'savehicletofreedom.Thefreedomtodowhatyouwant,whenyouwant,withwhoyouwant,howeveryouwant.Andthebestpartis,withit,youmakeanimpactonotherpeople.Soit'snotjustaselfishthing,it'scompletely...itsacontributivething.It'sagivingthingalso.

Ithasbothsidestoit.AnditrelatestowhatIcalltheLifeMasteryTriad.AndI'vetalkedaboutthisbefore.

TheLifeMasteryTriad.Forguys,forpeopleonTeamCapital,it's Women,Wealth,Freedom.

Thesearethethreebigareasinourlivesasmen.Becauselook,listen,ifwehavegreatwealthandwehavegreatrelationshipswithwomeninourlives,butwefeeltrappedandnotfree,we'renothappy.

Andifwehaveallthewealthintheworldandwe'retotallyfreeaboutit,butwehavenorelationshipswithwomen,we'reemotionallycoldordetached,there'snotrelationships,there'snothingnurturing,we’renotreceivingthatnurturingfeminineenergyoranythinglikethat,wealsofeeldepleted.

Andifwehavegreatrelationshipswithwomenandwe'refreetodowhatwewantbutwehavenomoney,wefeelstifled.Wefeellikethere'sacertainlimitoflifewecangettoandwecannevergetaboveit.

Sothoseareourthreebigareastofocuson.

Women Freedom

Wealth

AndwhenyouhaveaSixFigureFreedomlifestyle,yougettwooutofthethreedone.Right?You'recreatingwealthandyou'recreatingfreedomforyourself.Thewomenpart,Imeanhonestlyifyouhavethislifestyle,it'saveryattractivelifestyleforwomenofcourse.Generallyspeaking,she'dratherdatetheguywhocanjusttakeatripatthedropofahatandbringheralongwithhimthantheguywho'sworkingatHertzsixdaysaweek.It'sjust.Whatitis.

RyanMagin: Amazinginsightthereformen.SowhyshouldwestartbuildingourSixFigureFreedombusiness,likerightnowinthisdayandage,andthewaythingsaretoday?

JasonCapital: TherearesevenreasonsthatyoushouldstartbuildingyourSixFigureFreedombusinessnow.NumberOneisfreedom,isthefirstone.Itisthefastest,mostefficient,mosteffectivewaytobeingwealthybutalsobeingfree.Iknowalotofpeoplewhobecameinternetmarketers,whonowmakesevenfiguresbutwork18hoursaday,6daysaweekandaretrapped.That'snotfreedom.Iwouldrathermakegoodmoney,becompletelyfreethanmakegreatmoney,becompletelytrapped.Ithinkmostpeoplewouldagreewiththat.Soitisthevehicletofreedom.

Thesecondoneisthestyleswe'regoingtotalkaboutinthisprogram,isthey'reallaboutrecurringincome.Ihavehadbothbusinesses,IhavehadbusinesseswhereeverydayIwakeup,IstartfromzeroandIhavetofigureoutawaytosellpeopleostuffinordertomaketheamountofmoneyIwanttomakethatday.If

you'veeverdonethatbefore,youknowit'sstressful.Youwakeupandyou'rebehindtheeightballeveryday,andyouhavetodoallthisstuffjusttogettoagoodpointwhereyoufeellike,okayIcantakeabreaknow.

Withrecurringincome,whenyouwakeup,youhaveautomaticmoneycomingineverysingledaythatyoudon'thavetothinkabout,youdon'thavetoworryabout.Ifyouhavea,let'ssaylikeahundreddollaramonth,let'ssayafiftydollaramonthrecurringprogram,andyouwanttomake10kamonth,you'regoingtoneed200peopleinthatrecurringprogram.Nowgathering200peoplemightsoundhardtosomepeople,toothersitmightbenothing.I’mamemberofatleastadozenrecurringprogramswithothers.Ilovebeingapartofthem.

Anotherwaytodoit,isyou’dhave10peoplepayingyouathousanddollarsamonth.Andyou'resetforthemonth.Andreallyhowhardisit...whenyouhave200peopleinarecurringprogram,that's200personalities,200egos,200relationshipsyouhavetomaintaininordertokeeptheminthere.Withtenpeopleit'sreallynotthathard.There'speoplewhohavefamiliesthatarebiggerthan10andyouknowhowtokeeprelationshipswithall10ofthem.Youknowhowtodothat.So,youhavefreedom,youhaverecurringincome,you'renotstressedaboutwherethemoneyiscomingfrom,atthestartofthemonthyoualwaysknowhowmuchisgoingtocomeinatleastminimum,fromwhereandwhoit'sgoingtocomefrom.

Thethirdthingisspeed.Inanormalbusiness,anormalolderone,likeforinstanceRyan,youusedtodeliversandwiches,Iremember,Idrovewithyouacoupletimesjusttoseewhatitwaslike.Notforme.Idon'tthinkitwasforyoueither.

RyanMagin: Don'tthinkitwasforme.

JasonCapital: ButI'mimaginingtheguywhoownedthedeli.Iremembermeetinghim,Idon'trememberhisname.

RyanMagin: LouieG.

JasonCapital: LouieG?

RyanMagin: LouieG.NotLuigi.CallhimLuigihegotmad.LouieG.

JasonCapital: SoLouieG,startinghisdeli,wantstobuilditup,wantstomakeitmultipledelis.Theamountoftimeittakestomakemultipledelissuccessfulisinsaneintoday'sworld.Itliterally...likeifyouhaveallyourmarketingtoolsandpiecesandyou'rejustabadassatmarketingandcreatingsystemsandhiringpeopleandgettingthewordoutandallthosethings,whichyou'reprobablynot,mostpeoplearen't,it'sgoingtotakeyouatleast8-12monthsinordertobuildagooddelibusiness.

Ontopofit,bytheway,everydayyouwakeup,doyouhaverecurringincome?Doyouknowhowmanysandwichesaregoingtobesoldtoday?No.Yougottowakeupeveryday,hopepeoplewillshowup,hopethey'llbuy,hopethey'llbuymore,hopethey'lltelltheirfriends.It'sinsanehowhardyouhavetowork.Andthentocreatemultipleonesit'sgoingtotakeyouseveralyears.Mostpeople...thelearningcurveis

insane.Itsapainful,lengthylearningcurvethatneverseemstoend.

Ontheotherhand,withaSixFigureFreedombusiness,ineachofthewayswe'regoingtotalkabouthere,youcanbeupandrunningwithinaweekandyoucanbeatsixfiguresinunder90days.Andthat'sit.I'mnotchoosingforanyonehere,neitherofthemareperfect,butIknowwhichoneIwouldchoose,andIthinkIknowwhichonepeoplewouldchoose.Sothat'snumberthree.

Numberfouristhat,ifyoulookatthedelibusiness,Imeanthat'snotevenagoodexampleforthis,buttheamountofoverheadinadelibusinessisinsane.Yougottostockpilebread,meats,coldcuts,lettuce,ketchups,mayonnaises,deliverypeople.

RyanMagin: Locations.

JasonCapital: Locations,landlord,toilet,janitor,lighting,electricity,internet.Youhavetodealwithalloftheirpersonalities.Yourwaitressesareontheirphoneallday.Noonewantstobethere.Somepeoplejustwillneverleave.There'sthatoneguythateatsthereeverydayandjusthangsoutfortoolongandhetakesupatable.Thereisalwaysthiskindofstuff.It'sjustahugeamountofoverhead.

JasonCapital: Andit'slowprofitmarginsbecauseyouhavethathighoverhead.Youhavetosellmorejusttokeepalittlebit.WithaSixFigureFreedombusiness,youroverheadisyourlaptop.Mostpeoplealreadyhavealaptop.Literally,yourMacBookisyouroffice.That'sit.Maybe

youpayforinternet,maybeyouhavetopayforhostingforawebsite,costsyoutenbucksamonth,aURL,adomainnamecostsyoutenbucksflatonetime.Theoverheadisliterallyalmostnothing.Sothat'snumberfour.

Numberfiveisthelearningcurve.IfyougotocollegeandyouwanttobecomeaCPA,CPAsmakeanaverageIthinkabout$80,000ayear,somethinglikethat.Notonlyareyoustuckatajobthewholetime...andthethingisthere'sthisideathatpeople,likeanyonewhoworksninetofivehatestheirlifeandhatestheirjobandIdon'tthinkthat'strue.Ithinkalotofpeopleninetofive,theydon'thateit,theyjustdon'tloveit.Itdoesn'tgetthemjuiced.They'renotpassionateaboutit.Itsjustsomethingthattheyhavetoacceptinordertohavefunapartofthetime,mainlyonThursday,Friday,Saturday.Like,that'showtheykindoflookatit.

Idon'twantmylifetobeoneofthosethingswhereI'mlike,"JustletmegetthroughX,soIcanenjoyY."IjustwanttoenjoyXandIwanttoenjoyY.That'swhyIwanttodesignmyownlife.Butthatguywho'saCPA,hehadtogotocollegeforfouryears,justtolearntheskill,andthenwhenyougoandyouworkasarealCPA,let'ssay,doyouthinkyoualreadyknowwhattodo?Thedayyoushowup?Ifyou'reaneightfigurebusinessman,andyougotyourtaxes,yougoingtohandthemovertoa23yearoldwho'sneverdoneitbeforeandbelike,"Allright,thanks."No,youwantMr.GrayHair.Youwanttheguywho'sbeendoingit

for42yearsanddidthebooksforAristotleOnassis,that'stheguyyouwant.

Sothelearningcurveisinsane.Fouryearsofcollege,moretimeatworkwhereyouhavetobesomeone'sunderstudyandthensomeoneelse'sunderstudyandit'sinsane.Thelearningcurvehereisunder90days.Thetwomodelswe'regoingtobetalkingabout,goingdeepintodayhereareinternetmarketing,andhowtostartthatandgettosixfiguresin90days,andtheotheroneisstartingyourownsocialmediaconsultantbusiness.Howtobecomeasocialmediaconsultantyourself.Thosearethetwowayswe'regoingtobebreakingdownheretoday.Theexactsystem,howtodoit,howtogetthesixfiguresin90days.Tolearnbothofthose,under90days,youcandoit.

That'snumberfive.Numbersix.So,myfirstCPA,it'sfunny,we'regoingtostayonthistangenthereforasecond,myfirstCPAwhenIwasinMichigan,andI'm21yearsoldandI'mmakingmoney,Idistinctlyremembergoingtomeethimandhehatedme.Hehatedme.HewouldfindeverythingthatIdidwithhowIsetupmytaxesandkeptmyreceiptsandstuff,hewouldfindeverythingwrongwithit.You'redoingthiswrong,you'redoingthatwrong,you'rejustadumbentrepreneur,you'readumbkid,you'rejustmakingluckymoneyrightnow,thiswon'tlast.Hewouldsaythingslikethistomeallthetime.

AndIremembertellingafriendofminewho'smucholderandsuccessfulaboutitandhereframeditfor

me.Heletmerealize,like,"Jason,yourealizehe'sinhisfifties,he'sbeenstuckathisjobfor30-somethingyears,he'snevergoingtochange,he'snevergoingtoend,heseesakidwho's21makingthesameamountofmoneyashimandyoustartedmakingitimmediately,it'stakenhim30yearsofpaintogetthere.He'snotgoingtolikeyou.He'sjustnotgoingtolikeyou."Andit'strue.

SotheotherportionofitIrealizedisthatpartofthereasonheresentedmewasthathewouldsee,onlineonFacebook,allthesedifferenttestimonialsIwouldbegettingforjustthebasketballprograms.We’dbepostingabout30or40testimonialsaweek.Andhein30-somethingyearsdoingCPAwork,hedoesn'thavetestimonials.Hegetsafewnicelettersayear.Weallhavethisinnateneedtofeelthatwearecontributing,thatwe'remakingarealimpactinotherpeople’slives.Welikehelpingothers.

Ifyoucomefromthedatingworld,ifyoucomefromthePUAworld,youhavethismindset,youneverhelpanybodyforthesakeofit,becausemostguysgetintotroublewithgirlswhentheyalwayswanttohelpherorsaveherandyouenduppushingherawaywithyourneedinessandsupplicatingmentality.

Andthatcanbetrueinthatworld,butinthegeneralworld,welikehelping.Especiallypeoplewhodeserveourhelp.Welikegiving,welikecontributing,welikemakingarealimpact.Andhowdoweknowwe'remakinganimpacttosomeone?Howcanyouknowyou

madeanimpactinsomeone'slife?Usually,theyhavetototellyou.Theygiveyouatestimonial,theytellyouyouhelpedthem,thatyouchangedtheirlife,itsanamazingfeeling.MyformerCPAwasnevergoingtoreallygetthatfromhiswork.

Whenyouareasocialmediaconsultant,you'regoingtobehearingfromyourclientsallthetimethatyouhavechangedtheirlivesandyouhavechangedtheirbusiness.Thatfeelsgood.Whenyouhaveaninternetmarketingbusiness,you'rehearingfromcustomerseverysingleday,wehaveover15,000successstoriesnow,Iseehundredseverydayforpeoplewhoseliveshavebeenchangedbyourwork.That'sawesome.That'sanamazingfeeling.Soyougetthataswellfromdoingitthisway.

Andthennumbersevenisyougetthissenseofrespectandrecognitionandsignificancewithouttheinsanestressofbeingfamous.Sobasically,yougetthebenefitsoffamewithoutthepainofbeingfamous.Ifyouhaveaninternetmarketingbusinessandyou'resuccessfulwithit,yougetrecognizedonceamonth.Noteverytimeyougoout.Youdon'thavetoworryaboutthat.Butit'scoolonceinawhile.

WhenIwasyounger,Iremember,Iwasout,IrememberIwenttoabar,actuallyinEastLansing,withabuddyofmine,andwe'rewalkingin,andit'sthefirsttimethiseverhappened,andthisguy'sscreamingmyname.AndI'mlike,"What'sgoingon?"Andhe'slike,"Dude,Iboughtyourebook,it'samazing,"hewasacollegecoach,hegoes,"Mywholeteam,wetrain

withit,it'sawesome,ourschoolisDavenportCollege.”Hewantedtotakeapicture,hemademyfriendholdthecamera,andthenhewalksawayandmybuddywaslike,"Whatthehelljusthappened?"AndIwaslike,"Idon'tknow.IsupposeI’mmabigdeal."

RyanMagin: I’mcurious,haveyoueverhadanyissueswiththat?Evennowatthispoint,whereyouarenow…

JasonCapital: SobeforeIshareanymoreonthis,Iwanttostateanimportantbusinesslessonrelatedtothis.TherewasthisguyIusedtoknow,reallyfamousinternetmarketer,successfulguy,buthisruleaboutdoingbusinesswithotherpeople,whetheritwasaffiliatesoractualpartnership,wasIneverwanttodobusinesswithsomeonewhosenumberonegoalisbeingfamous.Becausethere'speoplewhogetintointernetmarketing,whotheirgoalisn'ttomaximizeprofitfortheshareholdersandbuildagreatcompany,it'stouseitasavehicletofame.

Andheneverwantedtodobusinesswithsomethinglikethatbecauseifsomeone,likedeepdowntheirunconsciousnumberonedesireistobefamous,theyhavesomanyselfesteemissuesthatit'sgoingtocausesomanyproblemslongtermthatyoujustwanttoavoiddoingbusinesswiththatpersonpermanently.Theywillsabotagethebusinessattheexpenseofignitingandamplifyingtheirownfame.Whichmakesalotofsense.

Probablywhyyouneverwanttopartnerwithsomeonewho'slikeInsta-famousorsomethingandthat'stheirbusinessbecausethey'regoingtohaveissues.They

didn'tgothroughtheschoolofhardknockstolearnhowtodothisforrealandhowtomonetizeforreal,it'snotgoingtolast.Theydon'thaveamoat,asWarrenBuffetwouldsay.Theotherthingis,weirdstuffcanhappenasyourfamegrows.

Atoneofourrecentevents,someoneintheaudiencecomeuptomyassistantandasktopurchasemysweat.Amasonjar,alittleshotglassofit.Mysweat.Theyaskedtobuyit.I'vehadanotherguywhoaskedforaDNAsample.Notevengoingthere.

Itcanbeweird.Therewasanotheronewhere,Tobias,who'sactuallyinourMastermindgroup,afteranOrangeCountyevent,hegetsanUberwithacouplefriendsandthey'regoingtoTimeNightclubandtheUberdriver'slike,"Sowhereareyouguys,whatareyouguysdoinghere?Whatareyoufrom?"They’relike"We'reherefromSweden,weflewinforJasonCapital'sevent,doyouknowhim?"AndtheUberdriver,whoIhavenoideawhoitis,islike,"Iknowthatguy.Idon'tlikethatguy."They'relike,"Why,why?"Hegoes,"Allhedoesispartyandsleepwithgirls."Andthey'relike“Yeahman!"It'ssofunny.

Thisisaguywhojustdoesn'tlikemepersonally.Oneofthegreatestfearsmostpeoplehaveisafearofbeingdisliked.Thatisarealthing.Whenyouputyourselfoutthere,youhavetounderstandthatapercentageofpeoplearejustgoingtodislikeyounomatterwhatyoudo.Nomatterwhat.

Ifyoustartasocialmediaconsultingbusiness,someofthepeoplewhoyougotomeetandtalktoandaudit

theirbusiness,andshowthemhowyoursocialmediamanagerialstylecanhelpthemgrowtheirbusiness,theywilljustdislikeyou.You'regoingtohavetoacceptrejection.Sowhenyouputyourselfoutthere,andwhenyou'remarketing,sayyouhaveaproductoryou'reanaffiliate,therearejustsomepeoplewhoarejustgoingtotalkshitaboutyou.ReadYouTubecomments.Thesearethemeanestpeopleontheplanet.Somepeoplejustwon'tlikeyou.

Buttheothersideofit,youhavetorememberthatquote,"Youcan'tplease100%ofthepeopleallthetime."Theothersideweallhavetorememberisyoucan'tpissoff100%ofthepeopleallthetime.Tryit.Tryandpissoffeverybody,youwillfail.Itisphysicallyimpossibletopissoff100%ofthepeople.Becausesomeonelisteningwillbelike,Ithinkthattoo.You'retalkingnegativelyabout,Idon'tknow,icecream.Everyonelovesicecream,right?No.Someonehatesicecreamoutthere.Iguaranteeit.Andifyousaysomethingnegative,like,“Anyonewholikesicecreamisafool,”someonewillagreewithyou.Nomatterwhatyousay,youcannotpissoffeverybody.

RyanMagin: It'strue.

JasonCapital: It'sjustoneofthosethings.So,here'swhathappened.WhenIwasyounger,Iwas24,25,somethinglikethat,andIwasfulltimedatingcoaching,IwasapproachedbyanagentwhocreatedalotofTVshows.HecreatedJerseyShore,hecreatedsomeothershowslikethatandhewasanexpertontheBachelor,Bachelorette.Like,behindthescenes,hewaslikethisguywho

movedchesspiecesaroundtomakesuretheywouldhavethedramatheyneededtokeeptheratingshigh.

AndhewantedtogetmeaTVshow.SotheysentmetotheEchannel,MTV,andABC.Andwedidthesemeetings,ittookmelikefourmeetingstorealizethisisnotonlyisthisawasteofmytime,butIdon'twanttobeonTV.Buttherewasonestoryhetoldme,whichwhenpeoplehearittheirmindgoes,holyshit.Likeitreallymakesyourealizehowfruitlessfameis,andhowfakeitis,becausehewasworkingon...haveyoueverseenTheBachelor?

RyanMagin: Yeah.

JasonCapital: Youwatchit?

RyanMagin: Ido.

JasonCapital: Okay.Nojudgment.

RyanMagin: Nonetaken.

JasonCapital: So,he'sworkingontheBachelor.That'stheonewithoneguyandmanywomen,right?

RyanMagin: Yeah.

JasonCapital: So,theyhavethisepisode,thisspecialepisodewherethere'slike12girlsleft,andwhatthey'regoingtodoistheguy'snotgoingtobeinthisepisode.It'sgoingtobelikethepowwowepisode,wheretheyhave12ofthewomentogether,they'rehangingout,they'redrinkingwine,they'redoingconfessions,they'retalkingwitheachother,sharingstories,stuffthey'venevertoldanyone.Andthey'redoingitonlikethis

shagcarpetwithcouches,that'sthescene.Andasthey'redoingit,hisplanisthey'regoingtogetdrunk,they'regoingtosaysomestupidshit,andit'sgoingtobegreatforourratings,rightbecausewe'regoingtobeabletousethatclipofthewomenfighting,ormaybealittlecatfight,andthenwe'llshowthatandeveryone'sgoingtogoandwatchit.

