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Transcript of Chapter 1 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 1...
![Page 1: Chapter 1 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 1 Understanding Business Communication in Today’s Workplace.](https://reader035.fdocuments.us/reader035/viewer/2022062407/56649ccb5503460f949948d7/html5/thumbnails/1.jpg)
Chapter 1
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 1
Understanding Business Communication in Today’s Workplace
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Learning Objectives1. Learn why communication matters
2. Identify skills today’s employers expect
3. Explore the communication process
4. Commit to ethical communication
5. Communicate in a diverse world
6. Use communication technology
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 2
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Understanding Why Communication
Matters
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 4
Management
Leadership
Career Success
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Your Company• Closer ties with the marketplace
• Conversations, perceptions, and trends
• Humanize business organizations
• Faster problem solving
• Stronger decision making
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Your Company• Increased productivity
• Steadier work flow
• Compelling promotional messages
• Enhanced images and stronger brands
• Financial advantages
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Communication•Practical•Factual•Clear•Concise•Persuasive
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Communicating in Today’s Global Business
Environment
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What Employers Expect
• Organizing ideas and information
• Expressing yourself coherently
• Constructing compelling narratives
• Evaluating data and information
• Listening actively to others
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What Employers Expect
• Communicating with diverse audiences
• Using communication technologies
• Using standard grammar and spelling
• Adapting messages and styles
• Communicating in a civilized manner
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What Employers Expect
• Communicating ethically
• Respecting company information
• Following laws and regulations
• Managing time and resources
• Improving your skills over time
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Organizational Context
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CommunicationChannels
CompanyPolicies
OrganizationalStructure
PersonalRelationships
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Center on Audience
•Audience Needs
•Writing and Speaking
•Listening Ability
•Working Relationships
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Business Etiquette
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•Respect
•Courtesy
•Common Sense
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Exploring the Communication
Process
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Communication Process
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1. Sender has an idea
2. Sender encodes the idea
3. Sender produces the message
4. Sender transmits the message
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Communication Process
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5. Audience receives the message
6. Receiver decodes the message
7. Receiver responds to the message
8. Receiver provides feedback
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Communication Models
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SocialTraditional
Interactive
Conversational
Accessible
Scripted
One-Way
Directive
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Business Communication 2.0 Model
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TraditionalApproach
Social MediaApproach
HybridMethod
StrategicPlans Policies Customer
SupportProject
Updates
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Committing to Ethical Communication
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•Plagiarism•Omission•Misquoting•Distortion•Privacy
Unethical Messages
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Ethical Questions
Ethical Dilemma
Ethical Lapse
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Make Ethical Choices
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• Have you defined the situation?
• Why are you communicating?
• What impact will your message have?
• What good or harm will be achieved?
• Will your assumptions change?
• Are you comfortable with the decision?
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Communicating in a World of Diversity
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Advantages
• Ideas and Views
•Diverse Markets
•Employee Talents
Disadvantages
•Perceptions
•Responses
•Communication
Workforce Diversity
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Key Diversity Aspects
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Cultural Context
Legal and Ethical
Social Customs
Nonverbal Signals
Age Differences
Gender Differences
Religious Differences
Ability Differences
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Cultural Context
HIGHCONTEXT
LOWCONTEXT
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Legalities and Ethics
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Seek MutualGround
Withhold Judgment
Send HonestMessages
Respect CulturalDifferences
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Social Customs
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Formal Rules Informal Rules
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Nonverbal Signals
Cultural Context
Communication Process
DecodingMessages
InterpretingMessages
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Age Differences
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Multiple Generations
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Gender Differences
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Communication Styles
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Religious Differences
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Personal Beliefs
Workplace Issues
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Ability Differences
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Assistive Technologies
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Improving Intercultural Communication
• Avoid ethnocentrism
• Avoid stereotyping
• Don’t assume others are like you
• Avoid being judgmental
• Respect other cultures
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Improving Intercultural Communication
• Tolerate ambiguity
• Look beyond superficial factors
• Recognize your own biases
• Be flexible and prepared to change
• Observe and learn
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Plain Language
Clarity
Numbers
Slang Terms
Technical Jargon
Brevity
Paragraphs
Transitions Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 37
Intercultural Writing
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Speaking with Multilingual Audiences
• Speak clearly and simply
• Look for feedback
• Rephrase as needed
• Clarify your meaning
• Do not “talk down” to others
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Speaking with Multilingual Audiences
• Learn important phrases
• Listen with care and respect
• Adapt your conversation style
• Check for comprehension
• Clarify what will happen next
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Using Communication Technology Effectively
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Using Technology
Maintain Perspective
Be Productive
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Using Technology
Stop InformationOverload
Reconnectwith People
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Understanding Business Communication in Today’s
Workplace
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