Soabouthalfwaythrough,they'rejustbeingloveydovey.Noone'ssayingameanwordtoanyone,it'sjustlikekumbaya.It'spissinghimoff.Sohegoes,"Everyonegoonabreak,"hesendsthemoffonabreak,heclearsitout.Hetakesoneofthewineglassesandheshattersitandthenhespreadsshardsofbrokenglassallovertheshagcarpet.Andthenwhenthegirlscomeback,hegoes,"Okay,soit'stimetogetcozynow.Ladies,everyonetakeoffyourshoes,nowwe'regoingtoentertherelaxationperiod,"orwhatever.Sotheyalltakeofftheirshoesandtheystartwalkingback.

Andofcourseoneofthegirlsstepsonapieceofshard,sheslicesherfootopen,there'sbloodgushingeverywhere.Nowgirlsareyelling,nowthey'refighting,hegetstocallanambulance,theygetashotofthecamerawiththesirensscreaming,andhe'sgettingitalloncameraandhe'swatchingitallhappen.Tearsareflowingandbloodisdripping,andhe'slike,"Yes.Thisisgoingtokeepourratingsup."Hehadarule,hetoldme,hesaidthattearsequalmoneyonTV.Tearsequalmoney.Hewantedtocreatetears.Andhegoes,"I,literally,hadtoengineerpainandsorrowandtearsoneveryepisode,whetheritwasTheBachelor,Jersey

Shoreoranothershow,toensuretheratingswerehigh."

AnditwasatthatmomentIrealized,allofitisengineered,allofitisfake,butalso,lookatalltheworkandpainheandallofthemhadtogothrough,justtomaintainacertainleveloffame.ThisisaworldIwantnothingtodowith.Ifthatdoesn'tun-sellyouonhowfruitlessitis,Idon'tknowwhatwill.So,that'sjustmyfinalwarning,isifyou'relookingtogetintothisthinkingthat,ifyourgoalisfamenotfreedom,thiswon'twork.Thisisnot,that'snotwhatthisis.Thisisaboutfreedom.Yourfreedom.So,Idon'tknowifyouhaveanymorequestionsaboutthat,butthat'smyfinalwarning.

RyanMagin: It’sallsofakeandscripted.Butthat’sactuallyagoodseguebecausethere'saformulathattheyfollowtoensurethatthemasseskeepwatching.Butthere'salsoaascriptyoucanfollowtocreateaSixFigureFreedombusinessverysimply.Andthat'swhatwe'regoingtobegoingoverinournextchapter..

CHAPTER 2

Ryan: We'regoingtobegoingdeepintothetwowaystoaSix-FigureFreedomBusiness,soon.Butlet'sgetclearonwhatitreallyis,first.WhatdoesitmeantohaveaSix-FigureFreedomBusiness?

Jason: SoifyouhaveaSix-FigureFreedomBusiness,here'sthefirstthing.Foralongtime,Iwascreatingthesetrainingsandsystems,andcoursestoteachpeoplehowtomakesevenfigures.That'swhatIwaspushing,anditdidn'tconnectthewaythatIthoughtitwould,andIhadtoaskmyself,whywasthishappening?Thetruthismostpeoplejustsimplyaren'tatthepoint,wherethey'rereadytowraptheirmindaroundmakingsevenfigures,yet.First,theyneedtogo,holycrap,Icanmakesix.Ididn'trealizethis,right?Youhavetogosix,beforeseven.IthitmewhenIrealizedit,whichwasmyownfaultbecauseIwentfromzerotosevenreally,really,quickly.That'snotgonnahappenforeverybody.Igetthat.

Six-FigureFreedom.Solet'ssaythatyou'remaking$200,000ayear,andthatrate,youhavetotalfreedom.Soyou'remaking$200,000ayear.Youhavethefreedomtowhatyouwant,whenyouwant,withwhoyouwant,andyouwakeupwhenyouwant.You’vegotitallgoingforyou.

AreyougoingtobedrivingaFerrari?No,probablynot.Areyougoingtobelivinginthedopestpenthouseinthecityoramansion?No,probablynot.Areyougoingtobeflyinginprivatejets?Probably,not.Areyougoingtorentyachts?No,probablynot.Youaregoingtoliveinaniceplace.You'regoingtodriveacoolcar.You'regoingtoeatoutwhenyouwant.

Youcanprobablyflyfirstclassafewtimesayear.Maybeifyoudowellwithcreditcardpoints,youcanfigureoutawayto...Likeafirst-classflightfromLAXtolet'ssayRome,that'slikea$10,000flightone-wayforfirstclass.Businessmightbelike$7,000,andthencoach,Ithinkyoucangetfor$1,000orsomethinglikethat.IfyouflytoRome,yougotoEurope,you'retakingtripsaroundtheworld,orwhatever.You'reprobablynotflyingfirstclass.You'reprobablyjustflyingcoach,right?Now,tomostpeople,isthatahugedeal?No.Formostpeople,that'sgoodenough.

ThatwasonethingIhadtoacceptaboutothersbecauseIknowfromjustmyownstandardspersonally,that'snotgoodenough.ButIknowformostpeople,thatisgoodenough.Andtheymightevensay,no,no,Jason,I'mlikeyou.That'snotgoodenoughforme.Iwanttoflyfirstclass.IwantaFerrari.Iwantapenthouse.Iwanttodoallthatstuff.Getto$200,000ayear,andthenseeifyoustillwanttokeepworkingharder.

IrememberDanPenawouldtalkabouthowhe'dhavepeopleattheseminarsandthey'dbeathiscastle.Andhe'dgoaroundandhe'daskthem,howmuchmoneydoyouwanttomake?Abillion,5billion,100million,60million,30billion,likehe'dgetcrazynumbers,andhe'dletthemallsaywhattheywanted.Andthenwhenthey'redone,he'dlookatyouandhe'dgo,fuckingbullshit.They'dgo,whatdoyoumean?Hegoes,you'reallliars,tellingmewhatIwanttohear.Penasaidhehearsiteveryyearathisseminar.Andthenafewyearslater,afewmake3million,6million,10million,andthenhenever

hearsfromthemagain.Theystopbecausetheymadesomemoney.Theydon'twanttokeepgoingtobillions.Mostpeoplesimplyjust...Theydon'twantto,andthat'stotallyfine.Thiswholethingisaboutdesigningthelifethatyouwant,notthelifethatsomeonewantsforyouandyoufeellikeyouhavetoliveuptosomeoneelse'sstandard.That'snotwhatthisisabout.

SoaSix-FigureFreedomLifestyle,I'mnottryingtode-sellanyoneonit,butit'sjustrealizingwhatittrulyis.Now,withthoseunderstandings,italsohassomebadassbenefitsforyou.Liketheaveragecorporateguy,theaveragepersonthat'sworkinganormaljob,dude,$200,000ayearworkingcorporateisawfulcomparedto$200,000ayearwithfreedom.

Inoneof'em,youarethecorporateguy.You'restuckwakingupwithanalarm.You'restuckdrivingintrafficat8:00AM,everymorning,inrushhourtraffic,whichisshowntoshortenyourlifebyyearsbecauseifyougetintraffic,yourcortisoljustincreasesimmediately.Soyouhavethat.You'regoingtobestuckworkingatanoffice.You'lllikesomeofthepeopleyouworkwithandyouprobablywon'tliketheothers,butyou'restillgoingtohavetoseethemeveryday.Inwhatuniverseisitokaytohavetobearoundpeopleyoudon'tlike,andbeforcedtospendtimewiththemeveryday?Howpainfuldoesthatsound?Itsoundsawful.Canyouimagine?Justthinkofsomeonethatyoureallydon'tlike,whoprobablyyouhaven'tseeninmonths,andnowyouhavetoseethemeveryday,andhearthemtoo.It'sterrible,right?Soyouhavetodealwithallofthat.

Andthen,there'sthewholesideoftakingorders.Doyouloveyourcompany’smission?Doyoulovewhatit’sabout?Doyoufeellikeyou'rereallyhelpingpeople?Ifyoudo,youmightnotmindtakingordersbutotherwise,eachorderislikeasledgehammertoyourself-worth.Sothere’sallthatotherstuff,whichyouprobablywon't,butyou'restuckwithallthat.

Whenyouhavethe$200,000ayearsetupbutyouhavefreedom,youdon'thaveanyofthat.Peopleyoudon'tlike,cut‘emout,neversee'emagain.Youwanttotakeatrip,randomly.You’rejustlikeit'sTuesday,I'mbored.Screwit.IwanttogotothebeachandjustspendfourdayshangingatanAirbnb,andjustkickback,anddrinkwine,andwatchthewaves,youcandothat.Youcannotdothat,otherwise.

Iwanttomakeitclear,Iguess,thedifferencebetweenthetwo.Thisisn'tSeven-FigureFreedom.ThisisSix-FigureFreedom,right?Whichis,again,it'sstillgood.Andtrulygreatformostpeople.YoucanhaveseasonticketstotheLakers,theyjustwon'tbefloorseats.YoucantaketripstoEurope,wheneveryouwant.Youjustwon'tflyfirstclass,buthonestly,you'llbedoingbetterthan99%ofthepopulation,andlifewillstillbeprettygood.

Ryan: Ithinkyousaiditawhileback.Idon'tknowifitwasavideooranotheroneofyourcourses,butitwasaboutgettingreallyclearonwhatyouwant,andthensplurgeonthethingsthatyouwanttosplurgeon.Likethat'swherethiskindofcomesin.Somepeoplemightwanttoflyandnotcareaboutflyingcoach,buttheywantthesuitewithKnicksortheJets,whateveritmaybe,afootballteam.That'swhattheysplurgeon,andthat's

liketheirthing.Butthen,youjustkindofchilloneverythingelse,andthat'slikegoingbacktowhatwetalkedaboutinsessionone.It'slikeyou'vegottogetsuperclearonwhatisthatfreedomlifestyleforyou.

Jason: Yeah.Andactually,we'regonnamapthatoutwithanexercise,comingup,andthat'sthething.Ifyouhave$15,000amonthandyourincomeis180Kayear,withthat15K,youcangetreallycreative.Youcangetreallycreativeinhowyouwanttosetupyourlife.

I'mahugebelieverinthatifyouhaveeverythingelseinyourlifesystematized,anditdoesn'tchange-meaninghere'syourrent,here'syourcar,here'syourfood,youknowwhatthatstuffisandcosts,andifyoucangetittoanumber,alifestylethatyou'recoolwithandanumberthatstaysthesame,you’renowabletoknowthat,”Ihave$5,000amonththatcanbeapartofmyfreedomfund,andIcanjustdowhateverIwantwithit.Icansplurgeontickets,ortrips,orjackets,orshoes,orsunglasses.”Youcandothat.

Listen,buying$1,000pairsofsunglassesandflipflops,itgetsboringafterawhile.It'snotgoingtoexciteyouafterthefirstcoupletimes.Ifyouwanttomakeatonofmoney,soyoucanjustbuyabunchofstuff,that'snotgoingtomakeyouhappyanyway.Thebrainresearchshowthat.Youwillextractthesimilaramountofdopamineandserotoninfromonesplurgepurchaseamonthasopposedtosixinthesamemonthbecauseyougetdesensitizedtoitvery,veryquickly.Sodoingitthemoststrategicwayisalmostalwaysbest.

Ryan: Andit'skindofcoolthatwhenyoumeetandtalktopeople,theyhavedifferentversionsofit.Likethegirl.Youwerelikeprivatejets,thepenthouse,andshe'slike,nah,Ijustwanttogositinthewoodswithabackpack.

It'slikealotofpeoplethinktheyhavetothinkaboutprivatejets,penthouses,butyou'rereallynot.It'saboutyourpersonaldesiresandgettingclearonwhatthosethingsare,andyoubuildstraighttothat.

Jason: Yeah,andcertainly,avoidbeingseducedbytheimagerythatyoureyesseeonInstagram.

Ryan: Yes,herewego…

Jason: Well,youhavethisideaofwhatyou'resupposedtodowhenyougetmoneybecausethisiswhatyouseeotherpeopledoingwithmoneyonsocialmedia,andit'snotahealthywaytogo,andit'snottruetoyourself.You'renotbeingtruetowhatyouwantatall.You'relikeI'mgoingtotakethatprivatejettoRome.I’mgonnadoit.I’mgoingtotakeapictureandI’mgoingtopostit,andtheneveryone'sgoingtobejealousofme,justlikeI'mjealousofthisperson,andthatisjustsuchafruitlesswaytolive,andIdon'tthinkanyonelisteninghereisgoingtofallintothattrap.

Butthen,evenifyoulookattheday-to-dayofthedifferencebetweenthetwo,likejustnormalguyandthecorporateguy.He'sworkinghiswayuptheladder.Hewakesupeverymorningtoanalarm.Isheexcitedabouthisdayandhislife?Probablynot.Maybeifhe’salreadyscheduledaneventatnighttime,heislookingforwardtothat,butit's

drudgery.It'sgettingthroughtheday,notfromtheday,andhehastogoinrushhour,andhe'sstressed,andheneedstoputonclothesthatheprobablydoesn'tevenlikewearing.He'sforcedtowearasuitandtie,orshe'sforcedtogetdressedupandwearheels,right?Andthen,they'restuckatworkalldayaroundnegativepeople,peopletheydon'twanttobearoundalotofthetimes,abossmaybetheydon'tlike.Someonetheyknowtheycouldberunningthecompanyamilliontimesbetterthantheirbossis.

Theywanttogotothegymandgetinshape,butthere'snotimeduringtheday,andby5:00PM,guesswhat?You'reexhausted.Youdon'thavetheenergytogotothegym.Sothen,yougohome,andagain,you'restuckinrushhour,again.Youliterallyspendtwohoursofyourday,alotofthetime,stuckintraffic,beingstress.Andthen,yougohome,andnowyou'reexhausted.Youwastedyourwholeday.

Afriendhitsyouupforsomegreatevent.Now,youdon'tevenknowifyouhavetheenergy.Youwereplanningongoing.Butnowyoudon'tevengoanymorebecauseyou'retootired.Andinstead,youliterallybecomeacouchpotato,andyouhaveabottleofwine.Alotoftimes,ifyouliveinCalifornia,you'reprobablysmokingweed.You'rewatchingrerunsofcraponNetflix,you'rebinge-watchingdramatv,andpartofyouisenjoyingit,andtheotherhalfofyourbrainknowsthattomorrow,you'vegottogetupanddothesamethingagain,andyouarewantingtoavoidit.You'restressingaboutit.Youhaveanxietyaboutit,andthisisyourlifefivedaysaweek.YouenjoyyourFridaynightandyourSaturday,butSunday,again,halfyourbrainishappytoberelaxing.Theotherhalfisthinkingcrap,tomorrowisMonday,right?That'sthelifeforthatperson.

Ryan: IknowpeoplewhogetanxietyaboutMonday.

OnSundaymorning,theywakeup,andthey'rejustlike,theycan'thavefunonSunday,eventhoughSunday'sanawesomeday.AlotofcoolthingscanhappensonaSunday.Buttheycan'tdoit,becausetheyhavesomuchanxietyaboutMonday.It’sterrible,andIfeelforthem.

Jason: Metoo.Ithinkthepointisdrivenhomeoftheaverageday.Becauselet’slookattheotherside,theguywiththeSix-FigureFreedom.Hisaverageday,what'shedoing?Hewakesupwhenhewants.Noalarm.Nostress.Noanxietyaboutpeoplehedoesn'twanttosee.Helooksouthiswindowandheseesrushhourtraffic,buthe'snotinrushhourtraffic.

Wewenttothegymthismorning,beforewecamehere,andasI'mpullingintothegym,there'sthis30-carpileuplinejustwaitingtopulloutofthisbuildingtherebecauseallthesepeople,theygettothegymsuperearly.Now,they'vegottorushtowork,andI'mwatchingallofthempullout,andRyanandIknewweweregoingtobedoingthistoday.SoI'msittingtherewithRyan,andI'mjusthavingfun,yelling,“Gottagettowork!Gottagettowork!”Istartjustyellingateveryone,I'mlike,hurry!Hurry!Don'tbelate!Gottogetthere9:00AM.It'sjustthislookofdoomandgloomandmonotonyiswrittenallovertheirworriedface.

Andwe'rejusthavingfun,goingtothegym.We’resharingideasforYouTube,newideasforcontent,thingsthatareworking,thingsthataren't.We'recreative.It'sfun.It'sfree.

It'sexciting.We'repassionate.We'retalkingaboutwhatwewanttotalkabout,andwegettogotothegymwhenwewant.Wedon'thavetobetootiredtogothegym,right?

There'snoneofthatrushhourtraffic.Youworkwiththepeopleyouwanttoworkwith.Ifyou'reasocialmediaconsultantandyoudon'tlikeaclient,guesswhat?Youfirethem.Youneverseethemagain.Notevenabuyoutfeetoleavethem.Youjustturnthekey.They'regone,forever,right?That'sthepower.Andinamarketingbusiness,thesamething.Youdon'tlikethepeopleyouworkwith,youfire'em.Youstopworkingwiththem.Isacustomerisgivingyoutoomuchstress?Youfireyourcustomers.Youhavetotalpowerandcontrolofyourlife,totalfreedom.Youworkyourownhours.

Here'stheoneIlove.Here'smypersonalpreference.Ilikegettingbuzzed.Notdrunk.Butbuzzed.HowaboutyouRyan?

Ryan: Ido.

Jason: It'sfun.Notallthetime,nottoexcess.Idon'tdothatanymore,butit'sfun.Here'sthethingIlearnedaboutitthough.Ilikegettingbuzzedduringtheday.Idon'tlikebeinglikethatatnight.Itruinsmywholesleepschedule.Igotobedat9or10PM.Idon'twanttobeinbedat2:00AM.IfIgetbuzzedduringtheday,it'sgreat.Beingalmost-drunkunderthesunisoneoflife'sgreatestpleasures.Ittrulyis.Experiencingabottleofredwine,watchingthesunbegintosetagainsttheblueoceanbeneathitat4:00PMonaWednesdaywithyourfeetkickedupandyourworriesnowheretobefoundisamazing.It’samilliontimesbetterthangettingdrunkinasmelly,cigarette-filledbarwithabunchofpeoplewhodon’tempoweryouoryourmissioninlife.It'sjustnotevenclose.

Ifyouworkanaveragejob,canyoudothat?No.Six-FigureFreedom,youcandothatwheneveryouwant.

Andyougettoworkyourownhours.Soalotofpeople,theyworkthewronghours.Idon'tknowaboutyou,butalotoftimes,Igetreallycreativefromlike6:00,7:00,8:00,9:00PM.I'mreallygoodatwritingatthattime,goodthingshappen.Ifyou'reworking,stucktosomeoneelse'shours,youhavetobetheredirectlyat9:00andyouhavetoleaveexactlyat5:00.Itdoesn'tmakesense.Weallhavedifferentmagichours,wherewe'rebetteratcertaintimesthanothers.Now,yougettoworktoyourstrengths.Sothere'sjustamillionreasonswhy.

Andthen,atitscorelevel,whatdoesthisdointhesetwodifferentlifestylestoyourownstatusandyourownself-esteem?Soifyou'restuckintherouteeveryoneelsetakes,andyou'restuckinrushhourandaroundpeopleyoudon't,you'retrapped,you'redoingthingsyoudon'twanttodo,you'rehavingSundayanxietybeforeMonday.Whatdoyouthinkthat'sgonnadoforyourself-esteem?Ifyoudon'tlikethelifeyou'reliving,howdoyoufeelaboutyourself?Probablynotverygood,andtheworstpartisnooneforcedyoutolivethatlifestyle.Soyoucan'tlookinthemirrorandsay,yeah,mylifesucks,butitwasn'tmychoice.Itwasyourchoice.Youchosethatforyourself.Now,thegreatpartisbecauseyouchosethatforyourself,one,weknowyouknowhowtomakedecisions.Andtwo,weknowyouhavethepowertochoose.Sonow,becauseyouknowhowtomakedecisionsandyouhavethepowertochoose,youcanchoosetogoa

differentroute,tospeedintotheSix-FigureFreedomLifestyle.Youhavetheabilitytodothat.

Sotheguy'sfree,hangingwhenhewants,workingwhenhewants,workingoutwhenhewants,livingafreedom-filledlifestyle,whatdoyouthinkhisself-esteemislike?He'sMr.HappyGo-Lucky,right?Whenyouareconstantlytakingtheactionsthatonlyyouwanttotake,you'relivingaself-directedlife,everystepyoutake,boostsyourself-esteemevenmorebecauseyou'retheonecallingtheshots.You'retheonepullingthestrings,andthathassuchastrongcarryover.Notjusttobusinessbuttoyoursociallife,toyourrelationshipswithwomen,toeverythinginyourlife.Andasaresult,there'sacertainperceivedstatusthatcomeswithbeingoneofthoserenegadeentrepreneurswithaSix-FigureFreedomLifestyle.

IrememberIwentwithmybrothertoTheBungalowinSantaMonicaattheFairmont.Youwerecomingwithusthere?

Irememberhebroughtthisgirl,whohewasn'tdating.Shewasafriend,areallyprettygirl,amodelinL.A.AndI'mtalkingtoher,andshewasjustaskingwhatI'mdoingwithmylifeandwhat'sgoingon,andweweretalkingaboutstuff.AndImentionedthatIhadthisideathatIwantedtosetupmylifeoverthenextcouplemonths,whereIsetupmyonlinebusinesssoit'snotgoingcrazy,butthisislongbeforethedatingwasblowingupandIwantedtosetitupwhereIwasmaking$10,000aweekbecauseI'dbeenmakinglike50K,60Kamonth,butworkingreallyhard.IwaslikeIjustwanttoautomateitto$10,000aweek,andthensetittherefortwomonths,IwantedtogoseeSouthAmerica.Iwantedtoseeallthedifferentcountriesthere.IwantedtoliveindifferentAirbnbsandjustexplore,andreallyjusttakeaseatonthelapoftheworld,andseehowitgoes.

AndI'mnotlikebraggingoranything.I'mjustbeinghonest.Iremembertellingher,thisiswhatI'mgoingtodo.Andabouthalfwaythrough,shejustliketrancedout.ShewasjustlostinmystoryandthepicturesofthecountriesI'mdescribing,andwhenI'mdone,shewasspeechless,thenshesaidthatsoundssoamazing.Iwaslike,yeah,itwillbe,andIjustwalkedaway.

ItoccurredtomethatyourWednesdaybecomessomeoneelse’sdream.

ThiswasanormalverydoablethingthatI'mjustgoingtodo,andtoher,itsoundslikethegreatestlifeanyonecouldpossiblyhave,andthat'swhathappenswhenyouhaveaSix-FigureFreedomLifestyle.Y

Sobeforewegoanyfurther,haveIcompletelysoldeverybodyhereontheideaofwhichoneisbetterthantheother,andwhichoneyouwilltakeactionon?

(Audiencelaughsaffirmatively)

Ryan: Sowhatarethetwowaystoasix-figurebusiness?

Jason: ThetwobigonesthatIwanttofocusonhereisinternetmarketingbusinessorbecomingasocialmediaconsultant,oneofthosetwo.Sointernetmarketingbusiness,

youhaveanonlineproduct.Itcouldbeavideo.Itcouldbeanebook.Itcouldbesomethingdownloadableonaudio.Itcouldbesomethingphysicallythatyoushiptothecustomer,butyouhavethatproduct.Youhaveawebsitethatsellsit.Youhaveawaytocollectleadsthroughemailandthroughsocialmediachannels.Maybeyoucollectphonenumbers,andyoutextthemalso,andyousellthoseleadstheproduct.Andifyou'regoodatit,whichI'mgoingtoshowyouhere,youautomatethissellingprocess.Youautomatetheleadcollectionprocessandyouautomatethesellingtheleadprocessintermsofsellingthem,andturningthatprospectintoacustomer.Soyoujustkindofhavetomaintainwhat'sgoingonandthebusinessrunsforyou,it'samachine.That'showthatoneworks.

Socialmediaconsultingbusinessisalsoverycool,andtome,youcangettosixfiguresfasterdoingitthatway.Allyouneedtodoislet'ssayyousigneightclients.Eightlocalclients.Andthethingwe'regoingtotalkabout,andI'mgoingtogointoitlater,butIrecommendyouspecialize,specifically.Soyou'renotjustasocialmediaconsultantingeneral.Youareasocialmediaconsultantforchiropractors.Youareasocialmediaconsultantfordentaloffices.Youareasocialmediaconsultantforgyms.Youareasocialmediaconsultantforsalons.Youareasocialmediaconsultantformassageparlors.Youareasocialmediaconsultantforpizzashops.You'reasocialmediaconsultantforrestaurants.AndIrecommendyouspecializeinone,yougetreallygoodatitwithasystem,andthenonceyouhaveasysteminthatvertical,howeasyisitforyoutothenreplicatethatsystemintootherverticals?It'slikeflippingaswitch.

Solet'ssayyougowithchiropractors.Sohowmanychiropracticofficesaretherewithinlet'ssayina20-mileradiusofNewportBeach?IfwewanttoGoogleit,wecanlook.There'sdozensanddozens,maybemorethan100.Outofthose100,allyouneedtodoissell8ona$1,200-a-monthcontract,andwhocandothemathforme?

Audience: $10,000.

Jason: It'sabout$10,000.It's$9,600amonth.That'smorethan$100,000ayear,you'reatsixfigures.Allyouneedtodoissigneightdoctors,eightchiropractorsinthisexampleto$1,200amonth,whereyou'regoingtomanagetheirsocialmedia,andusesocialmediatogrowtheirbusiness.We'regoingtogooverthedetailsofhowyou'regoingtodoitlaterandhowyou'regoingtosetupthewholething,butthat'sthewholepurpose.

Rightnow,ifthey'regetting10peopleintheirofficeadayforappointmentsorwhatever,you'regoingtouseittoincreasethatnumberto12or14,or15.JustusingFacebookads,andInstagram,andsocialmedia,verybasicstuff,right?Ifeachpersonthatcomesin,let'ssayisworth$500amonthtothem,andyou'resendinganextrajusttwonewcustomersaweek,thatmeansyouadd$4,000totheirbusiness.Everyoneseethatmath?Soyou'relikeI'mgoingtogiveyou$4,000extrainrevenuethismonth,Iwant$1,200inreturn.Doyouwanttotakethatdeal?Wouldyoutakethatdeal?

Ryan: Ofcourse.

Jason: Andthat'skindoflow-ballingit.Twonewclientsaweekisnotgoingtobetoohard,mostlybecauseit'ssuchanoncompetitivething,rightnow.Sothosearethetwobusinesses.

Iguessintermsofplayingtothestrengths,I'mgoingtotalkaboutthisinasecond,butifyou'resomeonewhoismoreliketask-drivenandtask-focused,asinyoujustliketobeinmyownworldandjustgetshitdone,internetmarketingisprobablygoingtobeabetterrouteforyou.Ifyou'resomeonewhoismoresocial-focused,youliketalkingwithpeople,youlikeminglingwithpeople,youliketalkingaboutideaswithpeople,aboutexcitingideas.You'restilltask-focused,butthereismoreofasocialcomponent,thenthesocialmediaconsultingisgoingtobebetterforyou.That'skindoffiguringoutwhichoneyouwanttogointo.

Here'sthethingthough,bothofthemwillworkforalmostanypersonalitytype.Becausetogettosevenfiguresormore,thenyou'vereallygottofocusonplayingtoyourstrengthsanddoingtherightthing.Butjusttogetto$100,000ayearinthebusinessisnotsoexcruciating,it'ssokindofstraightforwardthatit'snotgoingtobethatbigofadeal.Followingthesystem,anyonecandothis.

Ryan: Ithinkthemindsetishugethough.

Jason: It'shuge.Well,tellmethis,Ryan.Haveyoueverdealtwithanykindofmentalbarrierintermsofmakingmoneyorsellingstuff,moreexpensivestuff?

Ryan: Probablyeverysingleday,likeI'malwaysdealingwithmentalbarriers,andpushingthroughthemandattemptingto...Evenforme,itwasbeingabletorecognizeamentalbarrierwhenI'mhavingone.Ithinkthatwashugeformebecause...

Jason: Canyourememberatimewhereyouhadamentalbarrier,andyourecognizedit,recently?

Ryan: Yes.Sellingaseminar.

Jason: Youwanttoshare?

Ryan: Yeah.Somostofmybusinessupuntilthispointwassellinglower-ticketproducts,lowerpricepoints.Ihaveagoodcontinuityonthat,soIwasdoingwell,butthoseweren'tkindalikecontinuingtogrowlikeIwantedthemto.SoIwaslikeI'vehadthisideaforwhatisnowcalledaseminarcalled"Icon."Forlikeayear,I'vebeentalkingaboutthis,andthingshavebeengoing...Thesaleshavebeengettinglowerontheotherstuff.Iwaslikescrewit.Thisisamentalbarrier.AsfastasIpossiblycan,IjustneedtostartsellingthisbecausethisisthebreakthroughIneed,andIfinallydiditandI'vehadthebiggestbreakthrough,now.Itsoldoutfasterthanevensellinglower-pricestuffdid,thananythingI'veeverdone.AndIwaslikeman,whydidn'tIdothatlikeayearago?

Soyes,thatwasahugementalbarrier.Andevengoingtothenextlevelinpricing,pricingformehasalwaysbeenamentalbarrier.Moreorless,gettingoverthehurdlesofpeoplecomingtoseeme,that'slikeamentalbarrierinitself.I'mlikewhywouldtheywantto?I'lljustmakeavideo,likeIhavesomanyothervideos.Butgettingthatandkindofpushingthroughandrecognizingintalkingtoyou,IwaslikeIjustneedtodothis.Likewhatisstoppingmefromdoingthis?It'slikeapageontheinternet,Icanmakethisinaday,andavideo,I'llmakethattomorrow.Andinlikethreedays,I'llhave

thissetup,andlet'sjustseehowitworks,anditworked.ButIhadthat,literallyforlikeayear,I'dbeendealingwiththatmentalbarrier.

Jason: Ayear.

Ryan: Yeah.Atleastayear,maybeevenlonger.

Jason: Ifthatdoesn'ttellyouthemindsetstuffisimportant,thenyou’renotlistening.Imagineifyouhaditcoveredayearago,whoknowshowmuchfurtheraheadyou'dbetoday.

Ryan: Exactly.

Jason: I’mgoingtodiagnosewhathappenedreallyquick.Youweredecidingforthemarketplacewhattheywantedandwhattheydidn't.Soyou'relike,I'mnotgonnasellthisliveeventbecausetheydon'twantit.I'mnotgonnasellthisliveeventbecausetheywon'ttravel.Youhavenorighttodecidewhattheywilldoandwhattheywon'tdo,whattheywillbuyandwhattheywon'tbuy.What'sbetterisputitoutthere,letthemtellyoutheydon'twantit.Neverdecideforthemwhatthey'regoingtodecideforthemselves.

Somanypeople,thebarrieristhatthey'vedecidedwhattheotherpersonisgoingtodobeforehand,andsotheynevertakeaction.I'mnotgonnatalktothatgirlbecauseshe'llneverdateme.Lethertellyouthat.No,I'mnotgonnasellthemtheliveeventbecausetheywon'ttravel.Letthemtellyoutheywon'ttravel.No,I'mnotgonnasellthatproductfor$500.That'sjusttooexpensive,noone'sgonnabuyit.Letthemtellyoutheywon'tbuyit.Don'tdecideforthem.Wehavenorighttodecideforthem.

TheonlyrightIhaveistodecideformyself.Everyoneelse,it'suptothemtomaketheirowndecisionsinlife.That'sahugebarriertogetover.Andwhenyourealizethat,it'ssomuchmoreempoweringbecauseallofasudden,alltheseopportunitiesthatyouhadwrittenoffbeforebydecidingforotherpeople,yourealizeIhavenorighttodecideforthem.Ihaveabsolutelynoright.It'smyjobtoputitoutthereandletthemtellmetheydon'twantit.Otherwise,whoknowswhat'llhappen.Andalotoftimes,you'llfindouttheyactuallywantedit,oftenthey’dbeenwaitingforit.Ryan,lookatwhatyou’dbeendeprivingthemofbecauseyouhaddecidedforthem.

Ryan: Suchajerk,Iwas.

Jason: I'mgladyou'renolongerthatway.

Ryan: AnothermentalbarrierIhaveisthatIthinkIalwayshavetobeworking.AndthateventuallycomesbacktobitemeintheassbecauseIgetallstressedout.SoIgochill.Itakeadayortwojusttodonothing,todaydrinkonthebeachorwhateverthatmaybe.ThenIcomeback,andI’mgreat.Butit'slikeamentalbarrierthatalwayscomesup,it'slikeIcan'tstop.I'vegottoalwaysbehustlingbecauseI'mnotgonnagetrichsittingonmyass.

Jason: We'regonnatalkaboutthatbutthere'sHustlepropagandaoutthere.

Ryan: God!

Jason: It'sjustdestroyingthemindsofsomanypeople.It'scausingburnoutandstressingthemout.It'spropaganda.Hustle!Hustle!Hustle!Becausethemessageisyou'reap*ssyifyou'renothustling.No,you'reprobablyasmartentrepreneurifyoudon’tneedtohustle.

Ryan: Yes.

Jason: Thesecretisn'ttohustlemore.It'stocreatesystemsinyourbusinessthatareautomated,soyouownthebusinessinsteadofthebusinessowningyou.LikeIloveGaryV.,buthedoesn'townhisbusiness.Hisbusinessownshim.Heisaveryuniqueindividualthatactuallythrivesonthat,but99.9%ofpeople,it'sjustnotforthem,andyoudon'twantittobeforyou.

RichardBransondoesn'thustle.He'sabillionaire.GaryVaynerchukhustlesallthetime,andhe'samillionaire,andhe'llprobablyneverbeabillionaire.RichardBransonwasamulti-billionairebythetimehewasGaryVaynerchuk'sage,andlookathim,now.He's74,andhishairisillustrious.Hisskinissparkling.Hehastheyouthfulnessofaspringflower.Themanisgreat.He'snothustling.He'sworkingsmart.

I'lltellyouastoryaboutthat.About10yearsago,whenmygoodfriendBedrosKeuilianwasstartinghisbusiness,he'dsoldhisfitnesschainsandnowhe’sstartingthisinternetmarketingbusiness.Hewasstartinghisfirstmastermind,andwhattheywoulddoissomeonewouldfilloutanapplication,andtheywouldgetonthephoneeitherwithBedrosorwithhisassistant,whowouldaskthemacouplequestionstoseeifthey'rearightfittocometothefirstmeeting.

Andoneday,beforehehadanoffice,hewasworkingoutofhisguesthouseatwherehelives.Andhe'sworking,he'sgotacallcomingupatlike11:00AM,butat10:45,hiswifecomesinbecauseasprinklerwasbrokeninthebackyard.Sohe'slikeI'llfixit,don'tworryaboutit,I'mMr.FixIt.So,hegoesoutthere,andhe'sfixingit,andthethingisnotcooperating.Sohe'sworkingonitforlike10minutes,15minutes,nowit's11:00AM.Haveyoueverfixedsomethingandit'snotcooperating,soyoujustgetmoreagitatedandyou'relike,IamnotleavinguntilIfixthisthing?Wegetobsessedwithit.Sohe’satthatpoint.

Hisassistantcomesout,“Bedros,you'vegotthecallat11:00.”Hesays,hey,whydon'tyoujusthandleit?You'llbefineandthenI'llfixthis.Okay,greatshesays.Soshecomesbackat11:30,he’sjustfinallyfixedit.He'scoveredindirt,andwater,andsweat,andshe'slikeI'msorry,hedidn'twanttojoin.AndBedroswaslike,Isawtheapplication,thatguywasashoe-intojoin.Whathappened?Hedoesthemathinhishead,thatsaleswouldhavebeen$1,000amonthfor12months.Hejustlost$12,000becausehewasfixingasprinkler.

Atthatmoment,hedecidedIwasdonedoing$10-an-hourtasks.Thatwasit.Hesays,Icalledmywifeover,IcalledtheassistantoverandIsaid,herearetherulesnow.Wecangetsomeonefor$10-an-hourtofixthatsprinkler.I'mtheonlyonewhocanclosethat$12,000client.SoI'mgoingtodothe$12,000stuff,andyouguysarenotgonnacome

tomewith$10-an-hourstuffanymore.You'regoingtohandleitonyourownbecauseyou'reresponsibleindividuals,andyou'regoingtohiresomeonefor$10anhourtohandleallthatstuff,andhehasnotdoneasingletasklikethatagain.You'vegottofocusondoingtherightactivities.You'vereallygottofigureout,areyoudoing$10-an-hourtasks,orareyoudoingthebigstuffthat'sgoingtomovetheneedlethat’sgoingtogetyouthe6-FigureFreedomLifestyleintheshortestpossibletime?

Followus,andwe’llshowyoutheway..

CHAPTER 3

Ryan: BeforewediveintothewealthbuildingdetailsofSixFigureFreedom,Jason,canyoutalkaboutthe#1reasonmostentrepreneursneverfollowthroughontheirdreamsandgoals-procrastination?

Jason: Let'sjuststartwiththis.Whohereeverstruggledwithalittlebitofprocrastination?Letmeseeashowofhands.Wow,nooneisnotraisingtheirhands.

Myhandwasraisedaswell.Sowealldealandstrugglewithprocrastination.Hasanyonehereeversaidsomethingtothemselveslike,ifIcouldjustgetmyselftojustdothisthing,thingswouldbebetter.Myrelationshipswouldbebetter.Mymoneywouldbebetter.Mybusinesswouldbebetter.Mylifewouldbebetter.AlotoftimestheexcuseIhearis,ifIjusthadmoreenergy,ifIjusthadenergylikethatperson,I'dbeabletodobreakfree.

Imeanthethingisweareamazingatlocatingexcusestouse.Wearespectacularatfindingcreativesolutionsforexcuses.Keythingthereisthatwe'realreadyspectacularatfindingcreativesolutions.Ifwetakethatsamepoweranddirectittowardsadesiredresultormovingtowardsresultsinsteadofreasonswhynot,insteadofjustexcuses,we'regonnabealotfurtheralong.

SoIwanttotalkaboutprocrastination.Iwanttounravelitforeveryoneheresowecantrulyunderstandthislittletigerandstompitout.Procrastination,thefirstthingweallhavetounderstandisnothingbutapattern.Procrastinationissimplyapatternthatyougointo.Itisacombinationofacertainphysiologyyoutakeon,acertainwayyoutalktoyourself,yourlanguage,andsomethingthatyoufocuson.Somecombinationofthosethree.Rememberthat'sthetriad.Somecombinationofthosethreeequalsprocrastinationforyou.Itisyourprocrastinationpattern.

What'skeyisthatwebecomeawareofthis.Welearnwhatitissowhenweknowwhatitisandwhenitcomesupwestompitout.Right?Wekillthemonsterwhenit'ssmall.Becausethebestthingtodowithprocrastinationobviouslyistoprocrastinateonit.Justprocrastinateonprocrastinating.

Ifyoucan'tdothat,thenextbestthingiswhenitcomesupisthatyoustompitoutrightaway.That'sthemostimportantthingyoucando.Eventuallyyou'lldoitsomuchthatjustsimplythinkingaboutprocrastinationwillactuallyinsteadofitbeingatriggerforyounottodosomething,it'llbecomeatriggerthatactuallyexplodesyouupandyoubecomeevenmoremomentousandyoutakeevenmoreactionwhenyouthinkaboutit.

That'sthegoal.That'sthehighestlevel.There'stwobigdomainsIwanttotalkaboutrelatedtothis.Thefirstoneisfocusandstate,andthesecondoneisselfimage.Focusandstate,andselfimage.Whenitcomestofocusandstate,likeIsaid,procrastinationisapattern.It'salanguage.It'safocus.It'sastate.It'sacombinationofallthosethree.Youmightbelookinginacertaindirectionwhenyou'reprocrastinating.Orwhenyou'rerealizeyou'reprocrastinating.Youmightjustbelookingdownandtotheleft.Youmightbelookingdownandtotheright.Youmight...itmightbeacertainbreathingpattern.Youmightbekindofleaningback.

IknowwhenI'mprocrastinatingalotoftimesI'mlikekickingbackinachairoronacouch.It'sacertaintypeofprocrastinationphysiologythatIhave.Maybeyourbreathingisdifferent.It'sreallyhardtoprocrastinatewhenyouhaveconsciousbreathing.It'sreally,reallyhardtoprocrastinatewhenyouareconsciouslybreathing.Meaning,ifyousitthereandyoufocusontakingbigdeepsympatheticnervoussystemtriggeringbreathes,throughyourmouth,notyournose,andyoudothat

foraminute,tryandseeifyoucanprocrastinate.Really,try.Tryashardasyoucan.Youprobablywon'tbeabletodoit.

Itchangesyourphysiology.Yes,itpumpsupyourstate,butitalsomeansthatyou'renotinyourprocrastinatingpatternanymoreandthat'sthemostimportantthing.Wedon'tneedtogotodeepintoit.Ijustwanttogiveyouacouplesolutionsforthis.Whenyou'refeelinglikeyou'reprocrastinating,thisshouldbecomeyourformula.It'stwothings.Stepone,youbreakthepatternandsteptwo,ruleofthree.That'sit.Again.Stepone,breakthepattern.Steptwo,ruleofthree.

Whatdoesthatmeantobreakthepattern?Again,itcanmeananything.Ilikethingsthatarebigandphysical.Throwyourbodyaround.Jumparound.Dobioenergetics..Run.Bark.Bigphysicalchanges.Youcanstartdoingjumpingjacks.Youcanstartshadowboxing.Youcanjuststartdancingaroundlikeacrazymonkey.Youcanstandup,openyourhearttothesun,anddoaminuteofconsciousdeepmouthbreathingandgo,"Ahhh!"asyouletitout.

Allthesethingsaregoingtopositivelyimpactyourstate.Now,whatdoyoudorightafteryoubreakthepattern?What'sthemostimportantthingyoudo?Youputinanewpattern.Otherwise,you'lljustrevertbacktotheoldone.Youneedtobreakthepatternandthat’sStepTwo-theRuleofThree.So,you'reprocrastinating,you'reawareofit.Yourecognizeit.Youstompitout.Youbreakthepattern,physically,andthenyouimmediatelyRuleofThree.Thisisthemindgameyouplaywithyourself.Weallknowifyou'vegot3hoursofsomethingtodoandyou'renotsuperlookingforwardtodoingthisthinginthatmoment...you’regonnabeinaprocrastinatingstate,that’showwepreparetodothingswedon’tlikedoingitinthatmoment.Westarttothinkofsomeofthethingswedon’tlikeaboutdoingit,insteadofdoingit.

TherearetimeswhereIapplythistypeofprocrastinationpatterntothingsIevenlikedoing,becauseI’minastatewhereI’veforgottenwhatIlikeaboutitandonlyfocusingonwhatIdon’tlikeaboutit.

ThensomehowIstartit,and10minutesin,I’mlike,ILOVETHIS.Ineverwanttostop.

Forinstance,Idon’tlikedoinglongvideoswithnoaudience.Idon'tliketheideaofit.Icantalktoacameraforalongtime.It'satalentI'veworkedon.It'saskill,notatalent,butIdon'tenjoyitnearlyasmuchashumanconnection.

Solet'ssayIknowwe'reshootinganhourlongvideoandI'mteachingsomething,evenifit’ssuperimportant,butnooneisherebesidesmeandthecameracrew.I'mnotgoingtobelookingforwardtoit.WhatIhavetodoisIhavetousemindgamesonmyselfandItellmyself,"Jason,justdoitforthreeminutes.Juststartandifyoulikeit,youcankeepgoing.Ifyou'reboredwithit,youhavethepowerandchoicetosay,youknowwhat,screwit.I'lldoitanotherday.Youhavethatpower.Youcandothatifyouwant."

Whatdoyouthinkalwayshappensatthreeminutesandonesecond?I'mstillgoing,dominatingmypath.NowI'minflow.NowI'minmomentum.NowI'menjoyingitandnowI'mgonnacrushtherestofthething.That’stheRuleof3.

That’showweturnprocrastinationintodomination.

1)Patterninterrupt.2)Ruleofthree.That'sit.Youdon'twanttogetonaphonecallwithsomeone.Breakthepattern.Getyourselfinagreatstateandthenjustbelike,youknowwhat?I'mgoingtosaythisatthebeginningofthecall.

“Listen,I'mnotfeelingthatwelltodaysoI'mgonnagoafewminuteswithyou,butifI'mnotfeelingthatwell,atthatpointisitcoolifwereschedule?”They’llunderstand,andsay,Yes,sure.Thankyouforyourhonesty.Andyou’llsay,“Awesome.ButifIamfeelingwell,thenwe’rejustgonnakeeprockingthroughit.Isthatcoolwithyou?”They’llsayyes,ofcourse.Nowyou'vegivenyourselfpermissiontodoeither.You’vetakenbackyourfreedom,andwithfreedomcomesfunandsuccess.

Ryan: Ifeellikemymindwasjustblown.

Jason: TheotheronewetalkedaboutthatImentionedisself-image.Ithinkeveryonehereknowstheimportanceofyourselfimage.Iwanttojusttalkalittlebitaboutitphilosophicallyandhowtouseitintermsofovercomingprocrastinationandotherthingsinourlives.Dr.MaxwellMaltzwrotePsycho-Cybernetics.Amazingbook.Allabouttheselfimage.Hesaidthattheselfimagesetstheboundariesofindividualaccomplishment.

So,ifyouhaveaselfimagethatsays,"I'mthetypeofpersonwhomakes10Kamonth."Thenthatisyourboundaryofaccomplishment.Youwillnevergetto11K.Untilyouadjustyourselfimageinanywayyouwant,youwon’tbreak10K.Peoplehearthatandthey'relike,"OkaysoIneedtochangemyselfimageto11KandthenI'llmake11K."Yeah,that'strue,butnowyou'relimitedto11K.Ifyou'rejustgonnakeepgoingupone=by-one,thatsoundsexhausting.

Whynotcreateaself-imagethat'smuchmorefluid.Insteadofsaying,"I'mthetypeofpersonwhomakes11K."Howabout,"I'mthetypeofpersonwhomakesasmuchmoneyastheywant,butneverlessthan11K."Youflippingitonit’sear.It'samuchbetterreframe.It'samuchbetterwayoflookingatit.So,

you'renotlimitingyourself,butyouareplacingaconsequenceonyourselfthatyounevergolowerthanthis.Itssuchapowerfulwaytofuckinggrabthetigerbythetail.That'simportant.

Donaldtrump.Lovehim.Hatehim.Disgustedbyhim.Attractedtohim.Doesn'tmatter.Hesaiddecadesago,"Iseemyselfasadisciplinedpersonandsometimesthethoughtaloneisenoughtokeepmegoing."Inhisbook,theArtoftheDeal,300andsomethingpages,Ithinkthat'sthemostpowerfullessoninthatentirebookandit'sanexcellentbookforanyonewho'sanentrepreneur.Regardlessagain,lovehim,hatehim,whatever.IhaveabeliefthatIcanlearnsomethingfromeveryone.

"I'madisciplinepersonandsometimesthisthoughtaloneisenoughtokeepmegoing."Nowisthataselfimagebelief?Ofcourse.Thatishisselfimage."I'madisciplinedperson."Rememberwesaidphysiology,focus,language.Hegoesbackandhethinksaboutwhoheis.Hegoes,"I'madisciplinedperson."Isthatlanguage?Yes.Isthatfocus?Yes.Andnowhegoesbacktowhoheis,whohebelieveshimselftobe.Andwiththat,hisphysiologycomeswithitandnowhe'soffandhe'srunning.

Buthowisourself-imagereallycreatedthough?Werealizethatweareincontrolofouridentity,weareincontrolofwhoweare,weareincontrolofourselfimage.Beforewefirstrealizethatinlifethough,we'rejustlike,"Wearewhoweare.”Buthowdidwegetthere?Howdidwegetthatidentity?

Thereare3threewaysthatwereallymoldourtrueselfimage:Microcommitments,whatotherpeoplesayaboutus,andourevaluations.

Let'sstartwithmicrocommitments.WeknowinInfluence,inDr.Cialdini'sbook,hetalksabouthowwedetermineouridentitybasedonourbehaviors.Welookbackatwhatbehaviors

we'vetakenrecentlytodecidewhowearetoday.Aristotlesaid,"Youarewhatyoudo."Welookbackatwhatwedotodeterminewhoweare.Ifinthepastyouneverapproachedwomenthatyoudidn'tknowtostrikeupaconversation,butinthelastweeklet’ssayyoudid.

Youforcedyourself,yougotenoughleverageonyourselfandnowyou'vebeendoingitforthelastweek.Yourselfimageischanginginthatmoment.You'regoingfromsomeonewhonevertalkedtowomenhedoesn'tknowtosomeonewhohastheabilitytostrikeupconversationswithinterestingpeoplehedoesn’tknowyet.

What'skeyisyou'renotgonnagofromsomeonewhonevertalkstogirlshedoesn'tknowtosomeonewho'sjustfriendlyandcharmingtotalktoeverybodyinasingleday.It'snotgonnahappenthatfast.That'sabigchangeofcommitment.It'sthemicrocommitmentsalongthewaythatleadtothebigchange.

It’softenbetterifsomeonewantstodothattobreakdowntheprocessofwhoyouwannabecomeintolikefiveortenminicommitmentsalongtheway.Smallchunkitdownandjustusethoseminicommitmentstokeepchangingyourcharacterandyourselfimageandgoingthatway.Itmightstartwithjustsayinghitosomeoneyoudon'tknow.You'resomeonewho'sabletosayhiandthenitmightgofromsomeonewho'sabletosayhiandaskaquestionlike,"Hey,doyouknowwhereStarbucksis?"Andthenthenextthingandthenthenextthing.Youjustsmallchunkit.You'relearningthenewskill.You'rekeepingitinasafeenvironmentsoyou'reactuallyabletolearntheskillwithoutfearofbeingjudged,withoutalertingtheamygdala,butyou'rechangingyourselfimagesafelyandeffectivelyovertimewiththosemicrocommitments.

It'salsobiggerthanthat.Forinstance,twoyearsagoifsomeoneinaperipheralindustryinvitedmetodinner.Whatdoyouthink

I'dsay?I'djustsayno.Iusuallysaidno.Isaidnosomuch,Imadethosemicrocommitmentsthateventuallywith...wedothisunconsciously.Ineversatdownandwaslike,"IguessI'mthetypeofpersonwhonevergoestodinnerwithnewbusinesspotentialpartnersorwhatever."Ineverdidthat.Ijustunconsciouslydecidedthatbecause...whatdidIdo?IlookedatmypastbehaviorandrealizedIalwayssaidnotothoseopportunities.That'swhoIwas.Itwasn'tuntilIbecameawareofitandIwaslike,"Wait,maybethismightbegoodformybusiness."NowIgetinvitesandifit'sworthitIsayyes.NowI'vechangedthoselittlecommitmentsandnow,amIsomeonewhodoesn'tgotodinnerwithpotentialbusinesspartners?No.Iamsomeonewhodoesdothosethings.

Doesthismakesensetoeverybody?Youguysfollowingthis?Sowehavemicrocommitments.Wehavewhatotherssayaboutus.Whoherecanrememberatimewhenyoureceivedanamazingcomplimentfromsomebody?Agreatcomplimentfromsomeone?It'sfunnybecauseIseesmilesonfaceswhenIsaythat.Whowantstoshareagreatcomplimentthattheyoncereceived?

Audience: Mygirlfriendeveryday.BasicallytellingmethatI'mthegreatesthumanontheplanet.

Jason: That'saprettygoodcompliment,right?Howmanypeopledoyoutalktoinaday?

Audience: Enough.

Jason: Thousands,right?

Audience: Yeah.

Jason: Butyourememberedthecompliment,maybeevenmorethananythingelse.Weremembercompliments.Whoelsehasacomplimenttheywanttosharethattheyremember?

Audience: It'salwaysnicewhenyou'retoldthatyou'reagooddaddy.

Jason: That'snice,isn'tit?

Audience: Yeah,fromyourloverandyourdaughter.

Jason: That'sagoodone.Anythingelse?Anyoneelserememberacomplimentthattheygot?

Speaker7: Agirlsayingyou'rebeautiful.

Jason: That'sagoodone.IrememberthiswasonetimewhereIwasat...thiswasprobablysixmonthsagoorso.Forawhilethere,everytimeI'dgooutwithfriendstoaclubIwouldwear,Iwouldn'twearasuit,butIwouldwearthesuitpantsandtheshoes.I'dweartheshirtandIunbuttonedtwoorthreebuttonsandI'mnotwearingthetie,butit'djustwrapthetiearoundlikeascarf.Itskindofgotthat2A.M.ataweddingwiththechampagnebottle,halfdrunk,look.Awesomelook,Iloveit.

I'msittingthereandI'mataclubcalled,SapphireinVegas.It'sastripclubthere.I'msittingdownwithmygirlfriendandwe'rejusthangingout.Thisgirl,she'soneofthedancersthere,jumpsonmylapandwe'retalkingwithherforasecond.Shegoes,"Ijusthadtocomeoverandtellyou,youlooklikethehottestguyI'veeverseenbecauseyoulookliketheguywholefthisbrideatthealtar."I’mthinking,"That'soneofthemostcreativethingsI'veeverheard."Iwaslike,”HowdidyouknowIleftherthere?She'sbeentextingmeallnight.”Andthenwegotintothiswholethingaboutit.

Irememberthat,thatwasmonthsago.I'vetalkedtothousandsofpeoplebutIstillrememberthatone.Irememberabunchofotherones,butIrememberthatoneveryspecifically.Weremembercomplimentssomuchbecausetheyareemotionallycompellingcommentsaboutus.Wealwaysrememberthestuffthatpeoplesayaboutus.Thisisadoubleedgedsword.Ifit's

good,isthatgoodforourselfimage?Ifit'sagoodthingtheysaid,yes.Whatifit'sbad?Isthatabadthingforourselfimage?

Isn'titfunnythatwealwaysrememberthenegativethingspeoplesayaboutustoo?Unlessyou'rereallygoodatworkingonyourselfandgettingnumberthree,whichisevaluations.We'regonnatalkaboutinasecond.Mostpeople,theygetanegativecommentfromsomeoneandtheyneverforgetit.Infact,alotoftimesit'slikealittleseedthatcangrowanditcanactuallybecomeapartofthem.ItbecomeswhatSeanStephensonwouldcalladisempoweringpredictionaboutthem.

Forinstance,someone...Ireallydon'trememberalotofthenegativecomments.IremembertherewasthisgamewhenIwasakid.IwasplayingbasketballandIhitseven3-pointersinthegame.IwentsevenforsevenandI'mlike,"I'mthebestplayerever.”Ilookatthestatsheetafterthegame.IrealizeIwent7for17.Iactuallymissed10,Ionlymade7,butIonlyrememberedImade7becauseI'dhadselectivememory.

So,Idon'trememberalotofnegativethingspeoplesay.I'mgoodatevaluating,whichwe'regonnagettoinasecond.Ithinkalotofpeopleinthisroomareaswell,butwerememberbothpositiveandnegativeandtheybothreallystick.Ifwedon'tevaluatethemcorrectlythenthey'regoingtodetermineourselfimagesignificantly.Weallgotcommentsaskidsthatwedon'trememberfromteachersthatlimitedourabilitiesincertainareas.Ifasakid,ateachertellsyouyou'renotgoodinMathoryou'renotasgoodastheotherkidsatMath,youwillliterallyperformworsethanyoushouldonteststofulfilltheirpredictionaboutyou.Allofasuddenwhatdoesyourselfimagebecome?"I'mnotgoodatmath."Right?"I'mnotgoodatmath."

There'ssomanypeopleIknowwhobecameinternetmarketersandtheylovewritingcopy.They'refunnyaboutitbecausethey'relike,"Dude,growingupIhatedwriting.IthoughtIwas

theworstwriterandthenIstarteddoingthiscopywritingthingandIrealizeIhadanaturaltalentforit."Well,wheredidyougettheideathatyoudon’tlikewritinginthefirstplace?Yougotacommentfromateacher.Abadgrade.Asadcomment.It'stheselittlethings.Thosethingswilldetermineourselfimageaswell.

Now,asasidenote.Everyone,ifyou'renotalready,youshouldkeeparunningdocumentonyourGoogleDriveofcomplimentsthatyoureceive.I'vetalkedaboutthisinotherprogramsbefore.Ifyou'renotdoingitalready,sackupandstart.Startdoingit.Infact,tobeginwithsomemomentum,sometimelatertodayasyoustartthisdocumentjustbraindumpalltheonesyoucanremembersoyoucanactuallystartmovinginthatdirectionwhereit'salreadysomethingthatyoudo.That'samicrocommitment,bytheway.

So,whatIsayisifyoulikethepredictionssomeonemadeaboutyou,ifyoulikethecommenttheymadeaboutyou,ridewithit.Keepitasis.Ifyoudon'tlikethecommenttheymade,let'sgotonumberthreehereandtalkaboutevaluations.Whatareevaluations?Evaluationsarehowwecodethingsthathappenedtous.So,ifsomeonesaysacommentaboutJasonCapitallike,"He'sjustacockyasshole.”IfItookthatcommentfacevalueanddidn'tevaluateitatallthenthatmighthaveanegativeeffectonmyselfimage.ItcouldhaveasnapbackeffectwhereI'mlike,"IgottabetheoppositeofthatnowbecauseIdon'twanttopissanyoneoff."Fortunately,mymissioninlifedoesn’tallowmetoinvestinthingsthatdon’tsupportitsoifsomeonecalledmeacockyassholeIwouldjustbelike,"Thankyoufortheacknowledgement.”Iwouldcodeitasacknowledgement,nothingelse.

HowweevaluatethingsisifsomeonesaidthatandIwantedtochangewhatitmeanstome,I’mgoingtodiginandI'mgoingtoaskmyselfaquestionlike,"What'sreallyhappeninghere?Why

aretheyfeelingthisway?Whyaretheyreallysayingit?Whatcompelsthemtosaysomethinglikethat?"WhatI'mlookingtodoisunderstandnotwhatwassaid,butwhointhatmomentwassayingit.

There'sagreatbookcalledCourseforMiracles,whichyou'renevergoingtoreadbecauseit'slikeahundredthousandpagesandit's40yearsold.There'sonequotefromitthatI'veneverforgotten,whichwasthateverysinglethingapersondoesiseitheracryforhelporanexpressionoflove.Ifsomeonesaystome,"He'sacockyasshole."Well,okayweknowweallhavedifferentversionsofourselvesthatcometothesurface.Soifthatpersonisinabadstatetheymightsaythatcommentaboutme.Ifthey'reinagoodstateandtheysawmedothesamething,theymightbelike,"Thisguyisawesome."Iknowithasnothingtodowithme.SoI'mgonnaevaluatewhytheyreallysaidit.Wasitacryforhelp?Wasitanexpressionoflove?

Justbythinkinginthatwayandcodingitthatwayandevaluatingitthatway,itdoesn'taffectyourselfimage.Infact,itjustkindaincreasesyourcompassionasahuman.Yourabilitytounderstandotherpeople.Youevaluateandtrulyunderstandfromaplaceofcompassion.Forthenegativeone’s,youunderstandthatit'snotanegativecomment.It'susuallyacryforhelp,oftentimes.

Theotheroneisimagineifaguy,hegoesuptoagirlandhe'stalkingtoherforacoupleminutes.She'sfeelingitandthenallofasuddenhesayssomethingwrong,inhisopinion,andshegetsthisweirdlookonherface,shekindofgoescold,andsheleaveshim.Whathappenedandwhatisitgonnamean?Ifhe'sunconsciousoremotional,heisgoingtoevaluateandcodethatwholesituationasmeaning,heisnotattractivetowomen.Ifhedoescodeitcorrectlyandhegoes,"What'sreallyhappeninghere?Whatdoesthisreallymean?"He'sgoingtocodeitas,"Thisisfantastic.Ilearnedanewthingnottosaytowomen

becauseitturnsthemoff."Onebecomesalessonandhelpshimonhispersonalmissioninlife,andtheotheroneisaterriblypainfulbeliefthat'sbasedonafalsehoodandbasedonfalseinformationthatwillruinhisselfimage.Thatwillbeatitdown.There’sonemoretoolweuseinour6-FigureFreedomMastermindthatworksinstantly,it’slikemagic,butifhe’snotevaluatingthiscorrectly,itbecomesaweightthatdragshimdown.Andnotbecauseofanythingthathappened.Simplybecauseofhowhecodedtheinteraction.

Iamalwayscodingthesethingsintherightwaypossibleandtheybuildupovertime.Eventually,youdon'tthinkaboutitanymore.Itbecomesamuscle.Youjustdoitnaturally.Bydoingthis,canyouseehowonemakesyoukeepgoingandgoingandgoingandtheotheronejustkillsyourselfesteemanditkillsyourselfimage?

You'reonasalescallanditdoesn'twork.You'renotgettingtheresponsethatyouwant,itdoesn'tmeanyou'rebadatsales.Successfulpeopledon'ttakewhathappenedandtheydon'ttakemeaningfromwhathappenedtodeterminewhotheyare.Theyalreadyknowwhotheyarebeforewhateverhappenedisgonnahappen.Doesthatmakesensetoeverybody?Theygointoitknowingwhotheyare.They'renotgoingintoaninteractionoraconversationtofindoutifthey'regoodlookingtodayorun-goodlooking.Tofindoutifthey'reattractiveornotattractive.Theyknowbeforehand.That'stheirselfimage.They'rejustgoingintheretoachieveanoutcomeandifthisstrategydidn'tworkforthem,great.Tryadifferentstrategytoachieveourdesiredoutcome.

ThelastthingIwanttosayaboutthis,beforewekindofgetintomappingoutyourparadiseistheconceptofmomentumandhabits.Howitrelatestoprocrastinationandselfimage.Wetalkedaboutyounoticeyou'reinaprocrastinatingstate,youbreakthepattern.YougowiththeRuleofThree,nowyougain

momentum.Theruleofthreegivesyoumomentum.Whatweallwantinourlivesismomentum.Momentumtowardsthedirectionsofourgoalsandourdreamsandourhopesandourdesiresandtheoutcomesthatwewanttocreate.That'swhatweallwant.It'screated,theRuleofThreeisprobablythemostpowerfulwayIknowtocreatemomentum.It'sincredible.

Theotherthingsyoucandotohelpcreatemomentumissmallwins.Alwaysstartwithsmallwins.Sotheruleofthree,whenIstartI'musuallynotgonnaputsomethingthat'sgonnatake28minutestodo.I'musuallygonnafrontloadthestartwithacouple30secondwinsthatIknowthatwillwin,win,dopamine,dopamine.NowI'mrunning.NowI'mgoingwiththemomentum.

Theotherthingjusttorememberis,ofcourse,ifyoudoitlongenoughfor21to90daysitbecomesahabitandthenofcourseyourdefaultsettingcomesintoplay.Nowthisisjustwhoyouare.Youdon’tprocrastinatebecauseyou’renotaprocrastinator.You'rejustanactiontaker,notaprocrastinator.Theotherthingisjusturgencyandit'salsotime.It'sdoingitnow,notlater.There'saquoteIwanttosharethatIlike.Awaytothinkabouttaskingactionnowisthat,"Theappleisonlygoodandnutritiousinthepresent,notthefuture."

Youhaveanapple.It'sonlygoodandnutritiousinthepresent,notthefuture.Takingactiononyourgoalsisgoodnow.It'snotgonnabegoodlater.It'sgonnabetoolatelater.It'sgonnabemoldyandsoft.Youeverbiteintoanappleyouexpecttobecrunchyandit'sjustlikesoftmush...it'satop10worstfeeling.It'sterrible.It'sawful.

So,theappleisonlygoodandnutritiousnow.It'sgonnabemoldylater.It'sthesamethingwithallgoals.Themoreweprolong,themoremoldappears.

ThelastthingIwanttonote,whichforeveryonewho'sinthisroomandisinthe6FigureFreedomMastermind,you’regoingtobegettingandexperiencingallofthis,thelastthinginvolvedinthisandreallygettinglastingchangewithinyourselfisgettingclearonwhatyourtop2needsare.

TonyRobbinssaysthatthere'ssixhumanneedsandit'sgettingclearonwhatyourtoptwoneedsare.Thenfindingouthowyou'veassociatednottakingactionwithmeetingthoseneedsandrippingthatpatternapartandinstead,associatingtakingenormousamountsofactionwiththemeetingofyourtwogreatestneeds.That'showyougetthemostleverageonyourselfandthat'ssomeofthehighestvaluestuffthatwecando.We'regonnabedoingthatinthemastermind,whichisgonnabefun.Let'skeepgoinghere.

Ryan: Whyisbeinghonestwithourselvesheresoimportantaswegoforward?

Jason: Sowe'regoingtobedoingafewexercisesinasecondthatI'mgonnaaskyou.towritealotofthoughtfulanswersforyourself.Ithinkit'simportantwetalkforfiveminutesabouthonestyandselfhonestyfirst,beforeweanswerthosequestionssowegetthebestanswersforourselveshere.

ThomasJeffersonsaid,“Honestyisthefirstchapterinthebookofwisdom.”Honestyisthefirstchapterinthebookofwisdom.

Honestyishowyouavoidamistaketurningintoafailure.That'sthesituationwheresomethinggoeswrongandinsteadofyougrabbingthelessonoutofit,youpretenditdidn'thappenoryouputitinacorner.Youjustpretenditdidn'texist.Itneverhappened.Honestyandselfhonestyissocrucialandreallyjust...ingrowingourbusinesses,inourrelationships,ineverythingthatwedo.Somanylowstatuspeopledeludethemselvesforeverythingintheirlives.

Anyoneherehaveafriendwhothinkshislife...he'sconvincedhimselfhislifeisgoodwhenyouknowit'snot?Youevermetanyonelikethat?Thenwhenthingsaregettingworse,themorehepretendslikeit'snothappening.It'sunbelievable.

JohnRomaniellohasastoryabout...he'satabaronceandhemetthisgirl,andafterabout20minutestheystartedkissing.Thenthegirlgetsatapontheshoulder,sheturnsaroundandit'sherboyfriend.Hehasadrinkforhimselfandforher.HejusthandsittoherandthenJohnislikewhoa,whoa.Hebacksawayforasecond.Hetalkstotheguyforacoupleminutesandtheguysaysnothingaboutthekiss.Saysnothing.He'sjustpretendinglikeitneverhappenedandRoman'slikethisissoweird,right?

Heleavesandabout20minuteslater,theguygoestothebathroom,soRomanjumpsbacktothegirlbecausehejustwantstoknowwhatthehell'sgoingon.She'slikefreakingoutinsidebutshe’splayingitcoolontheoutside.She'slike,"He'sactinglikeitdidn'thappen.Idon'tknow.He'sjustliterallytotally...Idon'tknow.He'soblivious.Hesayshedidn'tseeanything...Imean,clearlyhesawit."Whatherealizedwastheguyliterallywasplayingostrichwithitsheadinthesand,thinkingitwouldbemorepainfultobringuptheconversationthantoprobablyhavetobreakupwiththegirlfriend.Havetomoveoutoftheapartmenttheyliveintogether.Hisbrainfeltitwouldlesspainfultopretenditdidn'thappen.WHICHISCRAZYWRONG.

Thisishowmostpeoplelivetheirlives.Intheirbusinesses.Intheirfriendships.Intheirrelationshipsandalmosteverythingintheirlives.Youhavetomakeadecision.Microcommitments.Whichguyyou'regonnabeeveryday.Theguywhopretendshisgirlfrienddidn'tkissanotherguyoryou'regonnadealwiththefuckingproblemsastheycomeout…

Ryan: Inthelongtermthatguyisscrewed.

Jason: Firstofall,whatdidhejustteachher?

Ryan: It'sokay.

Jason: Yeah,yes.Yes.He’steachingherit'sokay!

Mypersonalruleis,ifit’scheatinglikethat,itisaonestrikerule.That'sit.That'snotanegotiable.Thatshouldbeonestrikeandyou'reout.There'sotherthingsthataremoreimportantthatneedtobediscussedandaren’taone-strikerule,butcheatingisaone-strikeruleinmyworld.That’sjustmypersonalcode.

Butthisguyisshowingushowmostpeopleruntheirlives.Thethingisalotofpeoplebecausethey'renothonestaboutit,abouteverythinghappeningintheirlives.They'dratherdeludethemselves,they'vetrainedthemselvesto..Heresthething,ifyou'reconstantlynotbeinghonestwithyourself,youdon'tbelievewhatyousayanymore.Howmanypeoplehavesetagoallike,"I'mgonnalose10poundsinthenextweeks."Thentheydon'tchangetheirdiet.Maybetheygotothegymforaweekandthentheystop.

Theydon'tgobackandlookat,"WhydidIstopgoingtothegym?WhydidInotchangemydiet?Whydidn'tIeattherightfoods?"Theypretenditneverhappened.

That'showtheygoaboutthesethingsandtheywonderwhytheycan'tloseweight.Theycan'tgetbetterrelationships.Theycan'tgetthelifethattheywant.

They’vedoneitsomuchthateverytimetheysetanewgoalnow,theydon'tevenbelievethemselves.They'rejustsayingittosayit.

Ifyoucan'tbehonestwithyourselfandyoucan'tbehonestwithmeaswedotheseexercisesthenit'simportanttoknowthatdon'tgoanyfurther.Juststoprightnow.Ifyou’rereadingthis,you’regoingtobehonestwithyourself,yes?

Again,Iamyourcoach.Mymissionistohelpyouachieveyourmission.That'sthewholegame,intheend.IfI'mnotbeinghonestwithyouandyou'renotbeinghonestwithmethenwecan'tdothat.

Sothisisourfirstexercise.Answerthisquestioninyourjournaloronyourcomputerinanewdocument:

1)Whyhaven'tyouachievedyourfinancialgoalsyet?Behonestwithyourself.

I'llgiveyouthreeminutestoanswerashonestlyandtruthfullyasyoucan.Trynottostopwriting.Whenyouthinkyou'redonekeepdiggingdeeper.Keepaskingyourselfwhy.

2)Lookatthosethingsthatyoujustwrotedown.Willtheystillbeobstaclesinyourlife?YesorNo?Behonest.

3)Whatotherobstaclescanyouanticipatethatmaycomeupasyougoonyoursixfigurefreedomjourney?Whatotherobstaclescanyouanticipate?

4)Now,Iwantyoutolookateverythingyoujustwrote.Justkindalookitupanddown.TakenoteofitandIwantyoutocirclethethreebiggestobstaclesthatyouhaveinfrontofyou.Whatarethetopthree?Circlethem.

Everyonehaveallthethree?Yes?Okay.Here'sthelastthingwe'regonnadowiththis.AgoodruleI'velearnedisbecomingveryclearonwhattheobstaclesare.Wedon'tturnawayfromthem.Weturntowardsthem.Werunintothem,butit'salsohavingaplan.WhatImeanbyhavingaplanisnotjustanticipatingwhatthey'regonnabe,buthavingpre-determinedsolutionsforwhentheyhappen.Not,iftheyhappen.Forwhentheyhappen.WhatIwantyoutodonowiswiththosetopthreeobstaclesthatyou'vecircledornumberedonalist.Iwantyouto

listoutatleasttwosolutionsonhowyou'regonnadealwitheachnoworhowyou'regonnadealwiththemwhentheycomeup.Atleasttwosolutions.

Thereasonwedotwoinsteadofoneissometimesthatoneyouhaddoesn'twork.Muchbettertohavetwoinyourbackpocketforeveryoneobstaclethatyoucananticipate.Sotwosolutionsforhowyou'regonnadealwithitnoworwhenitcomesup.

Remember,solutionsdon'thavetobesomebrilliantlightbulbofanidea.Itcanbearesourceinyournetworkthatyou'llreachouttoifthathappens.That'softenoneofthebestsolutionsthatyou'llbeabletohave.Someoneinyournetwork,someoneinyourmastermind.Everyonegood?Fantastic.

Let'skeepgoingandletskindoftakealeftturnhereandgetintoanotherexercise.WhatIwantyoutodonowisonanewpageorjustonanewpagebreak.Iwantyoutoanswerthese:

1)Whatisyouryearlyincomegoal?

2)Nowdividethatnumberby12.

Thereasonwejustdidthatishavinggoalslike,"Iwanttomakesixfigures.Iwanttomakealotofmoney.Iwanttolikefiveprivatejets."Thingslikethatit'sveryvague.It'snotclear.Whenwehaveaclearnumberthatwewanttohit,allofasuddenit'slikewehaveastandard.Weknowthenumbertohit.Weknowthenumbertobeat.Weknowwhatwe'reaimingfor.Wecanworkbackwardsfromthatnumber.Numbersaremuchbettertoworkwith,specifically,whenwe'retalkingaboutmakingmoney.

ThewayIliketothinkaboutit,myownpersonalcompanygoals,incomegoals,revenuegoalsisit'snotasetinstonegoal.Idon'tapproachthatnumberlikeacynderblock.Iapproachitlikewater.ThewayIthinkofit,isit’smyNorthstar.It'sthedirectionI'mheading,butIdon'thavetospecificallyhitthatnumber.Alot

oftimespeoplesetanumberandbecausethey'vesetthatnumberthey'reonlyworkingtowardshittingthatnumber.Neverabovethatnumber.We'dactuallybelimiting.

IsetthenumbersoIhaveanideaofwhereitis.Butingeneralit'sjustmyNorthstar.It'swhereI'mmovingtowards.

Lastthingwe'regonnadointhissection.Let'sgoalittlebitdeeper.Let'sgetaclearpictureofourfuture.Letsjustgetexcitedalittlebit.We'llhavealittlefunwiththis.Wetalkedbeforeaboutwomen,wealth,freedom.Weknowhowimportantthosethreethingsareinthelifeofaman.

WhatIwantyoutodoisstandupfromwhereyouareandjustjumparoundanddancefor15seconds.Letloose.Shakealltheshitout.

Now.Answerthesequestions:

1)Whatisyourlifewithwomengoingtobelikewith6FigureFreedom?Justgivemeapicture.Describeittome.Whatevercomesout.Justputitdown.

Whataresomethingsyou'lldo?Someplacesyou'llgo?Someexperiencesyou'llhave?Next..

2)Howareyougonnafeelaboutyourselfatthatpoint?Howareyougonnafeelaboutyourselfwhenyou'redoingallthosethingsandexperiencingallthosethingsandgoingallthoseplaceswiththosepeople?

3)Goodsofar.Nextanswerthis,whatarethreethingsthatyouwillneverhavetodoagainwithSixFigureFreedom?Threethingsthatyou'llneverhavetodoagain.

4)Wherewillyoulive?Justkeepgoing.Keepwriting.Whereareyougonnalive?YouhaveSixFigureFreedomnow.Youhavethisamazingbusiness.Thisamazinglife.Wheredoyouliveandwhat

are3placesyou'regonnasee?Whatare3placesyou'regonnatravelto?

Alright,nowstepbackforasecondandwe'regonnadoonefinalquestionIwanttoanswer,whichisthefirsttimeIdidthisyearsagoitwasjust...itwasexcitingtodo.Youstartseeingnewopportunitiesyoudidn'tsee.Youstartgettingexcitedinplacesyouusedtokindoffeelhopelessanditopensupyoureyestowhat'sreallypossibleforyou.Ihopeitdoesthesamethingforyounow.

5)WhatIwantyoutodonowisIwantyoutolistout10peoplethatyouwouldliketoconnectwithinyourlife.The10peopleyouputonthislist,therearenobarriers.Nolimitations.Iftherewerenobarriersandnolimitationsandyoucouldconnectwithanybodyontheplanet,whoarethe10peoplewhowouldmakethatlistforyou?Whowouldtheybe?Fromalldomains.Fromentrepreneurshiptoentertainmenttopoliticstosciencetotheartstofoodtowhatever.

Good.Goodwork.

ThelastthingIwantustodobeforewewrapupthissectionisalotoftimeswesetagoalandasweworktowardsthatgoalweactuallykindofachieveit,butbecausesomanythingshappenalongtheway,somanynewpeople,newideas,ourgoalschangealittlebit,wedon'trealizethatwe'vealreadygottentherewhenwehave.Alotoftimes,comingfromtheworldIcamefromalotoftimes...aguywantstogetbetterwithwomenandatfirstallhewantsistojustbeconfidentaroundwomen.Thenashegetsalittlebetterhisgoalschange.Hewantstobeconfident,hewantsthis,hewantsthat,hewantstodothenewthing.Andbecausehehassomuchmomentumnowandhealwayswantsmoreandmoreandmore,henevertakesasecondtojustbreatheandrealizewhereheisnowandwherehewasbefore.Heneverrealizeshowmuchhe’salreadydone

andachieved.Sohedoesn'tfeellikeanachieverbecausehe'snevertakenthetimetobelike,"Wait,thiswasmyoriginalgoal.AndI’vealreadydoneit.I’monmynextgoalalready,anddidn’tevenrealizehowfarI’vealreadycome.”Andifwedon’tmarkoutoursuccesses,theytendtofadeawayinsteadoffeedingourconfidenceandcourage.

Theproblemcomesdowntomeasurement.Youforgettomeasurebeforeyoustart.WhatImeanbythatisansweringthisquestion.HowwillyouknowwhenyouhaveSixFigureFreedom?That'sthelastquestionIwantyoutoanswerinyourjournalbecausewhatyou'regonnaputdownhereisgoingtobeyourmeasurement.Yourcriteria,forhowyou’llknowwhenyougetthere,whenyouhavethatSixFigureFreedomLifestyle.HowwillyouknowwhenyouhaveSixFigureFreedom?Willitbewhenyoulookinyourbankaccount?Willitbeatripyoufinallytake?Willitjustbeanincomelevelforthelastcertainamountofmonths?Soanswerthatnowsowecanknowwhenyougetthere!

Ryan: I'mreadytogetaSixFigureFreedomLifestylenow.SoJasonhowarewegoingtodoit?

Jason: I’lltellyouallaboutthatinthenextchapter..

CHAPTER 4

Speaker1: SoJason,IknowintheSix-FigureFreedomMastermind,youtalkalotaboutowningyourownsocialmediaconsultantbusinessasthattickettothe6-FigureFreedomLifestyle.Canyouexplainwhy?

Jason: Sothefirstthingisthatsocialmediawas20%ofbusinessesin2012.Today,topbusinessesfocusasmuchas95%oftheirmarketingeffortsonsocialmedia.That'senormous.

Thesecondreason,here'saprimeexample,BedrosKeuilian,theCEOofFitBodyBootCamp,oneofthetop15franchisesasrecentlynamedbyEntrepreneurMagazine,justfouryearsago,hewoulddoalotofhisfishingfornewfranchiseesinForbesMagazine.Sohe'dtakeoutafull-pageadinForbes.Itcosthim$22,000forthatonefull-pageadinForbes.TheROIonit,afteralltheleadscomein,heputshisphonepeopleonit,they'vegottosignthemup,theygottodoallthedifferentstuff.HisROIwouldbeabout$35,000.Sohe'dspend22K,andhe'dget35Kback,right?That'sprofitable.That'sgood.

Today,thatsame$22,000,they'vetakenitawayfromForbes.TheynolongerspenditonForbes.TheyspenditonFacebookads,andthat$22,000usuallycomesoutaroundtoabout$150,000.Sohespends$22,000andhegetsa$150,000forthosefranchisees.ForbesMagazine,itty-littlebittyfish,socialmedia,hegetswhales.That'sthedifference.

Chiropractors,dentists,pediatrist,pizzas,pizzashops,plumbers,trainers,yogastudios,massageparlors,salons,supplementshops,gyms,alloftheselocalbusinesses.Theydidnotgetintothebusinessthey’reintobeonsocialmediaallday.Theygotintoitbecausetheylikethatthing.Theywanttodomassages.Theywanttodopizza.Theywanttodochiropractic.Theywanttododental.Theywanttobeyogateachers.TheywanttoteachPilates.Theydon'twanttodosocialmedia.Theydon'twantto

learnanalytics.Theydon'twanttohavetodealwithwhydidmyadgetdisapprovedonFacebook,again?Theydon'twanttodealwiththat.Itistheperfectstormandit'shappening,rightnow.

Andforyouastheentrepreneur,youdon'tevenneedtorentspace.Ifyoubecomeafranchisee,whichcanbeagreatbusiness,usuallyyouhavetogoout,andyouhavetorent.Youhavetofindaplacetoputthebusiness,right?You'vetonegotiatewiththelandlord.You'vegottogothroughall...Asasocialmediaconsultant,yourMacBookisyouroffice.That'sit.Doitfromanywhereintheworld.

Here'sthething.Inmyopinion,I'mnevergonnatostopworkinginmylife,ever.Iloveworking.Ilovegrowing.Ilovelearning.Ilovecoaching.I'mgonnatodoitfortherestofmylife,butIlikedoingitfromdifferentplacesintheworld.Mostpeopletakevacationstogetawayfromtheirlife,right?IthinkitwasPicassowhosaidifyouneedtotakevacationstoescapeyourlife,justgoonvacationandnevercomeback.Right?ButIdon'ttakevacationstogetaway,ItakevacationsjustbecauseIlikedoingitfromdifferentplaces.IlikecoachinginNewportBeach.Andthen,IlikecoachingfromHawaii,andIlikecoachingfromVegas,andIlikecoachingfromThailand,orBali,orVeniceinItaly,andit'swonderfuloutthere.Thebest'breadandoliveoilyou'veeverhadinyourlifewillbefoundinVenice.

Jason: Soasasocialmediaconsultant,Idon'tlookatitasawayforyoutomakesixfigures,andthenyoucandootherstuff.Youshouldprobablygetintoitbecauseyoureallyenjoy...It'safun,creativething,anoutletthatyouliketodo,andyoulikehelpinglocalbusinessesgrow.

Iliketheideaofyougoingoutthere,findingsomeonewho,let’ssay,isaPilatesteacher,andallshewantstodoisteachPilates.Andshe'shavingtolearnaboutthesocialmediaandFacebookads,andheradgotdisapprovedbecauseshewasshowingher

buttinthepicture,andshedidn'tknowyoucouldn'tdothat,right?AndIliketheideaofyougoingandjustsavingherandbeingabletobelike,noIgotit.It's$1,500amonth,butI'mgoingtosendyoumoreleadsthanyoucanhandle,andyou'redoingthatwitheveryPilatesstudiowithina25-mileradiusandyou'rethePilatesking.

Andnow,youhaveabusinessthatmakesyou$150,000ayear,andyoulovewhatyou'redoing,butyoualsolikedoingitfromdifferentlocations.Soifyouwanttotakeyourlaptop,youroffice,andgodoitfromNewOrleansduringMardiGras,youcandothat.Ifyouwanttogotakeyourlaptop,youroffice,andyouwanttogospringbreakinCancun,youcandothat,butyou'restillworkingthere,right?

Idon'twantanyonegettingintothisbusiness,oranyoftheotheroneswetalkabout,becauseyouseeitasawaytomakeaquickfortune,andthendisappearforevertoanisland.You'redoingthisbecauseyou'restillgonnabeyou.You'restillgonnahaveyourlife.You'restillgonnahavethesamepeople,thesamefriends,butyou'regoingtohavethefreedomtodoitfromwhereveryouwant.Sodoeseveryonefollowthis?

Audience: Yes.

Jason: Inaddition,Facebookadsaregonnaplayabigroleinthisforyou.That'showyou'regoingtobedoingmostoftheirsocialmediamarketing.It'sgonnabeonFacebookAds.Facebookhasmadeitsobrain-deadsimpleforyoutolearnhowtodoFacebookAds,today.Whydidtheydothatbytheway?WhydotheywanttomakelearningFacebookAds,sosimple,soeasytolearn?Themorepeoplethatknowhowtodoit,themoremoneypeoplewillspendonit.

Soyougointheirdatabase,theyteachyoueverything.Theyteachyoutricksandhacks,andeverythingyou'veeverwantedtoknow.YoucanlearnFacebookAdsinlikethreedaysjust

goingthroughtheirfreeeducationalsystemteachingyouhowtodoit.

Soyoudon'tevenneedtobuyacourseteachingsomeonehowtodoit.Likeyoucan,maybeyoucanaccelerateyoureducationthatway,butthebasicsofwhatyou'regoingtobedoingjustforgettingacertaintypeofbusinessleadslocally,isthreedaysorless.You'lllearnit.Andthenofcourse,asyoupracticealittlebityougetalittlebetterbutvery,verysimpletodo.Allright.

Andthen,lastly,ifyoulookbackatallthetopsevenreasonswecoveredinthefirstsectionyesterday,whyyouwouldwantthisbusiness,ithitsallseven.Itchecksoffallofthoseboxes.

Ryan: Amazing.SoIknowit'ssortofaloadedquestion,buthowdowedoit,evenifwe'veneverstartedabusinessbefore?

Jason: Allright.Soherearethestepstobecomingasocialmediaconsultant.ThisistheformulathatI'mgoingtobreakdownforyou,rightnow.It'sgonnabealotofhow-to,notlikethephilosophicalmindsetstuff.Somepeoplemighthavethetendencytodrownoutandlettheirbrainsomewhereelse.Thatwouldbeafatalblowtoyourincome.Iwouldn'tdothatifIwereyou.Readthisclose,it’sallhere.

Thefirstthingyou'regoingtodoisyou'regoingtopickaniche.Youwanttofigureoutwhatlocalbusinessyou'regoingtowanttodothisfor.WhatImeanisyouwanttostartnarrowanddeep.Alotofpeopleinsocialmediamarketing,theyjustgo,allright,I'mjustgonnabeasocialmediaconsultantforeverybody.Anyonewhowantsit,Icandoitforthem.Startoffwithaspecificniche.Likewesaidbefore,supportshops,gyms,yogastudios,Pilates,trainers,massageplaces,apizzaparlor,apodiatrist,chiropractic,dentist.Pickonethatyou'regoingtobethego-toexpertinthatone.That'showyou'regoingtopositionyourself.You'rethego-toguywhenitcomestodentalsocial

media.You'rethego-toguywhenitcomestosocialmediaforchiropractors.

YouwanttoavoidbeingaJack-of-all-tradestostart.Youwanttospecialize,andthenlateron,onceyou'vemastereditforchiropractors,howeasyisitforyouthentoswitchover,andalsobecometheexpertfordentists?Youjustchangeonewordinyourads.It'sverysimple,right?Somasterthisone,first.Don'tbecomeaJack-of-all-trades.Masterit,andthenyoucango,andyoucanstartaddingothersifyouwanttokeepbranchingout,ifyouwanttokeepmakingmoremoney.It'suptoyou.

Forinstance,let'splayagamehere,athoughtexperiment.Let'ssayyougochiropractors.Soyoumighttargetchiropractorswithin25milesofwhereyoulive,whereyou'restartingout,rightnow.Allthechiropracticofficeswithin25miles.Theremightbe80chiropracticofficesinthatarea.Maybeyoudecidetodo50mileradius,andnowthere's120chiropracticofficesinthatarea.Howmanyofthosedoyouneedtomakeasix-figureincome?

Ontheaverage,ifthey'regonnapayyou,usuallyyou'regonnagetabout$500to$1,500amonthper.Ifyousign10foranaverageof$1000amonth,that’s10K,you'reatsixfigures.

Andbytheway,isthatfeeyou’rechargingsetitstone?

Audience: No.

Jason: Howmuchelasticitycanpricehavebasedonyourownmarketing?

Speaker5: 100%.

Jason: Enormouselasticity,right?Onebagcosts$4,000fromGucci.Thissamebagcosts$60atT.J.Maxx.It'sjustpriceelasticityviamarketing,viathestorythat'sbeenwrappedaroundthething.

Sothere'salotofpriceelasticitywiththisandwiththerightmarketingyoucancommandahigherfeethan$1000amonth,butyoudon'tneedmanytoaddasix-figureincome,whetherit'syoursidebusinessorwhetherit'syourmainincome.

Sohowdoyoudoit?Thekeyconceptthatisgonnabekindofyourmagictricktosignclientsisthiskeyword:Proofbeforepartnership.Proofbeforepartnership.Let'sbreakitdown,wordbyword.

Ifyougotoalocalchiropractorandyousay,hey,Dr.Jones,I'manamazingsocialmediaexpert,I'dlovetobringyouleadstoyourbusiness,wouldyouliketosignhereonthedottedline,andI'llstartsendingyoumoreleadsthanyoucanhandle,andyourbusinesswillexplode?What'shegonnasay?

Ryan: No.

Jason: He'sgonnasayno.Foravarietyofreasons,right?Hedoeswantbusiness.Hedoesn'tlikethewayyoutalktohimaboutthebusinessthough.Hedoesn'tfeelheard.Hedoesn'tfeelunderstood.Hedoesn'tknowyou.Hedoesn'ttrustyou.Andworstofall,hehasnogoddamnideaifyoucanactuallydowhatyoujustsaidyoucando.Doesthatmakesensetoeverybody?

Soproofbeforepartnership,youmustprovethatyouareabletodowhatyousayyoucandobeforeyoursignthemup.That'showwesignclientsinoursocialmediabusiness.Weprovetothemthatwecanactuallybringthemleads.That'stheproofpart.

ThePartnershippartin“ProofBeforePartnership”isamindsetshift.Itisadistinction.Iwantyoutoseethesepeopleyou'reworkingwith,yes,asyourclients,butanevenbetterwaytolookatitisyouguysareinapartnershiptogether.Youguysareateamtogetheronamissiontogrowtheirbusiness,thisyear.Ifyoucomeatitthatway,fromthatframe,don'tyouthinkheor

sheisgonnabereallymuchonyoursidewhenyouguysareworkingtogether?Ifheorshe,theclient,youtellthemwe'reapartnership,I'masdedicatedtogrowingthisasyouare,sothat'showyouframeit.It'sproofbeforepartnership.You'regonnaprovetothemthatyoucandowhatyousayyou'regonnado,andwiththeimplicationthatitisapartnershipbetweenyouandthem.

Here'swhatyou'regonnado.You'regonnaprovetothemthatyoucangetthemleadsthatconverttolow-barrieroffers.That'sthesystem.

Whatisalow-barrieroffer?Atamassageparlor,alow-barrieroffer,ifatypicalmassage,let'ssayis$69foranhour,itcouldbefirstmassagefor$29.That'salow-barrierofferforthemassageparlor.Ifit'sadentist,itcouldbeyougetateethcleaningandafreeteethwhitening,for$39,it'snormally$99,butyourfirstteethcleaningplusthewhiteningis$39.Thatwouldbethedentist’slow-barrieroffer.Itisawayoftakingsomethingthattheyalreadyknowsellsreallywell,andtheymakeitasuperdiscountedlow-pricedofferforanewlead.It'sgoingtobethatprospect’sfirstpurchaseandgetthebusinessanewcustomer.

Ifit'sayogastudio,let'ssaythattheirmembershipis$39amonth.Itcouldbeyourfirstfivesessionsarefree,andthenit'sonly$29amonthtobeamember.Thatwouldbealow-barrieroffer.

Ifyou'resendingthemleadsfromFacebook,andalltheyhaveisabasicyogamembershipwhereit'sjust$49tosignup,andthere'snoincentive,freeforfivedaysorwhatever,they'renotgonnabeabletoconvertthoseleadsarethey?Theyogateacherisnotsupertalentedsalesmenormarketers.Shejustwantedtoopenayogastudio.Hejustwantedtoopenayogastudio.Soit'simportantthattheyhavethislow-barrieroffersetupforyourFacebookads.

Whenyoutalkaboutthingslikelow-barrieroffersandFacebookads,andconversionrates,andleadstocustomers,likeifIsendyou20leads,howmanyofthosewillyoubeabletoconvertonyourlow-barrieroffer?Askthemquestionslikethat.They'veneverthoughtaboutthisstuff,before.Weknowthisisjustgoodgoddamnedbusiness.That'swhatthisis,right?Butthey'veneverreallythoughtaboutitbefore.They'veneverheardsomeonespeakaboutitsoclearlyandexpertly.They'regonnathinkyou'reafreakingmarketingwizard.Doyouwantthemtoseeyouasamarketingwizardbeforetheysignwithyou?Isthatusuallyagoodpositiontobein?

Ryan: Yes.

Jason: Yes,ofcourse.Soaswecoveredbefore,sayingitdoesn'twork.Youcan'ttellthemI'mgonnablowupyourbusiness.I'magreatFacebookexpert,soI'lldoitforyou.Wehavetogivethemresultsinadvance.

Resultsinadvance.ThisistheproofpartoftheProofBeforePartnership.Sowhatyou'regonnadothefirsttimeyoumeetthemisthewholepointofthatfirstappointmentisn'ttosignthemastheclientyet.It'stoopenthedoortoapartnership,abusinessrelationship,andit'stoclenchtheopportunitytogivethemresultsinadvance.Doesthismakesensetoeverybody,sofar?That'swhatwe'redoing.

SothefirstthingIwanttotalkaboutiswhenyoudogotomeetthem,dofirstimpressionsmatter?

Speaker5: Yes.

Jason: Youonlygetoneshotatwhat?

Speaker5: Afirstimpression.

Jason: Afirstimpression.That’sright.Soyouonlygetoneshotatafirstimpression,sothefirstthingissimplybeinghighstatusisgonnabesuperimportantinthatsituationwhenyougotomeetthem.

Whatdoesthatmean?BeingHigh-Statusmeansyoulooksuccessful,soundsuccessful,actsuccessful.You'redressedwell.You'redressedsharp,butnottoosharp.Youspeakwiththerighttonalities.You'renotsuperbreakingrapportbutyou'reclear,you'reanexpert,you'resharp.You'reauthoritative,butyou'renotoverlyauthoritative.You'reonthesamelevelasthem.You'reeye-to-eye.

Unconsciously,yourframeis,listen,Icouldliterallyblowupanyone'sbusinessinthisentirecity,butI'mbringingthisopportunitytoyoutoday,solet'ssitdownandtalkforasecond.Idon'thavemuchtime.That'sthemindsetyou'regoinginwith.

Andbytheway,youmightbewondering,howdoIsetuptheappointmentwiththem?Thefirstthingyouneverwannatodoisyouneverwannagoincold.Anyonehereeverdonecold-callingandcoldsales?Door-to-door?Yeah?How'sthat?Highsuccessrate?No.You'reliterallybattlingagainst100,000yearsofhumanevolution.It'sthehardestbattle.It'salmostimpossibletowin,andtheonesthatyoudowin,havenothingtodowithyou.It'sbecausetheotherpersonjustreallywantedthething,usually.Soit'snotagoodstrategicmovetocoldcall.Thatstrategydoesn'twork,let'sputoutadifferentstrategy.

Sothere'smanydifferentwaysyoucangoaboutthis,intermsofsettingupappointments.Oneofthebestthingsyoucandoissimplytogetanintroductionfromsomeonethattheyknow.Thisiswhensocialcirclenetworkingandthingslikethatcomeinreallyhandy.Theotherthingyoucandoisyoucanactuallyrunacertainchiropractor's,hisadsforfree,getresultsonthepredeterminedcommitmentfromhimthathewillintroduceyoutothreeofhischiropractorfriendsaftertwoweeksasyou've

deliveredresults.Doesthatmakesensetoeverybody?Soyouwantthepowerofintroductionworkingforyou.

Theotherthingyoucandoisifyoucangetinfrontofanaudienceandgiveatalk.Thisistheoldesttrickinthebook,anditworksincrediblywell.Ifyoucangiveatalkto10differentyogastudioowners,maybeyoucangiveafree60-minutetalkonfivewaysto10xyourbusiness,orsomethinglikethat,andjustgivethemgoodinformation.Andthen,youmentionthatyouhaveasocialmediathing,they'reallgonnabullrushyou,afteryougetoffthestage,andwanttotalktoyouaboutthat.There'smanydifferenttoolsthatyoucando.That'snotthecompletescopeofwhatwe'redoinghere,butthere'smanywaysyoucangoaboutit.Thekeythingisyouneverwanttogoincold.

Whenyoudomeetwiththemfortheappointment,thefirstthingyouwanttodoisyou'regonnacomewiththefacts,andthedocumentation.Whatthismightbelike,let'sgowiththechiropractorexample,iswhenyoucometothem,youhaveapieceofpaperwithcertainstatsprintedout.Notbecauseyouwantthemtoreadit,justbecauseyouwantthemtoknow,Iknowmoreaboutthisthanyoudo.

Soyoushouldhaveafolderwiththesefactsabouttheirbusinessandthearea.

Thefactsyouwanttogivethemshouldfollowtheformula:Problem,Agitate,Solution,Demonstration.

Sothedocumentationandthefactsyoubringneedtosupportyourclaimthatthischiropractorhasaproblem.Problem,agitate,solution,demonstration.Thefirstoneisproblem.Thedocumentationneedstosupporttheclaimthatthereisaproblem.Theproblemmightbe,“SoIdidsomeresearchandIdiscoveredthatthere's112otherchiropracticofficeswithina40-mileradiusofyours,andthere'sonly16,000peopleintheareawhosaidthattheywouldconsiderseeingachiropractor.

Thatmeansthatthere'sonlysomanypeoplewhocouldevenbepotentialclientsforyou.That'salotofcompetition,wouldn'tyouagree?”Hesays,“Yes,Iwouldagree.”Right?Isthataproblem?DidIjuststateaproblem?

Audience: Yes.

Jason: There'salotofcompetition.Right,nowyou'regonnaagitatetheproblem.Whatdoesthatmean?Itmeansyou'regoingtotranslatehowthisproblemwillnegativelyaffecttheminthefuture,whatitwillcosttheminthefuture.Betteryet,costingtheminthefuturedoesn'ttwisttheknifenearlyashardaswhatitwillcostthem,today.

Today,howit'shurtingthem,today.

Oneofthebestwaystoagitatetheproblemoftoomuchcompetitionistotalkaboutpriceerosion.Sothere'sallthiscompetition,there'sonlythismanypeople,andI'msureyou'veseenitbefore,thewaymostbusinessescompeteiseveryonekeepsloweringtheirprices.Soyourcompetitorlowershisprices,andyouhavetoloweryours,andbeforeyouknowit,everyoneisundercharging,andnoonecanmakeanymoneyanymore,right?That'scalledpriceerosion.Whenyousayathinglikepriceerosion,aren'tyoudemonstratingacertainlevelofexpertise?It'sjustabigword.They'relike,oh,heknowserosion,he'ssmart.That'showthebrainworksformostpeople.

Sonow,we'vegiventhemtheproblem.We'vehaddocumentationtobackitup,andhavewealsoagitatedtheproblem?

Sonow,it'stimeforthesolution.Sothen,youmakethattransition,thatbridge,andoftentimesitcanbesomethingassimpleas“Soweknowobviouslywiththecurrentstateofhowcompetitivethingsare,andwithpricesgoingdown,everyone'shavingtroublemakingmoney.Haveyouevernoticedthatall

yourcompetitorsarealladvertisingthesameway?”Yeah,Ihave.“Theyallusethatold-fashionedadvertising,don'tthey?”Yeah,wedothepostcards,ormaybetheygointonewspapers,ortheygivelocaltalks,andtheyhavetospendtheirtimethere.Theyallhavethislocalold-schooladvertising.

“Well,whatifyouweretheonlyonewhowasadvertisinginawaythatcostssignificantlylessthanyourcompetitorsandactuallygotsignificantlymoreleadsthanthem?Whatifyoufoundawaythatwasactuallycheapertoadvertiseandactuallygotyouuptofivetimesasmanyleadsasyourcompetitors?Isthatsomethingthatyoumightbeinterestedin?”Yes,thatsoundsgoods,thatmightbeinteresting.

Soyoucanevenflipitaround.Agoodquestiontoask,andthisiswhereitkindagets...That'sthesolution.Thisiswhereitgoesfromsolutiontodemonstration,andhere'sthegeneralscriptyouwanttouse.YougetthatYesandthenyougo,“Well,whatifyouweredominatingandcrushingonsocialmedia?”Hmm,interesting,I'veneverthoughtaboutthat.

EverysingleentrepreneurthatImentionedbefore,fromeverydifferentvertical,fromallofthedifferentplacesImentioned,aretheyallawareofhowbigsocialmediaistoday?

Audience: Yes.

Jason: Generally,right?Aremanyofthemalmostkindoflikeafraidofit?Likeit'sthattiger,thatboogieman,they'relikeIknowit'sabigdeal,Ishouldbedoingit,butit'sscary,Idon'tgetit,it'schanging.There'sallthisstufftheyhavegoingon.Theyhaveallcrazyideasaboutit.

Sothey'reinterested,andnow,it'stimeforthedemonstration.YoushouldhaveaniPadoralaptopout,asyou'redoingthis.Because,again,youdon'tevenhavetobeusingit,itshouldjustbethere.Becauseifyou'rethesocialmediaexpertandyou're

thiscomputerwhiz,youalwayshaveaniPadwithyou,don'tyou?Justlikeawriteralwayshasabookandapenwithhim,orajournal?Theywanttohaveanideaofyou,thatyou'rethispersonwho'sjustalwaysonhisorherlaptop.You'reawhiz.It'slikegrandparentswhothinkthateveryteenagerknowshowtofixtheircomputer.It'sbecausetheygrewupwithcomputers.That'sthegeneralideayouwanttogiveoff.

SoyoufliptheiPadorthecomputeraround,andyoushowthemFacebookads.That'swhatshouldbeonthescreen.ItshouldbeFacebookads,andthereshouldbeanadyou'vealreadycreatedforthem.Imaginethelookontheirface.You’vealreadycreatedanadforthem,theyseeitrightthere,someone’stakenthissocialmediaburdenofftheirshouldersalready,theirjuicesareflowing.

Andthen,here'swhatyou'regoingtosay.Yousay,“Whatifthiswasyouraddrivingnewcustomerstoyourstoretodaytobuyyourlow-barrieroffer?”

Iftheyhaveanameforthelowbarrieroffer,justsaythatinsteadof“lowbarrieroffer”.Like“freemassagespecial”or“freeteethwhiteningoffer”.

They’llgo,“Oh,that'sinteresting.Thisisinteresting.I'veneverthoughtaboutit.Yeah,thatwouldbeawesome.”

Andthen,thefollow-upthatjustsealsthedeal,youaskthem,“Canyouseehowthismightworkbetterthanyourcompetition,who'sstillusingold-schoolads?”Yeah,Icanseethat.Oncetheycanseeit,you'vegot'em.

Sowe'vecomein,wehadthefirstimpression.Wesatdownwiththem.Weproblemed,agitated,solution,wegaveademonstration.Wegottheirjuicesflowing.Theycanseehowthisisgoingtoworkbetter.Thisissuperinterestingtothem.

Andnow,hereisthescriptyou'regoingtousetosealthedealontheproofbeforepartnership.You'regoingtosay,Great.NowIdon'twantyoutopaymeapennyyet.WhatIwantyoutodoisgiveyourbusinessachancetoaccelerateitsgrowthbycommittingjust$100ofyourbudgettosocialmediasothatIcanbuyleadsforyouinthenextfivedays…

Andwithit,IthinkIcangetyou10newleads,15newleads,20newleads,7newleads,22newleads.”

Haveanumber,anumberthatyouknowyoucanactuallydeliveron.Theworstthingyoucandothereispromisethesun,andthendeliveraflashlight.Notgoingtowork.Soanumberthat'sconservative,butyouknowyoucanhit,andthenactuallydeliveronit.

Ifyoudoallthis,youwentthroughthiswholeprocess,problem,agitate,solution,demonstrationisbythewaythemostimportantpartofthat.Andyouaskthemthisquestion,doyouthinkmostbusinessownersaregoingtogiveyouthechance?Just$100oftheirbudgetforyoutoaccelerateandgrowtheirbusinessinthenextfivedaysbybuyingleadsforthem?They'regoingtosayyes.You'regoingtogetalotofYes’s.Yourclosingrateisgoingtobeveryhigh.Andasyoupracticeit,you'regonnakeepgettingbetterandbetter.Evenwiththatclosingscript,howimportantistonalitygoingtobe?

Ryan: Huge.

Jason: Humongous,right?Soasyoudothis,practiceitamilliontimesinfrontofthemirror.Ididn'tmakethatnumberup.Actuallyamillion,that'llbebest,okay?Practiceit.Getitperfect.Allright,getitperfect.

Inthemastermind,asyouguysaredoingthis,we'regoingtodoallkindsofrole-playinganddifferentdemonstrations,workingoneverystepofthisuntilit'sjustinternalizedcompletelyineach

andeveryoneofyou.Youcanpullinyourcar,inanewcityyou'veneverbeen,andsignthreeclientsbyWednesday.That'sthelevelIwantyoutogetat.

Sohere’sthelastthingyou’regoingtosay,andthisisanotherscript.Thisiswordforword,thisistested.

You'regoingtosay,so,Dr.Goldstein,soDr.Bob,soYogaTeacherJenna,whateverhernameorhisname.SoDr.Jones,ifIcangetyou15leads,20leads,whateverthenumberyouchose...SoDr.Jones,ifIcangetyou15leadsminimumforthe$100budgethere,doIhaveyourcommitmentthatifIcangetyouthoseleadsandyoucanconvertsomeofthemintopatientsandclients,thatIcanthenrunyoursocialmediamarketing,andfreeyoufromthatburden?”

Whataretheygoingtosaytothat?Yes.Yes,youhavemycommitment.

Andatthatpoint,you'reoffandrunning.Now,youhavefivedays,a$100budgettobuythemtheleads.Now,beforeyoustartdoingthis,acouplethingsyouhavetomakesureofis,one,youhavetomakesuretheyhavethelow-barrieroffer.Theworstthingyoucandoisyousendthemleadsforthosefivedays,goodleadsbutnoneofthembecomeclientsbecausetheydidn’thavealow-barrierofferinplace.Soyouwanttomakesurethattheyhaveit.Iftheydon'thaveit,workwiththem.

Theotherthingyou'reprobablygoingtowanttoknow,andthatprobablymostbusinesses,evengoodbusinesseswon'tevenhaveananswertothisquestionisifyouaskthemwhatisyouraverageleadworth?Theywon'tknow.Infact,someofthemwon'tevenknowwhatthatmeans.Whatitmeans,ofcourse,isif10leadswalkthroughthisdoor,howmanyofthemsignup?Howmuchdotheypayonaverage?Andfromthatinformation,weknowwhattheaverageleadisworth.If10peoplecomein,and2ofthempay,andtheyeachpay$50,thenweknowyou

made$100forevery10leadsthatcamein.Meaningyournumberis$10perlead.

Sotheyneedtoknowthatnumber.Iftheydon'tknowthatnumber,thenyouhavetohelpthemkindoffigureitout,soatleastyouhaveagoodstandardthatyou'regoingtobebeatingasyou'redoingthisforthem.Ifthey'veneverhadalow-barrieroffer,bytheway,thenyou'reprobablygonnaeitherjusttrytocreateanumberforthemtobeat,likeanideaofwhattheythinkitis.Whatevertheythinkitis,bytheway,itfirstisgoingtobeinflated.BringthatbackdowntoEarth.Especiallyiftheydon'ttrackit.Butgenerallyspeaking,iftheyneverhadalow-barrieroffer,nomatterwhatyoudo,they'regonnamakemoremoneythantheyeverhadbeforebecauseit’saholygrailinbrickandmortarmarketing.It’slikebeingblindforyearsandthenbeingabletosee.It’sagame-changerforanybusiness.

Ryan: Icanseehowthiswouldworkincredibleforanyonewillingtotakeaction.What’stheotherwaytogeta6-FigureFreedomBusiness?

Jason: Let’scoverthatinthenextchapternow…

CHAPTER 5

Ryan: Jason,you'vebuilta7-Figureinternetbusinessinthreedifferentindustries,allbeforetheageof28.Isitreallythateasy?

Jason: It'ssimple,it'snoteasy.

Ryan: So,let'sbreakitdown.Howdowegeta6-FigureFreedombusinessininternetmarketingifI'veneverdoneitbefore?

Jason: That'sagoodquestion.That'sabigquestion.It'sonethatyou'reactuallyprettyfamiliarwithyourself.

Ryan: Iamveryfamiliarwiththismyself.

Jason: Somaybewecanbothworkonthisone.

Ryan: Wewill.

Jason: Sothefirstplacetostart,Ijustwanttopre-framethisbysayingthatthisisn'tgoingfullydeepintoallthe,everypieceofthepuzzle.ThisisgoingtobetheunderlyingstructureofbuildingaSixFigureinternetbusiness.Togettoa100Kayearintheinternetmarketingbusiness,there’sonlyafewthingsthatyouneedtodo.There'sacertainstructure,asystemthatyouneedtofollow.Andifyouworkthesystemyoucangetthere.Doesn'treallymatternecessarilywhatkindofexperienceyouhave,orifyou’renotagreatcopywriteryet.ThosethingswilltakeyoutoamultipleSixorseven-Figurebusiness,butjusttogettoa100Kayear-Idon'tmeanthisinaderogatorywaytoanyone,butthere'salotofpeoplemakingSixFiguresontheinternetthatdon’tdeservetobemakingSixFiguresontheinternet.Youreadingthisdodeservetosolet’sputyoutherenow.

We’regoingtostartwiththewholestructure.Thefirstthingyouneedtodoistopickyourniche.Whatnicheareyougoingtobein?Andanicheisjustacertaintypeofindustry.There'sthemakemoneyindustry,there'sthepersonaldevelopment

industry,thereisthefitnessindustry,there'sthefatlossindustry,there’sthedatingindustry.There'sallthesedifferentindustries.Nowineachnicheorindustrytherearesubindustriesandsubniches.Sothere'sfatloss,andthere'sfatlossformenover40.There'smakemoney,andthenthere'smakemoneyinrealestate.That'sanicheandasubniche.You'regonnawanttostartinasubnichenotaniche.It'shardtocompeteinaniche,there'stonsofpeople,bigbrandshavebeenthereforalongtime.Subnichesyoucancarveoutyourownspace.DoliketheBlueOceanstrategy,beacategoryofone.

Soonceyouknowwhatniche,whatindustryyou'regoingtodothisin...alotofpeoplearelikeIneedablog,Ineedasocialmedia,Ineedthisandthat.

Thisiswhythey’restillfailingonline.

Thenextthingyouneedissomethingtosell.Youneedaproductorservicetosell.That'sthemostimportantthing.Youneedacourseoraproductanddownloadableinfoproductthatyouaregonnasell.Likeanebook,downloadablevideosandaudiosystem,acombinationofthethree.Maybethere'saseriesoflivewebinartrainingsthatyou'regoingtodo.Maybeit's...Iknowaguywhosellsaprogram.He'sanexperiencedmarketerandit's$15,000ayear.Allyougetisanumbertotexthimatfortheyear.Wheneveryouhavequestionsyoujusttextthemin.Andthenhepromiseswithin48hourshe'llgetbacktoyou.Andthat'swhattheypayfor.That'sthewholeprogram.That’stheproducthesells.

Soyouarenotlimitedbywhatyoucansell.There'ssomanydifferentthingsthatcanbesoldovertheinternet.There'sasockofthemonthclub.$20amonthyougetanewpairofsockseverymonth.Afrivolouspairofsockstofrolicaroundthecity.That'sarealthing.Soyoupickyourcourse.ThekeythingIwanteveryonetounderstandiswhenyou'recreatingthecourse,the

product,thepeopleyouaregonnabesellingtoaregoingtolikeacertaintypeofthing.Iftheylikestrawberries,don'tfeedthemcantaloupe.They'renotgoingtoeatit,andthenthecantaloupeisgoingtogetwasted.

WhatImeanisifyouknowtheylikestrawberrieswhatcourseshouldyoucreate,whatshouldyoubefeedingthem?Strawberries.Somanymarketersbringtheiregosintoit,evenI'vedoneit,andtheygo,everyonelikescantaloupe.Iknowthey’vepreferredstrawberriesinthepastbutthistimeI’mgoingtoshowthemthepowerofthecantaloupe.Andthentheydon’tbuy.

Givethemwhattheywant.

Soonceyouhavethecoursecreated,youhavethething.Youwanttojumpstartyouronlinebusiness.Ryan,what'sthefastestwaytojumpstartanonlinebusiness?

Ryan: Aproductlaunch.

Jason: Yes.Howwouldyoudefineaproductlaunch?

Ryan: Yourallyupabunchofinfluencersinyourindustry,asintheyallsharethesameaudienceofthepeoplethatyouwanttobein,andtheyallpromoteyourproducttothemarketplaceandtheirlistandfollowingatthesametime.

Audience: Canyougiveusanexample?

Ryan: Let'sdoveganfatloss.Youfindallthepeopleinveganfatlossthathaveblogs,thathaveproducts,youtubechannels,whatever.Thenyougotothemandyouofferthemupabigcommissiontosellyourproduct.Andyougeteverybodytopromoteatthesametimeforacertainamountoftime.Youputyourproductonsale.There'sadeadline,andattheendofthatdeadlineyouhaveawholebunchofnewcustomersthatyoucannowhelpandsellmorevaluablestuffto.

Jason: SowhenIwas21Ilaunchedaproduct,itwasaspeedtrainingproductforathletes.SoitwasaDVD,ahomestudycoursethatweshippedouttoyou.Wecharged$149fortheDVDandwehadhundredsoftestimonials.They’reactuallystillonline,alotofthem.WhatIdidwasIcreatedtheproductfirst.AndthenIFiguredout,Imadealistwho'severyonethatcouldpromotethisproduct.Soit'sspeedtrainingforathletes.Anditwasn'tlimitedtojustonesportlikebasketball.Soanyonewhohadabasketballemaillistorsocialmediafollowingcanpromotetheproduct.Anyonewhohadahockey,orsoccer,orfootball,orbaseball,ortenniscouldpromotetheproduct.

SoIhadaffiliatesinallthesedifferentnichesandverticals.AndIbuiltrelationshipswiththem.Wealwaystalkaboutrecruitfriendships,notaffiliates.SoIbuiltuprelationshipswiththesepeople.AndIgearedthemallupforit,andIsaidonthesedates,we’reallgoingtopromotethespeedtrainingproduct.Iamgoingtopayyoua75%commissiononit.You’llmake$98orwhateveritasonthecommission.How'sthatsound?

Andofcourseit'salittlebitdeeperthanthat.There'salittlepsychologyinvolvedinhowyouaskthemandhowyougofortheaskandeverything.Butthat'swhatitwas.Thekeythingisthatyougetalltheaffiliatesandyougetthemalltopromoteyouatthesametime.There'sthismagicaleffect,thisthingthattakesplacewhenthewholemarketplaceishearingaboutyourproductatthesametime.Hasanyonehereeverbeen,you'reoneveryone'semaillistandthere'sallofsuddenforfivedaysstraightyoujusthearaboutthesamepersonandproductoverandoverandover?It’sbecausethey’remanufacturingittohappen,theyengineereditaspartoftheirproductlaunch.They'regettingallthosepeopletotalkaboutandpromotetheirproductforthemaspartofthelaunch.That'showitworks.Youseeitwhencelebritiesarealltalkingaboutsomenewmoviecomingoutatthesametime,andtheygoonallthelatenighttalkshowstopromotethemovie.Thatdoesn’thappenbecause

JimmyKimmelislike,“Hey,let’sgetCharlizeTheronon,Ihearshehasanewmoviecomingout.”No,CharlizeTheronpaysateamofpromoterstocompelJimmyKimmeltoallowherontheshowsoshecanpromotehernewmovie.She’sdoingaproductlaunch.Theyalldoit.

Sothat'swhatIdid.AndinsevendaysIwentfromnothavingabusiness,tonowIhaveaSixFigurebusiness.Causeitwaslikea$110,000launchorsomethinglikethat.ButevenbetterbecausetherewasanoptinonthewebpagebeforetheyevenboughttheproductIgained900or1000customersorsomethinglikethat.AndIgainedatotalof8,000peopleontheemaillist.Becausealltheseaffiliatesaresendingtraffictothewebpage,andourfunnelwasn'tstraighttoasalespage,itwastosqueezepagewhichmeanstherewasanopt-inbox.Inexchangefortheprospectenteringtheiremailtheygetaccesstothisbadass22minutevideothatwasfullofnewspeedtrainingtipsforathletes.Andthenatthatendofthatvideowepitchedthemontheproduct,andhere'swhyit'sonsale,andhere'sthedeadline,andhere'swhyyoushouldbuynow,etc,etc.

SoIgotleadsandIgotcustomersfromthelaunch.About8,000leadsandabout1,000customers.8,000leadsand1,000customersjustlikethat,youhaveaSix-FigureFreedombusiness.Icanhelpsomeonedothisinunderamonthwithmyeyesclosed.Everyoneseethissofar?That'sthestructure.

Ryan: Yes.AndIthinkit'salsoimportanttonotethatwhenyoudothefirstproductlaunch,youwanttobethinkingmorelongterm.Yesyou'regonnamakemoneyoffthatinitiallaunch,butthevalueinthelaunchiswhatyougainafterit.Thelistandtherecurringcustomersandthepeoplethatyoucontinuetoselltoandmarketto.Soultimatelyyouwanttotrytobreakevenonthelaunchwouldn'tyousay?Mostpeoplearegonnamakemoneyonitbut..

Jason: ImeanhonestlyIthinkagoodruleofthumbisevenifyougointheholefiveortenpercentonthelaunch,it'smorethanworthit.Thatdoesn'treallyhappenthoughcauseit'sfreetraffic.8,000leadsonFacebookforaninternetmarketingproductisn'tcheap.8,000leadsIdon'tknowifyou'repaying$5alead,you'repaying$2alead.Imeanyou'retalkingabout$15,000to$30,000you'regonnaspendtoget8,000leads.Whenyougetthose8,000leadsfromaffiliates,yougetthemforfree.

Sothechecklistfortheproductlaunchisyouneedyourproduct,youneedyoursalescopy,youneedyourupsells,youneedtobeabletofulfilltheproduct.Andyouneedtheaffiliates.Thosearethebigthingsthatyouneedtorunthisthing.

Sowhatdoyoudoaftertheproductlaunch?Nowthatyouhavethislaunch.You'vegotcustomers,yougotmoney,yougotalist.Whatdoyoudotoactuallymakemoneyfromthatlist?Well,thefirstthingisyoudon'taskthequestionhowcanImakemoneyfromthelist?That'snotthequestion,that'sanegativequestion.Thequestionyouwanttobeaskingis“HwcanIprovidesomuchvaluetothesenewpeoplethattheywanttocontinuedoingbusinesswemeonaveryregularbasis?”That’sabetterquestion.That'swhatyou'redoing.You'renotsellingtothem.You'rebuildingarelationshipwiththem.That'sthedistinctionwiththeseleads,withthesecustomers.

So,howdoyoubuildarelationshipwithyourlist?Well,thekeythingisfrequentandintimatecommunication.Whetherit'sthroughemail,whetherit'sthroughsocialmedia,whetherit'sthroughvideo,throughtext.Justfrequentandintimatecommunication.AndwetalkedaboutthisintheMBAIninternetMarketingProgram,butwhat'sonewaytomakecommunicationintimate?Whocantellme?

Audience: Personalstories.

Jason: Personalstories,right,disclosure.Rememberwesaiddisclosureisdisarming.Whenyoudisclosesomethingtothemtheyfeelclosertoyou.Thatmakesitintimate.Sofrequentandintimatecommunication.Andinthosecommunicationsbesidesthat,youwanttogivevaluetothemdaily.We'renotgonnagosuperdeepinexactlyhowtonurturethelist,buthelpthem.Sharegoodinformationwiththem.Simpletips,simplequotes.Goodstoriesthatupliftthem.Hacksfortheirlifethatmaketheirlifeeasier,thatsavethemmoney.Thatmakethingsbetterforthem.Thatarecoolstories.Thatexcitethem,thatdelightthem.Justgivingthemvalue.Yougivevaluedaily.It'sagoodruletofollow.Sogivevaluedaily.Andleadwithvalue.EverytimeIgotoopenanemailorvideo,I'malwayslike,“WhatvaluecanIprovidenow?HowcanIprovideevenmorevaluetothispersonrightnow?”That'sthequestionI'mansweringwhenIgotocommunicatewithmyfamily,mylist.

Otherthingsthatareimportantincommunicatingwiththem:Actuallycare.That’sabigone.Likeactuallycareaboutthem.Actuallygiveashit.Bigdeal.You’dbeamazedhowmanypeopledon’tvalueandcareabouttheircustomers.

Anotherthingisbeinterestingandfun.ThisisonethingIgotawayfromforawhilewithouremailsandstuff,butsharingwhatisgoingoninyourlifemayseemliketypicaltoyoubecauseit'swhatyoudoallthetime.Buttheyactuallylovehearingaboutit.Theylovehearingaboutwhereyou'vebeenandwhereyou'regoing,andwhatyou'replanningandwhereyouwenttodinnerlastnightandwhatfunnystoryhappened.I'mgonnaevenbedoingthismoreandmoreoftenaswegoforward,butpeopleenjoyit.

Forinstance,lastweekwhenIwasinVegasandIjusttoldthestoryaboutI'minVegasandIshowapicturefromwhereIam,peoplejustlovetoseethatkindofstuff,wehadhundredsofpeoplewritinginaboutit.Sojustbeinteresting.Leadan

interestingandfunlife.Shockingconcept.Andthensharetheinterestingandfunstuffthatyou'redoingandthatyou'rethinkingandtheexperiencesthatyou'rehaving.

Theybasicallystarttofeelliketheyknowyou.Whentheymeetyouinpersonthey'llsaythingstoyoulikeheydoyourememberthattimewhenyouwenttoNapawithyourgirlfriend?Iwasjusttherewithmygirlfriendandwetriedthatrestaurantyoutalkedabout.Becausethey'veheardthestory,they'vegoneontheexperiencewithyou,theywanttogoshareitbackwithyou.Doesthatmakesensetoeverybody?Soitdoesn'thavetobethatyouhavetowritegreatcontentarticleseveryday.Justsharingcoolshitgoingoninyourlifeandbeingfriendly,likepenpals.It'slikepenpals.Worksreallywell.Foryouandforthem.

Keything,we'retalkingverygeneralhere,butit'ssoeasytogetdistractedbyshinyobjects,likeallthepsychologicalthings,thinkingyouneedtobethesorcererofinfluenceusingallthepersuasiontactics.

Keepitsimple.Tellstories.Justrememberingthat,tellstories,andyou’llbelightyearsaheadofthepack.

Seriously.Areyoutellingstories?Areyoubeinginterestingandfun?Doyougiveashit?Areyouleadingwithvalue?

Andthenlastly,asyournorthstartoleadyourcommunicationwiththem,makethemhappier,healthier,wealthier,andwiser.Ifyoucanmakethemhappier,healthier,wealthier,andwiseovertime,aretheygonnawanttobearoundyou,aretheygonnawanttokeepbuyingfromyouyesorno?Yes,ofcourse.

Sothat'showyoubuildthatrelationship.Now,howdoyoukeepmonetizing?Here'sthekeydistinctionthatyouwanttohave.Havearecurringmembershipprogramoverflowingwithvalue.Soafteryoudoyourproductlaunch,haveanotherprogramforyourmostadvanceddedicatedstudentsthathasarecurringfee

toit.$39amonth,$69amonth,$99amonth.Havearecurringprogram.Honestlywe'retalkingaboutthosementalbarriersweweretalkingaboutyesterday.Alotofpeoplehavebarrierswiththis.AndIthinkoneofthereasonswhyisbecausetheyfeellikethey'vebeentrappedinarecurringmembershipprogramorsomethinginsomepointintheirlifebefore.ThebestwayIknowtogetoverit,honestly,istobeapartofthemyourself.Asyourealizehowmuchvaluetheypack,youwon'thavethebarrieranymore.You'llbeverycomfortablenotonlyofferingit,butyou'llbeverycomfortablesellingit.

Iamamemberoflike14differentcontinuityprogramsthroughdifferentpeople.Like14.DanKennedyhasmeinfour.I'minthisothermastermind.Ipayforthisotheronethat'sanNLPone.I'minallkindsofones.Iloveit.Ilovebeingapartofcontinuityprograms.Idon'thavetogosearching,Idon'tresearchonline,IgetthemostuptodatestuffinthespecificareasIwanttogetbetteratsenttome.Senttomyinbox,senttomyhouse.Igetphysicalnewsletters.Igetthemall.Igetresearch.Igeteverything.Sothat'simportant.

Let'ssayyoudoalaunch,youget1,000customersandthenyoudoafollowuplaunchafewweekslater.Andyouhavea$69amonthrecurringprogram.Andyouadd125tothatrecurringprogram?Whocandothemathonthat?It'sabout$8600amonth.That’smorethan$100,000ayearonitsown.YoujustwantSixFigureFreedom,thereitis.Breakevenonthelaunch,geta1,000customersandthenhavearecurringprogramthatchangeslivesrightafter.Andthat'sit.

Andmakesuretherecurringprogramisoverflowingwithvalue.They'repaying$69amonth,youshouldbedelivering$690ofvalueofmonthormoretotheminexchange.Anditdoesn'tmatter...you'relikewhatdoIoffer?Ifyoukeepthefocusonmakingthemhappier,healthier,wealthier,andwiseandtheyactuallykeepseeingresultsintheirlivesaretheygonnaleave,

yesorno?They'renevergonnaleave.They’dneverpurposelyharmthemselvesandtheirgrowthlikethat.

Causeevenifyousay,yourveganfatloss,that'sthelaunchRyantalkedabout.Ifyougetabunchofvegansinthereandthey'rejustdroppingweightlikecrazy.They'rejustdisappearing.Wecan'tseethemanymore,they'resoskinny.Youcansellthemmoreadvancedveganstuffifyouwant.Youcansellthemmorerecipesandnutritionandveganresearchandstuff,butwhenpeoplegothroughatransformationlikelosingweight,makingmoney,growingthemselves,havingbreakthroughs,whateveritis,howdotheyusuallyfeel?Aretheyexcitedabouttheirlives?Dotheyallofasuddenstarttoseeotherareasoftheirlifewherethey'relike,waitifIcanbreakthroughthere,Ishouldbeabletodoithereandhereandhere.Theireyesstarttoopenuptohowgreattheirlifecanbecome.Andthey'regonnastartlookingforwaysto...let'ssayitwashealth.Soiftheygothealth,wellnowthey'regonnastartlookingforwaystoincreasetheirhappiness,andtheirwealth,andtheirknowledge,andtheirwisdom,andtheirrelationships.

Andthat'swhatyoudointhemembershiparea.Doesthismakesensetoeverybody?Good.There'syourSixFigureFreedombusiness.Andifyouwanttokeepthebusinessgrowing,Idon'twhyyouwouldn't.Allyoudo,ifyoureallywanttomakemoremoney,isyoudothreeinternalproductlaunchesperyear.Onebiglaunchwithaffiliatesperyear,andthreeinternalperyear.

Sowetalkedaboutthebigonewiththeaffiliates.Theinternaloneisjustyoucreateanewprogram.Somethingyou'vebeenhypingupinternally.Somethingthatyou'rereallypassionateabout.Somethingthatyou'reproudof.Andthenyoujustlaunchittoyourcurrentcustomerbase,whetherits1,000customers,1,500,3,000,whateveritmightbe.Andyoudoafullproductlaunchjustinternally.Youhavegreatcontent,yougivethemstories,yougetthemhypedabouttheproduct.Andthenit

opensupandforsevendaysit'sonsalefor50%off,andthere'sfastactionbonuses.Andnowthosearewhatwecallcashflashfloods.Therecashinjectionsintoyourbusinessandlife.They'reprofitwindfalls.Andnowwe'retalkingaboutwaymorethan$100,000ayear.Nowwe'retalkingaboutmultipleSixFigures.

TheotherthingsIhadthatIwantedtonotewas,ifyouwanttokeepdrivingtrafficinotherwaysis,youmakeYouTubevideos,you'reactiveonFacebook,you'reactiveonsocialmedia.YouuseFacebookads.It'snothingcomplicated,it'snothingcrazy.Successisjustafewsmallfundamentalsappliedconsistentlyovertimethatleadtobigresultsforyou.Ryan,dotheyneedablog?

Ryan: No.

Jason: No.Youdon'tneedablog.AlotofpeoplearelikedoIneedablog?No,youdon'tneedablog.Blogsaredead.Youcan'tseeityet,butthey'redying.Threeyearsfromnowthey'rejustdead.Peoplegoonsocialmedia,theydon'tgoonblogs.Doyouneedabusinesscardforthis?No,you'resocialmediaisyourbusinesscard.You'resocialmediaisalsoyourblognow.Peopledon'twantbigcontent,theywantmicrocontent.Theygetitonsocialmedia.TheygetitonFacebook,theygetitonInstagram,theygetitonYouTube.Youdowantbothtypesofcontent.Causehere'sthethingmsomeofyourcustomersaregoingtobediehardsandthey'regonnawantmoreofyouthanthemicrocontentcanoffer.Wheredoyouprovidethatlonger,deeperconnectionwiththem?

Audience: Membershiparea?

Jason: Inthemembershiparea.Theotherwayyoudoit...causetheremightbeotherdiehardsthatdon'tknowaboutyouyet,butiftheymetyoutheywouldbecomeadiehard,isonYouTube.AndonYouTubeyouwanttomixinsomelongcontentinthere.15,20minutevideosonthere.Youcanevengoaslongasanhour

onYouTube.There'ssomepeopleIknow...there'ssomeoneIknowwholiterallymadeatwohourvideoonhisiPhoneholdinghisphoneupbyhisarmfortwohoursstraight.Thedeltoidstaminaandenduranceismindblowing.Atwohourvideojusttalkingaboutnothing.Butthepeoplewhoarediehards,aretheygoingtowatchit?Ofcourse.Aretheygonnafeelevenmoreconnectedtoyouafter?Yes,andaretheygonnabemorecommittedandinvestedaftertheyjustspenttwohourswithyou?Yes,ofcourse.

Whattoolsdoyouneedtolearnforthis?Toimplementallthis,theactualonlinetools?There'sAweber.That'sforemaillists.Youcangotootherslike,GetResponse.I'mjusttellingyouwhat'sthebest.JustgowithAweber.

They’regreat.Unlessyou'resendingoutmillionsofemailsaweek,Aweberwillgetthejobdonebetterthanalltheothers.Andtheyhavea$1trialtobegin.

YoucanpickupAweberinaday.It'sgreat.

ClickBankisforsellingyourproducts.Don'tbecrazy.Youdon'tneedyourownshoppingcart.Youdon'tneedtogoonStripeyet.Youdon'tneedtogoonPayPal.Clickbankwilldoyoujustright.AndonebenefitaboutClickBankistheyhaveliterallytensofthousandsofaffiliateswhoifyourproductisactuallymakingmoney,thataffiliate,youdon'thavetodoanything,thataffiliatewillfindyourproduct,they'llgetanaffiliatelink,andthey'lljuststartsendingtrafficandcustomerstoyouroffer.

Canyouimaginethat?Youhavelikeabrickandmortarbusinessandyoudonothingandthenthere'ssomeguyontheothersideoftownwho'sjustlikeheyI'mgonnasendyouahundredleadsaday,justgiveme75%ofwhattheyspend.Thatneverhappensintheofflineworld.

Whataboutmakingyoursalespage?DoyouhavetolearnHTML?DotheyhavetolearntodesigninPhotoshop?

Ryan: No.

Jason: JustUseClickFunnels.Don'tcomplicateitagain,justuseClickFunnels.They’reacompany.Youcancreatebeautifulsalespageandfunnelsinanhour,withoutknowingasinglebitoftechonClickfunnels.

Andifyouneedtohireafreelancertodosomeadvancedcodeforyou,maybethere’ssomethingonthewebsiteyoujustwanttochangeandyoucan’tfigureitout.

YougotoasitecalledUpwork.com,youhireafreelancerfor$10to$20anhour,andthey’llhandleitforyou.There'snocontracts.Youdon'thavetogetaW9fromthembecauseyou'repayingthemlessthan$400.It'sjusteasyfreelanceworkandthey'reinandthey'reoutinfewhours.

Andthat’sit.That’stheInternetMarketingModelforgettingthe6-FigureFreedomLifestyleinaslittleas12monthsorless.

Iknowwe’resupposedtobedonebutthere’sonemorethingthatI’vebeenreallybigonlately,andIwanttoshareitwithyouinabonusfinalchapterifthat’sallrightwithyou…

CHAPTER 6

Jason: Sothisfinalsection,aswe'vecompletedtheSix-FigureFreedomFormula,andeverythinginvolvedwithit,fromthemindsets,tothehow-to,andeverythingin-between,includingphilosophy.Ijustwantedtoaddinonelastsection.Itshouldgoonlyafewminutesaboutthegreatesthumanweakness.

Thegreatesthumanweaknessisindecisiveness.AfunnyquoteIheardrecently:“Indecisionmayormaynotbemyproblem.”

Onamoreseriousnote,anyoneknowaboutWilliamJames,Dr.WilliamJames?Oneoftheoriginalpsychologistsfromtheearly1900s.HewasthefirstheadofpsychologyatHarvard,waybackintheday.Hehasalotofinterestingthingstosay.Avery,verydeepthinker.

Hesaidthat“There'snomoremiserablehumanbeingthanoneinwhomnothingishabitualbutindecision.”Thereisnomoremiserablehumanbeingthaninwhomnothingishabitualbutindecision.Thatis,theironlyhabitisindecision.

Indecision,itsucksoutourenergy.Ifyouguysareever...Anyoneherewhohasbeeninamoodwhereyouarejustonfire,andyou'represent,andyou'reboom,boom,boom,beinginstate,assomepeoplewouldcallit.Areyouindecisiveinthatmoment?Youdon'teventhink,doyou?Youjustdo.Andinfact,it'samazingbecauseeachactionyoutake,eachthingyoudoactuallygivesyoumoreenergy.That'swhenyougetinthatdeepmomentumstate,andyoujustfeelreallygoodandtheresultsstartflowingin,comingoutofnowhere,moreandmore.

Whenyou'renotthere,whenyou'retired,whenyou'reunsure,whenyou'reindecisive,itsuckstheenergyoutofus.Theputtingoffofmakingadecisionisactuallyanenergyleech.Indecisionisanenergyleech.You'resittingthere,shouldIdothis,shouldIdothat?Ican'tdecide.Allyou'redoingisjustfunnelingthelimited

amountofreservesthatyouhaveintomorethoughtaboutshouldyoudoit,orshouldyounot?ShouldyougoAorB?Shouldyouleave?Shouldyoustay?

Ihadafriend,whoI'mnotgonnasayhisname,butafewyearsago,hemetthisamazingwomanandtheyhadthisamazingrelationship.Andthen,theygotmarried,andthensheturnedintooneoftheworstpeopleintheworld.Amazingtransformationthatcanhappensometimes.She,atonepointduringafight,physicallyharmedhim.Sheknockedhistwofrontteethout.Knockedhistwofrontteethout,andhestayedwithherafterthatforalittlewhile.Aboutsixmoremonthsbeforehefinallymadethedecisiontoleaveher,tosaycutoff,Iamdone.

There'salotofpowerinbeingabletosayIamdone,Iamcuttingthisoff.Alotofpowercomeswiththat.Infact,hetoldme,hesaidtheminuteImadethatdecision,itwaslikethelifecamebackintohim.Thelifecamebackintohim.

Becauseweallknow,heknewduringthatentiretime,thosesixmonths,evenafterthefatefulpunch,apartofhimknewthiswasn'tgonnalast.Partofhimknewhewasgonnahavetomakeadecision,butheprocrastinatedonthedecision.Hedecidedtoholdoffonthedecision.Andwhenwedecidetoholdoffonthedecision,itjustsitsthere,andit'sjustsuckingoutourbandwidth.Theminutehejustmadeadecision,itdoesn'tmatterifit'sright,itdoesn'tmatterifit'swrong,justmakingthatdecision,broughthislifeforcebacktohim.Andnowhe’sdatingsomeonenewandtravelingtheworld,havingthetimeofhislife.He’saliveagain.Andweknowallchange,allbreakthrough,allactionstartswithadecision.Itallstartswithadecision.

Everysinglebreakthrough,everygoodthingthat'shappenedinyourlifehasbeentheresultofadecisionthatyoumade.Andyoudidnotknowthatitwasgoingtoberight,orthatitwas

goingtobewrong.Youjustknewitwastimetostepupintoyourbestselfandstopplayingsmallandmakeadecision.

Theworstthingthatyoucando,wetalkedaboutearlierabouthowifyouvalidateakidforbeingsmart,notfortheeffortheputsintobeingsmart,itcanreallyscrewwithhim,becausewerepeatwhatwegetvalidatedfor.Nowhefeelsheneedstokeepsomehowbeingsmartbutwedidn’tvalidateforhimputtingineffortwhichiswhatwouldkeepmakinghimsmarter.

Theworstthingyoucangetvalidatedforisbeingsomeonethatalwaysmakestherightdecision.Becausethen,allofasudden,youhavethispressureonyouthat,ohGod,I'veonlygottomaketherightdecisions.

No,don'tworry.It'snotaboutmakingtherightdecisions.It'saboutmakingdecisionsright.Andhowdoyoumakedecisionsright?Quickanddecisive.Itdoesn'tmatterifit'sright.Itdoesn'tmatterifit'swrong.It'sjustthatwesimplymakedecisionsinourlives.Andifitdoesn'twork,then,shit.Becausewe'removingsoquick,we'removingsofast,wecanalwaysgobackandtryanotherdoorifneedbe.

Napoleonsaid,“Nothingismoredifficult,andthereforemorevaluablethanmakingadecision.”

DanPenasaid,“Imaybewrong,butI'mneverindoubt.”Penawouldalwayssaystufflike“Imakefuckingdecisions,that’sit.SometimesI'mright,sometimesI'mwrong,butImakefuckingdecisionsformyself.That'swhytheypaymethebigbucks.”

ElbertHubbardwasawriterfromthe19thcentury.Hehasaninterestingbook,wherehetraveledtothehomesofmillionairespeoplelikeEmersonandwroteaboutthem.HewasNapoleonHillbeforeNapoleonHill.Hesaid,“Aleaderissomeonewhomakesadecision,butissometimeswrong.”

Aleaderissomeonewhomakesadecision.Hecould'veendedthequoterightthere.I'mgladhesaid“butissometimeswrong”,becausethepressuretofeellikeyoualwayshavetomaketherightdecisionisridiculous.Itisanabsurdity.Iwanttoremoveandrelieveverysinglepersonhearingthisofthatpressure,now.It'snotaboutmakingtherightdecision.It'saboutmakingdecisionsright.

Andeverydecision,bytheway,hassomebenefitinit.IfImakethewrongdecision,welllisten,onlyalow-statusduckwouldn'tlearnfromthat,right?AndthankGod,I'mnotalow-statusduck,soI'mgonnalearnfromit.

Andjustasanaside,ifyouweresomehowtomaketherightdecisioneverytime,itwouldmeanyou'renotactuallyhuman.Everyoneunderstandthat?Ifyoumaketherightdecisioneverytime,thatmeansyou'reacomputerprogram.You'renotahuman.I'mnotacomputerprogram.Idon'tthinkanyonehereisacomputerprogram.Idon'twantanyonetothinkthattheyalwayshavetomaketherightdecision.WhatIwantisforyoutopracticedecisiveness.That'sthedistinction.

ThelastthingIjustwanttowrapupwithhereislettingyouknowthatI'mcertainlynotperfectatall.There'sdefinitelydecisionsI'mputtingoffinmyownlife,rightnow,too,100%.Buttheminutewemakethatdecision,rightorwrong,itdoesn'tmatter,that'stheminutethelifecomesbacktous.It'stheminutethepowercomesbacktous.That'stheminutetheenergycomesbacktous.We'rebackincontrolofourdestiny,ofourlives.Sothosemomentswheremyheartispounding,it’stellingmeonethingbutmyheadistellingmeanother,thosearethebestmomentswhereyoucutthrough…andyoumakethatdecisionforyourself,andyousay,“I'mgoingforit,thisiswhatI'mdoing,”andyoucommittoit.

Becausearealdecisioniswhenyoucutoffthepossibilityofanythingelse.Yousay,“I’mhereonmypath,thisismylife,thisiswhatI’mdoing,thisiswhereI'mgoing.”

Whenyourheartispoundingandyou'renotsure,butyoudoitanyways,thosearethebesttimes.You'lllookbackonthoseasthosedefiningmomentsinyourlifewhereyouchoseyourself.Soifanyoneinthisroomisstrugglingwithabigdecisionoranythinglikethat,Iwishyouthetotalawesomefrightfulnessofhavingtomakethatdecision,andthenjustfuckingdoingit.

I’llseeyousoon.